The 37th XLRI MAXI Fair, the annual disguised Market and Consumer Behaviour Research Fair conducted by the Marketing Association at XLRI (MAXI) concluded recently with great fanfare at XLRI- Xavier School of Management. The event was held on 16th and 17th January, 2016 at XLRI Campus, Jamshedpur while Bank of Baroda was the Title Sponsor of the event.
Coveted as one of the biggest marketing event in the B-school circuits, MAXI Fair 2016 was themed on the ‘Digital India’. Keeping in sync with the theme of the event, for the first time the entire Fair Grounds at the XLRI Campus was enabled with Free WiFi.
Known for its innovation and legacy, MAXI FAIR 2016 conducted Marketing Research for some of the top FMCG companies like HUL, Mondelez, Marico & PepsiCo Limited and ventured into research for Business to Business Category for the first time in association with The Tinplate Company of India (TCIL).
MAXI Fair 2016 partnered with Ola Cabs for a remote controlled Race Track that was designed by the MAXI member students of XLRI.
Another highlight of the event was the "Cleanathon" as a part of the ‘Banega Swachh India’ campaign in association with the leading hygiene product brand Dettol to carry forward responsibility towards a cleaner India.
Laser Tag, Unmanned Aerial Vehicle (Drone) show were the key attractions for the first time at the event. India's famous Street Magician, Babban Khan, keeping a few tricks up his sleeve was another key puller.
Events like Miss Jamshedpur - a talent hunt completion, Cooking without Fire - a cooking contest and drawing competition for school children all across the city were organised on both days of the event. ‘Court Marshall’ – a play was performed by members of DRACULA- the Dramatics Club of XLRI.
The MAXI Fair 2016 concluded with a live performance by one of India’s most loved comedian Raju Srivastava, aka Gajodhar Bhaiyya.
It is to be noted that the Marketing Association at XLRI was established in 1971 under The Societies Act of India and is one of the oldest student committees in India. It is a student committee that annually organizes an annual digital marketing event (Legalize), a number of marketing talks, interactive sessions and events and MAXI Fair. It also has a place in the Limca Book of Records for its outstanding online presence. XLRI-Xavier School of Management, Jamshedpur is a premier, private management institute in India founded in 1949 by Fr Quinn Enright, S.J. in the ‘steel city’ of Jamshedpur. Its alumni are spread around the globe and have demonstrated responsible business leadership in their organizations. XLRI continually strives to contribute its mite to the professional growth and management of numerous organisations and institutions across industry sectors.