One of India's reputed institution, MICA or the Mudra Institute of Communication - Ahmedabad, has launched a Post Graduate Certificate Programme in Advertising Management & PR. The course is being offered in collaboration with Ivory Education. The course is open to all those who aspire to become an Advertising and PR professional. The candidates who possess a graduate degree with at least 50 percent of marks are eligible for this programme.
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Through this programme, the students will be trained in various skills and domains like Digital Marketing, Marketing Research, Media Management, Advertising, Public Relations, Consumer Behaviour and so on and so forth. These skills are essential in building a career in Advertising and PR. Apart from the mentioned skills, the course will also focus on the Communications industry, with scope for a close industry interface.
Ivory Education will provide assistance to the institute to conduct the programme effectively by using a combination of physical and interactive online learning sessions. The course is designed according to Junior and Middle-level executives and managers.
The class will be conducted at MICA campus and will be made available in the main parts of the country. The candidates will have the flexibility to connect from home for some of the classes.