All You Should Know About a Career in Digital Marketing
Digital Marketing is a marketing component which makes use of the internet and online-based digital technologies for the promotion of various products and services, changing the way businesses use technology. Find out all about a career in digital marketing here.
Have you ever given a thought to the concept of Digital Marketing? Are you not fascinated by the ways in which things/ products/ services etc. are marketed digitally with the use of the Internet? Well, in case you are wondering how all of this works, we bring to you a mini-guide that will help you know more about a career in Digital Marketing.
What is Digital Marketing?
Digital Marketing is nothing but the process of promoting of products or brands and organisations through the internet that is accessed in more than one forms of digital channels and electronic media like personal computers, cell phones or smartphones, tablets and many futuristic devices, that effectively engage and manage a relationship with stakeholders and customers online
Also Read: MBA Marketing vs MBA Digital Marketing
Why should you choose a Career in Digital Marketing?
According to Global Digital Statistics:-
- 1.8 billion are on social networks
- There are 6.5 billion mobile subscriptions globally
- 2.5 billion people are online at a given point of time
- Facebook alone, now has more than 1.184 billion users
India has more than 110 million mobile users, out of which 25 million are from rural India. Out of the 5 million internet users in India, 70% access the web via mobile phones. On the other hand, India occupies the third place in the world in the number of Facebook users.
From the above statistics, it is clear that the career prospects in digital marketing are quite high. Digital marketing is a tremendous resource tool for entertainment, shopping, news, social interaction and so on and so forth. To enter into digital marketing, one needs to have basic knowledge of all the areas encompassing digital marketing.
Types of Digital Marketing
Nowadays, digital marketing is emerging as one of the best career options. There are various institutes in India offering a course in digital marketing. However, one needs to build confidence and put in self-effort to excel in this career.
There are various specialisations in digital marketing. Some types of Digital Marketing Jobs are:-
- Content Writing
- Content Marketing
- Digital Copy Writing
- Digital Advertising Sales
- Mobile Commerce
- Pay Per Click
- Web Analyst
- Mobile Marketing
- Social Medial Marketing
- Webinars
- Mobile App Development
The field of digital marketing lack talented candidates, and most of the companies are facing challenges in context to reaching out to people at large. Those who aspire to pursue a career in digital marketing must decide which specialisations to choose. You need to choose the area in which you have some knowledge and awareness. Choose the specialisation which suits you and your capabilities well.
Digital Marketing Courses
Digital Marketing offers courses as both undergraduate and postgraduate level. Candidates may opt for BMS/ BMS in Digital Marketing at the undergraduate level while they can opt for MBA in Digital Marketing/ PGD in Digital Marketing at postgraduate level. Besides this, there are many certifications courses available in digital marketing offered by many private institutions such as DigitalVidya, UpGrad and Udemy. The duration and fee of these courses will be different.
Education Qualifications Required to Become a Digital Marketer
Candidates must have completed BMS/ BBA in Digital Marketing or MBA in Digital Marketing to get a job as a Digital Marketer. Besides this, he should have a good knowledge of social marketing tools and strategies.
What Digital Marketing Skills are in Demand?
Since almost every company has been expanding its business online, the demand for Marketing Managers has increased. According to a survey conducted for the growth of digital marketing in India, it was found that 93% of online activity begins with a search engine. There is a huge demand for candidates who are specialised in SEO and SEM skills. Every company hires candidates who can write an SEO rich content for them so that they can rank ahead of other competitors. Besides this, SEO also plays an important role in the growth of eCommerce websites. Some other digital marketing skills which are in demand are content creation and curation, HTML Knowledge, Sales Experience, martech and analytics, social media strategy.
Also Read:Free Online Digital Marketing Courses
Who Should Apply for Digital Marketing?
Digital Marketing is an exciting job. There is something for everyone in digital marketing. Candidates who are good in writing content may opt for content marketing while those who are good in numbers and research may opt for Analytics. Nowadays, some other fields like Data Science and Interactive Technology have also become part of digital marketing. AI and data science techniques have been helping to identify the search pattern of the customer so that the company may recommend products as per the searches of the customers.
How to Start Your Digital Marketing Career?
Candidates can start your digital marketing career by completing a digital marketing course from any of the reputed colleges in India. Besides this, they can complete a certification course in digital marketing. Candidates are further advised to work on personal project so that you can lean all marketing tools. This will help them to gain some experience and grow their chances of getting a higher package in a job. Once done, they can search for a job in Digital Marketing matching their skills.
Jobs in Digitial Marketing
There are many profiles available in Digital Marketing. Candidates who are looking for a career in Digitial Marketing may choose profiles as per their skill set and interest. Some job profiles available in Digital Marketing are provided below.
Profile | Average Salary |
Digital Marketing Manager | INR 5,28,000 |
INR 4,39,000 | |
INR 3.12.000 | |
SEM Expert | INR 3,55,000 |
SEO Expert | INR 2,31,000 |
INR 3,10,000 |
Salary/ Pay Scale in Digital Marketing
Salary in Digital Marketing will totally depend on your job profile. A Digital Marketing Manager will earn higher than an SEO Expert. There are many factors that decide the salary in Digital Marketing such as experience and skills of the candidates, job profile, company, education qualification of the candidate and job responsibilities.
Colleges Offering Digital Marketing Courses in India
Check the table below to know about the top colleges offering Digital Marketing courses in India.
College | Course | Fee |
BBA in Digital Marketing | INR 80,000 | |
BBA in Digital Marketing | INR 50,500 | |
BMS in Digital Business | INR 78,000 | |
BBA in Digital Marketing | INR 49,900 | |
PGD in Digital Marketing | INR 49,900 | |
MBA in Digital Marketing | INR 2,50,000 | |
MBA in Digital Marketing | INR 3,00,000 | |
MBA in Digital Marketing | INR 65,000 | |
MBA in Digital Marketing | INR 1,55,000 | |
MBA in Digital Marketing | INR 1,67,000 |
Apart from the institutes mentioned above, there are various other institutes in India which offer different courses in digital marketing. Candidates can fill the Common Application Form of Collegedekho to apply for admissions. They can also post questions on the CollegeDekho QnA Zone or call our toll-free number 18005729877 to talk to counsellors.