With an objective to give a boost to Prime Minister Narendra Modi’s ‘cashless India’ initiative, Union Minister of Human Resource and Development Prakash Javadekar launched a national wide campaign which will promote digital financial literacy to various sections of people. On this occasion, he addressed around 10 lakh students spread across 1,800 institutions in India which also include premier institutes like NITs, IITs, IIMs and central universities through a video-conference.
He indicated that the country is witnessing a huge digital transformation and appealed the educational institutions to take part in the development of the country. Demonetization is a move which enables the citizens to adopt cashless transactions. He emphasised that India must become a cashless society. Due to the digital transformation that India is witnessing now, it will bring transparency in eradicating corruption and black money.
He stated that it is time for the students and educational institutions to play a significant role in developing the country instead of witnessing social changes.
The campaign launched by Javadekar is Vitta Saksharta Abhiyan (VISAKA). A website has been created regarding the campaign, and anyone can share his/her suggestions, comments and ideas about the awareness drive.
The campaign will be spread across the country which includes high schools too. The target is to reach 3.5 crore students across India. Through this campaign, the people will be educated on digital or online transactions.
He concluded that the campaign would be successful as nowadays most of the people are using smartphones and possess bank accounts. Hence, spreading digital financial literacy among the people is not a difficult task.