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KIIT School of Management organized its 9th National Marketing Conclave on 22nd September 2018. This year's Marketing conclave provided students with an opportunity to interact with business leaders and policymakers for holistic learning.
KIIT School of Management organized 9th National Marketing Conclave on September 22, 2018. This year, the theme of the marketing conclave was ‘Future of Work – Implication on Marketing Processes and Strategies’. National marketing conclave is one of the four national-level conventions that are organized by KIIT SOM annually. Apart from marketing conclave, KIIT organizes Operations Management, HR and Finance conclaves every year. The idea behind organizing these events is to bring the industry closer to academia.
The 9th National Marketing Conclave organized by KIIT SOM provided a platform for students to interact with policymakers and business leaders for holistic learning. As a part of the conclave, 12 workshops were conducted relating to the theme. The conclave turned out to be fruitful, as industry professionals, academia and students attended it.
Joint President of Rediffusion, Mr. Navonil Chatterjee, Co-Founder, and CEO of Wow Momos, Mr. Sagar Daryani inaugurated the conclave. Addressing the gathering on the occasion, Director of KIIT SOM, Professor Debashis Chatterjee pointed out that technology is playing a dominant role in revolutionizing the way marketers are engaging with customers across varied demographic segments.
Mr. Navonil Chatterjee gave some valuable tips on marketing such as focusing on rational and real aspects of products, the significance of creating app platforms, keeping marketing communication and content simple and product personalization. Mr. Sagar explained the process of converting advertisements into opportunities.
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As a part of the marketing conclave, a panel discussion was organized on ‘Marketing to Gen Z’. The panel discussion figured out that the attention span of Gen Z is limited, and it is a great challenge for the marketers to capture their attention. It is the major responsibility o the marketers to be genuine in communicating the aspiration values or the functionalities of the brand and creates necessary touch points. In all, technology will be the significant factor for future marketing strategy.
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The other panel discussion took place on the theme ‘Rise of Customer Empowerment or End of Consumer Market’. The participants of the panel discussion figured out that the customer is expected to become more empowered in the future due to the increased usage of social media.
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