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    BBA in Digital Marketing

    BBA in Digital Marketing Overview

    BBA in digital marketing is a three-year bachelor program available after Class 12th. Digital marketing is the new and trending branch of marketing. Digital Advertising is a thriving industry not just in India, but worldwide. With almost all company converting their business online, the demand for digital marketers is growing at a rapid pace and is opening doors to many job-seekers. BBA in digital marketing update students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns, and finding strategies. Candidates having creative and innovative thinking, critical thinking skills, and good interpersonal and communications skills may apply for this program. 

    BBA in digital marketing is spread into three years and divided into six semesters. All the semesters have different subjects related to marketing and analyzing business. The program also includes a project which enables the students to learn the practical skills of marketing. The curriculum of the program includes many subjects related to digital marketing such as social media marketing. The Ad campaign, Google AdWords, Youtube marketing, Google Analytics, and Webmaster Tool, and Search Engine Optimization. It will allow the students to learn all the strategies to rank their website on top searches of google.

    BBA in Digital Marketing Highlights

    Check out the major highlights of the BBA in Digital Marketing program:

    Full Name

    Bachelor of Business Administration in Digital Marketing

    Short Name

    BBA in Digital Marketing

    Degree Level



    Business and Management

    Exam Type


    Types of Courses

    Full-time and Part-time


    3 years

    Minimum Qualification Required

    10+2 certificate from a recognized accrediting authority

    Entrance Exams Applicable


    Annual Average Course Fees

    INR 60,000-3,00,000

    Top BBA in Digital Marketing Colleges in India

    Banaras Hindu University, Indraprastha University, Christ University, and Narsee Monjee Institute of Management Studies

    Career Opportunities

    Social Media Manager, Brand Manager, Market Research Analyst, and Advertising Manager

    Top Recruiters

    Google, Oppo, Microsoft, Samsung, LG, Apple, HP, Amazon, Accenture, Genpact, Microland, Info Edge, Ernst & Young, Murugappa, and various other startups. 

    Average Annual Starting Salary

    INR 2,50,000 to 20,00,000

    Why Choose BBA in Digital Marketing?

    BBA in Digital Marketing programme can prove extremely beneficial to students who wish to pursue a career in management areas that are relevant to the current era. Here are some of the reasons why students must choose the course as their bachelor’s degree:

    • Global Demand: Digital marketing is a need of today’s organizations, whatever may be their administration and orientation. Since no organization can ignore digital marketing, the demand for employees skilled in relevant functional areas is also omnipresent. After graduating with a BBA in Digital Marketing, students can apply for jobs anywhere in the world.
    • Strengthens CV: As a course with high demand and technical skills, BBA in Digital Marketing helps students to enhance their CV in the eyes of recruiters. Their skills even as an addition to other courses can help them to be seen as an asset to any recruiter or organization. 
    • Numerous Opportunities: The opportunities available to a graduate of BBA in Digital Marketing are huge. They can apply to any sector or industry, and so the job opportunities for them shall never be limited or scarce. The modern sciences and universal applicability allow them to pursue their own business as well.
    • High Salaries: The universal applicability and high demand allow BBA Marketing graduates to negotiate high salaries for themselves. They can also use the opportunity to grow in their career by negotiating fairly in return for their services through experience and additional training.
    • Collateral Growth: Since BBA in Marketing graduates can apply for jobs in varying sectors, they have a chance to learn about varying sectors and areas, and grow their personal knowledge and skills. This collateral growth can help the graduates not only pave better professional careers but grow their personal connections and networks as well.

    Types of BBA in Digital Marketing

    To benefit the students, BBA in Digital Marketing has been launched in various formats. They can easily take admission in different modes that provide different class timings and days that enable them to juggle studies along with other activities. Here are the different types of BBA in Digital Marketing that students can pursue:

    Full-Time BBA in Digital Marketing

    BBA in Digital Marketing is an extremely popular business administration course that spans three years. In this mode, students have to attend their classes regularly at regular class times. Also, they have to participate in various activities such as internships, projects and final placements. The average course fees can range anywhere between INR 3 lakhs to 5 lakhs.

    Part-Time BBA in Digital Marketing

    This course is analogous to the full-time BBA in Digital Marketing programme with differences in the timing of the classes. It is conducted mostly in the evening or on the weekends enabling students to engage in other full-time commitments like jobs during weekdays. Besides, it is not necessary to always be physically present for this type of programme. The cost of a part-time BBA in Digital Marketing is between INR 50,000 to INR 1 lakh.

    Online BBA in Digital Marketing

    The online BBA in Digital Marketing is attuned to the latest pedagogy and prepares students to achieve excellence in their fields. In this online mode, students can attend live or recorded classes whenever they find the opportunity. They can also seek assistance from professors and peers as the need arises. It does not involve travelling or attending classes at fixed schedules. Students can tailor their routines to their convenience. 

    Distance BBA in Digital Marketing

    Distance BBA in Digital Marketing is a programme that benefits those who cannot commit to full-time physical classes. Several distance-learning universities provide distance BBA at reasonable rates. Also, students do not need to appear for separate admission tests. 

    The education is cheaper and more flexible than regular BBA programmes. 

    BBA in Digital Marketing Entrance Exams

    In India, the majority of bachelor’s degree courses do not require clearing any entrance exams. Hence, there are no entrance exams for bachelor’s courses, especially in the Commerce and Arts fields. That said, certain colleges and universities in India wish to maintain selectiveness in their enrollments. In order to achieve the same, they conduct their own entrance exams to provide admission to their offered courses, including undergraduate degrees.

    Some of the entrance exams that students, applying for BBA in Digital Marketing courses, may have to attempt are:

    BBA in Digital Marketing Eligibility Criteria

    The minimum qualification for BBA in Digital Marketing would depend entirely on the university or college the candidate is applying for admission. Before going further, the applicant should have to meet all of the admission criteria. You may check the eligibility requirements from the college's official website or information brochure. Candidates may check some common eligibility criteria for admission in BBA in digital marketing provided below.

    • Candidates seeking admission to the BBA in digital marketing must have completed the 12th exam with a minimum of 50-55 percent aggregate score.
    • They need to attempt the entrance exam(s) required by the college(s) they are applying to.
    • Their entrance exam score needs to be equal to or more than the cut-off score set by the college(s).

    How to Get Admission to BBA in Digital Marketing?

    BBA in Digital Marketing can be applied by students through the following steps:

    Step 1: They need to shortlist the colleges, where they would like to study BBA in Digital Marketing. They can take the help of reputation, pedagogy, course syllabus, and eligibility criteria of the colleges to make their decisions.

    Step 2: If any of their shortlisted colleges require them to provide certain exam scores, then they need to attempt the said entrance exam or exams.

    Step 3: Once they receive their entrance exam scores, they will either get a direct confirmation from the college, or they might have to fill out the application form.

    Step 4: After submission of the application form, they need to keep a track of admission lists, as and when they are issued by the college. 

    Step 5: Once they are sure about their admission and the college they wish to study at, they need to get their enrollment number by submitting the fees relevant for the first year or semester of study, as per the fee schedule of the respective college.

    Popular BBA in Digital Marketing Colleges in India

    With a gradual shift to digital platforms, BBA in Digital Marketing is an advanced study of the techniques used in the marketing of products and services using digital technologies such as mobile phones, the internet, display advertising and other digital media. The popular colleges to study BBA in Digital Marketing in India are: 

    BBA in Digital Marketing Colleges


    Parul University


    Institute of Advance Education and Research


    Medi-Caps University


    SAGE University


    Jagganath University




    Chandigarh University


    Dev Bhoomi Uttarakhand University


    Indira Institute of Management


    KL University


    Study BBA in Digital Marketing Abroad

    Studying BBA in Digital Marketing abroad can help to create a distinguished career. Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they have to focus on both domestic and global opportunities and the explosive changes the new technologies bring. Through BBA in Digital Marketing abroad, aspirants will be equipped with cutting-edge knowledge in marketing communication, to get jobs in the areas of advertising, brand management and digital marketing. The rapidly changing business contexts now heavily rely on the analysis and interpretation of digital data. Here are the top BBA in Digital Marketing colleges abroad which students can join if they want to pursue a career in this field: 

    BBA Digital Marketing Colleges Abroad


    Texas A&M University

    United States

    Arizona State University

    United States

    University of Illinois at Chicago

    United States

    University of New Haven

    United States

    University of East London

    United Kingdom

    University of Greenwich

    United Kingdom

    Teesside University

    United Kingdom

    University of Leeds

    United Kingdom

    Thompson Rivers University


    Humber College


    George Brown College


    National University of Singapore


    Victoria University


    Deakin University


    RMIT University


    What is BBA in Digital Marketing Course Fees?

    The BBA in Digital Marketing colleges are geared towards the career development of students and ensure that they graduate with a clearer vision. The faculty of the colleges have the depth of knowledge that turns the dreams and ambitions of the students into reality. The cost of a BBA in Digital Marketing course is entirely dependent on the infrastructure provided by the colleges, its academic standards, placement opportunities, etc. The annual fees for BBA in Digital Marketing can range anywhere between INR 50,000 to 3 lakhs. Here are the average annual fees charged by some of the BBA in Digital Marketing colleges in India:

    BBA in Digital Marketing CollegesAverage Annual Fees (in INR)
    Parul University74,000
    Institute of Advance Education and Research82,000
    Medi-Caps University90,000
    SAGE University50,000
    Jagganath University75,000
    Chandigarh University3,81,000
    Dev Bhoomi Uttarakhand University65,000
    Indira Institute of Management1,05,000
    KL University1,80,000

    BBA in Digital Marketing Syllabus

    Every college has its own syllabus for BBA in Digital Marketing. Candidates may check the syllabus from the website to know all the topics which they will learn in three years. Here are the common subjects which students might find in their BBA in Digital Marketing syllabus:

    BBA in Digital Marketing Semester I Syllabus

    Business Microeconomics

    Business Mathematics and Statistics

    Principles of Management

    Language Course (English)

    Quantitative Methods

    Financial Accounting

    Management Information System

    Personality Development for Corporate Readiness I

    BBA in Digital Marketing Semester II Syllabus

    Cost and Management Accounting

    Computer Applications

    Organisational Behaviour

    Business Macroeconomics

    Understanding Digital Marketing

    Mentored Seminar I

    Communication for Business

    Personality Development for Corporate Readiness II

    Managerial Economics

    Principles of Marketing

    BBA in Digital Marketing Semester III Syllabus

    Human Resource Management

    Production and Operations Management

    Marketing Management

    Financial Management

    Strategic Digital Marketing I

    Mentored Seminar II

    Consumer Behaviour

    Research Methadology

    Internet of Things

    Marketing for Digital Economy

    BBA in Digital Marketing Semester IV Syllabus

    Production & Operations Management

    Income Tax - Laws & Practice

    Business Environment

    Advertising and Sales Promotion

    Mentored Seminar III

    Introduction to Business Analytics

    Sales and Distribution Management

    Integrated Marketing Communication


    BBA in Digital Marketing Semester V Syllabus

    Business Policy & Strategy

    Business Research

    Strategic Digital Marketing II

    Content Marketing

    Social Media Marketing

    Mentored Seminar IV

    Cyber Law

    Web Design and Development

    Project Work

    BBA in Digital Marketing Semester VI Syllabus

    Entrepreneurship Development

    MIS & E-Commerce

    Data Mining and Business Intelligence

    Digital Media Law

    Services Marketing

    SEM & SEO

    Course Curriculum for BBA in Digital Marketing

    The course curriculum for BBA in Digital Marketing involves core subjects and electives to give students a sound understanding of business and economic practices of both domestic and international industries and markets. Along with it, it also focuses on topics and concepts related to Digital Marketing. Here is an overview of the BBA in Digital Marketing:

    • The BBA in Digital Marketing syllabus is of three years duration and spread over six semesters.
    • The course also has a project to enable students to learn practical marketing skills.
    • The curriculum consists of several topics related to social media marketing.
    • Students get to learn about advertising campaigns, Google AdWords, Google Analytics, Search Engine Optimisation and Webmaster Tools. They also learn about other strategies to successfully expand business through digital marketing.
    • The course focuses on writing, presentation, communication, and critical learning skills to expand their horizons.
    • There are practical school sessions that train students in real-life management projects and work under the supervision of business leaders. 
    • There is a summer internship project in the second and fourth semesters. 

    BBA in Digital Marketing Career Options and Job Prospects

    A wide variety of career options available after digital marketing is one of the main reasons many students opt for this degree program. There is a huge competition among companies and organizations for BBA in Digital Marketing graduates. Companies have started looking for skilled digital marketers to rank higher and grow their businesses. Candidates can easily bag career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master's degree in digital marketing. They may look at some of the career options available in digital marketing as listed below:

    BBA in Digital Marketing Job Profiles

    Marketing Executive

    Marketing Manager 

    Product Manager

    Brand Manager

    Advertising Manager

    Marketing Communications Manager

    Sales Executive

    Sales Manager

    Marketing Research Analyst

    Digital Marketing Manager

    Public Relations Manager

    Business Development Manager

    Some of the major sectors where the candidates may apply for a job are

    • Digital Marketing Agencies
    • Startups
    • Digital Marketing Department of MNCs and Companies
    • Data Analytics Agencies
    • Social Media Marketing Agencies
    • Internet Technology Businesses
    • Online News Portals, Magazines, and Similar Publications

    What is BBA in Digital Marketing Salary?

    The career prospects after BBA in Digital Marketing are plenty with an excellent salary structure. The course provides good returns to the students. The average placement package after BBA in Digital Marketing is between INR 5 lakhs to 10 lakhs. Several companies hire BBA graduates and this adds positively to their work profile. In their job roles, students develop decision-making abilities through analytical steps. They also get opportunities to nurture critical, flexible and creative thinking methods that are helpful for businesses. Here are the top job roles after BBA in Digital Marketing: 

    Job Role

    Average Annual Salary (in INR)

    Business Marketing Manager

    3.5 lakhs

    Digital Strategist

    4.2 lakhs

    SEO and SMM Expert

    3.9 lakhs

    Digital Business Marketer

    3.0 lakhs

    EO Specialist

    3.6 lakhs

    Content Manager

    7.0 lakhs

    Social Media Manager

    4.0 lakhs

    Search Engine Marketing Manager

    7.7 lakhs

    FAQs about BBA Digital Marketing

    Is BBA good for Digital Marketing?

    Yes, BBA is good for Digital Marketing and has high scope in today’s modern digital world. You get a practical understanding of online marketing and provide insight into consumer behaviour and organizational dynamics.  The course provides a solid grounding in digital aspects of marketing such as technology platforms, SEO/SEM and communication. 

    Why study BBA in Digital Marketing?

    One should study BBA in Digital Marketing to discover creative marketing instincts. There is high demand and high growth options in career. Besides, students get high salaries if they decide to work with some organisation or can start their entrepreneurial venture. 

    What are the career options after BBA in Digital Marketing?

    The career options after BBA in Digital Marketing are Digital Business Marketer, SEO Executive, Content Marketing Strategist, SMM Executives, Digital Marketing Strategist, Marketing Analytics Executive, Social Media Executive, and Customer Care Executive. There are high vacancies for these job roles.

    Can I pursue BBA in Digital Marketing after 12th?

    Yes, you can pursue BBA in Digital Marketing after 12th. It is an undergraduate degree programme fit for students from all streams. Students must score at least 50% in their higher secondary to be eligible for this programme whereas students from reserved categories can pursue the course with a 5% relaxation in marks. 

    Can I get direct admission to BBA in Digital Marketing?

    Yes, several universities offer direct admissions to students for BBA in Digital Marketing. A merit list is prepared based on the scores obtained in class 12 and a personal interview is taken by some colleges before admitting students. 

    Show More

    Related Questions

    Does PIMR Indore offer BBA Marketing?
    -Hrishika -Updated on Jan-17-20234 Answers

    geet, Student / Alumni

    LPU's infrastructure is one of the biggest & best in the World. Lovely Professional University has around 30000+ Students across the campus in different professional Schools. It is one of the best universities in the country with world-class infrastructure, modern facilities, and highly qualified faculty. It has around 4000 faculty members. LPU is one of the safest campuses in the world. It has zero tolerance towards drugs and alcohol, ragging, etc. BBA program offers an optimum blend of theory and practice to provides a solid foundation in general business management with specializations in the area of choice. LPU offers specializations in Bachelor of Business Administration (BBA) which are: BBA with specialization in Accounting BBA with specialization in Banking and Insurance BBA with specialization in Economics BBA with specialization in Finance BBA with specialization in Financial markets BBA with specialization in Marketing BBA with specialization in Human Resources The program is accredited by the Accreditation Council for Business Schools and Program (ACBSP), USA. The course enables the student to embark on a corporate career through specializations in different areas of contemporary relevance. Provision for minor specialization in IT, Journalism, Fashion Design, tourism and Agriculture. In addition to core curricula, the course offers subjects like communication, analytical and soft skills to enhance personality and employability. LPU is a university with an unbeatable placement record. It provides adequate opportunities for students to secure good placements. Students are being recruited in reputed companies. LPU is a university with an unbeatable placement record. Students are placed in the best brands like Amazon, Asian Paints, Berger Paint, Bajaj Electricals, Colgate Palmolive, Federal Bank, HUL, ITC, Loreal, Marico, MRF, Vodafone to name a few. Go for LPU without thinking.

    Sakshi, Student / Alumni

    The scope of this particular courses is growing day by day. You will have a great job opportunity in the industrial world. In the management sector in the small span of time you can reach at the top designation.This course will give you an exposure in management field. After completing BBA, you can go for MBA. MBA will provide highly challenging job for you. Different specializations are there in MBA. If you are looking for a career in marketing, then MBA in Marketing is a good option,Because now a days mostly companies recruited students for marketing jobs. Geeta University is one of the best choices indeed. It provides for multiple industrial exposures, live projects, an updated curriculum rigor and technology along with very good placements and personality development . University provides a great academic exposure to its students. It provides a chance to the students to attend guest lecturers or workshops, so that they get to learn as much as they can. The students also work on live projects, so that they are able to apply their knowledge to practical settings.

    Anshika, Student / Alumni

    Hi, An organization's choice relies on the different factors, for example, the foundation of a college, educational plan, Placements, Accreditations, Infrastructure Facilities, the most important, the knowledge and experience of the Faculty. Therefore, I would recommend LPU because Mittal School of Business is among the first ten institutions in India to get ACBSP (USA) accreditation. The overall rank of Mittal School of Business in NIRF is among the Top 50 B-School of the country. The students have collaborated with various companies for their Live Projects such as Himalaya wellness, Bonn biscuits, Sony, Colgate, ModernFood, Capgemini, Oyo Rooms, Facebook, Sitaby, Cloud Buy, Training Wizards, etc. Moreover, students have the opportunity to earn while learn by entering into entrepreneurship projects. In addition to the regular course work, specially designed workshop courses like Workshop on Digital Marketing, Business Simulation, Advertising Design, Innovation and Creativity, Leadership Development, Entrepreneurship, and Business Plan, Excel Modelling, Professional Selling Skills and Workshops on Life Skills are offered to promote practical implication of various courses which train students for industry. Students are placed in the best brands like Amazon, Federal bank, Delhivery, Asian Paints, Berger Paint, Bajaj Electricals, Colgate Palmolive, ITC, Loreal, MRF, Vodafone, and several other firms. Even in pandemic the highest package offered was 19.25 LPA by companies like DeShaw. So, definitely, you should join LPU. Thanks

    Related News

    Skills Required for BBA in Digital Marketing

    The modern technology-driven industry demands marketers and entrepreneurs to know about Digital Marketing. The BBA in Digital Marketing combines traditional marketing, web design, social media marketing, SEO, content writing and much more. In planning digital marketing campaigns and ensuring that everything goes smoothly, both leadership skills and people skills are required.  Apart from these, to juggle so many tasks together graduates must have the following skills to excel in their workplace:

    • Strategic Thinking: To understand the audience and to reach them through different strategies to increase sales, one needs strategic thinking abilities. It is one of the top skills required by Digital Marketing experts.
    • Data Analysis: Professionals need to evaluate the results of their ongoing and finished campaigns using relevant software. They must know to optimise their strategies to improve results in the future. They need to use the right tools, interpret data, and draw the right conclusions from it. 
    • Social Media Marketing: As a digital marketer it is necessary to know using social media channels to boost the audience base. It will be necessary to set up or oversee continuously engaging content to reach the target audience and know how to schedule posts to increase engagement. 
    • Basic Designing Skills: Visual content is more intriguing than written content. It is best if digital marketing graduates have basic knowledge of software such as Adobe Creative Suite, Canva and Inkscape that would enable them to create visual content. 
    • Sales and Persuasion Skills: As digital marketers, professionals have to influence the minds of the audience. It is necessary to create a strong brand image over time and bring new and innovative ideas from time to time.