Indian Institute of Management, Lucknow has bagged the first prize in the second edition of the annual Accenture B-School Challenge. The competition was designed to identify disruptive ideas and top talent to promote a digital economy. The theme of the challenge was 'Business Innovation in the NEW'.
Over 5,000 students, 1,700 teams from top 10 b-schools in India took part in the annual competition. The first runner-up team was from IIM Ahmedabad, followed by IIM Kozhikode. The top three winning team members bagged an opportunity of pre-placement Interviews with Accenture.
The challenge started on 21st August 2018 across campuses and the conclusion ceremony took place in New Delhi. During the event, all the 10 teams from each campus presented a case study on the topic of disruptive digital strategy.
For this year, the challenge was divided into four rounds - rapid online quiz on business on digital and IQ related topics, a business simulation where a student had to take in the role of a CEO, case study challenge on a disruptive digital strategy and an overnight case study challenge.
The participating schools of the Accenture b-school challenge included IIM Lucknow, IIM Bangalore, IIM Ahmedabad, S. P. Jain Institute of Management and Research, JBIMS, XLRI, FMS, IIM Calcutta and IIM Kozhikode.
In each round, the participating teams had to showcase their innovative idea and how can they reshape businesses for the digital era in various aspects such as business model, customer experience and internal operations.
In each round, the participating teams demonstrated their innovative ideas to reshape businesses for the digital era in all aspects such as customer experience, internal operations and the business model.
The jury consisted of Sanjay Dawar, Accenture Capability Network India Lead and Products Global Capability Network Lead; Avnish Sabharwal, Managing Director, Accenture Ventures in India; Srinivasan Iyengar, COO at Reliance Nippon Life Insurance among others.