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Students from National Institute of Design (NID) have been offered a whopping amount of packages by various companies in this placement season. The highest placement offer so far is Rs 72 lakh to a Post Graduate student and Rs 48 lakh each to eight other students while rest of other students got Rs 15 Lakhs offers each.
Ludhiana-based Trident Group has offered the highest offer while Trident Group made 17 job offers followed by Samsung and Microsoft.
Lalit Anil Sawale, who is pursuing Design for Retail Experience PG programme at NID Bangalore, was offered a role in corporate communications and branding. According to the company officials the offer was made to him on the basis of his prior work experience that he had before joining NID.
Rajinder Gupta, Chairman of Trident Group that hired 16 NID students in 2014 said in a statement,” We are looking to make around 20 offers and salaries in the broad range of Rs 48 lakh for UG students to Rs 75 lakh for PG students, who have work experience. Why should only global firms like Google or Yahoo recognize our home grown talent? Even Indian companies need to wake up to talent in India. The recruits will get a chance to have an interface with the market, negotiate price, look into manufacturing side and dabble into the design, execution, merchandising, marketing departments and global exhibitions. We are also taking some interns with an offer of Rs 9 lakh.”
47 companies visited the NID’s Paldi campus on the first day of the placement drive and offered an average pay package of Rs 15 lakh. Over 200 students from NID Paldi, Bengaluru and Gandhinagar campuses would be sitting for placements. Anuradha Hardikar, HR from 70 Event Media Group said,” We interviewed around 25 students and may take in two interns as their 6-month diploma project format ties in nicely with our requirement for designers to work on our festivals. We will also be looking at hiring some candidates on a full-time basis.”
According to the NID officials, compared to the last year this time, there was an increase of about 40% in new companies visiting the campus. Anant Gopal, assistant director for design MakeMyTrip.com stated,” we are looking to hire two people for graphic design discipline for UI (user interface design) as it is a profile that is in demand and even have a ceramic design student coming in for this profile. Having short-listed around 24 candidates”
Students across disciplines sought courses such as UX/UI (User Experience Design, User Interface Design) that were offered by the most companies that have a digital and mobile presence. Divya Verma, a final year PG student of graphic design at NID said,” It looks like graphics is finding its way into every discipline because we have many brands hiring people from diverse spheres like apparel, exhibition and textile design, unlike earlier when they would look only at graphic design.”
“We may be looking at three-four designers for UX/UI out of around 15 people we have interviewed till now. We would be offering jobs in roles of visual design, experience design and motion design from disciplines of retail, new media design and graphic design and animation for domestic roles,” said Jonathan Bergstrom, senior manager at Amazon Creative Services India.
Sujatha Nair, the NID placement officer said,” All students who sat for placements have to give two confirmations by the end of the day. A few firms like Lifestyle Ltd and Dabur International are also scheduling an interview via skype. For the first time, we have job offers for photographers, apparel and product designers as well. We also have a lot of NID alumni studios like Codesign, StudioABD and Incubus coming in this time for recruitments.”