Mudit Vriddhi- Flagship Event of IIM, Raipur Comes Ends

Mudit Vriddhi – the flagship event of Consulting and Entrepreneurship Club of IIM Raipur came to an end. The event’s main purpose was to test the learning skills of the participants, their ability to earn using creative and out-of-the-box business ideas and to return to the society a part of what we take from it.

The event took place on January 30, 2016. In the event, each team was provided with Bastar art artefacts worth Rs 1000 which they were supposed to sell in the market areas of Raipur.

Among the artifacts, was also a painting that was made by the students of Kopalvani, a residential school for the hearing impaired. Participants’ negotiation skills, their creativity and innovativeness in coming up with short-term business ideas through which they could clear the inventory while deriving maximum premium from it were tested in the competition. Identifying the right target market and using the appropriate marketing techniques as well as styles of persuasion was the ultimate challenge faced by the students.

But the result was worth it as after a strenuous effort of six hours, the teams collectively converted the amount of Rs 7000 into a whopping amount of Rs 1,07,629.

Team Offbeat Ants from VGSOM, IIT Kharagpur emerged as winners while Team Almost Creative from MICA, Ahmedabad was the Runners up.

With the motive of self-employment for the differently-abled, the ceremony was held to acknowledge the work done by the three associated NGOs.

Prof. B.S. Sahay, Director IIM Raipur gave the welcome address in which he appreciated the efforts of the NGOs and the participants in this noble cause and emphasized on making philanthropy a part of everyone’s life. P.K. Jain, CFO, Sarda Group was the guest of honour of the evening.