India's one of the largest banking training institute, NIIT Institute for Finance, Banking and Insurance (IFBI) has launched a certificate programme in banking sales and marketing (CPBSM) in association with Catholic Syrian Bank (CSB).
CPBSM is an exclusive programme that aims at building a pool of probationary officers with marketing skills.
The program carries a mixture of core domain knowledge, along with usable skill-set requirements, for example, customer handling, technology familiarity, and marketing. In the beginning, only some select locations will carry the program. These locations include Coimbatore, Trivandrum, and Thrissur.
Commenting on the partnership issue, Bimal Jain, who is the president of NIIT IFBI, said, "As pioneers in the BFSI industry in India, NIIT IFBI has been working towards creating a professionally trained workforce for the BFSI industry. This strategic partnership with the Catholic Syrian Bank has been tailor-made to create a large pool of industry-ready talent who would be offered challenging career opportunities with the bank."
The aim behind designing the program is to develop and empower the graduates vital insights and robust skill sets. These qualities are needed for undertaking marketing banking business in the role of a probationary officer.
Postgraduates and graduates who are less than 28 years old, and have scored at least 60% marks in their graduation are eligible to apply here. After they successfully complete this program, aspirants get a placement with CSB. Further, there is also an in-house screening process followed by the final interview organized by officials of the CSB.
The probation period which is of two years, if successfully completed, will let them get absorbed in the form of assistant managers of Grade-1.