UTM'S School of Media & Communication - UTMSMC
Interaction on Social Media has exploded in past few years and presence of Facebook, Twitter, LinkedIn has given us opportunity to explore the market on digital platform. Taking this opportunity UTM has taken a step ahead in introducing a graduate degree program that is designed for developing future Digital Marketing leaders. The course highlights the digital strategies, policies and technologies that have transformed the marketing paradigm and the rise of digital markets around the world. The program provides analysis of digital market environments, challenges and issues faced along with latest developments in digital market. It provides comprehensive view on e-business, online marketing, social media channels, the growing power of the connected customer, and an explosion of new digital tools for digital marketing. The program enables the students to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals. UTM also endeavors to bring together diverse fields and utilize the synergies within its various course streams so that varied opinions and approaches flourish and a task-force like approach to problem solving emerges. In the process of learning UTM aim at providing students with an exposure in not just their specialized fields, but also create a broader horizon of opportunities in their chosen profession.In conclusion, let me say that UTM will look beyond the frontiers of formal and traditional education and hope to emerge and be recognized in the coming years as a place of shaping and creating the next generation professionals.