PGP in D2C & Quick Commerce LaunchpadFrom idea to listed in 6 months.

This program is built for aspiring entrepreneurs, fresh graduates, and early-career professionals who want to build and launch a real D2C brand — not just learn about it. If you have a product idea or want to explore one, this is your launchpad. No prior business experience is required.

You graduate with tangible, execution-ready assets: a live Shopify store, active listings on Amazon and Flipkart, a quick commerce presence (Blinkit/Zepto), a working performance marketing setup, a financial dashboard and MIS, and an investor-ready pitch deck — all built around your own brand.

It's a hybrid program. You attend structured online learning combined with in-person industry immersions — including a Goa Founder Bootcamp, a D2C Startup Residency, and a Quick Commerce Residency. The program culminates in a live Founder Demo Day at the campus in Pune.

The Goa Bootcamp is an immersive residential experience at the start of the program focused on founder mindset, startup exposure visits, and CXO roundtables. It's designed to shift how you think — from employee to founder — before you start building. It's one of the key differentiators of this program versus any online course.

The faculty includes Arjun Vaidya (Founder, Dr. Vaidya's), Mohit Gulati (Venture Capitalist), Vidushi Vijayvergiya (Shark Tank Funded Founder), Ayush Panchmiya (AI Expert), Shashank Verma (Startup Leader), Manges Shinde (CEO, WillStar Media), Samruddhi Chhajed (Branding & Marketing Expert), and Pranay Gupta (Bestselling Leadership Author). These are practitioners, not academics.

Most programs teach frameworks. This program demands execution. You don't write a business plan — you build a brand, acquire real customers, generate actual revenue, and present live metrics at Demo Day. The assessment is based on what you build, not what you score in an exam.

The program fee is ₹6 lakh. However, scholarship benefits are available and are awarded based on a candidate's performance throughout the selection process.

It's a 6-step process: Application Submission → Profile Evaluation → Admissions Masterclass → Founder Interview → Offer of Admission → Cohort Onboarding. The process is designed to select candidates with founder potential and a genuine execution mindset — not just academic credentials.

You'll get hands-on experience with Shopify, Amazon Seller Central, Flipkart, Blinkit, Zepto, Meta Ads, Google Ads, and AI tools including ChatGPT, Claude, Midjourney, and vertical D2C tools — all integrated into the curriculum from Day 1, not as add-ons.

Demo Day is the program's grand finale. Students present their live brand metrics — revenue, orders, ROAS, customer data — to investors, industry leaders, and fellow founders. It's a real pitch to a real audience, not a classroom presentation. Think of it as your brand's public debut.