IIM Indore Students to Take Up Disguised Market Research for Companies

IIM Indore students have decided to undertake disguised market research for many companies in order to enhance their knowledge about the behaviour of the customer in rural and urban markets.

A group of few students has been finalized who will be conducting the research in companies to produce six market research projects. The selection of the students took place during the annual marketing fest Utasha 2018 which was organised by IIM Indore itself. Over 1,000 students participated in the marketing fest.

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Shreyanka Basu, IIMC Faculty expressed her views about how to be a qualitative researcher. According to her, to be a qualitative researcher, it is very important to be curious and have in-depth knowledge regarding the customers and their wants.

Prof. Ranjeet Nambudiri, Dean (Academics), IIM Indore, said that it is necessary for the companies to get customer insights from the rural areas as well.

Shwetha Shrivastava, Marketing Head, Abbott Nutrition shared her views regarding the life cycle and development of some products. According to her, a brand which has a relevant message makes an impact and plays a major role in a customer's life.

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Many other eloquent speakers from Payments Bank, MART, Aditya Birla also shared their valuable insights about rural and urban marketing.