IIM Indore - NASMEI summer marketing conference is scheduled to be held on 27th July. It will be hosted by Indian Institute of Management (IIM) Indore in collaboration with North American Society for Marketing Education in India (NASMEI).
The conference aims to focus on the contribution in delivering good experience to the consumers due to the advancement in the field of technology and communications facilitated by social media. The summit will also focus on the different ways to enhance the customer values through unique product offerings aided by strong branding.
Professor Abhishek Mishra, faculty of IIM Indore and the conference convenor said that nowadays instead of adopting the traditional one-way passive reception of brand offerings and product, the customers prudently look for ones where the creation of value happens. And marketing plays a significant role in facilitating user-brand interactions for the promotion of product offerings with personalised marketing attempts keeping aside the onus of brands, he added.
This conference will continue till 29th July. It will be organised in two independent levels. Three parallel workshops will be organised on the first day of the event. Various keynote speeches, paper presentations and panel discussions are planned for the second and the third day of the conference.
It will be an excellent opportunity for those candidates whose abstracts will be selected for the conference. Such candidates can publish their full papers in a conference with the special issue of the Journal of Global Marketing: Marketing Challenges & Opportunities in India (ABDC classification C) and the Journal of Indian Business Research (ABDC classification C). Also, the best three papers of all will be awarded cash prizes.