IIM Rohtak Launches New Certificate Programme in Digital Marketing and Marketing Analytics

Indian Institute of Management, Rohtak (IIM Rohtak) and Nulearn, an emerging Ed-Tech company, have once again collaborated to revamp the skills and knowledge of professionals across the broad area of marketing. The major objective of the collaboration is to offer ‘Certificate Programme in Digital Marketing and Marketing Analytics’. IIM faculty has designed the structure and curriculum of the course with an aim to offer convenient and personalised experience to learners to cater to their business needs and current market conditions where they operate.

The duration of the course will be of three months and the classes for the same will commence in November. Industry experts, faculty from IIM Rohtak, other IIMs and IITs will deliver the lectures. The programme will be a boon for the working executives with an interest in Marketing Analytics and Digital Marketing as they will able to gather and learn more about the skills and expertise required to flourish in a career in marketing.

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The participants of the course will also have the opportunity to exhibit their projects to the IIM faculty in a face-to-face interaction session.

Nulearn will initiate the course on a user-friendly and easy to navigate plug and play technology interface. The technology will play a vital role in transmitting lecture videos effectively to home broadband connection loaded with live lectures that provide a ‘real campus' experience.

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Earlier, Nulearn and IIM Rohtak launched a course in Data Analytics and Project Management that turned out to be a huge success. The first batch of this certificate programme began on August 20, 2017.