The department of MBA of Lakki Reddy and Bal Reddy Engineering College organized an Industrial tour to Coco-Cola factory, Mangalagiri on 22-March-2016.
Around 60 students of MBA department interacted with the officials of various departments in the factory. The main purpose of the industrial visit was to learn the various techniques in marketing and finance. The students asked various questions and clarified their doubts.
The students interacted with the officials of the marketing department and learnt various challenges that the company face during marketing and solutions to overcome those challenges.
The HOD of the MBA department said, “The department organizes Industrial visits once in an academic year as a part of academics”. He thanked the management of Coco-Cola for giving permission to visit and clarifying the doubts of the students.
All the students were provided with a Coco-Cola drink and were explained the process of manufacture of Coco-cola, packing, transporting and marketing. Students got an idea about various strategies in marketing.
Source; Sakunth Kumar, City Journalist, College Dekho, Vijayawada