MBA Retail Management - Course Overview

Duration: 2.0 yrs | Mode: Regular| Avg. Fees: 5,00,000 / Year

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About MBA Retail Management

India, being one of the largest consumer markets in the world, there is a huge demand for candidates who understand Retail Management. This is one of the newest specialisations of MBA that have been introduced by b-schools. The programme focuses on sale and retail marketing strategies that help in expanding the business of an organization as well as in strengthening the relationship with consumers.

Apart from the general perspective of management, the programme covers various methods that help in improving the sales of an organization. Other than that, the programme also teaches the candidates about international retailing and network marketing. It also focuses on the managerial skills and qualities to make aspirants future ready for the ever-changing retail market.

MBA - Retail Management Syllabus

Strategic Management

International Retailing

Retail Sales Techniques and Promotion

Business, Government and Society

Retail Operations Management

Corporate Communication

Direct & Network Marketing

Quantitative Methods

Retail Planning

Product and Brand Management

Advertising and Sales Promotion

Strategic Retail Management

Retail Sales and Customer Service

 

 

Popular Specializations of MBA - Retail Management

Career Options and Job Prospects

Professionals with MBA in retail management degree can apply for both government and private jobs. Also, there are a large number of jobs available in MNCs. Companies offering jobs to MBA in Retail Management graduates include brands such as Pantaloons, Reliance Group, Lifestyle, Shopper's Stop, Piramals, etc. Candidates can apply for the following jobs after completing MBA in Retain Management:

  • Product Manager
  • Marketing Executive
  • Sales Manager
  • Merchandiser
  • Sales Executive
  • Store Manager

After pursuing an MBA in Retail Management, the average salary offered to candidates usually lies between Rs.4 lakhs - Rs.7 lakhs per annum. It is important to note that the salary packages may vary as per industry trends and the type of organization you are working for or the college you have done your studies from.