MBA in Digital Marketing is a two-year postgraduate course that deals with the promotion and branding of products, services, or a brand through digital or electronic mediums. It is a new-age course that builds on the principles of traditional marketing in order to import and apply them to the digital domain. While graduates in any stream can pursue this course, students holding a master’s degree in other fields can also opt for MBA in Digital Marketing.
Since the entire world is going digital now, there is a huge demand for professionals who can create effective Digital Marketing campaigns with their skills and knowledge to garner a larger audience base. Every new and established company is now preferring online platforms to market and advertise their products and services, for which they need well competent and adept Digital Marketers with recognized degrees like an MBA. If you have a knack for planning and executing marketing campaigns that can attract potential customers, then MBA in Digital Marketing is the right course for you.
The course is available in full-time, online, part-time, and distance education modes and the annual fee for MBA in Digital Marketing in India can range between INR 4 lakhs to INR 6 lakhs. The popular entrance exams through which candidates can get admission into MBA in Digital Marketing courses include CAT, MAT, XAT, NMAT by GMAC, SNAP, etc. Those interested in pursuing the course can apply to reputed institutes such as IIM Kozhikode, IMT Ghaziabad, ICFAI Business School, Pune Institute of Business Management, and Lovely Professional University (LPU).
Some of the common job profiles for graduates in this specialization are Digital Marketing Executive, Brand Manager, Market Research Analyst, Advertising Manager, and more. Depending on the skills of the candidate, the average salary that they can expect to earn after completion of an MBA in Digital Marketing can be anywhere between INR 3 to INR 8 lakhs per annum.
MBA in Digital Marketing is a highly demanded course in the present scenario. Candidates planning to pursue the course must be aware of the details of the course. Here are the main highlights of the MBA in Digital Marketing subject for reference.
|Full Name||Master of Business Administration in Digital Marketing|
|Eligibility||Graduation in any stream|
|MBA in Digital Marketing Admission Process||Entrance Exam + GD + PI|
|Average Annual MBA in Digital Marketing Course Fee||INR 4 - 6 Lakhs|
|Average Annual Starting Salary||INR 5 - 8 Lakhs|
|Top Recruiting Areas for MBA in Digital Marketing Graduates||Private Organisations, Service Aggregators, E-Commerce Companies, Online Service Providers, Educational Institutions, Online Course Providers, etc.|
An MBA in Digital Marketing course equips a student with the skills and knowledge necessary to form successful Digital Marketing strategies and campaigns. Here are some of the reasons why one should choose to pursue an MBA in Digital Marketing:
If you want to utilize your skills, creativity, and marketing strategies into creating something that can attract potential customers, then MBA in Digital Marketing can totally be the right path for you. With all the benefits and work satisfaction this field offer, you would not regret your decision of pursuing this degree!
The MBA in Digital Marketing Course is currently one of the most in-demand courses in India. And with the rising popularity of this subject in India, many colleges have started offering various means to pursue the course. Here are the available types of MBA in Digital Marketing:
The MBA in Digital Marketing full-time course is the traditional two-year program for regular candidates. The MBA in Digital Marketing average course fees is INR 4 Lakhs to INR 6 Lakhs. Candidates will have to take admissions through the traditional admissions process.
Candidates with 5 years of working experience, and who do not wish to quit their jobs can take a break and get admitted to MBA in Digital Marketing 1 year program. Candidates will have to complete the entire MBA in Digital Marketing course curriculum in one year and implement their knowledge in the jobs. Candidates must check the college website offering the MBA in Digital Marketing 1 year program to have a better grasp of the course.
Another viable option for working professionals, as well as students, is the MBA in Digital Marketing online. Candidates can easily enroll for the MBA in Digital Marketing online course and attend and complete the degree online. It is also one of the most common ways for candidates to complete an MBA in Digital Marketing currently.
The MBA in Digital Marketing executive program is a total of 24 months program. It is ideal for working professionals to boost their knowledge and skills in Digital Marketing. The MBA in Digital Marketing course curriculum for executives focuses on teamwork and managerial skills.
Candidates seeking admission to MBA in Digital Marketing must first ensure that they satisfy all of the eligibility criteria. The exact eligibility criteria for admission are specified by colleges. Yet, generally, the criteria are as provided below;
Many candidates take an MBA in Digital Marketing as the same as MBA in Marketing. But, they are both entirely different and operate in different domains. Marketing is generally about the sales and purchase of goods and services. Whereas, MBA in Digital Marketing only focuses on the digital marketing of services, products, and techniques. Hence, to have a better understanding of the two subjects here is an elaborate difference between the two:
MBA in Digital Marketing
MBA in Marketing
The MBA in Digital Marketing subject only covers digital marketing and social media marketing methods. It does not entail a thorough evaluation of common marketing tactics.
MBA in Marketing comprises a thorough analysis of all elements of marketing. Traditional and digital marketing strategies, as well as social media marketing, will all be used.
Average Annual Fees
INR 2,00,000 - INR 10,00,000
INR 4,00,000 - INR 20,00,000
Duration of Course
Entrance Test Based
Entrance Test Based
Brand Manager, Sales Manager, Market Research Analyst, Public Relations Manager, etc.
Market Research Analyst, Media Planner, Product Manager, etc.
INR 5,00,000 LPA - INR 25,00,000 LPA
INR 5,00,000 LPA - INR 30,00,000 LPA
Candidates interested in taking admission to MBA in Digital Marketing course must first meet the eligibility criteria of the particular college. Candidates are advised to first visit the official website of the particular college online. Then, those meeting the requisites of the colleges may apply. Further, to have a gist of the admission process for an MBA in Digital Marketing subject, candidates can refer to the information given below.
Candidates interested in pursuing MBA in Digital Marketing must appear for any of the following entrance exams:
|Entrance Exam Name||Conducting Body||Frequency|
|CAT (Common Admission Test)||Indian Institutes of Management (IIMs)||Once a year|
|GMAT (Graduate Management Aptitude Test)||Graduate Management Admission Council (GMAC)||All around the year|
|ATMA (AIMS Test for Management Admissions)||Association of Indian Management Schools (AIMS)||4-5 times a year|
|MAT (Management Aptitude Test)||All India Management Association (AIMA)||Multiple times a year|
|CMAT (Common Management Admission Test)||National Testing Agency (NTA)||Once a year|
|XAT (Xavier Aptitude Test)||XLRI, Jamshedpur||Once a year|
|NMAT by GMAC (NMIMS Management Aptitude Test)||Graduate Management Admission Council (GMAC)||Once a year (74-day test window)|
|SNAP (Symbiosis National Aptitude Test)||Symbiosis International (Deemed) University (SIU)||Once a year|
|IIFT (Indian Institute of Foreign Trade Exam)||National Testing Agency (NTA)||Once a year|
|IBSAT (ICFAI Business School Aptitude Test)||IFHE, Hyderabad||Once a year|
There are other state-level entrance exams as well that candidates may appear for to qualify for admission to MBA in Digital Marketing subject:
|Entrance Exam Name||Conducting Body|
|AP ICET Entrance Exam||Sri Venkateshwara University, Tirupati|
|HPCET Entrance Exam||Himachal Pradesh Technical University (HPTU)|
|KMAT Kerala Entrance Exam||Kerala University of Fisheries and Ocean Studies (KUFOS)|
|TANCET Entrance Exam||Anna University, Chennai|
|TS ICET Entrance Exam||Kakatiya University, Warangal|
|MAH MBA CET Entrance Exam||State Common Entrance Test Cell, Maharashtra|
|PU CET Entrance Exam||Punjab University, Chandigarh|
|UPSEE Entrance Exam||Dr. A. P. J Abdul Kalam Technical University (AKTU)|
As a highly demanded course, MBA in Digital Marketing is available at some of the top-ranked colleges in India. Candidates may take admission to any of the colleges after meeting the minimum admission criteria. Here are some of the top Colleges in India offering an MBA in Digital Marketing:
|Name of the College||Location|
|IMT Ghaziabad||Uttar Pradesh|
|Lovely Professional University||Punjab|
|Xavier Institute of Management||Odisha|
|Pune Institute of Business Management||Maharashtra|
|Zeal College of Engineering and Research||Maharashtra|
|Adamas University||West Bengal|
|Regional College of Management||Odisha|
|Dr. D.Y Patil Institute of Master of Business Administration||Maharashtra|
|ICFAI Business School||Telangana|
|Taxila Business School||Rajasthan|
In India, the MBA in Digital Marketing course is fixed to have a 2-year program. Meanwhile, for an MBA in Digital Marketing abroad, the duration is 1 year or 2 years. It depends on the university/college and also on the country seeking admissions. Candidates from India, mostly opt for countries like the UK, USA, Australia, Canada, etc.
To be eligible for taking admission to colleges and universities abroad, candidates will have to appear for the GMAT or GRE entrance exams. Also, depending on the country and college seeking admissions, candidates will have to appear for either Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS). They must meet the minimum requirement in these exams as well.
Candidates taking admission to the top MBA in Digital Marketing colleges abroad must be aware of the MBA in Digital Marketing course fees of the particular college. Therefore, here are some of the top colleges countrywide and the average MBA in Digital Marketing course fees:
Name of the Colleges
Average Fees (INR)
|California State University Los Angeles Campus||37 Lakhs|
|New York Institute of Technology||1.27 Lakhs per credit|
|Pace University||1.17 Lakhs per credit|
|St John's University||1.17 Lakhs per credit|
|Rice University||54.59 Lakhs|
|University of Western Ontario||86.3 Lakhs|
|Wilfrid Laurier University-Toronto Campus||31 Lakhs|
|McMaster University-DeGroote School of Business||58.36 Lakhs|
|York University-Schulich School of Business||68.22 Lakhs|
|McGill University-Desautels Faculty of Management||60.49 Lakhs|
|Nottingham Trent University||21.72 Lakhs|
|Bangor University||15.47 Lakhs|
|Wrexham Glyndwr University||10.47 Lakhs|
|University of Sunderland||16.80 Lakhs|
|University of South Wales||14.76 Lakhs|
|Melbourne Business School (MBS)||31.72 Lakhs|
|University of Technology, Sydney (UTS)||11.80 Lakhs|
|Queensland University of Technology (QUT)||22.94 Lakhs|
|University of Canberra||10.91 Lakhs|
|Deakin University-Deakin Business School||16.78 Lakhs|
Generally, there is a notion that an MBA in Digital Marketing course is expensive. Although it is not very pocket-friendly, candidates may pursue an MBA in Digital Marketing course from colleges that are not very expensive and fit the budget of the candidate. Candidates can expect to spend a minimum of INR 4 lakhs to INR 6 lakhs on MBA in Digital Marketing course fees. However, here is the list of some colleges offering the MBA in Digital Marketing subject:
|Name of the College||Course Fee (in INR)|
|ICFAI Business School Course Fee||35,000 (Annually)|
|NIIT University Course Fee||6.49 Lakhs – 10.67 Lakhs|
|Lovely Professional University Course Fee||1.90 Lakhs (Annually)|
|Symbiosis Institute of Digital and Telecom Management Course Fee||12.7 Lakhs|
|Xavier Institute of Management Course Fee||5.20 Lakhs|
|Dr. D.Y Patil Institute of Master of Business Administration Course Fee||70,000 (Annually)|
|Pune Institute of Business Management Course Fee||7.95 Lakhs|
|Taxila Business School Course Fee||8.06 Lakhs|
|Regional Colleges of Management Course Fee||7.9 Lakhs|
|Indian Institute of Digital Education (IIDE) Course Fee||4.72 Lakhs|
Note: The course fee is subject to change depending on the year of admission.
To pursue any course or subject, the first and foremost factor to consider is one's interest. And if one has an interest in learning or joining an MBA in Digital Marketing one must then possess the qualities or skills to complete the course and benefit from it. There are many companies that offer jobs with great salaries and perks and benefits. Here are some of the skills that are most important to build a career in this field:
The MBA in Digital Marketing specialization is quite demanding for the candidates. The MBA in Digital Marketing syllabus is also diverse from other specializations. Therefore, candidates must go through the entire MBA in Digital Marketing syllabus before applying for admission to an MBA in Digital Marketing course. The MBA in Digital Marketing syllabus is available online on the college website of the colleges offering the course. However, listed below is the detailed semester-wise MBA in Digital Marketing syllabus:
|Marketing Basics||Foundations of Management & Organization Behaviour||E-Commerce|
|MS Excel||Lab for Microsoft Office||Accounting for Managers|
|Quantitative Techniques for Managers||Managerial Economics||Human Resource Management|
|Operations Management||Personal Development, Communication||Teamwork-Workshop|
|Fundamentals of Digital Marketing||Decisions Science||Marketing Management|
|Accounting for Business Decisions||Enterprise Analysis||Financial Management|
|Website Planning and Structure||Product and Brand Management||Business Research Methods -Workshop|
|Consumer Buying Behavior||Communication and Leadership Development Workshop||Business Research Management|
|Content Management System-Lab||-||-|
|Search Engine Marketing||Social Media Marketing||Content Marketing|
|Digital Entrepreneurship||Search Engine Optimization||Lead Generation and Marketing Automation|
|Email Marketing||Mobile Marketing||Video Marketing|
|SPSS Lab||Placement Training||-|
|Services Management||Strategic Management||Personal Selling and Sales Management|
|Project Management for Digital Marketing Firms||Affiliate Marketing and Google Adsense||Analytics- Web and Google|
|Lab: LinkedIn and Twitter Marketing||Creative, Design Thinking, and Skill Development||Placement Training|
Emerging as the new normal, Digital Marketing in India has grown and made its place. Leading companies and organizations in India prefer and hire MBA in Digital Marketing graduates for various job roles pertaining to the Digital Marketing world. The marketplace has now shifted to digital platforms, making Digital Marketing the most preferred domain. With such high demands and the constant evolution of the Digital Marketing world, an MBA in Digital Marketing course is ideal and perfect.
Candidates can acquire knowledge and skills to compete in the Digital Marketing business world alongside old sharks of the industry. Completing an MBA in Digital Marketing subject also opens doors to multiple high-end salary jobs and job profiles. To keep up with the pace of the field and be capable of selling services and products digitally, MBA in Digital Marketing has a wide scope for all graduates.
After completion of the MBA in Digital Marketing course, there is a wide range of job opportunities available. On average candidates can attain jobs with a minimum salary of INR 3 LPA. It may also increase with years of experience and skills up to INR 10 LPA. Here are some average estimated salaries for different job profiles:
|Job Profile||Average Salary (in INR)|
|Digital Marketing Executive||5,00,000 LPA|
|Market Research Analyst||4,20,000 LPA|
|Public Relations Manager||4,84,000 LPA|
|Advertising Manager||7,20,000 LPA|
|Brand Manager||6,00,000 LPA|
|Sales Manager||9,97,000 LPA|
|Social Media Manager||3,00,000 LPA|
|Affiliate Marketing Manager||3,00,000 LPA|
|E-Commerce Manager||8,00,000 LPA|
|Web Analyst||8,70,000 LPA|
|Web Developer||5,40,000 LPA|
|SEM Specialist||4,70,000 LPA|
MBA in Digital Marketing has become one of the most sought-after courses in recent times as every new and established business is using digital platforms to promote their business and attract potential customers. There is an existing healthy market for postgraduates in Digital Marketing and there is a good scope for development and growth as well. The digital platform is already a preferred platform that is being used for branding and selling products and services by many brands. However, the fierce competition for MBA in the Digital Marketing sector requires companies to hire professionals that can navigate through the digital maze and bridge the gap between their products and their target consumers.
Thus, an MBA in Digital Marketing is a good degree that will not only open up opportunities in the current market but professionals in this field can stay hopeful for an increase in career opportunities. Plus, an MBA in Digital Marketing is a field in which professionals can add new skills to their domain in order to accelerate their growth and salary increase. The field of Digital Marketing is evolving at a rapid pace and presents new and interesting career opportunities to budding candidates. Some of the top areas of recruitment after an MBA in Digital Marketing are given below.
|E-Commerce Companies||Financial Service Providers|
|Service Aggregators||Online Delivery Companies|
|Educational Institutions Course Providers||Digital Marketing Consulting Firms|
Many private companies hire graduates with an MBA in Digital Marketing to manage their companies in different job roles. Candidates can easily find jobs in any company after completing the MBA in Digital Marketing course with decent salary packages. However, here are some of the top recruiters in the industry are:
Students who are unemployed and lack experience can opt for a full-time regular mode MBA in Digital Marketing. On the other hand, working professionals who cannot quit their jobs find online modes of learning more suitable and flexible.
Yes, most colleges offer internship opportunities of six to twelve months for students to get knowledge of the industry before their final placement. They get to work with various clients and side agencies which helps them gain experience. During this period, they are also eligible to get a stipend.
If you are looking for global exposure in the field of an MBA in Digital Marketing, you can opt for countries such as the USA, UK, Canada, and Australia. You can benefit by studying under the guidance of trained professionals and you will also be exposed to recent developments in the field of digital marketing.
Yes, it is possible to pursue a Ph.D. after MBA in Digital Marketing. Instead of directly looking for a job, graduates can prefer to work or research in the field of Digital Marketing. For this, they have to clear the NET exam or other Ph.D. entrance tests to get into a doctoral programme.
A short course in Digital Marketing will give students only a basic idea of the course whereas an MBA degree will provide them with more knowledge on the subject. It will be easier to get good job opportunities after an MBA degree rather than in a short course.
|MBA in Tourism Management|
|MBA in Biotechnology|
|MBA in Foreign Trade|
|MBA in Airline and Airport Management|
|MBA in Education Management|
|MBA in E-Commerce|
|MBA in Entrepreneurship|
|MBA in Computer Science|
|MBA in Corporate Social Responsibility|
|MBA - Actuarial Science|
|MBA - Information Technology|
|MBA in Data Analytics|
|MBA in Safety Management|
|MBA in Infrastructure Management|
|MBA in Interior Design|
|MBA in Textile Management|
|MBA in Oil and Gas Management|
|MBA in Public Policy Management|
|MBA in Statistics|
|MBA in Disaster Management|
|MBA in Operation Management|
|MBA in Energy and Environment|
|MBA in Event Management|
|MBA in Capital Markets|
|MBA in Hospital Administration|
|MBA in Banking and Insurance|
|MBA in Dairy Management|
|MBA in Brand Management|
|MBA in Accounting|
|MBA in Shipping and Logistics|
|MBA in Hotel Management|
|MBA in Business Management|
|MBA in Information System Management|
|MBA in Air Travel Management|
|MBA in Real Estate Management|
|MBA in Business Analytics|
|MBA - Technology Management|
|MBA in Marketing|
|MBA in Service Management|
|MBA in Pharmaceutical Management|
|MBA - Investment Management|
|MBA in Advertising Management|
|MBA in Telecom Management|
|MBA - Fashion Management|
|MBA in Business Law|
|MBA in Aviation Management|
|MBA in Artificial Intelligence|
|MBA in Financial Technology|
|Geetanjali Group of Colleges|
|Indian Institute of Management Ahmedabad|
|St. Stephen's College|
|Shri Ram College of Commerce|
|National Institute of Design|
|National Law School of India University|
|Lady Shri Ram College for Women|