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BBA in digital marketing is a three-year bachelor program available after Class 12th. Digital marketing is the new and trending branch of marketing. Digital Advertising is a thriving industry not just in India, but worldwide. With almost all company converting their business online, the demand for digital marketers is growing at a rapid pace and is opening doors to many job-seekers. BBA in digital marketing update students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns, and finding strategies. Candidates having creative and innovative thinking, critical thinking skills, and good interpersonal and communications skills may apply for this program.
BBA in digital marketing is spread into three years and divided into six semesters. All the semesters have different subjects related to marketing and analyzing business. The program also includes a project which enables the students to learn the practical skills of marketing. The curriculum of the program includes many subjects related to digital marketing such as social media marketing. The Ad campaign, Google AdWords, Youtube marketing, Google Analytics, and Webmaster Tool, and Search Engine Optimization. It will allow the students to learn all the strategies to rank their website on top searches of google.
Check out the major highlights of the BBA in Digital Marketing program:
Full Name |
Bachelor of Business Administration in Digital Marketing |
Short Name |
BBA in Digital Marketing |
Degree Level |
Bachelor’s/Undergraduate |
Stream |
Business and Management |
Exam Type |
Semester |
Types of Courses |
Full-time and Part-time |
Duration |
3 years |
Minimum Qualification Required |
10+2 certificate from a recognized accrediting authority |
Entrance Exams Applicable |
XAT, DU CET, NMIMS NPAT, BHU UET |
Annual Average Course Fees |
INR 60,000-3,00,000 |
Top BBA in Digital Marketing Colleges in India |
Banaras Hindu University, Indraprastha University, Christ University, and Narsee Monjee Institute of Management Studies |
Career Opportunities |
Social Media Manager, Brand Manager, Market Research Analyst, and Advertising Manager |
Top Recruiters |
Google, Oppo, Microsoft, Samsung, LG, Apple, HP, Amazon, Accenture, Genpact, Microland, Info Edge, Ernst & Young, Murugappa, and various other startups. |
Average Annual Starting Salary |
INR 2,50,000 to 20,00,000 |
BBA in Digital Marketing programme can prove extremely beneficial to students who wish to pursue a career in management areas that are relevant to the current era. Here are some of the reasons why students must choose the course as their bachelor’s degree:
To benefit the students, BBA in Digital Marketing has been launched in various formats. They can easily take admission in different modes that provide different class timings and days that enable them to juggle studies along with other activities. Here are the different types of BBA in Digital Marketing that students can pursue:
Full-Time BBA in Digital Marketing
BBA in Digital Marketing is an extremely popular business administration course that spans three years. In this mode, students have to attend their classes regularly at regular class times. Also, they have to participate in various activities such as internships, projects and final placements. The average course fees can range anywhere between INR 3 lakhs to 5 lakhs.
Part-Time BBA in Digital Marketing
This course is analogous to the full-time BBA in Digital Marketing programme with differences in the timing of the classes. It is conducted mostly in the evening or on the weekends enabling students to engage in other full-time commitments like jobs during weekdays. Besides, it is not necessary to always be physically present for this type of programme. The cost of a part-time BBA in Digital Marketing is between INR 50,000 to INR 1 lakh.
Online BBA in Digital Marketing
The online BBA in Digital Marketing is attuned to the latest pedagogy and prepares students to achieve excellence in their fields. In this online mode, students can attend live or recorded classes whenever they find the opportunity. They can also seek assistance from professors and peers as the need arises. It does not involve travelling or attending classes at fixed schedules. Students can tailor their routines to their convenience.
Distance BBA in Digital Marketing
Distance BBA in Digital Marketing is a programme that benefits those who cannot commit to full-time physical classes. Several distance-learning universities provide distance BBA at reasonable rates. Also, students do not need to appear for separate admission tests.
The education is cheaper and more flexible than regular BBA programmes.
In India, the majority of bachelor’s degree courses do not require clearing any entrance exams. Hence, there are no entrance exams for bachelor’s courses, especially in the Commerce and Arts fields. That said, certain colleges and universities in India wish to maintain selectiveness in their enrollments. In order to achieve the same, they conduct their own entrance exams to provide admission to their offered courses, including undergraduate degrees.
Some of the entrance exams that students, applying for BBA in Digital Marketing courses, may have to attempt are:
The minimum qualification for BBA in Digital Marketing would depend entirely on the university or college the candidate is applying for admission. Before going further, the applicant should have to meet all of the admission criteria. You may check the eligibility requirements from the college's official website or information brochure. Candidates may check some common eligibility criteria for admission in BBA in digital marketing provided below.
BBA in Digital Marketing can be applied by students through the following steps:
Step 1: They need to shortlist the colleges, where they would like to study BBA in Digital Marketing. They can take the help of reputation, pedagogy, course syllabus, and eligibility criteria of the colleges to make their decisions.
Step 2: If any of their shortlisted colleges require them to provide certain exam scores, then they need to attempt the said entrance exam or exams.
Step 3: Once they receive their entrance exam scores, they will either get a direct confirmation from the college, or they might have to fill out the application form.
Step 4: After submission of the application form, they need to keep a track of admission lists, as and when they are issued by the college.
Step 5: Once they are sure about their admission and the college they wish to study at, they need to get their enrollment number by submitting the fees relevant for the first year or semester of study, as per the fee schedule of the respective college.
With a gradual shift to digital platforms, BBA in Digital Marketing is an advanced study of the techniques used in the marketing of products and services using digital technologies such as mobile phones, the internet, display advertising and other digital media. The popular colleges to study BBA in Digital Marketing in India are:
BBA in Digital Marketing Colleges | Location |
Parul University | Gujarat |
Institute of Advance Education and Research | Kolkata |
Medi-Caps University | Indore |
SAGE University | Bhopal |
Jagganath University | Jaipur |
ILEAD | Kolkata |
Chandigarh University | Punjab |
Dev Bhoomi Uttarakhand University | Dehradun |
Indira Institute of Management | Pune |
KL University | Guntur |
Studying BBA in Digital Marketing abroad can help to create a distinguished career. Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they have to focus on both domestic and global opportunities and the explosive changes the new technologies bring. Through BBA in Digital Marketing abroad, aspirants will be equipped with cutting-edge knowledge in marketing communication, to get jobs in the areas of advertising, brand management and digital marketing. The rapidly changing business contexts now heavily rely on the analysis and interpretation of digital data. Here are the top BBA in Digital Marketing colleges abroad which students can join if they want to pursue a career in this field:
BBA Digital Marketing Colleges Abroad | Country |
Texas A&M University | United States |
Arizona State University | United States |
University of Illinois at Chicago | United States |
University of New Haven | United States |
University of East London | United Kingdom |
University of Greenwich | United Kingdom |
Teesside University | United Kingdom |
University of Leeds | United Kingdom |
Thompson Rivers University | Canada |
Humber College | Canada |
George Brown College | Canada |
National University of Singapore | Singapore |
Victoria University | Australia |
Deakin University | Australia |
RMIT University | Australia |
The BBA in Digital Marketing colleges are geared towards the career development of students and ensure that they graduate with a clearer vision. The faculty of the colleges have the depth of knowledge that turns the dreams and ambitions of the students into reality. The cost of a BBA in Digital Marketing course is entirely dependent on the infrastructure provided by the colleges, its academic standards, placement opportunities, etc. The annual fees for BBA in Digital Marketing can range anywhere between INR 50,000 to 3 lakhs. Here are the average annual fees charged by some of the BBA in Digital Marketing colleges in India:
BBA in Digital Marketing Colleges | Average Annual Fees (in INR) |
Parul University | 74,000 |
Institute of Advance Education and Research | 82,000 |
Medi-Caps University | 90,000 |
SAGE University | 50,000 |
Jagganath University | 75,000 |
ILEAD | 1,16,000 |
Chandigarh University | 3,81,000 |
Dev Bhoomi Uttarakhand University | 65,000 |
Indira Institute of Management | 1,05,000 |
KL University | 1,80,000 |
Every college has its own syllabus for BBA in Digital Marketing. Candidates may check the syllabus from the website to know all the topics which they will learn in three years. Here are the common subjects which students might find in their BBA in Digital Marketing syllabus:
BBA in Digital Marketing Semester I Syllabus |
|
Business Microeconomics |
Business Mathematics and Statistics |
Principles of Management |
Language Course (English) |
Quantitative Methods |
Financial Accounting |
Management Information System |
Personality Development for Corporate Readiness I |
BBA in Digital Marketing Semester II Syllabus |
|
Cost and Management Accounting |
Computer Applications |
Organisational Behaviour |
Business Macroeconomics |
Understanding Digital Marketing |
Mentored Seminar I |
Communication for Business |
Personality Development for Corporate Readiness II |
Managerial Economics |
Principles of Marketing |
BBA in Digital Marketing Semester III Syllabus |
|
Human Resource Management |
Production and Operations Management |
Marketing Management |
Financial Management |
Strategic Digital Marketing I |
Mentored Seminar II |
Consumer Behaviour |
Research Methadology |
Internet of Things |
Marketing for Digital Economy |
BBA in Digital Marketing Semester IV Syllabus |
|
Production & Operations Management |
Income Tax - Laws & Practice |
Business Environment |
Advertising and Sales Promotion |
Mentored Seminar III |
Introduction to Business Analytics |
Sales and Distribution Management |
Integrated Marketing Communication |
Entrepreneurship |
BBA in Digital Marketing Semester V Syllabus |
|
Business Policy & Strategy |
Business Research |
Strategic Digital Marketing II |
Content Marketing |
Social Media Marketing |
Mentored Seminar IV |
Cyber Law |
Web Design and Development |
Project Work |
BBA in Digital Marketing Semester VI Syllabus |
|
Entrepreneurship Development |
MIS & E-Commerce |
Data Mining and Business Intelligence |
Digital Media Law |
Services Marketing |
SEM & SEO |
The course curriculum for BBA in Digital Marketing involves core subjects and electives to give students a sound understanding of business and economic practices of both domestic and international industries and markets. Along with it, it also focuses on topics and concepts related to Digital Marketing. Here is an overview of the BBA in Digital Marketing:
A wide variety of career options available after digital marketing is one of the main reasons many students opt for this degree program. There is a huge competition among companies and organizations for BBA in Digital Marketing graduates. Companies have started looking for skilled digital marketers to rank higher and grow their businesses. Candidates can easily bag career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master's degree in digital marketing. They may look at some of the career options available in digital marketing as listed below:
BBA in Digital Marketing Job Profiles |
||
Marketing Executive |
Marketing Manager |
Product Manager |
Brand Manager |
Advertising Manager |
Marketing Communications Manager |
Sales Executive |
Sales Manager |
Marketing Research Analyst |
Digital Marketing Manager |
Public Relations Manager |
Business Development Manager |
Some of the major sectors where the candidates may apply for a job are
The career prospects after BBA in Digital Marketing are plenty with an excellent salary structure. The course provides good returns to the students. The average placement package after BBA in Digital Marketing is between INR 5 lakhs to 10 lakhs. Several companies hire BBA graduates and this adds positively to their work profile. In their job roles, students develop decision-making abilities through analytical steps. They also get opportunities to nurture critical, flexible and creative thinking methods that are helpful for businesses. Here are the top job roles after BBA in Digital Marketing:
Job Role | Average Annual Salary (in INR) |
Business Marketing Manager | 3.5 lakhs |
Digital Strategist | 4.2 lakhs |
SEO and SMM Expert | 3.9 lakhs |
Digital Business Marketer | 3.0 lakhs |
EO Specialist | 3.6 lakhs |
Content Manager | 7.0 lakhs |
Social Media Manager | 4.0 lakhs |
Search Engine Marketing Manager | 7.7 lakhs |
Yes, BBA is good for Digital Marketing and has high scope in today’s modern digital world. You get a practical understanding of online marketing and provide insight into consumer behaviour and organizational dynamics. The course provides a solid grounding in digital aspects of marketing such as technology platforms, SEO/SEM and communication.
One should study BBA in Digital Marketing to discover creative marketing instincts. There is high demand and high growth options in career. Besides, students get high salaries if they decide to work with some organisation or can start their entrepreneurial venture.
The career options after BBA in Digital Marketing are Digital Business Marketer, SEO Executive, Content Marketing Strategist, SMM Executives, Digital Marketing Strategist, Marketing Analytics Executive, Social Media Executive, and Customer Care Executive. There are high vacancies for these job roles.
Yes, you can pursue BBA in Digital Marketing after 12th. It is an undergraduate degree programme fit for students from all streams. Students must score at least 50% in their higher secondary to be eligible for this programme whereas students from reserved categories can pursue the course with a 5% relaxation in marks.
Yes, several universities offer direct admissions to students for BBA in Digital Marketing. A merit list is prepared based on the scores obtained in class 12 and a personal interview is taken by some colleges before admitting students.
The modern technology-driven industry demands marketers and entrepreneurs to know about Digital Marketing. The BBA in Digital Marketing combines traditional marketing, web design, social media marketing, SEO, content writing and much more. In planning digital marketing campaigns and ensuring that everything goes smoothly, both leadership skills and people skills are required. Apart from these, to juggle so many tasks together graduates must have the following skills to excel in their workplace: