The vibrancy of Gujarat extends much beyond life and culture to a wide range of industry sectors which have immense business potential. The school is situated in Ahmedabad which also happens to be the largest city of Gujarat. Ahmedabad is, beyond doubt, the commercial capital of the state of Gujarat.
The one-time “Manchester of the East” in its heydays; Ahmedabad is again at the pinnacle of development and has successfully achieved the “Mega City” status, which it truly deserves. Being ensconced in such a culture provides a strategic advantage to the School. Over the years, the school has fruitfully tried to develop a meaningful partnership with the local and national business community and considers this as its major strength.
The school has a well laid out campus located in the sprawling 260 acres main campus of Gujarat University. With its presence in the green belt of the city, the campus provides the right atmosphere for stimulated learning. The school is equipped with a seminar hall, conference room, library, reading room, multimedia classroom and computer center. The library houses more than 4,000 volumes of books selectively chosen for reading and reference.
The library also subscribes to over 30 journals and news papers. It also has a vast collection of video tapes, CDs and DVDs which add to the comprehensive collection of books. Being a part of Gujarat University, the students also have access to the Central Library of Gujarat University. The Central Library houses over 3,35,000 books and its reading room can accommodate 600 readers.
The computer center of the school is equipped with the latest IT infrastructure. The School also subscribes to online databases such as PROWESS. To facilitate teaching through audio-visual aids, the school has modern multimedia facilities equipped with latest audio and video projection systems.
The school has established the Industry Institute Partnership Cell (IIPC) with financial aid from AICTE. The cell enables interaction with the industry so that students can be acquainted with the latest trends in the business world. The school has received funding for Research & Development in the area of developing case studies.
The school also has several extension programmes like:
The movie club features multi-genre short films of mainstream/parallel cinema weekly. The club aims to educate students by analysing the social
issues addressed in these films and creatively employ the cinematic medium for pertinent interventions of these issues.
The Finance Club is organised and conducted by the students to learn financial concepts, discuss case studies and industry trends.
The club works ceaslessly to engage students into various activities that enrich their exposure to marketing in the real world. The
club meets on weekly basis to discuss case studies, current trends, and career options.