Delhi University to Host 6th Annual International Conference (AICC) in January 2018

Updated On: November 07, 2017 02:18 pm IST

Delhi University is organising its 6th Annual International Commerce Conference themed around digital marketing and outreach.
Marketing practices and social media will be some of the topics that will be emphasized upon during the DU conference.

Delhi University to Host 6th Annual International Conference (AICC) in January 2018

Department of Commerce, Delhi University is organizing a two-day 6th Annual International Commerce Conference (6th AICC) on Digital Outreach and Future of Marketing Practices. 6th AICC will be held on January 11-12, 2018 at University Of Delhi.

Theme of the DU Conference:

The theme of the conference is "Digital Outreach and Future of Marketing Practices". Marketing has completely changed from what it used to be a few decades ago. With the advances in the digital world, the customers reach to the seller instead of seller going around promoting its product. Not only that, the sellers can target a specific group of customers who might be interested in their product. Information like location, time and interest of customers are available to sellers through internet which can then be used to target specific customers. Digital marketing is growing at a fast and steady pace because of social media. All around the world, people use social media and because of its global outreach, it has become very easy for small businesses to sustain online.

The conference will discuss different interesting topics related to "Digital Outreach and Future of Marketing Practices". The following table shows the three main topics that will be discussed during the conference:

Understanding Digital Consumer & Marketing Practices	Social Media for Social Causes	Analytics: Present and Future
A. Understanding Digital Consumer Consumer Adoption of E-Commerce Customer Experience in Digital Space Online Purchase Behaviour Mobile Marketing and Consumers B. Managing Marketing Practices in Digital Space Digital Technology and Business Processes Web Experience Management Mobile Marketing and Retargeting B2B Online Marketing Customer Relationship Marketing Paid Search Marketing Email and Video Marketing	Social Media Marketing Social Media Marketing in Public Sector E-Governance Digital impact on Social Behaviour Integrated Digital Social marketing Corporate social initiatives and social media marketing Responsible Marketing and Social media Social Media and Social Capital creation Social Media in Political Campaigns	Predictive Analytics Big Data Analytics Web Analytics Video Analytics Customer Journey Mapping and Analytics Marketing and Sales Automation Emoji Analytics Customer Intelligence and Data Mining Social Media Analytics

Understanding Digital Consumer & Marketing Practices

Social Media for Social Causes

Analytics: Present and Future

A. Understanding Digital Consumer

Consumer Adoption of E-Commerce
Customer Experience in Digital Space
Online Purchase Behaviour
Mobile Marketing and Consumers

B. Managing Marketing Practices in Digital Space

Digital Technology and Business Processes
Web Experience Management
Mobile Marketing and Retargeting
B2B Online Marketing
Customer Relationship Marketing
Paid Search Marketing
Email and Video Marketing

Social Media Marketing

Social Media Marketing in Public Sector
E-Governance
Digital impact on Social Behaviour
Integrated Digital Social marketing
Corporate social initiatives and social media marketing
Responsible Marketing and Social media
Social Media and Social Capital creation
Social Media in Political Campaigns

Predictive Analytics
Big Data Analytics
Web Analytics
Video Analytics
Customer Journey Mapping and Analytics
Marketing and Sales Automation
Emoji Analytics
Customer Intelligence and Data Mining
Social Media Analytics

Papers and Case Studies Invited:

The conference invites original research papers/ conceptual papers and case studies from research scholars, faculty members of the University and college as well as from students on the topics mentioned above.

This is a must-attend conference for students, scholars, faculty members who have an interest in Digital Marketing. It will provide an ideal opportunity to exchange ideas, discover new technologies, architectures and analytical approaches appealing to both technical and business-oriented people.

Also Read: Top 10 South Campus Colleges under Delhi University

Delhi University provides staying option for international participants near its campus. For more details on the conference and paper submission, visit the official website.