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MICA

MICA

Facilities
Ahmedabad
Gujarat
Accredited By
AIU, AICTE
Established Date
1991
NA
Total Students
Private
Type
NA
Fees Range

How to reach

MICA is situated at Shela, Ahmedabad, Gujarat, India- 380058 in Ahmedabad.

All Courses

Courses Offered

PGDM in Communications
  • 2 Years
  • Post Graduate Diploma in Management-P.G.D.M.
  • Management - BBA / MBA / Diploma

MICA - MICA

Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution —offering a wide-range of academic programmes since the past two decades —now has three residential programs: the Post Graduate Diploma in Management-Communications (PGDM-C), the Crafting Creative Communication (CCC) and the Fellow Programme in Management-Communications (FPM-C). MICA’s spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community. Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital and other related businesses.

Download the 2017 Prospectus

Why join MICA Ahmedabad

Achievements

MICA has various accolades at National Level to its name.

Facilities

MICA supports excellent infrastructural facilities and all other basic amenities.

100%

Placement

2 Type Courses Available

  • 1 PG Courses
  • 1 phd Courses

Awards

  • Ranked 12th as the 'best b-schools of India' by Outlook magazine in 2010
  • Received as award for 'b-school with industry related curriculum' at Dainik Bhaskar B-school Leadership awards

MICA Placements

At MICA, we not only train and educate students in the field of management but we make them live management. Since the time of its inception in 1991, MICA has been providing the industry with quality managers in the field of Marketing, Media and Advertising and this stands as a testament of the high standards and diversity of the student pool and versatility of the curriculum of MICA. A great emphasis has been laid on the rigorous selection procedure to ensure that a perfect talent pool is chosen for this flagship course. MICA has a unique admission procedure consisting of MICA Admission Test (MICAT), group exercises and personal interviews. MICAT is a special test designed to identify students with a perfect mix of logical and abstraction abilities though the psychometric, aptitude and general awareness questions. This balanced approach is also extended to the curriculum with Core and Foundation courses in the fields of Marketing, General Management, Digital, Media-Advertising paired up with Culture and Communication courses like Communication Theories, Imagining India and Semiotics, which helps students understand the Indian diaspora which is key for marketing. To equip the students with an industry aligned approach, MICA provides students with numerous live projects with the industry along with Summer Internships. These opportunities hone a MICA student’s analytical and logical skills with a platform to apply their creativity and out-of- the-box solutions.

3

Visiting Companies

100%

Student Placement

Infrastructure

MICA
  • An existing extensive network of academicians, professionals, entrepreneurs and organisations in the communication industry in and outside India

  • Television Audience Measurement Lab, established at the MICA campus jointly with the Media Agency of Mudra (OMS) and the Audience Measurement Analytics Limited (AMAP)

  • Hughes Directways on-line education facility, which has commenced programmes in Media Management, Data Analytics, Advertising Management and Integrated Marketing Communication

  • A one of its kind ‘Idea Lab’, with state-of-the-art facilities aimed at getting the best ideas out of the closet

  • Digital I-Mac lab equipped with 16 I-Macs (IBM platform too) and design softwares like Adobe Photoshop, 3D studio max, Maya, Adobe Premiere and Illustrator

  • Digital Design & Publishing support

  • Video Conferencing room, providing access to global communication facilities

  • Radio broadcasting facilities

  • Access to library resources including the huge collection of articles, journals, databases, videos, etc. in the online library

  • Basic office amenities like computing, telephony, facsimile and postal services, meeting space etc

  • Other amenities like a canteen facility, auditorium, outdoor and recreational facilities, gymnasium, etc.

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