BBA in Media Management

BBA in Media Management or Bachelor of Business Administration in Media Management is an undergraduate program in Media and Event Management. The three-year undergraduate program is open for candidates who have completed 12th and are looking for a career in media management. BBA in Media Management provides relevant skills to the media managers whose job is to create useful and economically viable concepts in businesses and organisations, interpret their application competently and analyse the performance. Besides this, the program provides training in accounting, marketing, economics and management. 

The course curriculum of BBA in Media Management includes the importance of digital law, project management, digital marketing, social networking and new interactive technologies. BBA in media management is divided into three years with each year covering media management topics. The curriculum also involves a project that helps the students learn practical communication skills. The BBA program in Media Management has been created for those candidates who wish to focus on Media and Media Management. A person who is interested in making a career in either films, television, magazines and radio can benefit from this course.

BBA in Media Management Highlights

Check out the major highlights of the BBA in Media Management program

The minimum eligibility criteria for BBA in media management depends on the college to which the candidate is applying for admission. Every college and institute has its own eligibility criteria and selection process. Candidates can visit the official website of the respective college in order to verify the eligibility criteria and admission requirements of that college. However, we have provided some basic eligibility criteria for admission to BBA media management which candidates can refer to

• Applicants seeking BBA admission to Media Management must have completed 12th with a score of at least 50-55 per cent.
• The minimum percentage required for admission will be determined by the college and it may vary for all the sections depending on the college.

BBA in Media Management Selection Process

The final selection at any college offering this course will be done on the basis of the candidate's performance in the academic degree. Some of the colleges might consider marks in the entrance examination conducted by them. The college will conduct the entrance examination to check the problem-solving skills of the candidates. Candidates need to score well in the entrance examination in order to increase their chances of getting selected. Not every college will conduct an entrance examination for admission. Some of the colleges might provide admission directly on the basis of 12th scores. The complete admission process for BBA in media management can be verified from the official website of the selected college.

Every college has its own syllabus for BBA in Media Management. Candidates can check the syllabus from the website to know all the topics which they will learn in three years. 

BBA in Media Management provides a wide range of career options. Professionals in media management have diverse career prospects. They can join as a media manager in any industry as almost every industry requires good media manager to handle their media activities. In addition to this, the media industry is always in search of skilled media managers. Candidates can apply for the positions once they have completed their bachelor degree. Candidates who don’t want to do the job then may enrol for an MBA in media management or any other master program. Some of the areas where the candidates can apply for a job are:

• Entertainment & Social Media
• Websites
• Digital Marketing Companies
• Educational Institutions
• Gaming Websites
• Film Industry
• News and Media
• Media Firms
• Radio Stations
• MNCs
• TV Production Firms
• Publishing Firms
• Newspapers
• Film Production Houses
• Digital Media Firms

Candidates can also apply for some of the major job profiles listed below

• Social Media Strategist/ Writer
• Teacher/Lecturer
• Media Operations Lead
• Social Media Agents
• Social Media Analyst
• Digital Media Consultant
• Media Planner