BBA in Digital Marketing

To benefit the students, BBA in Digital Marketing has been launched in various formats. They can easily take admission in different modes that provide different class timings and days that enable them to juggle studies along with other activities. Here are the different types of BBA in Digital Marketing that students can pursue:

Full-Time BBA in Digital Marketing

BBA in Digital Marketing is an extremely popular business administration course that spans three years. In this mode, students have to attend their classes regularly at regular class times. Also, they have to participate in various activities such as internships, projects and final placements. The average course fees can range anywhere between INR 3 lakhs to 5 lakhs.

Part-Time BBA in Digital Marketing

This course is analogous to the full-time BBA in Digital Marketing programme with differences in the timing of the classes. It is conducted mostly in the evening or on the weekends enabling students to engage in other full-time commitments like jobs during weekdays. Besides, it is not necessary to always be physically present for this type of programme. The cost of a part-time BBA in Digital Marketing is between INR 50,000 to INR 1 lakh.

Online BBA in Digital Marketing

The online BBA in Digital Marketing is attuned to the latest pedagogy and prepares students to achieve excellence in their fields. In this online mode, students can attend live or recorded classes whenever they find the opportunity. They can also seek assistance from professors and peers as the need arises. It does not involve travelling or attending classes at fixed schedules. Students can tailor their routines to their convenience. 

Distance BBA in Digital Marketing

Distance BBA in Digital Marketing is a programme that benefits those who cannot commit to full-time physical classes. Several distance-learning universities provide distance BBA at reasonable rates. Also, students do not need to appear for separate admission tests. 

The education is cheaper and more flexible than regular BBA programmes. 

With a gradual shift to digital platforms, BBA in Digital Marketing is an advanced study of the techniques used in the marketing of products and services using digital technologies such as mobile phones, the internet, display advertising and other digital media. The popular colleges to study BBA in Digital Marketing in India are: 

Studying BBA in Digital Marketing abroad can help to create a distinguished career. Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they have to focus on both domestic and global opportunities and the explosive changes the new technologies bring. Through BBA in Digital Marketing abroad, aspirants will be equipped with cutting-edge knowledge in marketing communication, to get jobs in the areas of advertising, brand management and digital marketing. The rapidly changing business contexts now heavily rely on the analysis and interpretation of digital data. Here are the top BBA in Digital Marketing colleges abroad which students can join if they want to pursue a career in this field: 

The BBA in Digital Marketing colleges are geared towards the career development of students and ensure that they graduate with a clearer vision. The faculty of the colleges have the depth of knowledge that turns the dreams and ambitions of the students into reality. The cost of a BBA in Digital Marketing course is entirely dependent on the infrastructure provided by the colleges, its academic standards, placement opportunities, etc. The annual fees for BBA in Digital Marketing can range anywhere between INR 50,000 to 3 lakhs. Here are the average annual fees charged by some of the BBA in Digital Marketing colleges in India:

The course curriculum for BBA in Digital Marketing involves core subjects and electives to give students a sound understanding of business and economic practices of both domestic and international industries and markets. Along with it, it also focuses on topics and concepts related to Digital Marketing. Here is an overview of the BBA in Digital Marketing:

• The BBA in Digital Marketing syllabus is of three years duration and spread over six semesters.
• The course also has a project to enable students to learn practical marketing skills.
• The curriculum consists of several topics related to social media marketing.
• Students get to learn about advertising campaigns, Google AdWords, Google Analytics, Search Engine Optimisation and Webmaster Tools. They also learn about other strategies to successfully expand business through digital marketing.
• The course focuses on writing, presentation, communication, and critical learning skills to expand their horizons.
• There are practical school sessions that train students in real-life management projects and work under the supervision of business leaders. 
• There is a summer internship project in the second and fourth semesters. 

The career prospects after BBA in Digital Marketing are plenty with an excellent salary structure. The course provides good returns to the students. The average placement package after BBA in Digital Marketing is between INR 5 lakhs to 10 lakhs. Several companies hire BBA graduates and this adds positively to their work profile. In their job roles, students develop decision-making abilities through analytical steps. They also get opportunities to nurture critical, flexible and creative thinking methods that are helpful for businesses. Here are the top job roles after BBA in Digital Marketing: 

The modern technology-driven industry demands marketers and entrepreneurs to know about Digital Marketing. The BBA in Digital Marketing combines traditional marketing, web design, social media marketing, SEO, content writing and much more. In planning digital marketing campaigns and ensuring that everything goes smoothly, both leadership skills and people skills are required.  Apart from these, to juggle so many tasks together graduates must have the following skills to excel in their workplace:

• Strategic Thinking: To understand the audience and to reach them through different strategies to increase sales, one needs strategic thinking abilities. It is one of the top skills required by Digital Marketing experts.
• Data Analysis: Professionals need to evaluate the results of their ongoing and finished campaigns using relevant software. They must know to optimise their strategies to improve results in the future. They need to use the right tools, interpret data, and draw the right conclusions from it. 
• Social Media Marketing: As a digital marketer it is necessary to know using social media channels to boost the audience base. It will be necessary to set up or oversee continuously engaging content to reach the target audience and know how to schedule posts to increase engagement. 
• Basic Designing Skills: Visual content is more intriguing than written content. It is best if digital marketing graduates have basic knowledge of software such as Adobe Creative Suite, Canva and Inkscape that would enable them to create visual content. 
• Sales and Persuasion Skills: As digital marketers, professionals have to influence the minds of the audience. It is necessary to create a strong brand image over time and bring new and innovative ideas from time to time.