Career as Marketing Manager

Last Updated On 01 May, 2020

How to Become a Marketing Manager

About Marketing Manager

Marketing Manager is someone who implements and creates marketing strategies for ta company to meet the reputation and goals of a brand. He is responsible for creating budgets for marketing and media campaigns, submitting them for approval, being involved in negotiations, working with advertising agencies and preparing sales and advertising contracts. The marketing manager also reviews the advertising material such as tv commercials, print material and online advertisement. A career as a marketing manager is perfect for those candidates who have good creative skills and own some marketing experience. A marketing manager may choose for any role such as some of the candidates are good in creating a campaign which some of them are good in utilising their creative skills to create marketing banners. They also may be involved in email campaigns, print ads, paid search, content creation, and more. A good marketing manager keeps testing new marketing messages, opportunities and channels. Besides this, he prepares strategies while keeping the target audience in mind.

Eligibility to become Marketing Manager

Candidates should fulfil the minimum eligibility requirements decided below


Candidates who are aiming to become the marketing manager must have completed the bachelor degree. There are some companies that require a master degree along with some experience. Although, candidates from any stream may apply for the profile, but candidates from the Marketing, Communications, Public relations, Accounting, finance and business management will be preferred. 


Having work experience is also very important along with good education. There is always an advantage for candidates who hold some work experience. Around 45% of candidates applying for this profile hold experience of 10 years, 12% hold a work experience of 4-5 years and only 3% of the people hold a work experience of two years. Candidates who are new to this sector may apply to those companies where they have good chances of learning. 


Having some skills will always provide an advantage to the candidates. Companies are always in search of candidates who own some additional skills for marketing. Some of the marketing skills are laid below. 

  • Writing and communication
  • Creativity
  • Planning and execution
  • Search engine optimization
  • Social media 
  • Time management
  • Calmness under pressure
  • Website optimization

Types of Job Roles Marketing Manager

There are many job roles available for a marketing manager. Candidates may select any role that suits their interest and skills.

  • Advertising Director
  • Account Executive
  • Account Coordinator
  • Advertising Manager
  • Copywriter
  • Art Director
  • Creative Assistant
  • Marketing Promotions Specialist
  • Creative Director
  • Media Buyer
  • Media Planning Assistant
  • Media Assistant
  • Media Director
  • Media Researcher
  • Media Planner
  • Project Manager
  • Promotions Director
  • Junior Project Director
  • Promotions Assistant
  • Promotions Manager
  • Promotions Coordinator
  • Creative Marketing Assistant
  • Advertising Coordinator
  • Advertising Intern
  • Advertising Assistant
  • Assistant Media Buyer
  • Marketing Assistant
  • Traffic Manager
  • Junior Copywriter
  • Advertising Sales Representatives
  • Senior Copywriter
  • Creative Advertising Intern
  • Copywriter Intern
  • Digital Advertising Intern
  • Graphic Designer
  • Assistant Account Executive
  • Junior Graphic Designer
  • Marketing and Promotions Manager

Top Recruiting Agencies for Marketing Manager

Some of the major recruiting companies from the Marketing industry are listed below.

  • Proctor & Gamble
  • Unilever
  • PepsiCo
  • Google
  • Coca-Cola
  • American Express
  • General Mills
  • Apple
  • Amazon
  • Starbucks
  • Target
  • Nike
  • Kellogg's
  • Macy's
  • Kraft Heinz
  • Clorox
  • McKinsey & Co Nestle SE
  • Verison
  • Johnson & Johnson
  • Facebook

Planning to choose Marketing Manager as your career?

Pay Scale/Salary of Marketing Manager

Salary of the marketing manager will vary depending on the company, you are applying for a job. The salary offered to the candidates will depend on the experience and job profile of the candidate.


Starting Salary per annum (in INR)

Mid Level Salary per annum (in INR)

Senior Level Salary per annum (INR)

Marketing Manager




Brand Marketing Manager




Senior Marketing Manager




Sales and Marketing Manager




Digital Marketing Manager




Books & Study Material to Become Marketing Manager

There are many books available in the market that can help the marketing managers to improve their marketing skills. Some of the books listed below are highly recommended for a marketing manager, 

  • What Customers Crave by Nicholas Webb
  • The Unofficial Book on Hootsuite by Mike Allton
  • Top of Mind by John Hall
  • They Ask You Answer by Marcus Sheridan
  • The Road to Recognition by Seth Price and Barry Feldman
  • The Mobile Native’s Guide to Marketing by Aurelie Guerrieri
  • Social Media Marketing All-In-One for Dummies by Jan Zimmerman and Deborah Ng
  • PRE-SUASION: A Revolutionary Way to Influence and Persuade by Robert Cialdini
  • A Practitioner’s Guide to Account-Based Marketing by Bev Burgess and Dave Munn
  • Performance Partnerships by Robert Glazer
  • Originals: How Non-Conformists Move the World by Adam Grant
  • Hacking Growth by Sean Ellis and Morgan Brown
  • Future Marketing by Jon Wuebben

Pros of becoming a Marketing Manager

  • The marketing manager has high earning potential. They receive a good package.
  • Marketing managers are provided with a comfortable environment to work
  • Marketing managers can work in any industry. 
  • They can update their skills any time anywhere they want

Cons of becoming a Marketing Manager

  • Competition for the marketing manager is very high. 
  • Marketing managers have a lot of pressure to meet deadlines
  • Marketing managers are exposed to a stressful work environment
  • They will have to work very long hours 

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