Become Job Ready with CollegeDekho Assured Program. Learn More

CollegeDekho logo
CollegeDekho logo
Search Icon
Search for best colleges, Courses, Exams and Education updates

    BBA in Media Management

    About BBA in Media Management

    BBA in Media Management or Bachelor of Business Administration in Media Management is an undergraduate program in Media and Event Management. The three-year undergraduate program is open for candidates who have completed 12th and are looking for a career in media management. BBA in Media Management provides relevant skills to the media managers whose job is to create useful and economically viable concepts in businesses and organisations, interpret their application competently and analyse the performance. Besides this, the program provides training in accounting, marketing, economics and management. 

    The course curriculum of BBA in Media Management includes the importance of digital law, project management, digital marketing, social networking and new interactive technologies. BBA in media management is divided into three years with each year covering media management topics. The curriculum also involves a project that helps the students learn practical communication skills. The BBA program in Media Management has been created for those candidates who wish to focus on Media and Media Management. A person who is interested in making a career in either films, television, magazines and radio can benefit from this course.

    BBA in Media Management Highlights

    Check out the major highlights of the BBA in Media Management program

    Full Name

    BBA in Media Management

    Degree Level

    Bachelor

    Exam Type

    Semester

    Average Starting Salary

    INR 2.5 to 14 Lacs

    Top Recruiters

    The media department of all the major companies such as Google, Oppo, Microsoft, Samsung, LG, Apple, HP, Amazon, Accenture, Ernst & Young, Murugappa, Genpact, Microland, Info Edge. 

    BBA in Media Management Eligibility Criteria

    The minimum eligibility criteria for BBA in media management depends on the college to which the candidate is applying for admission. Every college and institute has its own eligibility criteria and selection process. Candidates can visit the official website of the respective college in order to verify the eligibility criteria and admission requirements of that college. However, we have provided some basic eligibility criteria for admission to BBA media management which candidates can refer to

    • Applicants seeking BBA admission to Media Management must have completed 12th with a score of at least 50-55 per cent.
    • The minimum percentage required for admission will be determined by the college and it may vary for all the sections depending on the college.

    BBA in Media Management Selection Process

    The final selection at any college offering this course will be done on the basis of the candidate's performance in the academic degree. Some of the colleges might consider marks in the entrance examination conducted by them. The college will conduct the entrance examination to check the problem-solving skills of the candidates. Candidates need to score well in the entrance examination in order to increase their chances of getting selected. Not every college will conduct an entrance examination for admission. Some of the colleges might provide admission directly on the basis of 12th scores. The complete admission process for BBA in media management can be verified from the official website of the selected college.

    BBA in Media Management Syllabus

    Every college has its own syllabus for BBA in Media Management. Candidates can check the syllabus from the website to know all the topics which they will learn in three years. 

    Semester 1

    Semester 2

    S.No

    Subjects

    S.No

    Subjects

    1

    Business Accounting

    1

    Business Communication II

    2

    Business Communication I

    2

    Business Economics II

    3

    Business Computing

    3

    Business Statistics

    4

    Business Economics I

    4

    Community Service 2

    5

    Business Mathematics

    5

    Financial Management

    6

    Community Service 1

    6

    Marketing Management

    7

    Introduction to Management & Leadership (Online)

    7

    Media and Culture

    Semester 3

    Semester 4

    S.No

    Subjects

    S.No

    Subjects

    1

    Brand Management

    1

    Advertising & Sales Promotion

    2

    Communication Theories

    2

    Digital Communication and New Media

    3

    Event Management

    3

    Human Resource Management

    4

    Evolution of Media

    4

    Industry Visit

    5

    Franklin Gothic

    5

    Open Elective 2 *

    6

    Open Elective 1*

    6

    Program Elective 1*

    7

    Organizational Behavior

    7

    Public Relation and Mass Communication

    8

    Research Methodology & Report Writing

    Semester 5

    Semester 6

    S.No

    Subjects

    S.No

    Subjects

    1

    Business Policy & Strategy

    1

    Business Information System

    2

    Customer Relationship Management

    2

    Dissertation II

    3

    Dissertation I

    3

    Entrepreneurship & Venture Management

    4

    Programme Elective 2

    4

    Programme Elective 3 *

    5

    Publishing books, magazines & websites

    6

    Summer Internship

    7

    TV Production and Programming

    BBA in Media Management Career Options and Job Prospects

    BBA in Media Management provides a wide range of career options. Professionals in media management have diverse career prospects. They can join as a media manager in any industry as almost every industry requires good media manager to handle their media activities. In addition to this, the media industry is always in search of skilled media managers. Candidates can apply for the positions once they have completed their bachelor degree. Candidates who don’t want to do the job then may enrol for an MBA in media management or any other master program. Some of the areas where the candidates can apply for a job are:

    • Entertainment & Social Media
    • Websites
    • Digital Marketing Companies
    • Educational Institutions
    • Gaming Websites
    • Film Industry
    • News and Media
    • Media Firms
    • Radio Stations
    • MNCs
    • TV Production Firms
    • Publishing Firms
    • Newspapers
    • Film Production Houses
    • Digital Media Firms

    Candidates can also apply for some of the major job profiles listed below

    • Social Media Strategist/ Writer
    • Teacher/Lecturer
    • Media Operations Lead
    • Social Media Agents
    • Social Media Analyst
    • Digital Media Consultant
    • Media Planner

    FAQs about BBA Media

    What are the top colleges offering BBA in Media Management courses ?

    Following are some of the top colleges offering Management courses : Management Development Institute (Gurgaon) , Indian Institute of Management (Kozhikode) , Indian Institute of Foreign Trade (New Delhi) , K. J. Somaiya Institute of Management Studies and Research (Mumbai) , Shailesh J Mehta School of Management (Mumbai). You can explore these colleges on our website to check if they offer BBA in Media Management or not.

    I want admission in BBA in Media Management. Do I have to clear any exams for that ?

    Bharati Vidyapeeth Common Entrance Test , Delhi University-Joint Admission Test , AIMA Under Graduate Aptitude Test , Siksha O Anusandhan University Admission Test , Peoples Education Society Scholastic Aptitude Test are some of the exams that you can appear for to get admission in BBA in Media Management courses.

    What is the average fee for the course BBA in Media Management ?

    The average fee for BBA in Media Management is INR 1,20,000 per year.

    What are the popular specializations related to BBA in Media Management ?

    Some of the popular specializations for B.B.A. (Bachelor of Business Administration) are : Healthcare & Hospital Management , Pharmaceutical Management , Financial Services , Statistics , International Marketing.

    What is the duration of the course BBA in Media Management ?

    BBA in Media Management is a 3 year course.
    Show More

    Related Questions

    Does PIMR Indore offer BBA Marketing?
    -Hrishika -Updated on Jan-17-20234 Answers
    g

    geet, Student / Alumni

    LPU's infrastructure is one of the biggest & best in the World. Lovely Professional University has around 30000+ Students across the campus in different professional Schools. It is one of the best universities in the country with world-class infrastructure, modern facilities, and highly qualified faculty. It has around 4000 faculty members. LPU is one of the safest campuses in the world. It has zero tolerance towards drugs and alcohol, ragging, etc. BBA program offers an optimum blend of theory and practice to provides a solid foundation in general business management with specializations in the area of choice. LPU offers specializations in Bachelor of Business Administration (BBA) which are: BBA with specialization in Accounting BBA with specialization in Banking and Insurance BBA with specialization in Economics BBA with specialization in Finance BBA with specialization in Financial markets BBA with specialization in Marketing BBA with specialization in Human Resources The program is accredited by the Accreditation Council for Business Schools and Program (ACBSP), USA. The course enables the student to embark on a corporate career through specializations in different areas of contemporary relevance. Provision for minor specialization in IT, Journalism, Fashion Design, tourism and Agriculture. In addition to core curricula, the course offers subjects like communication, analytical and soft skills to enhance personality and employability. LPU is a university with an unbeatable placement record. It provides adequate opportunities for students to secure good placements. Students are being recruited in reputed companies. LPU is a university with an unbeatable placement record. Students are placed in the best brands like Amazon, Asian Paints, Berger Paint, Bajaj Electricals, Colgate Palmolive, Federal Bank, HUL, ITC, Loreal, Marico, MRF, Vodafone to name a few. Go for LPU without thinking.
    Can I do BBA parallelly with CA?
    -Vilok -Updated on Jan-17-20234 Answers
    g

    geet, Student / Alumni

    LPU's infrastructure is one of the biggest & best in the World. Lovely Professional University has around 30000+ Students across the campus in different professional Schools. It is one of the best universities in the country with world-class infrastructure, modern facilities, and highly qualified faculty. It has around 4000 faculty members. LPU is one of the safest campuses in the world. It has zero tolerance towards drugs and alcohol, ragging, etc. BBA program offers an optimum blend of theory and practice to provides a solid foundation in general business management with specializations in the area of choice. LPU offers specializations in Bachelor of Business Administration (BBA) which are: BBA with specialization in Accounting BBA with specialization in Banking and Insurance BBA with specialization in Economics BBA with specialization in Finance BBA with specialization in Financial markets BBA with specialization in Marketing BBA with specialization in Human Resources The program is accredited by the Accreditation Council for Business Schools and Program (ACBSP), USA. The course enables the student to embark on a corporate career through specializations in different areas of contemporary relevance. Provision for minor specialization in IT, Journalism, Fashion Design, tourism and Agriculture. In addition to core curricula, the course offers subjects like communication, analytical and soft skills to enhance personality and employability. LPU is a university with an unbeatable placement record. It provides adequate opportunities for students to secure good placements. Students are being recruited in reputed companies. LPU is a university with an unbeatable placement record. Students are placed in the best brands like Amazon, Asian Paints, Berger Paint, Bajaj Electricals, Colgate Palmolive, Federal Bank, HUL, ITC, Loreal, Marico, MRF, Vodafone to name a few. Go for LPU without thinking.
    g

    geet, Student / Alumni

    LPU offers specializations in Bachelor of Business Administration (BBA) which are: BBA with specialization in Accounting BBA with specialization in Banking and Insurance BBA with specialization in Economics BBA with specialization in Finance BBA with specialization in Financial markets BBA with specialization in Marketing BBA with specialization in Human Resources The program is accredited by the Accreditation Council for Business Schools and Program (ACBSP), USA. The course enables the student to embark on a corporate career through specializations in different areas of contemporary relevance. Provision for minor specialization in IT, Journalism, Fashion Design, tourism and Agriculture. In addition to core curricula, the course offers subjects like communication, analytical and soft skills to enhance personality and employability. LPU is a university with an unbeatable placement record. It provides adequate opportunities for students to secure good placements. Students are being recruited in reputed companies.

    Related News