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IIM-A Study Suggests to Protect E-Consumer
In the era of increased online shopping, a study conducted by the Indian Institute of Management-Ahmedabad (IIM-A) has stressed on a need for a separate law for e-commerce with a view to protect their interest in India.
The study has reviewed the proposed amendments in the Consumer Protection Act, 1986, proposed by the union ministry of consumer affairs.
“To effectively protect a consumer buying goods or services through e-commerce would need a separate law, as other countries have,” said the study conducted by IIM Ahmedabad.
The report further said, “European Union has come up with the ‘Directive on the Protection of Consumers in respect of distance contract which the Union countries have given effect to. The UK first gave effect to it with the Consumer Protection (Distance Selling) Regulations 2002.
The recent study titled as ‘Consumer Rights in the New Economy: Amending the Consumer Protection Act, 1986’ conducted by Professor Akhileshwar Pathak of IIM-A also highlighted the problems faced by consumers in E-Commerce.
In E-commerce, numerous problems arise due to the buyer and seller being at a distance. The buyer is not able to inspect or sample the goods or services. The buyer necessarily pays through a card. This brings in the problem of fraudulence in card payment.
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