Visual Merchandising

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Mar 13, 2023 19:31PM IST

About Visual Merchandising

Visual Merchandising is the art of presenting or displaying objects, products or services creatively to the client in order to make them visually desirable and appealing. It helps in enhancing and boosting sales. The objective of visual merchandising is to grab the attention of the client by depicting artistic and creative products. It uses art as it includes lighting, colours, lines, spacing and proportions appropriate to create a balanced and beautiful presentation. Visual merchandising is also a bit of science. It plays with the psychology of the client and uses logics/concepts to influence the mind of the client.

With the growth of malls, boutiques and retail outlets across the country, visual merchandising is becoming overly popular among students. It is a lucrative field with numerous career opportunities and a bright future.

Candidates wishing to pursue a career in visual merchandising can go for degree/ diploma/ postgraduation/ certificate programmes. Many top colleges and universities offer Visual Merchandising course to students. Each college has a different set of conditions that are called as minimum eligibility criteria. Candidates are required to satisfy the parameters of the college in order to get through the admission process. Check out the eligibility criteria, admission process, syllabus and career prospectus of Visual Merchandising ahead.

Visual Merchandising Highlights

A few important details are tabulated here in the highlight section:




Visual Merchandising


3 months- 2 years

Eligibility Criteria

Certificate Courses: 10+2 qualification

Diploma Courses: 10+2 qualification

Undergraduate courses: 10+2 qualification

Post-Graduate Courses- Graduation

Admission Type

Merit/Entrance Exam

Average Course Fees

INR 10,000 – INR 200,000

Online Courses


Job Profiles

Visual Merchandiser, Store Manager, Brand Manager, etc.

Average Salary

INR 300,000-INR 900,000 (Per annum)

Recruiting Companies

Reliance Group, Aditya Birla Group, Lifestyle, Future Group, etc.

Visual Merchandising Course Objectives

The objectives of the Visual Merchandising courses are as follows:

  • To train the candidates to improve customer experience
  • To teach them in a way so that they can ensure the increase in sales for the brand they would work
  • To educate them on the visual merchandising art and design that are used to improve the appearance of the stores
  • To prepare the candidates on how to create a design for stores, and outlets to reach the target audience

Why study Visual Merchandising?

Visual Merchandising courses come with an array of benefits for the learners. Some of the benefits are pointed out below:

  • Visual Merchandising course imparts the knowledge on how to improve the customer experiences. Customer experiences are one of the crucial parts of every business. The art of visual Merchandising aids the customers to gain a unique purchasing experience by attracting and informing them through designed displays.
  • Visual Merchandising highlights the items that are more profitable than the others. By highlighting these items, it helps to generate more sales. The course helps to learn all these things in a detailed manner.
  • The neuromarketing Technique is a part of Visual Merchandising and this method is used to influence the buyers in their purchasing decisions. Store paint, music, and product placement are some of the strategies that are used in Visual Merchandising.
  • Marketing the products and obtaining their target value is an objective of Visual Merchandising. Through the course, the learners gain knowledge about it
  • Visual Merchandising helps to meet the target sales by utilizing different displaying techniques
  • The jobs in this field are quite creative. Therefore, professionals working in this field never find the job boring
  • Another benefit is that through visual merchandising a professional can get direct feedback for their designs
  • Numerous companies are now recruiting visual merchandisers and hence, the scopes are abundant here in this field
  • As the scopes are high here, students can get hired easily in comparison to the other professions

Who Should Pursue the Visual Merchandising Course?

  • Aspirants having an interest in design and merchandising can pursue the Visual Merchandising courses
  • Individuals having an interest and skills in customer service can apply for the course
  • Professionals working in the retail and sales industry can enroll in a Visual Merchandising course to upgrade their career
  • Employers or large retailers who want their employees to be more skilled in merchandising can take the help of this course

Visual Merchandising Specializations

Visual Merchandising is used almost in every large business sector. Accordingly, there are different specializations. A few of them are listed below:


Technology Merchandising

Fashion Design

Apparel Merchandising

Retail Merchandising


Visual Merchandising Course Types

There are 4 types of Visual Merchandising Courses eg. Certificate, Diploma, undergraduate and Postgraduate courses. Tabulated below are some of the important Visual Merchandising courses available in different colleges/universities:

  • Certificate in Fashion Merchandising by ISFT, Mumbai
  • Certificate in Visual Merchandising and Product Styling by NIFT, Delhi
  • Advanced Certificate in Apparel Merchandising by Xaviers’ Institute of Business Management and Studies
  • Diploma in Visual Merchandising by JD Institute of Fashion Technology
  • Foundation Diploma in Visual Merchandising by Academy of Applied Arts
  • Diploma in Apparel Production & Merchandising by NIFT Mumbai
  • BBA Apparel Merchandising by International Institute of Fashion Technology
  • B.Sc. Fashion Design and Merchandising by Polytechnic for Women
  • BBA Retail Marketing by Modern Group of Colleges
  • M.Des. Fashion Merchandising by Parul University
  • M.A. Fashion & Textile Merchandising by Amity University Noida
  • M.Sc. Fashion Designing and Merchandising by Hans Raj Mahila Maha Vidyalaya

Visual Merchandising Online Courses

Different online Visual Merchandising courses are also there. These courses are very popular among individuals who are working and want to pursue the course in flexible hours. Some of the online courses are listed below:

Course Name

Online Platform

Transforming the Fashion Business Specialization


Basics of Visual Merchandising and Store Design


Advanced Visual Merchandising and Store Design


Visual Merchandising and Display


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Visual Merchandising Eligibility Criteria

Presently, with the rise of people opting for a visual merchandising course, candidates are getting inclined towards it. Multiple colleges are offering Visual Merchandising courses to the aspirants. Each college has a different set of eligibility criteria. Enlisted below are the parameters set by the colleges/universities that candidates must follow before applying for admission.

  • For undertaking admission in a diploma or graduation courses, it is essential for the candidate to qualify intermediate or class 12 from a recognised board of education.
  • For postgraduate courses, it is required for the candidates to clear or pass graduation or an equivalent examination from a recognised university.
  • Candidates can be from any discipline in order to pursue a visual merchandising course.
  • Each college has a separate set of eligibility conditions. Applicants need to meet the conditions laid down by the chosen college in order to be applicable for the admission in the college.

Visual Merchandising Skills Required

To pursue Visual Merchandising Courses, candidates should have some basic skills which would further be improved during the study of the course. Mentioned below are certain skills that must consider for this course:


Communication Skills

Industry Know-how

Technical knowledge

Interpersonal Skills

Basic Design Concept

Logical Thinking

Leadership Skills

Brand Awareness

Customer Care

Strong interest in Merchandise design

Teamwork and coordination Skills

Visual Awareness


Visual Merchandising Admission Process 

The admission process of Visual Merchandising varies from college to college or university to university. A candidate needs to surpass the admission and selection process of the college in order to get through. Check out the pointers below explaining in detail the admission process of Visual Merchandising.

  • Colleges generally enrol applicants for admission on the basis of the marks obtained in the common entrance examination.

  • Certain colleges grant admission to the candidates as per their separate entrance examination and processes like group discussion and personal interview.

  • Some colleges often shortlist students as per the merit. They lookout for the performance of the applicant in the qualifying examination and shortlist them for admission.

Visual Merchandising Entrance Exam 

Majority of the institutes/universities accept the national level entrance examination including FDDI AIST, NIFT Entrance Exam etc. Some colleges have their separate entrance examination in order enrol students to the Visual Merchandising course. Other colleges offer direct admission to the candidates for Visual Merchandising course.

Visual Merchandising Top Colleges

Vivid top-notch colleges offer a visual merchandising course. Mentioned below are few of them that candidates can consider for admission.

  • NIFT, Delhi

  • NIFT, Mumbai

  • Pearl Academy, Rajouri Garden

  • JD Institute of Fashion Technology, Bangalore

  • NIFT, Gandhinagar

  • FIDA The Design School, Kilpauk

  • MSU - The Maharaja Sayajirao University, Vadodara

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Visual Merchandising Syllabus

The syllabus of Visual Merchandising is designed differently in different colleges. Captured below are certain subjects that students might encounter while studying the course of visual merchandising.

Fundamentals of Visual Merchandising

Display Error Management

Colour Phycology

Elements and Principles of design

Trend Analysis and Forecasting

Exterior and Interior Presentation

Importance of the shopping environment

Props, Fixtures and Signage

Consumer Behaviour

Material Exploration

Lighting Design


Visual Principles and Systems

Vendor Management

Draping & Styling Mannequins

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Visual Merchandising Career Options and Job Prospects

With the growth in the Visual Merchandising industry, the requirements for suitable professionals are also rapidly increasing. Candidates have a wide range of options to pick out from and they have a humongous scope in visual merchandising. Enlisted below are possibilities that candidates can choose from in order to grow fiercely in the field.

  • Store Manager
  • Visual Merchandiser
  • Brand Manager
  • Merchandising Consultant

Visual Merchandising professionals are recruited in different job sectors. Listed below are a few of them:

  • Different Retail Outlets
  • Marketing Agencies
  • Online shopping stores
  • Department Stores
  • Fashion Retailers
  • Jewellery Houses

Visual Merchandising Scope

In the field of visual merchandising, opportunities are large in number. Most importantly, in India, the scopes in this field are increasing with time. There are opportunities to begin a career as a Visual Merchandiser or Brand Manager. Job roles like Store Manager, Business Development Manager, and Showroom Assistant are also there. Candidates can join any of them as per their interests and salary expectations. The annual average salary for Visual Merchandising professionals ranges from INR 1.5 Lakhs to INR 15 Lakhs.

Candidates who wish to gain more knowledge in the field of Visual Merchandising can opt for Post Graduate Diploma, Masters’ Degree, and Doctorate courses. There are different fields like Advertising, Marketing, and Sales. Combined with Visual Merchandising, these fields can also create great career opportunities for learners. Some top brands like Amul, Future Group, Myntra, etc. will have great scopes for the Visual Merchandiser.  

Visual Merchandising Job Profiles

Plenty of job profiles are there for successful Visual Merchandising candidates. Most of the Visual Merchandising jobs of this field offer decent remuneration. Top job profiles of visual merchandising are mentioned below:

Visual Merchandiser- A Visual Merchandiser plans and creates displays and various visual elements. Apart from that, an array of jobs is performed by these professionals. Moving equipment, creating poster art, displays for stores, seasonal decorations, and giving an aesthetic look to everything a retail store has are the responsibilities of a Visual Merchandiser.

Brand Manager- A Brand Manager creates brand strategies, applies different plans, and promote the brand to generate new customer lead and increase profitability. A Brand Manager aims to meet the target objectives set for the brand.

Merchandising Consultant- A Merchandising Consultant assesses customers’ feedback, sales figures, and market trends to bring betterment in sales.

Showroom Assistant- The job responsibilities of a Showroom Assistant are to assist the customers and to resolve their queries related to products and services.  

Store Manager- A store manager creates business strategies, trains new staff, and manages every activity that is performed in a store.

Visual Merchandising Salary in India

Tabulated below are the Visual Merchandising jobs and their respective salaries:

Job Profiles

Annual Average Salary(Approx)

Visual Merchandiser

INR 3.4 Lakhs

Brand Manager

INR 12.0 Lakhs

Merchandising Consultant

INR 7.0 Lakhs

Showroom Assistant

INR 2.0 Lakhs

Store Manager

INR 3.0 Lakhs

 Visual Merchandising Top Recruiters

The professionals working in the industry of Visual Merchandising are mostly hired in retail stores and other large companies. Mentioned below are some of the top companies that recruit visual merchandisers:

  • First Cry
  • Marks and Spencer
  • Lifestyle
  • Aditya Birla Group
  • Pantaloons
  • Future Group
  • Lenskart
  • Shoppers’ Stop
  • Mahindra
  • Reliance Industries
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FAQs about Visual Merchandising

What is the duration of the course Visual Merchandising ?

Visual Merchandising is a 2 year course.

What are the popular specializations related to Visual Merchandising ?

Some of the popular specializations for Diploma are : Tourism Management , Instrumental Techniques in Analytical Chemistry , Food Production , Critical Care Nursing , Room Division Management.

I want admission in Visual Merchandising. Do I have to clear any exams for that ?

Lovely Professional University National Eligibility and Scholarship Test , Kalinga Institute of Industrial Technology Engineering Entrance Exam , Pearl Academy Entrance Exam , National Institute of Design - Design Aptitude Test , National Institute Of Fashion Technology Entrance Examination are some of the exams that you can appear for to get admission in Visual Merchandising courses.

What are the top colleges offering Visual Merchandising courses ?

Following are some of the top colleges offering Design courses : National Institute of Fashion Technology (Bhopal) , National Institute of Fashion Technology (Raebareli) , Arch Academy of Design (Jaipur) , National Institute of Fashion Technology (Srinagar) , Industrial Design Centre (Mumbai). You can explore these colleges on our website to check if they offer Visual Merchandising or not.
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Related Questions


Anil kumar, Student / Alumni

-Answered on Dec-28-2023
1 year ka h sir

shailesh kumar, Student / Alumni

-Answered on Dec-21-2023
12th pass with pcm (2010)

Samiksha Rautela, Student / Alumni

-Answered on Sept-27-2023

Dear Student,

The fee for 1 year-long Certificate Course in Fashion Design varies from institute to institute. The fee range is anywhere between the range of ₹50,000 to ₹1,50,000 per annum depending on the college you have chosen.

Some of the top colleges that provide the course include the International Institute of Fashion Design, Navi Mumbai (₹1,28,000 per annum), NSAM Academy of Fashion & Interior Design, Navi Mumbai (₹50,000 per annum) and ARCH College of Design & Business, Jaipur (₹75,000 per annum).

To explore more about the course you can check out the List of Certificate Courses in Fashion Design in India and List of Certificate Courses in Design. If you are stuck or are confused about the college admissions, just dial the helpline number 1800-572-9877 (toll-free) or fill the Common Application Form.

For more queries, write back to us on the QnA zone.

Thank You

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