Established in 1991, MICA, Ahmedabad is the only residential institute in the country, and perhaps in the Asia-Pacific region, which is dedicated to building leadership in Strategic Marketing and Communication. MICA Admissions Test (MICAT) is MICA's mandatory entrance examination, which candidates are expected to take in addition to having appeared in one of these AICTE mandated examinations: CAT/XAT/GMAT. MICA's two-year flagship Post-Graduate Diploma in Management - Communications (PGDM-C) grooms business leaders with a focus on innovative thinking, strategic marketing, and community outreach, creative and communications. The main aim of MICAT is to judge the overall abilities and skills of the candidates.
