About D J Academy of Design (DJAD), Coimbatore

Coimbatore (Tamil Nadu)   Estd : 2004 Approved by : Other Type : Private

About D J Academy of Design

  • The D J Academy of Design belongs to the illustrious GKD Charity Trust, set up in 1983 by the industrialist par excellence, (Late) Cavalier Dr. G.K.Devarajulu. His pioneering efforts saw the emergence of Coimbatore on the global industrial map and the LMW Group as a major force to reckon with. The Group now comprises a staggering 20 companies with LMW being the flagship brand.
  • The D J Academy is carrying forward the legacy of Dr. G.K. Devarajulu in the noble sphere of education. The Academy has two wings The D J Academy for Managerial Excellence (DJAME) and D J Academy of Design (DJAD). It is a remarkable initiative towards harnessing the potential of future Managers and Designers.
  • Senior Faculty members who are experienced in teaching at National Institute of Design (NID), Ahmedabad, handle most of the courses at D J Academy of Design. Apart from that, practicing Design Professionals are also involved in teaching here as visiting Faculty.

Awards & Rankings

  • DJ Academy of Design won the IAUD Grand award in the category of Universal Design Education and Development, based in Japan. International Association for Universal Design (IAUD) is an organization which inherits the spirit and the results of the “International Conference for Universal Design in Japan 2002”, that seek for further progress and to make a comfortable living environment, and to lead Japan in disseminating information to the world.
  • DJ Academy of Design was awarded NCPEDP MPHASIS Universal Design Awards 2015, in the category of Companies and Organisations. Mr.Suresh Prabhu, Minister of Railways, Govt of India handing over the award to the Vice President C.L.Mohan Naarayan and the Dean Prof.Balaram at the India International Centre, New Delhi on Aug 14, 2015.
  • For a second Consecutive year DJ Academy of Design has been named 2nd best Design School from South India. Also the 3rd best Product Design school in the country.

D J Academy of Design Vision and Mission


The vision is to be a globally competitive design school second to none in the world.


The mission is to offer quality Design education which is relevant to the society, thoroughly professional and affordable.


Director Message

Dean’s Message

My firm belief is that every student whoever joins DJAD is a gem to be discovered. I don’t believe in teaching. I believe in making the student learn. I don’t believe in pouring knowledge and skills into a student. I believe in drawing out the best in every student. I don’t believe in walled classrooms. I believe the world is our class room the people, the plants, the objects everywhere. I don’t believe in textbooks. I believe the whole library is our textbook. I don’t believe in “end of the course” evaluations. I believe in continuous evaluation of the student and the teacher by each other and by self. I don’t believe in rigid structures and over regulation. I believe in freedom and flexibility in learning with self-discipline. I don’t expect my students to do the proper things always. I believe in encouraging them to make mistakes, to experiment, to explore unbeaten paths.

For, after all, Design is thinking different.


Dean, D.J. Academy of Design


Contact Details of D J Academy of Design, Coimbatore

  • Contact No:
    0422- 2610333
  • Email ID:
  • Website:
  • Address:
    D J Academy of Design Coimbatore – Pollachi Highway, Othakkalmandapam Post Coimbatore – 641 032 Tamil Nadu, India