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<html><body><p>Indian Institute of Management, Ahmedabad’s (IIM-A) 28th annual marketing conclave – Insight, began last week to find out their marketing strategies in order to navigate the changing tastes of their consumers.
Leading FMCG brands, start-ups and even banks joined in the conclave. For the 3-day conclave, students teams pitched for as many as 11 projects including those from a bevy of firms and worked on the ideas for three months before it culminated at the fair.
The marketing conclave drew close to 7000 people in the three days at the IIM-Ahmedabad campus, as compared to last years footfall of 5000 people.
“Insight is an annual marketing conclave of IIM-Ahmedabad with its own characteristic events like ‘The Great Ahmedabad Mela’. Various renowned organizations award live projects to the students in this conclave. A distinct feature of these projects is the significant market research that goes into it. For that, Insight organizes ‘The Great Ahmedabad Mela’ which attracts the local people of the city and the market research is carried out in disguised format.Most of these firms wants to understand consumer behaviour through ‘disguised marketing’, “said an IIM-A student.
The conclave also saw participation of several speaker sessions with Ashish Mishra, MD of Interbrand, A. Murugananthan- a social entrepreneur from Coimbatore and inventor of a low-cost sanitary pad making machine, cultural performances, a workshop on how to break into the minds of customers by leading Consumer Minds by AC Nielsen and ‘Disconnect’- a flea market for designers among other activities at the fair.