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    MBA in Digital Marketing

    MBA in Digital Marketing Overview

    MBA in Digital Marketing is a two-year postgraduate course that deals with the promotion and branding of products, services, or a brand through digital or electronic mediums. It is a new-age course that builds on the principles of traditional marketing in order to import and apply them to the digital domain. While graduates in any stream can pursue this course, students holding a master’s degree in other fields can also opt for MBA in Digital Marketing.

    Since the entire world is going digital now, there is a huge demand for professionals who can create effective Digital Marketing campaigns with their skills and knowledge to garner a larger audience base. Every new and established company is now preferring online platforms to market and advertise their products and services, for which they need well competent and adept Digital Marketers with recognized degrees like an MBA. If you have a knack for planning and executing marketing campaigns that can attract potential customers, then MBA in Digital Marketing is the right course for you.

    The course is available in full-time, online, part-time, and distance education modes and the annual fee for MBA in Digital Marketing in India can range between INR 4 lakhs to INR 6 lakhs. The popular entrance exams through which candidates can get admission into MBA in Digital Marketing courses include CAT, MAT, XAT, NMAT by GMAC, SNAP, etc. Those interested in pursuing the course can apply to reputed institutes such as IIM Kozhikode, IMT Ghaziabad, ICFAI Business School, Pune Institute of Business Management, and Lovely Professional University (LPU).

    Some of the common job profiles for graduates in this specialization are Digital Marketing Executive, Brand Manager, Market Research Analyst, Advertising Manager, and more. Depending on the skills of the candidate, the average salary that they can expect to earn after completion of an MBA in Digital Marketing can be anywhere between INR 3 to INR 8 lakhs per annum.

    MBA in Digital Marketing Course Highlights

    MBA in Digital Marketing is a highly demanded course in the present scenario. Candidates planning to pursue the course must be aware of the details of the course. Here are the main highlights of the MBA in Digital Marketing subject for reference.

    Full NameMaster of Business Administration in Digital Marketing
    Duration2 years
    Exam TypeSemester-Wise
    EligibilityGraduation in any stream 
    MBA in Digital Marketing Admission ProcessEntrance Exam + GD + PI
    Average Annual MBA in Digital Marketing Course FeeINR 4 - 6 Lakhs 
    Average Annual Starting SalaryINR 5 - 8 Lakhs
    Top Recruiting Areas for MBA in Digital Marketing GraduatesPrivate Organisations, Service Aggregators, E-Commerce Companies, Online Service Providers, Educational Institutions, Online Course Providers, etc.

    Why MBA in Digital Marketing?

    An MBA in Digital Marketing course equips a student with the skills and knowledge necessary to form successful Digital Marketing strategies and campaigns. Here are some of the reasons why one should choose to pursue an MBA in Digital Marketing: 

    • The MBA in Digital Marketing course is especially interesting because it not only helps in polishing the creative skills of a student but also provides them with the technical know-how of digital platforms to effectively target customers and market the products and services of a business.
    • The MBA in Digital Marketing will equip the candidate with Digital Marketing strategies and help develop skills to execute them successfully. It will also help gather more information and knowledge about Digital Marketing. 
    • There is a wide range of options to choose from after completing an MBA in Digital Marketing course. Graduates may start their own businesses with adequate knowledge and experience in the field. 
    • With companies demanding to strengthen their digital presence in today’s world to connect to old customers and make new customers, they are keen to hire graduates with MBA in Digital Marketing degrees. The demand for such professionals is higher than its supply. This further ensures a comparatively higher salary.
    • Working in the Digital Marketing sector can be quite flexible. Since marketing and advertising campaigns are made for online platforms, one can easily work from the comfort of their home and at a suitable time.
    • These days, many Instagram influencers and celebrities are interested in promoting a product or service to gain more followers and popularity. Being a Digital Marketing manager, you can reach such influencers and celebrities to get them on board for the promotion of your products or services.
    • Digital Marketing entails various fields in itself, such as Search Engine Optimization, Content Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing, Social Media Marketing, etc. You can choose to work in any area of your choice or even work together in many fields since everything is interconnected.
    • Digital Marketing allows you to measure your result in terms of how many customers it attracts and ultimately how much revenue it drives. You can even interact with your customers through social media and other channels and build a connection with them.

    If you want to utilize your skills, creativity, and marketing strategies into creating something that can attract potential customers, then MBA in Digital Marketing can totally be the right path for you. With all the benefits and work satisfaction this field offer, you would not regret your decision of pursuing this degree!

    MBA in Digital Marketing Courses Types

    The MBA in Digital Marketing Course is currently one of the most in-demand courses in India. And with the rising popularity of this subject in India, many colleges have started offering various means to pursue the course. Here are the available types of MBA in Digital Marketing:

    MBA in Digital Marketing: Full-Time Course

    The MBA in Digital Marketing full-time course is the traditional two-year program for regular candidates. The MBA in Digital Marketing average course fees is INR 4 Lakhs to INR 6 Lakhs. Candidates will have to take admissions through the traditional admissions process.

    MBA in Digital Marketing: 1-Year Course

    Candidates with 5 years of working experience, and who do not wish to quit their jobs can take a break and get admitted to MBA in Digital Marketing 1 year program. Candidates will have to complete the entire MBA in Digital Marketing course curriculum in one year and implement their knowledge in the jobs. Candidates must check the college website offering the MBA in Digital Marketing 1 year program to have a better grasp of the course.

    MBA in Digital Marketing: Online Course

    Another viable option for working professionals, as well as students, is the MBA in Digital Marketing online. Candidates can easily enroll for the MBA in Digital Marketing online course and attend and complete the degree online. It is also one of the most common ways for candidates to complete an MBA in Digital Marketing currently.

    MBA in Digital Marketing: Executive Course

    The MBA in Digital Marketing executive program is a total of 24 months program. It is ideal for working professionals to boost their knowledge and skills in Digital Marketing. The MBA in Digital Marketing course curriculum for executives focuses on teamwork and managerial skills.

    MBA in Digital Marketing Eligibility Criteria

    Candidates seeking admission to MBA in Digital Marketing must first ensure that they satisfy all of the eligibility criteria. The exact eligibility criteria for admission are specified by colleges. Yet, generally, the criteria are as provided below; 

    • The candidate must have completed their graduation (bachelor's degree course) from a recognized university/institute to be eligible for admission to MBA in Digital Marketing subject.
    • The candidate must have received at least 50% aggregate marks in the qualifying course or graduation degree. There is a 5% relaxation for reserved category applicants.
    • Candidates from any stream of undergraduate education are eligible to apply for MBA in Digital Marketing course.
    • They have to appear for an entrance test such as CAT, MAT, GMAT, XAT, or others for the MBA program. On clearing the test, candidates have to sit for a group discussion or personal interview.
    • Some colleges may also require candidates to have studied English as a subject in school or graduation to be eligible for MBA in Digital Marketing subject.

    Difference between MBA in Marketing and MBA in Digital Marketing Courses

    Many candidates take an MBA in Digital Marketing as the same as MBA in Marketing. But, they are both entirely different and operate in different domains. Marketing is generally about the sales and purchase of goods and services. Whereas, MBA in Digital Marketing only focuses on the digital marketing of services, products, and techniques. Hence, to have a better understanding of the two subjects here is an elaborate difference between the two:

    Difference Parameters

    MBA in Digital Marketing

    MBA in Marketing

    General Meaning

    The MBA in Digital Marketing subject only covers digital marketing and social media marketing methods. It does not entail a thorough evaluation of common marketing tactics.

    MBA in Marketing comprises a thorough analysis of all elements of marketing. Traditional and digital marketing strategies, as well as social media marketing, will all be used. 

    Course Type



    Average Annual Fees

    INR 2,00,000 - INR 10,00,000

    INR 4,00,000 - INR 20,00,000

    Duration of Course

    2 Years

    2 Years 

    Admission Process

    Entrance Test Based

    Entrance Test Based

    Job Roles

    Brand Manager, Sales Manager, Market Research Analyst, Public Relations Manager, etc.

    Market Research Analyst, Media Planner, Product Manager, etc.

    Average Salary 

    INR 5,00,000 LPA - INR 25,00,000 LPA

    INR 5,00,000 LPA - INR 30,00,000 LPA

    How to Get Admission for MBA in Digital Marketing?

    Candidates interested in taking admission to MBA in Digital Marketing course must first meet the eligibility criteria of the particular college. Candidates are advised to first visit the official website of the particular college online.  Then, those meeting the requisites of the colleges may apply. Further, to have a gist of the admission process for an MBA in Digital Marketing subject, candidates can refer to the information given below.

    • Admission to the MBA in Digital Marketing course is mostly based on entrance exams like CAT, NMAT by GMAC, SNAP, etc.
    • Candidates must sit for the national-level, state-level, or institute-level entrance exams and achieve qualifying marks in the entrance exam.
    • Those who have received the qualifying marks are then shortlisted for admission by various colleges that they have applied. The shortlisting is based on the cut-off marks specified by the college.
    • Shortlisted candidates then have to go through the selection process of the college. This may include a written test, GD, and PI.
    • Final selection is done on the basis of the overall performance and portfolio of the candidate.
    • There are some colleges that offer direct admission on private seats on the basis of merit in class 12th.

    MBA in Digital Marketing Entrance Exams

    Candidates interested in pursuing MBA in Digital Marketing must appear for any of the following entrance exams:

    Top National-Level MBA Entrance Exams in India

    Entrance Exam NameConducting BodyFrequency
    CAT (Common Admission Test)Indian Institutes of Management (IIMs)Once a year
    GMAT (Graduate Management Aptitude Test)Graduate Management Admission Council (GMAC)All around the year
    ATMA (AIMS Test for Management Admissions)Association of Indian Management Schools (AIMS)4-5 times a year
    MAT (Management Aptitude Test)All India Management Association (AIMA)Multiple times a year
    CMAT (Common Management Admission Test)National Testing Agency (NTA)Once a year
    XAT (Xavier Aptitude Test)XLRI, JamshedpurOnce a year
    NMAT by GMAC (NMIMS Management Aptitude Test)Graduate Management Admission Council (GMAC)Once a year (74-day test window)
    SNAP (Symbiosis National Aptitude Test)Symbiosis International (Deemed) University (SIU)Once a year
    IIFT (Indian Institute of Foreign Trade Exam)National Testing Agency (NTA)Once a year
    IBSAT (ICFAI Business School Aptitude Test)IFHE, HyderabadOnce a year

    Top State-Level MBA Entrance Exams in India

    There are other state-level entrance exams as well that candidates may appear for to qualify for admission to MBA in Digital Marketing subject:

    Entrance Exam NameConducting Body
    AP ICET Entrance ExamSri Venkateshwara University, Tirupati
    HPCET Entrance ExamHimachal Pradesh Technical University (HPTU)
    KMAT Kerala Entrance ExamKerala University of Fisheries and Ocean Studies (KUFOS)
    TANCET Entrance ExamAnna University, Chennai
    TS ICET Entrance ExamKakatiya University, Warangal
    MAH MBA CET Entrance ExamState Common Entrance Test Cell, Maharashtra
    PU CET Entrance ExamPunjab University, Chandigarh
    UPSEE Entrance ExamDr. A. P. J Abdul Kalam Technical University (AKTU)

    MBA in Digital Marketing Top Colleges in India

    As a highly demanded course, MBA in Digital Marketing is available at some of the top-ranked colleges in India. Candidates may take admission to any of the colleges after meeting the minimum admission criteria. Here are some of the top Colleges in India offering an MBA in Digital Marketing:

    Study MBA in Digital Marketing Abroad

    In India, the MBA in Digital Marketing course is fixed to have a 2-year program. Meanwhile, for an MBA in Digital Marketing abroad, the duration is 1 year or 2 years. It depends on the university/college and also on the country seeking admissions. Candidates from India, mostly opt for countries like the UK, USA, Australia, Canada, etc.

    To be eligible for taking admission to colleges and universities abroad, candidates will have to appear for the GMAT or GRE entrance exams. Also, depending on the country and college seeking admissions, candidates will have to appear for either Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS). They must meet the minimum requirement in these exams as well.

    Top MBA in Digital Marketing Colleges Abroad

    Candidates taking admission to the top MBA in Digital Marketing colleges abroad must be aware of the MBA in Digital Marketing course fees of the particular college. Therefore, here are some of the top colleges countrywide and the average MBA in Digital Marketing course fees:

    Name of the Colleges

    Average Fees (INR)

    California State University Los Angeles Campus37 Lakhs
    New York Institute of Technology1.27 Lakhs per credit
    Pace University1.17 Lakhs per credit
    St John's University1.17 Lakhs per credit
    Rice University54.59 Lakhs
    University of Western Ontario86.3 Lakhs
    Wilfrid Laurier University-Toronto Campus31 Lakhs
    McMaster University-DeGroote School of Business58.36 Lakhs
    York University-Schulich School of Business68.22 Lakhs
    McGill University-Desautels Faculty of Management60.49 Lakhs
    Nottingham Trent University21.72 Lakhs
    Bangor University15.47 Lakhs
    Wrexham Glyndwr University10.47 Lakhs
    University of Sunderland16.80 Lakhs
    University of South Wales14.76 Lakhs
    Melbourne Business School (MBS)31.72 Lakhs
    University of Technology, Sydney (UTS)11.80 Lakhs
    Queensland University of Technology (QUT)22.94 Lakhs
    University of Canberra10.91 Lakhs
    Deakin University-Deakin Business School16.78 Lakhs

    What is an MBA in Digital Marketing Course Fees?

    Generally, there is a notion that an MBA in Digital Marketing course is expensive. Although it is not very pocket-friendly, candidates may pursue an MBA in Digital Marketing course from colleges that are not very expensive and fit the budget of the candidate. Candidates can expect to spend a minimum of INR 4 lakhs to INR 6 lakhs on MBA in Digital Marketing course fees. However, here is the list of some colleges offering the MBA in Digital Marketing subject:

    Note: The course fee is subject to change depending on the year of admission.

    Required Skill Set for MBA in Digital Marketing

    To pursue any course or subject, the first and foremost factor to consider is one's interest. And if one has an interest in learning or joining an MBA in Digital Marketing one must then possess the qualities or skills to complete the course and benefit from it. There are many companies that offer jobs with great salaries and perks and benefits. Here are some of the skills that are most important to build a career in this field:

    • Writing and Editing Skills
    • Creativity and Analytical Abilities
    • Strategic Thinking
    • Design Skills
    • Marketing Automation
    • Entrepreneurial Skills

    MBA in Digital Marketing Syllabus & Subjects

    The MBA in Digital Marketing specialization is quite demanding for the candidates. The MBA in Digital Marketing syllabus is also diverse from other specializations. Therefore, candidates must go through the entire MBA in Digital Marketing syllabus before applying for admission to an MBA in Digital Marketing course. The MBA in Digital Marketing syllabus is available online on the college website of the colleges offering the course. However, listed below is the detailed semester-wise MBA in Digital Marketing syllabus: 

    MBA in Digital Marketing Syllabus: First Semester

    Marketing BasicsFoundations of Management & Organization BehaviourE-Commerce
    MS ExcelLab for Microsoft OfficeAccounting for Managers
    Quantitative Techniques for ManagersManagerial EconomicsHuman Resource Management
    Operations ManagementPersonal Development, CommunicationTeamwork-Workshop

    MBA in Digital Marketing Syllabus: Second Semester

    Fundamentals of Digital MarketingDecisions ScienceMarketing Management
    Accounting for Business DecisionsEnterprise AnalysisFinancial Management
    Website Planning and StructureProduct and Brand ManagementBusiness Research Methods -Workshop
    Consumer Buying BehaviorCommunication and Leadership Development WorkshopBusiness Research Management
    Content Management System-Lab--

    MBA in Digital Marketing Syllabus: Third Semester

    Search Engine MarketingSocial Media MarketingContent Marketing
    Digital EntrepreneurshipSearch Engine OptimizationLead Generation and Marketing Automation
    Email MarketingMobile MarketingVideo Marketing
    SPSS LabPlacement Training-

    MBA in Digital Marketing Syllabus: Fourth Semester

    Services ManagementStrategic ManagementPersonal Selling and Sales Management
    Project Management for Digital Marketing FirmsAffiliate Marketing and Google AdsenseAnalytics- Web and Google
    Lab: LinkedIn and Twitter MarketingCreative, Design Thinking, and Skill DevelopmentPlacement Training
    Project Work--

    MBA in Digital Marketing Scope in India

    Emerging as the new normal, Digital Marketing in India has grown and made its place. Leading companies and organizations in India prefer and hire MBA in Digital Marketing graduates for various job roles pertaining to the Digital Marketing world. The marketplace has now shifted to digital platforms, making Digital Marketing the most preferred domain. With such high demands and the constant evolution of the Digital Marketing world, an MBA in Digital Marketing course is ideal and perfect.

    Candidates can acquire knowledge and skills to compete in the Digital Marketing business world alongside old sharks of the industry. Completing an MBA in Digital Marketing subject also opens doors to multiple high-end salary jobs and job profiles. To keep up with the pace of the field and be capable of selling services and products digitally, MBA in Digital Marketing has a wide scope for all graduates. 

    What is an MBA in Digital Marketing Salary?

    After completion of the MBA in Digital Marketing course, there is a wide range of job opportunities available. On average candidates can attain jobs with a minimum salary of INR 3 LPA. It may also increase with years of experience and skills up to INR 10 LPA. Here are some average estimated salaries for different job profiles:

    Job ProfileAverage Salary (in INR)
    Digital Marketing Executive5,00,000 LPA
    Market Research Analyst4,20,000 LPA
    Public Relations Manager4,84,000 LPA
    Advertising Manager7,20,000 LPA
    Brand Manager6,00,000 LPA
    Sales Manager9,97,000 LPA
    Social Media Manager3,00,000 LPA
    Affiliate Marketing Manager3,00,000 LPA
    E-Commerce Manager8,00,000 LPA
    Web Analyst8,70,000 LPA
    Web Developer5,40,000 LPA
    SEM Specialist4,70,000 LPA

    Career Options and Job Prospects after MBA in Digital Marketing

    MBA in Digital Marketing has become one of the most sought-after courses in recent times as every new and established business is using digital platforms to promote their business and attract potential customers. There is an existing healthy market for postgraduates in Digital Marketing and there is a good scope for development and growth as well. The digital platform is already a preferred platform that is being used for branding and selling products and services by many brands. However, the fierce competition for MBA in the Digital Marketing sector requires companies to hire professionals that can navigate through the digital maze and bridge the gap between their products and their target consumers.

    Thus, an MBA in Digital Marketing is a good degree that will not only open up opportunities in the current market but professionals in this field can stay hopeful for an increase in career opportunities. Plus, an MBA in Digital Marketing is a field in which professionals can add new skills to their domain in order to accelerate their growth and salary increase. The field of Digital Marketing is evolving at a rapid pace and presents new and interesting career opportunities to budding candidates. Some of the top areas of recruitment after an MBA in Digital Marketing are given below.

    Top Employment Areas for MBA in Digital Marketing Graduates

    E-Commerce CompaniesFinancial Service Providers
    Service AggregatorsOnline Delivery Companies
    Educational Institutions Course ProvidersDigital Marketing Consulting Firms

    Top Job Positions After MBA in Digital Marketing

    Digital Marketing ManagerAdvertising Manager
    Brand ManagerMarket Research Analyst
    Content MarketerSocial Media Manager

    Top Recruiters for MBA in Digital Marketing Graduates

    Many private companies hire graduates with an MBA in Digital Marketing to manage their companies in different job roles. Candidates can easily find jobs in any company after completing the MBA in Digital Marketing course with decent salary packages. However, here are some of the top recruiters in the industry are:

    AccentureIBM iX

    FAQs about MBA Digital Marketing

    Which mode of MBA in Digital Marketing is better?

    Students who are unemployed and lack experience can opt for a full-time regular mode MBA in Digital Marketing. On the other hand, working professionals who cannot quit their jobs find online modes of learning more suitable and flexible. 

    Are internship opportunities available for MBA in Digital Marketing?

    Yes, most colleges offer internship opportunities of six to twelve months for students to get knowledge of the industry before their final placement. They get to work with various clients and side agencies which helps them gain experience. During this period, they are also eligible to get a stipend. 

    Which countries apart from India offer MBA Digital in Marketing?

    If you are looking for global exposure in the field of an MBA in Digital Marketing, you can opt for countries such as the USA, UK, Canada, and Australia. You can benefit by studying under the guidance of trained professionals and you will also be exposed to recent developments in the field of digital marketing. 

    Is it possible to pursue a PhD after MBA in Digital Marketing?

    Yes, it is possible to pursue a Ph.D. after MBA in Digital Marketing. Instead of directly looking for a job, graduates can prefer to work or research in the field of Digital Marketing. For this, they have to clear the NET exam or other Ph.D. entrance tests to get into a doctoral programme. 

    Is it advisable to do a short course on Digital Marketing or MBA in Digital Marketing?

    A short course in Digital Marketing will give students only a basic idea of the course whereas an MBA degree will provide them with more knowledge on the subject. It will be easier to get good job opportunities after an MBA degree rather than in a short course. 

    Show More

    Related Questions

    Fee sturcture of MBA
    -Roushni -Updated on Feb-03-20236 Answers

    riya, Student / Alumni

    Lovely Professional University is the best university for MBA studies. It has offered students great internships and business opportunities, there are 100% internships at the university. And help students with their business ideas. I am an LPU student and LPU helps me grow as a person and as a career which makes me a better person overall. # Fees: The fee for the MBA program is 190,000 per semester, but there is a scholarship based on an entrance test, i.e. H. Entrance exam, statewide exams like CAT, MAT, XAT., financial aid like Need basis, a defense foundation and many others. If you still think the fees are low Then there is a student loan at the top and you can work side by side part time to recoup the amount and help your parents.

    Priya, Student / Alumni

    Getting admission in MBA at Mittal School Of Business, LPU is not an easy achievement for any candidate because of their quality admission intake. If, I am not wrong, LPU has maintain such standards of quality admission intake and has very stringent eligibility criteria also. But if you get admission in MSB, LPU after satisfying their eligibility criteria, you will fly high, sky will be the limit because from day 1 LPU acts like their Tag Line “Think Big” and Slogan “Transforming Education, Transforming India”. Now lets see how good LPU is for an MBA from various parameters which are as follows: Curriculum : The curriculum of MBA at LPU is very Industry oriented. There is a term CDR (Curriculum Development Research) held after each and every 6 months in which many senior industry people suggest that what are need of present day industry. Faculty knows all the strengths and weaknesses of students are noted and course correction is devised after the considerable suggestions of Industry tycoons. Thus LPU cares what to teach according to the demand of industry, so that all the students can be able to cop up the outer word after qualifying from LPU. Industrial Trainings : The students get many trainings like SAP, MOOCs, Advance Excel and many more. These endeavors of LPU makes their students ahead of others. PEP: The Center for professional enhancement Program, starts working on the student from day one. A set of mentors nourish their personality, public speaking, soft skills etc. Exposure : Many Experts visit LPU for the guest lectures. Project called CAPSTONE is their in LPU to enhance their organizing and teamwork ability. Student Organizations: In LPU Student Organizations does’nt mean Elections or Zindabad or Murdabad. In LPU students learns to serve the society by making and working in a Student Organizations. For example: their is one Students Organization who have opted near by villages of the University they are teaching the senior citizens and other appropriate persons who needs an education in the evening or on Sunday’s. Diversified Culture: The diversity of students from all states of India and more than 70 countries make the students to have a different experience and learning. Which helps them to become a good citizen also. Entrepreneurship: Entrepreneurship does mot means opens a shop and making money from money. In LPU, students come up with the unique idea of business and infact LPU provides them seed money also for their start-up. Since the inception of Entrepreneureship ventures, LPU has witnessed more than 300 start-ups.

    priyal gogna, Student / Alumni

    Mittal School of Business is a favorite among MBA aspirants from across the country and the globe for its industry-oriented curriculum, interactive hands-on pedagogy, and intense industry interface. A multidisciplinary campus and multicultural environment suffused with student activity ensure the all-round development of its graduates, grooming them for successful entrepreneurship and global careers. LPU is a brand and Mittal School of Business has been ranked 37 in the country. At LPU they say, if not the real world, the classes of MBA are simulated as a real-world, making the learning close to reality. A wide range of emerging specialization areas are on offer: MBA (Tourism and Hospitality) MBA (Financial Markets) MBA (Corporate Audit and Tax Management) MBA (International Business) MBA (Supply Chain and Logistics) MBA (Cost Management and Financial Analysis) MBA (Hospital and Health care Management)MBA (Business Analytics)MBA (Corporate Affairs and Governance) and MBA (Hons) The university has tie-up with the companies like NSE, Safeducate, ICICI Direct, IDFC, etc. This course allows students to pursue live projects and/or professional certifications like NCCMP, NCFM, etc. The curriculum is equipped with 21st-century digital technologies required for managing their specialized area. The entrepreneurship projects are an integral part of the curriculum. The university has added to the core curricula, modules like communication, analytical and soft skills to enhance personality and employability. The Industry desired workshops on Digital Marketing, Business Analytics, Stock Market Operations, Life Skills, Creativity and Innovation, and Leadership are held on the campus to make students industry-ready. The students get an opportunity to work on business projects to enhance managerial skills. Last but not least the course incorporates real-life case studies to provide interactive teaching and learning methodology. 21 LPA was the highest salary package offered, 5.5 is the average salary package. The university has a tie-up with over 700 companies that come for campus placements. Students are placed in the best brands like Amazon, Federal bank, Delivery, Asian Paints, Berger Paint, Bajaj Electrical, Colgate Palmolive, HUL, ITC, Loreal, Marico, MRF, Vodafone

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