Marketing Manager is someone who implements and creates marketing strategies for ta company to meet the reputation and goals of a brand. He is responsible for creating budgets for marketing and media campaigns, submitting them for approval, being involved in negotiations, working with advertising agencies and preparing sales and advertising contracts. The marketing manager also reviews the advertising material such as tv commercials, print material and online advertisement. A career as a marketing manager is perfect for those candidates who have good creative skills and own some marketing experience. A marketing manager may choose for any role such as some of the candidates are good in creating a campaign which some of them are good in utilising their creative skills to create marketing banners. They also may be involved in email campaigns, print ads, paid search, content creation, and more. A good marketing manager keeps testing new marketing messages, opportunities and channels. Besides this, he prepares strategies while keeping the target audience in mind.
Candidates should fulfil the minimum eligibility requirements decided below
Candidates who are aiming to become the marketing manager must have completed the bachelor degree. There are some companies that require a master degree along with some experience. Although, candidates from any stream may apply for the profile, but candidates from the Marketing, Communications, Public relations, Accounting, finance and business management will be preferred.
Having work experience is also very important along with good education. There is always an advantage for candidates who hold some work experience. Around 45% of candidates applying for this profile hold experience of 10 years, 12% hold a work experience of 4-5 years and only 3% of the people hold a work experience of two years. Candidates who are new to this sector may apply to those companies where they have good chances of learning.
Having some skills will always provide an advantage to the candidates. Companies are always in search of candidates who own some additional skills for marketing. Some of the marketing skills are laid below.
There are many job roles available for a marketing manager. Candidates may select any role that suits their interest and skills.
Some of the major recruiting companies from the Marketing industry are listed below.
Salary of the marketing manager will vary depending on the company, you are applying for a job. The salary offered to the candidates will depend on the experience and job profile of the candidate.
Starting Salary per annum (in INR)
Mid Level Salary per annum (in INR)
Senior Level Salary per annum (INR)
Brand Marketing Manager
Senior Marketing Manager
Sales and Marketing Manager
Digital Marketing Manager
There are many books available in the market that can help the marketing managers to improve their marketing skills. Some of the books listed below are highly recommended for a marketing manager,
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