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Digital Marketing is a strategy to promote goods and services on an online platform like search engines and social media platforms. It is the modern marketing strategy to generate brand awareness of the businesses. Digital Marketing is an inseparable part of the growing technology. Any business whether large or small needs to implement an online digital marketing strategy to target the specific audience and generate leads and sales for the business.
There are many career option for digital marketing like social media marketing, Search Engine Optimisation, Content Marketing, Email Marketing, Google Ads, Google Analytics, etc. People with specialised skills and knowledge in digital marketing strategies can help in the overall growth of the business. Organisations also prefer professionals who have appropriate knowledge and skills related to digital marketing.
Those who want to opt for a career in digital marketing can take some online digital marketing courses. The good thing is that there are various courses in digital marketing which are available for free on the Internet. To attend the free online digital marketing courses, all you need to do is sign up on the websites which offer the courses and view the lectures and videos. These courses are offered by institutes, academics, and professionals from across the countries. The format and duration of the course may vary for different institute and academics.
The advantages of taking up these courses are that they are specific and do not require any investment. Unlike the traditional courses, the free online courses do not focus on the theoretical concept and are designed to offer practical knowledge about the course which is relevant for the subscribers. Anyone who enrols for these courses can attend the videos and lectures according to their convenience of time and place.
In this article, we are going to discuss various digital marketing courses which are available for free on the Internet.
SEO- based Free Online Course
Search Engine Optimisation (SEO) is a technique to optimise the website so that it can rank high on search engine and the traffic on the website can be improved. There are various elements to be considered by SEO professionals to optimise the website such as keyword selection, image placement, content optimisation and targeting the needs of the audience. For this, we need people who have appropriate knowledge and skills about SEO.
Those who want to learn about SEO or professionals who want to enhance their skills and knowledge in SEO can take online training or certification in SEO. There are various free online courses in SEO that are offered by academics, institutes, and professionals. Individuals can register for these courses and learn about SEO.
Content Marketing Free Online Course
Content Marketing is a strategic technique of creating relevant and valuable content to attract the target audience on the website. This eventually generates more traffic on the website and helps in improving sales and leads for the business. Content is one of the essential parts of the digital marketing strategy as the ranking of the website depends on the quality of content and their searches on the search engine. Moreover, the content helps in the active engagement of the audience with the website.
Anybody who wants to learn about the content marketing strategies or enhance their skills and understanding about content marketing can take up online courses which are available for free on the Internet. These courses are offered by the institutes, academics or professionals who are well- versed in the course.
Email Marketing Free Online Course
Email marketing is an effective method for marketing strategy. It involves sending personalised emails to promote products and services. The email marketing technique should be used effectively to create brand awareness and build the trust of the customers.
There are various academics and institutes which offers free online courses on email marketing. Both fundamental and advanced courses can be found on these websites. Those who want to learn the fundamentals in email marketing or enhance the skills and knowledge in email marketing can take up these courses for free on the Internet.
Google Ads Based Free Online Course
Today’s digital marketing strategy is incomplete without Google Ads. Google Ads are the most effective way to enhance the appearance of the website or content on the search engine. It is an online advertising strategy to reach the audience who are interested in the product and services.
Those who go for a course or certification in Google Ads learn the fundamental concepts and benefits of Google Ads. They also learn how to manage and optimise Google Ads.
Google Analytics Free Online Course
Course in Google Analytics helps an individual to learn how to use the Google Analytics tool to analyse the conversion rate, ROI and performance of the website. They can also identify the problem areas and the keywords which are most useful for the website.
Google Analytics tool is an essential tool and a person with a certified course or training in Google Analytics can help a lot to improve the performance of the website
Various free online courses are available on Google Analytics. Those who want to learn about the usage of Google Analytics can take free courses online. Some academics offers certified courses in Google Analytics. Certification in Google Analytics can help an individual enhance their career and also prove profitable for the website.
Social Media Marketing Free Online Course
Social Media Marketing is a powerful tool for both small and large size businesses to promote the product and service and also reach to the target audience. An effective social media marketing strategy can help to generate leads and sales for the business.
Social Media Marketing strategies involves active involvement in the social media platform like regular post and updating of content, photos, and videos. This helps in the active involvement of the audience with the brand. Social Media Marketing professionals should know about the latest trends and strategies on the social media platform. Apart from this, they should know how to generate great social media content, maintain brand image, target the audiences, etc. A course in social media marketing can help an individual learn the skills required for social media marketing.
There are various institutes and academics which offer a free online course in social media marketing. Individual who wants to learn about social media marketing strategies or enhance their skills in social media marketing can take up the free online courses.
Hope the above information is useful for the reader to understand different strategies under digital marketing. Since all these courses are available for free online, individuals can take up one or more of these courses and enhance their skills. For more information related to digital marketing, stay tuned to CollegeDekho!