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MICA - Admissions 2022, Fees, Courses, Ranking, Placement
- Ahmedabad (Gujarat)
- Private
- Approved by : AICTE
- Ahmedabad (Gujarat)
- Private
- Approved by : AICTE
Trisha - Content Writer
Jul 02, 2022 13:34PM IST
MICA Overview
Formerly Mudra Institute of Communication, MICA Ahmedabad is an autonomous and non-profit post-graduate institute located in the Indian state of Gujrat. MICA is the only residential institute in the Asia-Pacific region committed to developing strategic marketing and communication leadership.
MICA Ahmedabad was established in the year 1991 as an autonomous postgraduate academic institute by A. G. Krishnamurthy of Mudra Communications. MICA moved to its new location at Shela in 1993.
MICA Ahmedabad is approved by All India Council for Technical Education (AICTE) and is accredited by National Board of Accreditation (NBA). The institute offers Advertisement, Digital Marketing, Sales, and Marketing Communication are among the 8 online programmes. MICA Ahmedabad's major management courses include MBA, certificate, and PhD programmes. Marketing Research, Digital Communication Management, and Brand Management are among the specializations offered by the college.
MICA Ahmedabad boasts off strong international collaborations. In fact, it has partnered with 8 acclaimed international institutions, including ESCEM, France Business School, France, Nanyang Technological University (NTU), Singapore, Institute of Applied Media Studies, Zurich, and University of New Mexico, USA.
In addition, the institute also offers Leadership & Management Development Programs, or LMDPs, in collaboration with top-tier multinationals, top Indian businesses, public sector enterprises, etc.
Since its start, MICA Ahmedabad has maintained a 100% placement record. In MICA Ahmedabad placement 2020, 179 students got suitable job offers. MICA also offers scholarships based on a student's overall academic performance as well as their economic background. Each scholarship is worth up to 25 per cent of the annual fees.
Table of Contents
- MICA Overview
- MICA Ahmedabad Latest Update
- MICA Top Courses & Fees
- MICA Awards & Rankings
- MICA Ahmedabad Highlights
- MICA Ahmedabad Rankings
- MICA Ahmedabad Awards
- Course Offered atMICA Ahmedabad
- MICA Ahmedabad Course Fee 2022
- MICA Ahmedabad Admission Process 2022
- MICA Ahmedabad Cut-off
- MICA Ahmedabad Placements
- MICA Ahmedabad Curriculum & Teaching Pedagogy
- Scholarship at MICA Ahmedabad
- MICA Ahmedabad - Campus & Infrastructure
- Images & Videos
- MICA Facilities
- FAQs about MICA
- MICA Contact Number, Address & Location Map, Ahmedabad
MICA Ahmedabad Latest Update
MICA Ahmedabad offers various online programs. Apply now.
MICA Ahmedabad courses merit list has been rekeased. Candidates can check on the official website of the institute.
MICA Top Courses & Fees
| PGDM6 Courses | Annual Fee₹ 825,000 |
MICA Awards & Rankings
- MICA wins the 1st Prize at IBDA Awards for Creativity at Dubai
- MICA bags Silver Addy Award 2004 at GAF, USA
- MICA wins 1st prizes at Chaos, IIMA’s Annual Marketing Event
- MICA conferred as outstanding B-School at the Impact, Marketing Awards
- MICA wins the National Event, L'Oreal Brandstorm 07
- MICA wins 2nd Place at Al Gore Sustainable Technology Venture Competition at Carnegie Mellon University, USA
- MICA wins 1st prize at International Games 2009 at NTU, Singapore
- MICA wins national “Branding Commonwealth Games- Delhi 2010” competition
- MICA wins top awards at ESSAR 16th Business School Affaire & Dewang Mehta
- Business School Awards
- MICA is honoured with Dainik Bhaskar Award in “B-School with industry related curriculum” in Advertising and Communications at Mumbai
- MICA wins the L'Oreal Brandstorm International Marketing Challenge 2010,
- National Finals , Mumbai
- MICA reaches the Final Round of the L'Oreal Brandstorm International Marketing Challenge 2010, Paris - placed 5th among 65 countries
- MICA wins the All India Mahindra War Room finals for the 2nd consecutive year
- MICA’s film “Short-Focus” judged ‘Gold Film of the year’ at AFP awards – India’s
- largest short-film competition from a field of 1487 participants
- MICA faculty Prof. Varsha Jain wins the prestigious AIMS International
- Outstanding Woman Management Researcher Award
- MICA has been recognized as one of “The Economic Times Best Education Brands 2017”
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MICA Ahmedabad Highlights
|
Establishment Year |
1991 |
MICA Ahmedabad was established in the year 1991 as an autonomous postgraduate academic institute by A. G. Krishnamurthy of Mudra Communications. |
|
Institute Type |
Private |
MICA Ahmedabad is a private college located in Shela, Ahmedabad, Gujrat. |
|
Campus - Multi-Location |
Ahmedabad |
MICA is located in Telav - Ghuma Rd, Shela, in Ahmedabad, Gujarat. |
|
Approved By |
AICTE |
MICA Ahmedabad is approved by All India Council for Technical Education (AICTE). |
|
Accredited to |
NBA |
MICA Ahmedabad is accredited by National Board of Accreditation (NBA). |
|
NIRF Ranking |
NA |
NA |
|
Campus Size |
19 acres |
The MICA Ahmedabad campus sprawls over 19 acres of green verdant land. |
|
No Of Courses Offered |
14 |
At the postgraduate level, MICA Ahmedabad offers 14 different courses. |
|
Total Faculty |
31 Full time faculty members |
MICA Ahmedabad features 31 full-time faculty members, as well as 13 adjunct faculty members and several visiting faculty members from academia and industry. |
|
Gender Accepted |
Male/Female |
MICA Ahmedabad accepts students of all genders. |
|
Avg. Fees |
Rs. 200000 |
Average tuition fees for PG courses at MICA Ahmedabad is Rs. 1500000. |
|
Total Intake |
216 students for PGDM course |
MICA Ahmedabad admits 216 students for its PGDM programme. |
|
Average Package |
Rs. 19 LPA |
The average package received by students at MICA Ahmedabad placements 2022 was Rs. 19 LPA. |
|
Highest Package |
Rs. 57.51 LPA |
The highest package received by students at MICA Ahmedabad placements 2022 was Rs. 57.51 LPA |
|
Top Recruiters |
Top recruiters for MICA Ahmedabad are Amazon, Hindustan Unilever, ICICI Bank, RBL Bank, Adani Wilmar, Tata Power, PepsiCo, L&T Infotech, Razorpay Software Pvt. Ltd., Tata Steel, Flipkart and Google. |
|
|
Campus Facilities |
Hostels Gym Library Cafeteria Auditorium Guest Room Sports Facilities |
MICA Ahmedabad offers a lot of facilities to its students including gym, library, hostels, and sports facilities. |
|
Exams Accepted |
CAT/XAT/GMAT/ MICAT-I and MICAT-2 |
MICA Ahmedabad accepts a wide range of exams in order to grant admissions to interested candidates. Some of the prominent ones are CAT/XAT/GMAT/ MICAT-I and MICAT-2. |
MICA Ahmedabad Rankings
MICA Ahmedabad is ranked among the top business schools in the country. MICA Ahmedabad's rankings are listed below:
- MICA Ahmedabad was ranked 28th amongst 50 top private colleges in India for the year 2020 by Jagran Josh.
- MICA Ahmedabad was ranked as one of the "Best Education Brands 2017" by The Economic Times on February 24, 2017.
- MICA Ahmedabad was ranked alongside India’s Top 30 best institutes in areas of research and publications in the Careers360 publication on November 16,2013.
MICA Ahmedabad Awards
Over the years, MICA Ahmedabad has been conferred with several awards and accolades. MICA Ahmedabad's awards are listed below:
- In 2016, MICA was awarded the ‘All India Mahindra War Room’ for the second year in a row.
- MICA won the Green Warriors Award in 2015.
- MICA was awarded first prize in the Election Commission of India's jingle making and flash mob competitions in 2014.
Course Offered atMICA Ahmedabad
Here are MICA Ahmedabad course list and fees structure :-
| Postgraduate Programmes at MICA Ahmedabad | |||
| Course | Duration | Specialisation | Fees |
| PGDM/PGDM-C | 2 years |
| Rs 21,00,000 |
| CCC | 1 Year | Rs 8,52,520 | |
| FPM(C) | 3 Years |
| Rs 27,500 |
MICA also offers some online courses. The details for the same are as given below.
| Course | Duration | Fees |
| Advanced Digital Transformation Program | 45 Weeks | Rs 3,50,000 |
| Advertising Management and Public Relations | 11 Months | Rs 1,30,000 |
| Brand Management Strategies | 4 Months | Rs 61,500 |
| Business Management | 11 Months | Rs 1,10,000 |
| Brand Communication Management | 5 Months | Rs 94,499 |
| Digital Marketing | 4.5 Months | Rs 80,000 |
| Digital Marketing & Communication with Specialisations | 32 Weeks | Rs 1,05,045 |
| Managing Brands and Marketing Communication | 4 Months | Rs 80,000 |
| Advanced Certificate Program in Market Research & Data Analytics | 11 Months | Rs 1,00,000 |
| Media Entertainment Management | Rs 1,25,000 | |
| Public Relations and Communication Strategies | 3 Months | Rs 41,000 |
| Advanced Certificate Program in Statistics & Analytics for Marketing Insights | 6 Months | Rs 71,750 |
| Strategic Brand Management and Public Relations | 3 Months | Rs 1,01,500 |
MICA Ahmedabad Course Fee 2022
|
Postgraduate Programmes at MICA Ahmedabad – Course Fee 2022 |
|
|
Course |
Tuition Fees |
|
PGDM /PGDM-C |
Rs. 2,100,000 |
|
PGCP |
Rs. 70,000 - Rs. 852,520 |
|
FPM(C) |
Rs. 27500 |
MICA Ahmedabad Admission Process 2022
Candidates seeking admissions 2022 to MICA Ahmedabad Postgraduate programmes must visit the institute's official website, fill the admission form online, pay the application fee and submit the application form online. Candidates are required to take the qualifying admission exam and obtain a passing score. For admissions to the PGDM-C programme, MICA Ahmedabad conducts its own entrance exam – MICAT, which is the final admission round to shortlist students for the programme.
MICA Eligibility Criteria
| Postgraduate Programmes at MICA Ahmedabad | |||
| Course | Duration | Specialisation | Eligibility Criteria |
| PGDM/PGDM-C | 2 years |
|
|
| CCC | 1 Year |
| |
| FPM(C) | 3 Years |
|
|
| Course | Duration | Eligibility Criteria |
| Advertising Management and Public Relations | 11 Months |
|
| Brand Management Strategies | 4 Months |
|
| Business Management | 11 Months |
|
| Brand Communication Management | 5 Months |
|
| Digital Marketing | 4.5 Months |
|
| Managing Brands and Marketing Communication | 4 Months |
|
| Advanced Certificate Program in Market Research & Data Analytics | 11 Months |
|
| Media Entertainment Management |
| |
| Public Relations and Communication Strategies | 3 Months |
|
| Advanced Certificate Program in Statistics & Analytics for Marketing Insights | 6 Months |
|
| Strategic Brand Management and Public Relations | 3 Months |
|
MICA Ahmedabad Selection Process 2022
Listed below is the selection process for MICA Ahmedabad admissions 2022:
For PGDM/PGDM-C admissions 2022 – MICA Ahmedabad will select students based on their merit in the CAT/XAT/GMAT exams, which will be followed by institute’s self-administered MICAT entrance exam followed by Group Exercise (GE) and Personal Interview (PI).
For PGCP admissions 2022– MICA Ahmedabad will select students based on their merit in the Online Entrance Test (Written) administered by the institute followed by Personal Interview (PI).
For FPM(C) admissions 2022– MICA Ahmedabad will select students based on their merit in the Online Entrance Test (Written) administered by the institute followed by an individual Presentation and Personal Interview (PI).
Selection Process (Batch 2022-2024)
Candidates that show talent for presenting, evaluating, and/or conceiving ideas that motivate people to take action and produce business results are more likely to be shortlisted.
The following is the MICA PGDM-C / PGDM selection procedure:
- MICAT Registration
MICAT – I and II Registration dates are listed below:
MICAT – I
Reg Opens: October 2021.
Reg Closes: November 20,2021
MICAT I 2022 Result: December 21, 2021
MICAT - II
Reg Opens: November 23, 2021.
Reg Closes: January 18, 2022
MICAT II 2022 Result: February 18, 2022
- CAT/ XAT/ GMAT
At least one of the three examinations (MANDATORY): CAT/ XAT/GMAT (CAT 2021 / XAT 2022 / GMAT) must have been taken by each candidate (2020 onwards). Interested candidates must visit the respective official websites for the CAT / XAT / GMAT timeline.
- MICA Admission Test (MICAT)
MICAT, which comprises of three portions, is used to evaluate all candidates.
Section A - Psychometric Test
Section B - Descriptive Test
Section C – This section contains the following information: (has 4 sub-sections) - Divergent and Convergent Thinking; Verbal, Quantitative, and Data Interpretation Skills; and General Awareness.
| MICAT I | December 04, 2021 |
| Score Announcement | December 21, 2021 |
| MICAT II | January 29, 2022 |
| Score Announcement | February 18, 2022 |
- GE & PI
All applicants who have been shortlisted based on their CAT/XAT/GMAT & MICAT scores are required to participate in both the Group Exercise (GE) and the Personal Interview (PI).
Preparation of a candidate shortlist for GE and PI
1. MICAT (Psychometric test) Section A is a qualifier.
- Those who pass the Psychometric will be evaluated based on their relative performance on the CAT/XAT/GMAT. Candidates who achieve a minimal CAT/XAT total percentile/GMAT score cut-off will be considered.
- Those who qualify based on their CAT/XAT/GMAT scores will have their MICAT Section
2. Evaluation of score
- Those who qualify on the basis of relative performance, subject to a minimum cut-off in Section B of the MICAT's *Normalized Scores, will have their Section C of the MICAT examined. Each exam section will have its own set of rules.
- Those who qualify based on a, b, c, and d above (on the basis of relative performance subject to a minimum cut-off in MICAT Section C Normalized Scores) will be considered for GE and PI short listing. Shortlisted candidates will be invited to Ahmedabad, Bengaluru, Delhi, Kolkata, and Mumbai for a GE and PI.
The candidate list for GE and PI is based on a composite score formula that includes 50% CAT/XAT/GMAT and 50% MICAT scores.
- Final Merit List
Admission will be given on the basis of merit, with the programme of choice being taken into account afterwards. Once a candidate is offered admission to the programme of his or her first preference based on the merit list, his or her name is automatically removed from the list of candidates for the programme of his or her second priority.
If a candidate is offered admission in the programme of his or her second priority as a result of the movement of the merit list, the candidate has the option to accept the offer with the understanding that he or she will withdraw his or her name from the list of the programme of his or her first priority OR he or she may refuse the offer and continue to pursue the programme of his or her first priority.
All candidates who appear in both the GE and PI must be re-recommended by a majority of the PI panelists in order to be eligible for the final merit list.
Those that meet the aforementioned conditions will have their final composite score calculated using the following weighting:
- CAT/XAT/GMAT: 20%
- MICAT: 30%
- GE: 20%
- PI: 30%
Date for Publication of MICA 2022 Final Merit List – 18 April 2022
MICA Ahmedabad Application Process 2022 – Online/Offline
MICA Ahmedabad application process 2022 is only available online. Interested candidates can visit the official website of the institute and fill the application form accordingly. Listed below is the online application process for MICA Ahmedabad admissions 2022:
- Online Registration
- Visit institute’s official website
- Select "New Registration for all programmes" from the drop-down menu after clicking on the application form link.
- Enter your email address and phone number.
- Click "I Agree" and then "Submit" after entering the Captcha code.
- Filling the Online Application Form
- Visit the application form link.
- Use the credentials (created at the time of registration) to log in.
- Fill in your personal information and any other information requested on the General Information page.
- Now add your photo and signature. Then select Save and Proceed.
- Fill educational information on the qualification page. If you have any previous work experience, don’t forget to add it too.
- Then, along with other information, enter the CAT/XAT/GMAT scores.
- On the Program Selection screen, select the Checkboxes for the Programs that correspond to your preferences.
- Select the MICAT 2022 centre of your choice.
- Proceed by filling in the required information and captcha code.
- Application Fee Payment
- Select the programme/course of your choice and proceed to make payment for the application fee.
- Candidates have the option of paying both online and offline.
- Application Form Submission
- Submit the application form once you've completed all of the preceding procedures.
- Two to three copies should be kept for future reference.
MICA Ahmedabad Application Fee
The MICAT 2022 Registration application fee is Rs 2100.
MICA Ahmedabad Admission Dates 2022
| Events | Scheduled Dates |
| MICAT I | |
| MICAT I Registration opens | October 2021 |
| MICAT I Registration closes | November 22, 2021 |
| MICAT I Issue of Call Letters/Admit Card | December 1, 2021 |
| MICAT I | December 4, 2021 |
| MICAT I Score | December 21, 2021 |
| MICAT II | |
| MICAT II Registration opens | November 23, 2021 |
| MICAT II Registration closes | January 18, 2022. |
| MICAT II Issue of Call Letters/Admit Card | January 25, 2022 |
| MICAT II | January 29, 2022 |
| MICAT II Score | February 18, 2022 |
| GE & PI Shortlist | February 18, 2022 |
| GE & PI at MICA, Ahmedabad | March 2022 |
| GE & PI at Bangalore | March 2022 |
| GE & PI at Delhi | March 2022 |
| GE & PI at Kolkata | March 2022 |
| GE & PI at Mumbai | March 2022 |
| Final Results | 18 April 2022 |
Documents Required for Admission to MICA Ahmedabad
Listed below are the documents required for admissions to MICA Ahmedabad:
- Original counseling letter
- Original Admit card
- Score card
- Category Certificate (if applicable)
- Class 10th & 12th Marksheets & Certificate
- Graduation Marksheets & Certificate
- 4-6 Passport Size Photographs
- Medical certificate (If applicable)
How to Apply for Admissions at MICA Ahmedabad for 2022?
Register for Entrance Exams
CAT 2021, XAT 2022, or GMAT are the three tests that applicants must register for and take (2020 onwards) for MICA Ahmedabad admissions 2022. MICA's admissions 2022 criteria states that the institute would accept scores from the CAT 2021/ XAT 2022 and GMAT (2020 onwards) exams for admission. All applicants applying for MICA admission 2022 must also take the MICAT exam, which will be held at various locations across India.
Apply for MICA Ahmedabad Admissions 2022 and Take MICAT Entrance Exam
Interested candidates must apply online for MICA Ahmedabad admissions 2022 and submit the score for last qualifying test (CAT/XAT/GMAT) on the online application form. In case of XAT exam, applicants only need to mention the XAT Registration number, and MICA Ahmedabad will collect the score from XLRI. MICA Ahmedabad application fee includes the MICAT exam fee, and candidates are then invited to take the MICAT on the designated date after receiving respective CAT score, XAT Registration No., or GMAT score.
Select The Course of Your Choice
Candidates must select their preferred course/programme while applying for MICA Ahmedabad PGDM/PGDM-C admission 2022. Candidates who select both programmes must prioritize their initial choice as priority 1 and their second choice as priority 2.
Take the MICAT Entrance Exam
MICAT is the entrance exam that applicants must take when applying for MICA Ahmedabad admission 2022. MICA Ahmedabad accepts the CAT 2021/ XAT 2022 and GMAT exams, as well as the MICAT exam.
MICAT-I and MICAT-2 are administered by MICA Ahmedabad. Applicants who intend to participate in the admission process for PGDM and PGDM-C must first take and pass the CAT/XAT/GMAT, and then take and pass the MICAT, which is held twice a year and the best of the two scores is used to shortlist students. Students may take one MICAT or both MICAT I and II.
MICAT Exam Pattern
The MICAT is a computer-based test with three sections: a psychometric section, a descriptive section, and an aptitude section with objective-type questions on Verbal ability, Quantitative ability, Data interpretation, General Awareness, and Divergent and Convergent thinking.
MICAT Exam Centers
MICAT-I will be held in the following cities: Jaipur, Jamshedpur, Jammu, Kanpur, Kochi, Kolkata, Lucknow, Meerut, Navi Mumbai, Mumbai, Muzaffarnagar, Nagpur, Noida, Ahmedabad, Aizawl, Ajmer, Aligarh, Allahabad, Bareilly, Bangalore, Bhopal, Bhubaneswar, Chandigarh, Chennai, Dehradun, Delhi, Dhanbad, Faridabad, Gandhinagar (Gujarat), Ghaziabad, Gurgaon, Gwalior, Guwahati, Hyderabad, Indore, Jabalpur, Panjim, Patna, Pune, Raipur, Rajkot, Ranchi, Surat, Trivandrum, Udaipur, Vadodara, Varanasi and Visakhapatnam.
Entrance Exams Accepted at MICA Ahmedabad Admissions
For MICA Ahmedabad admissions, at least one of the three examinations (MANDATORY): CAT/ XAT/GMAT (CAT 2021 / XAT 2022 / GMAT) must have been taken by each candidate (2020 onwards). MICAT entrance exam is used to evaluate all candidates.
MICA Ahmedabad Cut-off
MICA admissions are held every year for students who meet the MICA cutoff. MICA 2022 cutoffs may be found on Shiksha.com for all 12 programmes offered by the college. Cut off data accessible on Shiksha will assist you in applying to MICA, Ahmedabad for MBA/PGDM, Certificate, and FPM courses.
The MICA cut-off is determined by the students' CAT/XAT/GMAT exam scores. The table below provides an estimate of the percentile a student should achieve in order to be shortlisted:
|
Entrance Exam |
Expected Cut-off |
|
CAT 2020 |
80 |
|
XAT 2021 |
80 |
|
GMAT (Taken 2019 Onwards) |
80 (Verbal & Quant) |
The MICA Cut-off has yet to be announced. In this instance, students can calculate their achievement score for the current year by using the prior year's minimal percentile. The percentile is divided into three sections based on the following criteria:
|
Entrance Exam Section |
Tentative Cut off |
|
Divergent Convergent Thinking |
8.5-12 Marks [Total:30 marks] |
|
Verbal Ability |
8-10 Marks [Total: 25 marks] |
|
Quant and DI |
6.5-7.5 Marks (out of 25 marks) |
|
General Knowledge |
5.5-6.5 Marks [Total: 25 marks] |
MICA Ahmedabad Placements
MICA Ahmedabad has a great placement record, with a high number of students being placed in some of India's leading firms every year. PlaceComm, the college's extensive and active placement cell, focuses on supporting students in developing their abilities and obtaining work opportunities. The committee has been successful in maintaining a record of 100% placements over the years.
MICA Ahmedabad has completed its placement campaign for the class 2022, placing the whole 275th batch of PGDM - Communications with a 16 per cent increase in the highest salary, Rs. 57.51 LPA, and a 35 per cent increase in the average CTC, Rs. 19 LPA. The placement drive attracted a total of 77 companies.
The institute completed summer internship placements for 2022 batch, with an average stipend of Rs. 1.02 lakhs and the highest stipend of Rs. 3.5 lakhs for a period of two months.
MICA Ahmedabad Top Recruiters 2022
MICA Ahmedabad's top recruiters include some of the country's most prestigious companies. The Placement Cell at MICA Ahmedabad assists companies in finding the optimal human resource match. MICA Ahmedabad attracts a large number of organizations to its placement drives each year because of its excellent industry relationships and reputation.
The following are some of the top recruiters for MICA Ahmedabad placements in 2022:
- Amul
- Adani Wilmar
- Hindustan Unilever Ltd
- Amazon
- Boat
- Deloitte
Statistics – Graphs
The table below depicts the placement 2022 Vs 2021 at MICA Ahmedabad:
| Particulars | Placements Statistics (2020-21) | Placements Statistics (2021-22) |
| Total Students Placed | 206 | 208 |
| Highest CTC | Rs. 49.75 LPA | Rs. 57.51 LPA |
| Average CTC | Rs. 14.01 LPA | Rs. 19 LPA |
| Percentage of Students placed | 100% | 100% |
208 students were placed by 77 participating recruiters during the 2022 placement drive. The highest CTC offered increased by 16 percent, while the average CTC increased by 35 percent to Rs. 19 LPA. The IT/ITES sector employed the greatest number of students. During the MICA Ahmedabad Placements 2021, the entire class was placed. The students were offered the highest CTC of Rs. 49.75 LPA. The median CTC was Rs. 13 LPA while the average CTC was Rs. 14.01 LPA.
Placement Pattern of MICA Ahmedabad - Year-Wise
The table below depicts the placement trends at MICA Ahmedabad over the years:
| Particulars | 2020-2021 | 2019-20 | 2018-19 |
| No. of Students placed | 206 | 179 | 180 |
| Highest CTC | Rs. 49.75 LPA | Rs. 58.20 LPA | Rs. 58.20 LPA |
| Average CTC | Rs. 14.01 LPA | Rs. 13.90 LPA | Rs. 12.80 LPA |
| Percentage of Students placed | 100% | 100% | 100% |
The graph below depicts the placement trends at MICA Ahmedabad over the years:
Every year, MICA achieves a placement rate of 100 percent. In Placements 2021, the average CTC has risen. The IT/ITES sector continued to be the leading provider of student placements.
Sector Wise Placements at MICA Ahmedabad
MICA Ahmedabad 2022 placement witnessed placement of most students in the IT/ITES sector, followed by the Analytics and Consulting sector. The table below depicts the sector placements 2022 at MICA Ahmedabad:
| Sectors | Students Placed |
| IT/ITES | 94 |
| Analytics and Consulting | 39 |
| Media and Advertising | 39 |
| FMCG | 25 |
Past Recruiters at MICA Ahmedabad
MICA Ahmedabad placements 2022 attracted as many as 77 companies. The top recruiters for 2022 placements include:
- Amul
- Adani Wilmar
- Hindustan Unilever Ltd
- Amazon
- Boat
- Deloitte
MICA Ahmedabad Curriculum & Teaching Pedagogy
|
Term - 1 Orientation Courses |
|||
|
Course Name |
Credits |
Total Sessions (75 Minutes) |
Total Session (Hours) |
|
Understanding Individuals |
0.5 |
4 |
5 |
|
Financial Reporting & Analysis-I |
0.5 |
4 |
5 |
|
Cost Management - I |
0.5 |
4 |
5 |
|
Quantitative Techniques-I: Module: I |
0.5 |
4 |
5 |
|
Global Change Management (GCM) |
0 |
4 |
5 |
|
Strategic Communication I: Writing Across Platforms (SC-1) |
0.5 |
4 |
5 |
|
Design Doing |
0 |
4 |
5 |
|
Audio novel workshop |
0 |
12 |
15 |
|
Total Credits |
2.5 |
40 |
50 |
|
Term 1 |
|||
|
Course Name |
Credits |
Total Sessions (75 Minutes) |
Total Session (Hours) |
|
Effective Leadership: Interpersonal Relationships & Groups |
1 |
8 |
10 |
|
Microeconomics |
2 |
16 |
20 |
|
Financial Reporting & Analysis-II |
1.5 |
12 |
15 |
|
Cost Management - II |
1 |
8 |
10 |
|
Quantitative Techniques-I: Module: II |
1.5 |
12 |
15 |
|
Research Methodology |
2.5 |
20 |
25 |
|
Strategic Communication I: Writing Across Platforms (SC-1) |
1.5 |
12 |
15 |
|
Cultural Contexts of Communication (CCC) |
2 |
16 |
20 |
|
Digital Marketing and Business Transformation |
1 |
8 |
10 |
|
Entrepreneurship Mindset & Ecosystem |
1 |
8 |
10 |
|
Introduction to Media & Society |
2 |
16 |
20 |
|
Marketing Management |
2 |
16 |
20 |
|
Total Credits in Term 1 for PGDM-C Students |
19 |
152 |
190 |
|
Managing IMPACT Course (MIC) |
1 |
8 |
10 |
|
Only for Students who are opting MI-IMPACT Programme (MIP) |
|||
|
Total Credits in Term 1 for PGDM & MIC opted PGDM-C Students |
20 |
160 |
200 |
|
Term 2 |
|||
|
Course Name |
Credits |
Total Sessions (75 Minutes) |
Total Session (Hours) |
|
Managing Organisation Ecosystem |
1.5 |
12 |
15 |
|
Macroeconomics |
2 |
16 |
20 |
|
Corporate Finance-I |
1.5 |
12 |
15 |
|
Quantitative Techniques -II |
1 |
8 |
10 |
|
Operations Management |
1.5 |
12 |
15 |
|
Semiotics |
2 |
16 |
20 |
|
Strategic Communication - 2 (SC-2) |
1.5 |
12 |
15 |
|
Digital Marketing Strategies |
1 |
8 |
10 |
|
Digital Entrepreneurship |
1 |
8 |
10 |
|
Media, Entertainment & Data: Business Ecosystems |
1.5 |
12 |
15 |
|
Consumer Behaviour |
2 |
16 |
20 |
|
Strategic Brand Management |
2 |
16 |
20 |
|
Crafting Dissertation Workshop |
0.5 |
4 |
5 |
|
Total Credits in Term 2 for PGDM-C Students |
19 |
152 |
190 |
|
MI-IMPACT Mentoring & Execution (Phase 1: 14 Fieldwork Days) |
2 |
16 |
20 |
|
Total Credits in Term 2 for PGDM & MIC opted PGDM-C Students |
21 |
168 |
210 |
|
Term 3 |
|||
|
Course Name |
Credits |
Total Sessions (75 Minutes) |
Total Session (Hours) |
|
Doing Business in Emerging Market Economies |
1 |
8 |
10 |
|
Corporate Finance-II |
1.5 |
12 |
15 |
|
Spreadsheet Modelling in Business Analytics |
1 |
8 |
10 |
|
Multivariate Data Analysis |
2 |
16 |
20 |
|
Supply Chain Management |
2 |
16 |
20 |
|
Global Governance, Change & Transformation (GCT) |
2 |
16 |
20 |
|
Optional for PGDM, and MI IMPACT opted PGDM-C Students |
|||
|
Imagining India |
2 |
16 |
20 |
|
Optional for PGDM, and MI IMPACT opted PGDM-C Students |
|||
|
Customer Experience Design |
2 |
16 |
20 |
|
Project Work |
1 |
||
|
Integrated Media Planning (with IRS, BARC, comScore & Other required Software like MeltWater & Frrole workshops) |
2 |
16 |
20 |
|
Product & Services Marketing |
2 |
16 |
20 |
|
Sales & Distribution Management |
2 |
16 |
20 |
|
Marketing Communication |
2 |
16 |
20 |
|
Decoding Customer Engagement |
1 |
8 |
10 |
|
Optional for PGDM, and MIC opted PGDM-C Students |
|||
|
Crafting Dissertation Workshop |
0.5 |
4 |
5 |
|
Total Credits in Term 3 for PGDM-C Students |
23.5 |
180 |
225 |
|
MI-IMPACT Mentoring & Execution (Phase 2: 14 Fieldwork Days) |
3 |
24 |
30 |
|
Total Credits in Term 2 for PGDM & MIC opted PGDM-C Students |
21.5 |
164 |
205 |
|
Term 4 |
|||
|
Course |
Specialization |
No of credits |
No. of sessions |
|
Core : |
|||
|
Markstrat |
2 |
16 |
|
|
Rural Immersion Project |
1 |
8 |
|
|
Strategic Management |
2 |
16 |
|
|
New Venture Opportunities in MarTech |
1 |
8 |
|
|
Dissertation |
|||
|
Crafting Dissertation Workshop |
1 |
8 |
|
|
Cultural Analysis and Application 1 (in lieu of Dissertation / Advanced courses / DCM Project) |
2 |
16 |
|
|
General Electives |
|||
|
Investments |
1.5 |
12 |
|
|
Business Forecasting |
1.5 |
12 |
|
|
Advanced Corporate Finance |
1.5 |
12 |
|
|
Consumer Insight Mining |
2 |
16 |
|
|
Innovative Marketing |
1 |
8 |
|
|
Retail & Shopper Marketing |
2 |
16 |
|
|
Media Agenda Setting |
MEM |
1 |
8 |
|
Advertising& Brand Management |
|||
|
Measurement and Metrics: Brand, Media and Advertising |
ABM |
2 |
16 |
|
Introduction to Account Planning & AP workshop |
ABM (Core) |
3 |
24 |
|
FMCG Branding |
ABM |
2 |
16 |
|
Behavioural Architecture |
ABM |
1 |
8 |
|
Marketing Analytics |
|||
|
Advanced Methods for Marketing Analytics |
MA (Core) |
2.5 |
20 |
|
Analytics Tech |
MA (Core) |
2 |
16 |
|
Deep Learning |
MA (Core) |
2 |
16 |
|
Media & Entertainment Management |
|||
|
Media Processes and KPIs |
MEM (Core) |
1 |
8 |
|
Media Law and Ethics |
MEM (Core) |
0 |
8 |
|
M&E Content & Business Transformation |
MEM (Core) |
1 |
8 |
|
Strategic Audience Research & Media Planning |
MEM |
3 |
24 |
|
Digital Communications Management |
|||
|
Search & Display Advertising |
DCM |
3 |
24 |
|
Social Media & Content Marketing |
DCM/MEM |
2 |
16 |
|
Information Systems for Digital Transformation |
DCM |
1 |
8 |
|
Ideation & Customer Discovery Industry Capstone Project (in lieu of dissertation / Advanced courses / CAA) |
DCM |
2 |
16 |
|
Total |
47 |
384 |
|
|
Term 5 |
|||
|
Course |
Specialization |
No of credits |
No. of sessions |
|
Core |
|||
|
Multi-Sectoral Analysis in the Indian Context |
1.5 |
12 |
|
|
EI Course |
|||
|
Start-up Branding |
1 |
8 |
|
|
EI Porject |
1 |
||
|
General Electives |
|||
|
Marketing Models |
1 |
8 |
|
|
Sports Marketing |
2 |
16 |
|
|
Decision making using Advanced Optimization Techniques |
1.5 |
12 |
|
|
Strategizing with Financial Tactics |
1.5 |
12 |
|
|
Metaphor and Narratives (M&N) |
1.5 |
12 |
|
|
Dissertation Proposal |
1 |
||
|
Cultural Analysis and Application 2 (in lieu of Dissertation / Advanced courses / DCM Project) |
2 |
16 |
|
|
Advertising& Brand Management |
|||
|
Decoding Consumer Categories And Brands |
ABM |
2 |
16 |
|
B2B Marketing |
ABM |
1.5 |
12 |
|
Marketing & Branding of Rural and Regional Products |
ABM |
1 |
8 |
|
Customer Relationship Management |
ABM |
2 |
16 |
|
Marketing Analytics |
|||
|
Applied Areas of Marketing Analytics (AAMA) |
MA (core) |
3 |
24 |
|
Applied Areas of Marketing Research (AAMR) |
MA |
3 |
24 |
|
Capstone Project -1 |
MA (CORE) |
1 |
8 |
|
Consumer Insight Mining using Natural Language Processing |
MA (CORE) |
2 |
16 |
|
Media & Entertainment Management |
|||
|
Business of Content, Consumer & Platform (BCCP)- I - Print, Television, Radio, OOH & Unicasting & Omnicasting of Content |
MEM (Core) |
3 |
24 |
|
Business of Content, Consumer & Platform (BCCP)-II -Film, Music, Gaming, OTT, VFX, Events & Integration of Emerging Technologies |
MEM(Core) |
3 |
24 |
|
Technology, Data & Consumer Experience (TDCE) |
MEM (Core) |
2 |
16 |
|
Digital Communications Management |
|||
|
Digital Campaign Planning |
DCM |
1 |
8 |
|
eCommerce |
DCM |
1 |
8 |
|
*Digital Marketing Analytics |
DCM |
2 |
16 |
|
Digital Marketing Technologies |
2 |
16 |
|
|
Mobile Marketing |
DCM |
1 |
8 |
|
Customer Validation & Creation: Industry Capstone Project (in lieu of dissertation / Advanced courses / CAA) |
DCM |
1 |
8 |
|
Total |
45.5 |
348 |
|
|
Term 6 |
|||
|
Course |
Specialization |
No of credits |
No. of sessions |
|
Core |
|||
|
Storytelling |
1 |
8 |
|
|
EI Course |
|||
|
Digital Entrepreneurship |
1 |
8 |
|
|
EI Porject |
1 |
||
|
General Electives |
|||
|
Film Production Management |
MEM |
1 |
8 |
|
Workshop on Taxation and Personal Finance |
0 |
6 |
|
|
Advanced Techniques in Operations Management |
1.5 |
12 |
|
|
Film Studies |
1.5 |
12 |
|
|
Luxury Branding |
ABM |
2 |
16 |
|
Advertising& Brand Management |
|||
|
Strategic Design Management |
ABM |
1 |
8 |
|
Corporate Communication and Reputation Management |
ABM |
1 |
8 |
|
Marketing Analytics |
|||
|
Analytics Ahead |
MA (CORE) |
1.5 |
12 |
|
Capstone Project -2 |
MA (CORE) |
1 |
8 |
|
Digital Communications Management |
|||
|
Digital Futures |
DCM |
1 |
8 |
|
Digital Project Management |
DCM |
1 |
8 |
|
Business Case Formation: Industry Capstone Project ( (in lieu of dissertation / Advanced courses / CAA) |
DCM |
2 |
16 |
|
Dissertation |
3 |
||
|
Cultural Analysis and Application 3 (in lieu of Dissertation / Advanced courses / DCM Project) |
1 |
8 |
|
|
Advanced courses: |
|||
|
Marketing with Responsibility |
2.5 |
20 |
|
|
Gamification |
2.5 |
20 |
|
|
Total |
26.5 |
186 |
|
|
* *Term-5** |
|
|
Digital Campaign Planning OR Business of Content, Consumer & Platform (BCCP)-II -Film, Music, Gaming, OTT, VFX, Events & Integration of Emerging Technologies |
|
|
Digital Marketing Technologies OR Business of Content, Consumer & Platform (BCCP)- I - Print, Television, Radio, OOH & Unicasting & Omnicasting of Content |
|
|
**Term-6** |
|
|
Digital Futures OR Capstone Project -2 |
|
|
Digital Project Management OR Analytics Ahead |
|
Scholarship at MICA Ahmedabad
MICA Scholarships – These scholarships are given annually and are based on student's overall academic record as well as their family's income. Students enrolled in MICA Ahmedabad’s 2-year Post Graduate Diploma in Management (Communications) - PGDM(C) and Post Graduate Diploma in Management - PGDM, as well as the 1-year Post Graduate Certificate Programme in Crafting Creative Communications (CCC), are eligible for the scholarships.
Poonam Gyanchandani Memorial Scholarship- MICA has signed an MOU with the RSPL Welfare Foundation (RWF), under which the RWF will grant scholarships to MICA's second-year PGDM(C) and PGDM students based on merit and financial need.
Equity Scholarship - Prof. Bikram Bindra has also signed an MOU with MICA, under which Prof. Bikram Bindra would finance a scholarship for first-year students in MICA's PGDM(C) and PGDM programmes on a merit cum means/means cum merit basis. Students from PGP-1 who represent a minority status or belong to a minority community, are eligible to apply for this scholarship.
Following criteria are used to select students (both PGP and CCC) for Scholarship:
- Family annual income doesn’t exceed Rs. 10 lakhs.
- If the student achieves minimum CGPA of 3.00 and minimum of 80% attendance across all classes in the first academic year (applicable to PGP-2).
- Other accomplishments (e.g., winning competitions at the state, national, and international levels)
- Examining the last three years' income tax returns and bank statements
- A brief explanation as to why a particular student wants to apply for the scholarship (Separate in case of applying for Equity Scholarship)
- Family history and background
Scholarship Selection Process
- Students are notified of the scholarship programme.
- Applications and their corresponding financial documents are scrutinized in accordance with required criteria.
- The Scholarships Committee (composed of MICA faculty and staff; for RWF Scholarships for PGP-2, there will be a representation from the senior management level from RWF) interview and interact with the shortlisted applicants. For PGP-1, Prof. Bikram Bindra serve on the committee for the Equity Scholarship.
- Committee then submits its recommendations for the shortlisted students.
- Interview with the Director of the RSPL (applicable to PGP-2)
- Eligible and qualifying students are notified.
Things to Know About MICA Ahmedabad Scholarships
- There is a total of 28 scholarships awarded (to PGP-1, PGP-2, and CCC students), including a sponsored scholarship from RWF for 7 PGP-2 students, where RWF provides Rs. 5 lakhs each to the selected students, and a sponsored scholarship from Prof. Bikram Bindra for 1/2 student(s), where Prof. Bindra provides Rs. 5 lakhs to the student(s).
- There are 12 scholarships available for PGP-2 students, with 7 coming from RWF and up to 5 from MICA (MICA provides up to 25 percent of the annual fees per student in the programme).
- Up to 14-15 scholarships are offered for PGP-1, with 1-2 coming from Prof. Bikram Bindra and up to 13 coming from MICA. It is up to 2 for CCC (MICA will provide up to 25 percent of the annual fees per student in the respective programme).
- The final decision of awarding the scholarships rests with MICA Ahmedabad Management.
MICA Ahmedabad - Campus & Infrastructure
MICA Ahmedabad campus has a welcoming atmosphere for students. The institute offers separate hostel facilities for boys and girls, as well as a well-stocked library and a modern theatre. MICA Ahmedabad features both indoor and outdoor sports facilities for students interested in sports. Students and faculty members can connect to the internet via WIFI on campus. Apart from these, MICA Ahmedabad Mudra also has advanced department-based laboratories at its premises.
Hostel: On the college campus, hostels are available for housing. For females and boys, there are distinct hostel buildings. MICA Ahmedabad's hostels also have mess and canteen facilities for students to enjoy healthy food.
Sports Facilities:At the college sports facilities, students can participate in a variety of sports. MICA Ahmedabad campus features Badminton Court, Basketball Court, Cricket Ground, and Football Ground.
Labs: MICA Ahmedabad also has fully equipped labs is located in the college. The campus features Computer, Media and IMAC labs.
Library: MICA Ahmedabad also features a well-stocked library where students can find different management books and journals.
Events & Clubs at MICA Ahmedabad
There are many clubs at MICA Ahmedabad. Some of them are listed below
MICAMINDS– It is MICA's research and consulting section, aims to provide opportunities that meet the needs of the industry, students, and guiding faculty.
Jagriti - It is MICA's Social Service Wing, which is now also known as the MICA Societal Marketing Club. It originated as a teaching effort by MICA's final year students in 2010. Jagriti's mission is to address a variety of societal challenges.
Micanvas - Without an annual celebration, college life would be incomplete. The Micanvas committee organises MICA's annual marketing management festival, where the country's brightest minds compete in a variety of formal and informal events and competitions. CulComm - It is the cultural committee at MICA. It ensures that every festival and cultural occasion is celebrated with unbounded excitement and enthusiasm.
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MICA Facilities
Math Lab
Academic Zone
A/C
AV Lab
Auditorium
ATM
Boys Hostel
Canteen
Computer Lab
CSC
Fest
Cultural zone
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FAQs about MICA
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MICA Contact Number, Address & Location Map, Ahmedabad
- +91-2717-308250
- admissionenquiry@micamail.in
- http://www.mica.ac.in
- Shela, Ahmedabad, Gujarat, India- 380058
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