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October 07, 2016 07:05 AM

MICA, Ahmedabad, India's leading Business Management Institute concentrating on vital communication and marketing, ...

September 22, 2016 02:51 PM

The official notification containing all the information related to MICAT has been released. The conducting body of the ...


Is there any difference in the PGDM-C provided by MICA and the courses offered by other business schools? Though the curriculum may have similarities, the creative thinking and communication skills for creating professionals that are customer and market oriented is where the program at MICA differs from the others. A list of courses provided by MICA ONLY: Media Management Market Research & Analytics Advertising Management Brand Management MICA is the only one B-School providing unique specializations in the emerging fields such as: Digital Communication Management Social Change Leadership

Please elaborate the key strength of the Post Graduate Diploma in Management – Communications (PGDM-C) program at the MICA? The course focuses on development of consumer centricity, creative thinking, communication and community outreach for inculcation of leadership skills in the students.

What are the various Eligibility Norms of the PGDM-C Program? The eligibility details are as follows: A degree of graduation level in the pattern of 10+2+3 education OR Any other equivalent degree in a course which has been recognized by the Association of Indian Universities. The final year students of the above said degree courses are also eligible to take the exam. Please note that the candidates exhibiting aptitude of assessing or incepting the ideas affecting the people towards action and driving the business results will be preferred.

What should I do to prepare for the Exam and further rounds? MICAT will assess the candidates on the following parameters: Analytical and verbal ability Logical reasoning Divergent thinking Written communication skills Creative potential General awareness about contemporary social and industry related issues The exam requires the candidates to be well read, intelligent, innovative and having a mind working of analytical kind. Reading newspapers regularly, solving analytical questions and working hard on creative writing are what will help all candidates to crack the exam. After the exam, there will be rounds of GE and PI which will be conducted ONLY for the exam qualified candidates. The candidates will have to go through a series of interaction sessions with the exam committee. In these rounds, the Strategic Marketing and Communication Skills will be tested.

What are the various steps of admission process in PGDM-C program at MICA? There will be 3 steps in the complete selection or admission process, which are as follow- Step 1 – Entrance Exams (CAT, XAT, and GMAT) Every candidate has to qualify any ONE of these exams. The scores will be accepted for CAT 2015, GMAT 2012 (onwards) and XAT 2016. Step 2 –The next step is to qualify the MICAT Exam. Only CAT, XAT or GMAT qualified candidates are eligible for this exam. MICAT will be conducted in ONLINE mode. However, no minimum scores in these exams are fixed for such candidates. MICAT will be assessing the candidates on the following: Divergent thinking abilities Written communication abilities General awareness about contemporary socio-political and business issues, including areas relevant to media marketing, advertising Current affairs, Analytical and verbal abilities The MICAT will also comprise the psychometric profiling which will be used for assessment of the leadership potential of the candidate. Exam will be organized at: Ahmedabad Bangalore Delhi Guwahati J

What is the mode of conduction of MICAT Exam? Online or Computer Based Test (CBT).

Can I use my own computer for taking the test? NO. Every candidate will be allotted a computer at the exam center itself.

Can the test be taken from ANY computer? No. Every applicant will be given a test center via the Admit Card and he or she has to report there on exam day. The allotment of computers will be done to all the candidates roll number wise. Every candidate has to sit on the computer allotted to him or her in the exam center by the invigilator.

How many times the MICAT is conducted in a year? MICAT is conducted 2 times in a year; in the months of February and December.

Can I appear in MICAT both the times? YES. But the candidates have to apply twice & pay the fee twice as per the schedule released by the MICA. If the candidates fail to qualify the first exam, they can take the next one. The second exam will also be open for the candidates who have NOT been offered confirmed offer if selection.

How will the online test be different from the offline one? The exam format will be same. However, the question papers will appear on the computer screen and the answers are also to be marked on the computer screen only; using the mouse etc. Further, the subjective answers are to be typed using the keyboard.

How can I get familiarized with the online exam? An online test (Demo or Mock) has been uploaded on the official website. Solve it for practice.

What is the exam pattern of MICAT, GE and PI? MICAT will be an online exam testing the following: Analytical and verbal ability Logical reasoning Divergent thinking Written communication skills Creativity potential General awareness about contemporary All the psychometric questions are compulsory. A sample psychometric test will also be uploaded on the official website near the exam. Pattern of Group Exercise (GE): It is a team work evaluation process. The performance of the candidates will be judged on the basis of performance with the group members. No shortlisting will be done after this round. Pattern of Personal Interview (PI) Round: In this round, the interaction of exam committee and candidates will be there. Creative Leadership in Communication driven industry and Strategic Marketing will be assessed in this round.

What are the cutoffs for all exams? The CAT, XAT and GMAT qualified candidates will be directly eligible for MICAT. Also, there is NO SET Cutoff Scores for the GE and PI Rounds.

Is there any weightage for the work experience? Yes. The candidates with relevant work experience will be preferred.

What are various course specializations at MICA? The list is as follows: Brand Management Media Management Digital Communication Management Advertising Management Marketing Research and Analytics Social Change Leadership

What are the placement stats? For several years, MICA has a record of 100%. The details can be availed of from the Placements Section on the official website.

Is the course a degree or Diploma course? PGDM-C is an AICTE DIPLOMA which has been recognized equivalent to the MBA by the Association of Indian Universities (AIU).

What is the annual intake under PGDM-C? 180.

What are the other “ON CAMPUS” activities at MICA? MICA always encourages the students for extra-curricular activities for overall development. A number of events are run by the informal as well as formal student committees throughout the year.

Are there any student exchange learning programs which are being run with the foreign universities? Yes. The details can be seen under the International section on the official website.