IBS Pune Organises International Conference on "Social Media Revolution: The end of Traditional Marketing Communication

IBS Business School Pune, organized International Conference on "Social Media Revolution: The end of Traditional Marketing Communication?" 24TH August 2016 at IBS Business School, Pune Campus DSK Sunderbann Business Hub 1, Hadapsar, Pune 411 028 MAHARASHTRA, INDIA

Theme of the Conference:

Ever since the advent of the internet in our lives, doomsayers have predicted the death of print media. However, print continues to survive the onslaught of the internet, despite all odds. In recent times the emergence of social media like facebook, Twitter etc its potential to engage in one-to-one communication is redefining the way companies engage with their customers.

While paeans are being showered on the new age communication tools like Facebook, Twitter, and Google+, the question in the minds of most marketers is: “Is this the end of the road for traditional mass media?”

This question has a bearing on many aspects of marketing. Television, which was once a medium to reach out to large sections of the population of the globe, is being challenged by the easy access to social media facilitated by penetration of mobile phones. This conference aims to assess the threat posed by social media to traditional marketing communication and the way traditional media needs to reinvent itself in the time to come.

About Keynote speaker:

Prof Rajeev Batra, S.S. Kresge Professor at Ross School of Business, University of Michigan, USA will deliver the keynote address. Ross School of Business is rated amongst the top five B-Schools in the world. He is the Co-Author or Co-Editor of 6 books, including "The New Emerging Multinationals" (McGraw-Hill, 2012), named by Strategy + Business Magazine as the Best Business Book of 2012 (Strategy). The author of over 50 academic papers in leading journals, many widely cited, in the areas of global branding, brand creation and management, brand love, advertising, and consumer psychology. He consults companies and conducts executive educationcourses, in many countries on these topics.

Call for papers:

• The Organised welcomed author(s) to write original papers/case studies singly/jointly/with students, on themes mentioned below-
• Evolutionary trends in Communication Media
• Engaging with customers: Is social media the end of evolution?
• The role of advertising agencies in the age of social media
• Challenges for media planners
• Re-inventing traditional media
• Integrating Social Media with key areas of business such as PR, Customer Service, Marketing and

Advertising:

• Taking New Initiatives in the Field of Advertising
• Creating a successful social marketing program in the digital marketing world
• Understanding the digital consumers in emerging markets
• Social media Data analytics and usage in marketing strategy
• Emergence of Digital Advertising: Dilemma's, Challenges and Opportunities
• Social Media Marketing: A Competitive Tool for 21st Century Marketers
• Digital Communication and Promotion: Changing Dynamics in Advertising
• The themes are indicative and not exhaustive within the areas of Marketing/Social Media/ /Behavioral Sciences.

About IBS Business School Pune:

IBS Business school Pune established in 1995. It is a part of the ICFAI Group, Hyderabad, India, has been one of the best B-schools in the country, providing excellent academic delivery and infrastructure to its students. IBS Business School, Pune, Maharashtra, has been consistently recognized as a leading B-school for its academic excellence pan India.

For more than 16 years now, it has been conducting a two-year full-time PGPM Program and has been consistently ranked in the top ten business schools at the state level and 13th in ‘top private B-schools of super excellence pan-India’ by the CSR-GHRDC survey (2015). Our research and publications in the area of Management Sciences are remarkable. We are the largest contributors to European Case Clearing House. Our major thrust is on case methodology as its teaching pedagogy. This is allowing the students to relate excellently with the industry inputs.

IBS-Pune has won several accolades in the past academic years. It has an alumni strength of 35,000 + making their mark as senior managers pan India in organizations as varied as TCS, Deloitte etc. Its campus are located at Hyderabad, Ahmedabad, Bengaluru, Gurgaon, Kolkata, Mumbai and Pune. The institute offers a Two-year, Full-time Management Program to prepare the students and equips them for successful corporate careers.