BBA in Digital Marketing

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Jun 16, 2023 14:32PM IST

BBA in Digital Marketing Overview

BBA in Digital Marketing is a three-year bachelor program available after Class 12th. Digital Marketing is the new and trending branch of marketing. Digital Advertising is a thriving industry not just in India, but worldwide. With almost all company converting their business online, the demand for digital marketers is growing at a rapid pace and is opening doors to many job-seekers. BBA in Digital Marketing updates students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns, and finding strategies.

Candidates having creative and innovative thinking, critical thinking skills, and good interpersonal and communications skills may apply for BBA in Digital Marketing course. BBA in Digital Marketing is spread over three years and divided into six semesters. All the semesters have different subjects related to marketing and analyzing business. The program also includes a project which enables the students to learn the practical skills of marketing.

The curriculum of the program includes many subjects related to Digital Marketing such as social media marketing. The Ad campaign, Google AdWords, Youtube marketing, Google Analytics, Webmaster Tool, and Search Engine Optimization. It will allow the students to learn all the strategies to rank their website on top searches of Google. Get complete information about BBA in Digital Marketing on this page.

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BBA in Digital Marketing Highlights

Check out the major highlights of the BBA in Digital Marketing program:

BBA in Digital Marketing Highlights
Full NameBachelor of Business Administration in Digital Marketing
Short NameBBA in Digital Marketing
Degree LevelBachelor’s/Undergraduate
StreamBusiness and Management
Exam TypeSemester
Types of CoursesFull-time and Part-time
Duration3 years
Minimum Qualification Required10+2 certificate from a recognized accrediting authority
Entrance Exams ApplicableXAT, DU CET, NMIMS NPAT, BHU UET
Annual Average Course FeesINR 60,000-3,00,000
Top BBA in Digital Marketing Colleges in IndiaBanaras Hindu University, Indraprastha University, Christ University, and Narsee Monjee Institute of Management Studies
Career OpportunitiesSocial Media Manager, Brand Manager, Market Research Analyst, and Advertising Manager
Top RecruitersGoogle, Oppo, Microsoft, Samsung, LG, Apple, HP, Amazon, Accenture, Genpact, Microland, Info Edge, Ernst & Young, Murugappa, and various other startups. 
Average Annual Starting SalaryINR 2,50,000 to 20,00,000
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Why Choose BBA in Digital Marketing?

BBA in Digital Marketing programme can prove extremely beneficial to students who wish to pursue a career in management areas that are relevant to the current era. Here are some of the reasons why students must choose the course as their bachelor’s degree:

  • Global Demand: Digital marketing is a need of today’s organizations, whatever may be their administration and orientation. Since no organization can ignore digital marketing, the demand for employees skilled in relevant functional areas is also omnipresent. After graduating with a BBA in Digital Marketing, students can apply for jobs anywhere in the world.
  • Strengthens CV: As a course with high demand and technical skills, BBA in Digital Marketing helps students to enhance their CV in the eyes of recruiters. Their skills even as an addition to other courses can help them to be seen as an asset to any recruiter or organization. 
  • Numerous Opportunities: The opportunities available to a graduate of BBA in Digital Marketing are huge. They can apply to any sector or industry, and so the job opportunities for them shall never be limited or scarce. The modern sciences and universal applicability allow them to pursue their own business as well.
  • High Salaries: The universal applicability and high demand allow BBA Marketing graduates to negotiate high salaries for themselves. They can also use the opportunity to grow in their career by negotiating fairly in return for their services through experience and additional training.
  • Collateral Growth: Since BBA in Marketing graduates can apply for jobs in varying sectors, they have a chance to learn about varying sectors and areas, and grow their personal knowledge and skills. This collateral growth can help the graduates not only pave better professional careers but grow their personal connections and networks as well.
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Types of BBA in Digital Marketing

To benefit the students, BBA in Digital Marketing has been launched in various formats. They can easily take admission in different modes that provide different class timings and days that enable them to juggle studies along with other activities. Here are the different types of BBA in Digital Marketing that students can pursue:

Full-Time BBA in Digital Marketing

BBA in Digital Marketing is an extremely popular business administration course that spans three years. In this mode, students have to attend their classes regularly at regular class times. Also, they have to participate in various activities such as internships, projects and final placements. The average course fees can range anywhere between INR 3 lakhs to 5 lakhs.

Part-Time BBA in Digital Marketing

This course is analogous to the full-time BBA in Digital Marketing programme with differences in the timing of the classes. It is conducted mostly in the evening or on the weekends enabling students to engage in other full-time commitments like jobs during weekdays. Besides, it is not necessary to always be physically present for this type of programme. The cost of a part-time BBA in Digital Marketing is between INR 50,000 to INR 1 lakh.

Online BBA in Digital Marketing

The online BBA in Digital Marketing is attuned to the latest pedagogy and prepares students to achieve excellence in their fields. In this online mode, students can attend live or recorded classes whenever they find the opportunity. They can also seek assistance from professors and peers as the need arises. It does not involve travelling or attending classes at fixed schedules. Students can tailor their routines to their convenience. 

Distance BBA in Digital Marketing

Distance BBA in Digital Marketing is a programme that benefits those who cannot commit to full-time physical classes. Several distance-learning universities provide distance BBA at reasonable rates. Also, students do not need to appear for separate admission tests. The education is cheaper and more flexible than regular BBA programmes. 

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BBA in Digital Marketing Entrance Exams

In India, the majority of bachelor’s degree courses do not require clearing any entrance exams. Hence, there are no entrance exams for bachelor’s courses, especially in the Commerce and Arts fields. That said, certain colleges and universities in India wish to maintain selectiveness in their enrollments. In order to achieve the same, they conduct their own entrance exams to provide admission to their offered courses, including undergraduate degrees.

Some of the entrance exams that students, applying for BBA in Digital Marketing courses, may have to attempt are:

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BBA in Digital Marketing Eligibility Criteria

The minimum qualification for BBA in Digital Marketing would depend entirely on the university or college the candidate is applying for admission. Before going further, the applicant should have to meet all of the admission criteria. You may check the eligibility requirements from the college's official website or information brochure. Candidates may check some common eligibility criteria for admission in BBA in digital marketing provided below.

  • Candidates seeking admission to the BBA in digital marketing must have completed the 12th exam with a minimum of 50-55 percent aggregate score.
  • They need to attempt the entrance exam(s) required by the college(s) they are applying to.
  • Their entrance exam score needs to be equal to or more than the cut-off score set by the college(s).
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How to Get Admission to BBA in Digital Marketing?

BBA in Digital Marketing can be applied by students through the following steps:

Step 1: They need to shortlist the colleges, where they would like to study BBA in Digital Marketing. They can take the help of reputation, pedagogy, course syllabus, and eligibility criteria of the colleges to make their decisions.

Step 2: If any of their shortlisted colleges require them to provide certain exam scores, then they need to attempt the said entrance exam or exams.

Step 3: Once they receive their entrance exam scores, they will either get a direct confirmation from the college, or they might have to fill out the application form.

Step 4: After submission of the application form, they need to keep a track of admission lists, as and when they are issued by the college. 

Step 5: Once they are sure about their admission and the college they wish to study at, they need to get their enrollment number by submitting the fees relevant for the first year or semester of study, as per the fee schedule of the respective college.

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Popular BBA in Digital Marketing Colleges in India

With a gradual shift to digital platforms, BBA in Digital Marketing is an advanced study of the techniques used in the marketing of products and services using digital technologies such as mobile phones, the internet, display advertising and other digital media. The popular colleges to study BBA in Digital Marketing in India are: 

BBA in Digital Marketing CollegesLocation
Parul UniversityGujarat
Institute of Advance Education and ResearchKolkata
Medi-Caps UniversityIndore
SAGE UniversityBhopal
Jagganath UniversityJaipur
Chandigarh UniversityPunjab
Dev Bhoomi Uttarakhand UniversityDehradun
Indira Institute of ManagementPune
KL UniversityGuntur
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Study BBA in Digital Marketing Abroad

Studying BBA in Digital Marketing abroad can help to create a distinguished career. Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they have to focus on both domestic and global opportunities and the explosive changes the new technologies bring. Through BBA in Digital Marketing abroad, aspirants will be equipped with cutting-edge knowledge in marketing communication, to get jobs in the areas of advertising, brand management and digital marketing. The rapidly changing business contexts now heavily rely on the analysis and interpretation of digital data. Here are the top BBA in Digital Marketing colleges abroad which students can join if they want to pursue a career in this field: 

BBA Digital Marketing Colleges AbroadCountry
Texas A&M UniversityUnited States
Arizona State UniversityUnited States
University of Illinois at ChicagoUnited States
University of New HavenUnited States
University of East LondonUnited Kingdom
University of GreenwichUnited Kingdom
Teesside UniversityUnited Kingdom
University of LeedsUnited Kingdom
Thompson Rivers UniversityCanada
Humber CollegeCanada
George Brown CollegeCanada
National University of SingaporeSingapore
Victoria UniversityAustralia
Deakin UniversityAustralia
RMIT UniversityAustralia
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What is BBA in Digital Marketing Course Fees?

The BBA in Digital Marketing colleges are geared towards the career development of students and ensure that they graduate with a clearer vision. The faculty of the colleges have the depth of knowledge that turns the dreams and ambitions of the students into reality. The cost of a BBA in Digital Marketing course is entirely dependent on the infrastructure provided by the colleges, its academic standards, placement opportunities, etc. The annual fees for BBA in Digital Marketing can range anywhere between INR 50,000 to 3 lakhs. Here are the average annual fees charged by some of the BBA in Digital Marketing colleges in India:

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BBA in Digital Marketing Syllabus

Every college has its own syllabus for BBA in Digital Marketing. Candidates may check the syllabus from the website to know all the topics which they will learn in three years. Here are the common subjects which students might find in their BBA in Digital Marketing syllabus:

BBA in Digital Marketing Semester I Syllabus

Business Microeconomics

Business Mathematics and Statistics

Principles of Management

Language Course (English)

Quantitative Methods

Financial Accounting

Management Information System

Personality Development for Corporate Readiness I

BBA in Digital Marketing Semester II Syllabus

Cost and Management Accounting

Computer Applications

Organisational Behaviour

Business Macroeconomics

Understanding Digital Marketing

Mentored Seminar I

Communication for Business

Personality Development for Corporate Readiness II

Managerial Economics

Principles of Marketing

BBA in Digital Marketing Semester III Syllabus

Human Resource Management

Production and Operations Management

Marketing Management

Financial Management

Strategic Digital Marketing I

Mentored Seminar II

Consumer Behaviour

Research Methadology

Internet of Things

Marketing for Digital Economy

BBA in Digital Marketing Semester IV Syllabus

Production & Operations Management

Income Tax - Laws & Practice

Business Environment

Advertising and Sales Promotion

Mentored Seminar III

Introduction to Business Analytics

Sales and Distribution Management

Integrated Marketing Communication


BBA in Digital Marketing Semester V Syllabus

Business Policy & Strategy

Business Research

Strategic Digital Marketing II

Content Marketing

Social Media Marketing

Mentored Seminar IV

Cyber Law

Web Design and Development

Project Work

BBA in Digital Marketing Semester VI Syllabus

Entrepreneurship Development

MIS & E-Commerce

Data Mining and Business Intelligence

Digital Media Law

Services Marketing


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Course Curriculum for BBA in Digital Marketing

The course curriculum for BBA in Digital Marketing involves core subjects and electives to give students a sound understanding of business and economic practices of both domestic and international industries and markets. Along with it, it also focuses on topics and concepts related to Digital Marketing. Here is an overview of the BBA in Digital Marketing:

  • The BBA in Digital Marketing syllabus is of three years duration and spread over six semesters.
  • The course also has a project to enable students to learn practical marketing skills.
  • The curriculum consists of several topics related to social media marketing.
  • Students get to learn about advertising campaigns, Google AdWords, Google Analytics, Search Engine Optimisation and Webmaster Tools. They also learn about other strategies to successfully expand business through digital marketing.
  • The course focuses on writing, presentation, communication, and critical learning skills to expand their horizons.
  • There are practical school sessions that train students in real-life management projects and work under the supervision of business leaders. 
  • There is a summer internship project in the second and fourth semesters. 
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BBA in Digital Marketing Career Options and Job Prospects

A wide variety of career options available after digital marketing is one of the main reasons many students opt for this degree program. There is a huge competition among companies and organizations for BBA in Digital Marketing graduates. Companies have started looking for skilled digital marketers to rank higher and grow their businesses. Candidates can easily bag career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master's degree in digital marketing. They may look at some of the career options available in digital marketing as listed below:

BBA in Digital Marketing Job Profiles

Marketing Executive

Marketing Manager 

Product Manager

Brand Manager

Advertising Manager

Marketing Communications Manager

Sales Executive

Sales Manager

Marketing Research Analyst

Digital Marketing Manager

Public Relations Manager

Business Development Manager

Some of the major sectors where the candidates may apply for a job are

  • Digital Marketing Agencies
  • Startups
  • Digital Marketing Department of MNCs and Companies
  • Data Analytics Agencies
  • Social Media Marketing Agencies
  • Internet Technology Businesses
  • Online News Portals, Magazines, and Similar Publications
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What is BBA in Digital Marketing Salary?

The career prospects after BBA in Digital Marketing are plenty with an excellent salary structure. The course provides good returns to the students. The average placement package after BBA in Digital Marketing is between INR 5 lakhs to 10 lakhs. Several companies hire BBA graduates and this adds positively to their work profile. In their job roles, students develop decision-making abilities through analytical steps. They also get opportunities to nurture critical, flexible and creative thinking methods that are helpful for businesses. Here are the top job roles after BBA in Digital Marketing: 

Job RoleAverage Annual Salary (in INR)
Business Marketing Manager3.5 lakhs
Digital Strategist4.2 lakhs
SEO and SMM Expert3.9 lakhs
Digital Business Marketer3.0 lakhs
EO Specialist3.6 lakhs
Content Manager7.0 lakhs
Social Media Manager4.0 lakhs
Search Engine Marketing Manager7.7 lakhs
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FAQs about BBA Digital Marketing

Which are the best universities to study BBA in Digital Marketing programme abroad?

The best universities to study abroad BBA in Digital Marketing programme are Stern School of Business (USA), London Business School (UK), Iese Business School (Spain), National University of Singapore (Singapore), Sungkyunkwan University (South Korea), Mannheim Business School (Germany), and Queen’s University (Canada).

What should I do after completing my BBA in Digital Marketing and why?

You should apply for internships or job opportunities after completing your BBA in Digital Marketing. Once you complete your undergraduate degree, you can also go for higher education, however, waiting for two-three years is better. You can use this time to grow your understanding and experience in the field, and build a strong personal profile and network. This will help you in getting into prestigious colleges, like the Indian School of Business and Indian Institute of Management, for higher education like MBA.

Do I need any prior skills before applying for BBA in Digital Marketing programme?

No, you do not need any prior skills before applying for BBA in Digital Marketing programme. You simply need to ensure that you have a certain interest in the business and management field, and how digital platforms can widen the scope of reach for any business. It is recommended strongly that you invest in developing a genuine interest in the programme if you wish to pursue it. You can use the help of easily consumable information sources about the field.

Do I need to know about computer languages to pursue a career in Digital Marketing?

No, there is no compulsion to know about computer languages to pursue a career in Digital Marketing. However, if you choose to pursue them even as short-term courses, you can achieve greater benefits in your professional career. These languages can help you to experiment better with your existing knowledge while cutting down the rate of failures in trial-and-error applications.

What is the scope of growth in the Digital Marketing sector?

There is a lot of scope for growth in the Digital Marketing sector. The concepts of digital marketing are based on dynamic situations. Hence, with experience and time investment professionals can widen their application of skills, make them more organised and targeted, and also experiment with their existing knowledge. Hence, growth is based on your own efforts while working in the industry.

Is the annual average salary of a BBA in Digital Marketing the highest?

The annual average salary of a BBA in Digital Marketing is not the highest. While the functionality of the area is unique and there is a high demand for digital marketing professionals, it is also true that the skill set for executive and mid-level profiles is not much extensive. Moreover, it takes experience to gain expertise in dynamic applications of digital marketing, so the beginning salaries are not the highest.

Can I apply for jobs in the medical and pharmaceutical sectors as well after graduating with a BBA in Digital Marketing degree?

Yes, you can apply for jobs in the medical and pharmaceutical sectors as well after graduating with a BBA in Digital Marketing degree. Nowadays, in order to create more awareness and make healthcare more accessible to the general public, pharmaceutical companies and healthcare organisations are moving to digital platforms. This makes digital marketing a requirement for these sectors as well.

Is BBA in Digital Marketing hard?

No, BBA in Digital Marketing is not at all hard. It is a fairly challenging course, which helps students to understand how they can maximise the benefits of marketing with the help of digital platforms. However, as long as you are invested in the course, you will find it easy. The course curriculum is not challenging as that of engineering or technical courses, like IT.

Are BBA in Digital Marketing and BBA in Marketing related?

Yes, BBA in Digital Marketing and BBA in Marketing are related. While BBA in Marketing deals with the concepts and methods of ensuring proper exposure and awareness of any product or service to its target audience, BBA in Digital Marketing deals with applying these techniques through digital platforms, like social media, websites, advertisements, etc.

What is BBA in Digital Marketing?

BBA in Digital Marketing is a specialised course aimed at exploring how digital platforms can be used to apply the methods and concepts of marketing. As marketing is known to be affected by the scope of reach that can be achieved by any campaign, it has been observed that digital platforms can be used to widen the reach by at least thrice the traditional targets while keeping the costs to the minimum.

I want admission to BBA in Digital Marketing. Do I have to clear any exams for that?

You might have to clear certain entrance exams to get admission to BBA in Digital Marketing. In case you are applying to a college that has its own system of college entrance exams, you will have to appear for the respective test. Some of the popular entrance exams for BBA in Digital Marketing programmes are AIMA Under Graduate Aptitude Test, Delhi University Common Entrance Test, Bharati Vidyapeeth Common Entrance Test, etc. 

Which are the top colleges offering BBA in Digital Marketing courses?

The top colleges offering BBA in Digital Marketing and other management programmes are Indian Institute of Technology (Chennai), Shaheed Sukhdev College of Business Studies (New Delhi), Vinod Gupta School of Management - IIT KGP (Kharagpur), Indian Institute of Management (Lucknow), Department of Management Studies - Indian Institute of Technology (Delhi), Indian School of Business (Hyderabad), Indian Institute of Management - Bangalore, Indian Institute of Management - Indore, and Indian Institute of Management - Calcutta. You can explore these colleges in-depth on our website.

What is the average course fee for BBA in Digital Marketing?

The average course fee for BBA in Digital Marketing is INR 1,40,000 per year. The programme fee for you may differ depending on the type of institution you have applied to. It is common in India for colleges coming under state or national jurisdiction to charge affordable fees ranging INR 50,000-1,20,000 per year. The same course can cost you up to INR 5,00,000 annually shall you choose to enrol in a private college.

What are the popular BBA specializations related to BBA in Digital Marketing?

The popular BBA specialisations that are related to BBA in Digital Marketing are Travel & Tourism Management, Rural Management, Journalism and Mass Communication, Information Technology, Management Studies, etc.

What is the course duration of BBA in Digital Marketing?

The course duration of the BBA in Digital Marketing programme is three years. It is mentionable here that part-time programmes are also available for the said course. Hence, students can opt to extend their degree to four to six years. There is also a system of backlog in the Indian higher education system, which may also contribute to an extension in course duration.

Are internship opportunities available for BBA in Digital Marketing?

Yes, internship opportunities are available for BBA in Digital Marketing. Students mostly get exposed to this industry training in the second and fourth semesters. These opportunities help them to work in real-life business settings and gain experience. 

Are BBA in Digital Marketing subjects taught from the first year?

No, in the first year, students get to learn about general management principles and the functioning of businesses. In the second and third years, they are introduced to electives related to Digital Marketing that widen their knowledge about various online practices and tools to boost sales. 

Is a part-time BBA in Digital Marketing available?

Yes, a part-time BBA in Digital Marketing is available and is best fit for individuals who want to simultaneously pursue career options besides completing the course. There are several universities offering evening and weekend classes for their benefit. 

Can students from the science stream pursue BBA in Digital Marketing?

Yes, students from the science stream pursue BBA in Digital Marketing. There is no restriction or stream-specific eligibility that students need to fulfil. Those who have taken up humanities and commerce in higher secondary can also take up this course. 

Is studying BBA in Digital Marketing abroad a good idea?

Yes, studying BBA in Digital Marketing abroad is a good idea if you want to develop a practical understanding of online marketing and provide insights into human and organisational dynamics. The job opportunities after completing BBA in Digital Marketing abroad are great with a splendid pay structure. 

Can I get direct admission to BBA in Digital Marketing?

Yes, several universities offer direct admissions to students for BBA in Digital Marketing. A merit list is prepared based on the scores obtained in class 12 and a personal interview is taken by some colleges before admitting students. 

Can I pursue BBA in Digital Marketing after 12th?

Yes, you can pursue BBA in Digital Marketing after 12th. It is an undergraduate degree programme fit for students from all streams. Students must score at least 50% in their higher secondary to be eligible for this programme whereas students from reserved categories can pursue the course with a 5% relaxation in marks. 

What are the career options after BBA in Digital Marketing?

The career options after BBA in Digital Marketing are Digital Business Marketer, SEO Executive, Content Marketing Strategist, SMM Executives, Digital Marketing Strategist, Marketing Analytics Executive, Social Media Executive, and Customer Care Executive. There are high vacancies for these job roles.

Why study BBA in Digital Marketing?

One should study BBA in Digital Marketing to discover creative marketing instincts. There is high demand and high growth options in career. Besides, students get high salaries if they decide to work with some organisation or can start their entrepreneurial venture. 

Is BBA good for Digital Marketing?

Yes, BBA is good for Digital Marketing and has high scope in today’s modern digital world. You get a practical understanding of online marketing and provide insight into consumer behaviour and organizational dynamics.  The course provides a solid grounding in digital aspects of marketing such as technology platforms, SEO/SEM and communication. 

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Related Questions


ankita, Student / Alumni

Yes, you can get as a student of LPU, I am the better person from which you can take suggestion about this topic. In LPU, administration, management is having great ranking and placements.

riya, Student / Alumni

BBA is a 3-year graduate program. Those who are inclined towards management studies can opt for BBA. The course is one of the most popular courses and is renowned as a well-known course among the students. The students who graduate with a degree in BBA from LPU are qualified to give competitive exams, apply for the post of process managers, risk analysts, development executives, human resource managers, and many others. After completing BBA, you can apply for higher studies by joining dual or integrated programs. Placement companies: Various companies like Amazon, Tech Mahindra, Cognizant, HCL, etc., offer on-campus job opportunities. Cognizant has a placement record of placing over 600 students in a single day. So, you should not worry about the placements. Students also get trained in the same company in which they are placed. After completing your BBA degree, you can pursue higher studies like MBA which is in the management field, again.

priyal Babbar, Student / Alumni

BBA program is open to students from all three streams i.e., Science, Arts and Commerce. The BBA course offers knowledge and training in management and leadership skills to prepare them for managerial roles and entrepreneurship. At LPU this offers an optimum blend of theory and practice to provide a solid foundation in general business management with specialisations in the area of choice. The eligibility for the program is Pass with 50% aggregate marks in 10+2 (with English) or equivalent. The management, commerce, and economics programs at LPU are accredited by the Accreditation Council for Business Schools and Programmes (ACBSP) of the USA. BBA includes Live Projects and Consultancy, Entrepreneurship Projects, Industry delivered certifications (Voluntary), Cutting Edge Courses in Workshop Mode for Hands-on Experience, Experiential Learning Activities and Business Games, Innovative Pedagogy, Close Interface with the Corporate World. AT LPU 45.19 LPA (Tesla) was the highest salary package offered and 6 lakh was the average package. The LPU students are working with Federal Bank, Trident Group, Colgate Palmolive, Phonepe, Marico Ltd., Ernst and Young, Accenture, Flipkart, Wipro, Hindustan Unilever, Godrej Consumer, McKinley & Rice, ITC Limited, Bajaj Allianz, MRF, Naukri, Rallis India, Ceat, Luminous Power Technologies, Voltas Beko, Unominda Group, Zoho, Khimji Ramdas, Cleartax,

Skills Required for BBA in Digital Marketing

The modern technology-driven industry demands marketers and entrepreneurs to know about Digital Marketing. The BBA in Digital Marketing combines traditional marketing, web design, social media marketing, SEO, content writing and much more. In planning digital marketing campaigns and ensuring that everything goes smoothly, both leadership skills and people skills are required.  Apart from these, to juggle so many tasks together graduates must have the following skills to excel in their workplace:

  • Strategic Thinking: To understand the audience and to reach them through different strategies to increase sales, one needs strategic thinking abilities. It is one of the top skills required by Digital Marketing experts.
  • Data Analysis: Professionals need to evaluate the results of their ongoing and finished campaigns using relevant software. They must know to optimise their strategies to improve results in the future. They need to use the right tools, interpret data, and draw the right conclusions from it. 
  • Social Media Marketing: As a digital marketer it is necessary to know using social media channels to boost the audience base. It will be necessary to set up or oversee continuously engaging content to reach the target audience and know how to schedule posts to increase engagement. 
  • Basic Designing Skills: Visual content is more intriguing than written content. It is best if digital marketing graduates have basic knowledge of software such as Adobe Creative Suite, Canva and Inkscape that would enable them to create visual content. 
  • Sales and Persuasion Skills: As digital marketers, professionals have to influence the minds of the audience. It is necessary to create a strong brand image over time and bring new and innovative ideas from time to time. 
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