A Social Media Manager is a person who handles a company's social media accounts and channels such as Twitter, Instagram, Facebook and Youtube. He is the voice of the company on social media. Some of the major tasks performed by a social media manager are reporting and tracking social media engagement and trends, writing engaging content and articles, developing and managing campaigns to promote the brand on social media and managing the work of junior staff such as an assistant or social media executive.
Since the market is competitive, companies look for skilled and experienced social media managers who can promote and advertise the products and services of the company over social media. Almost every company requires a good social media manager to manage the promotional activities and for training other members of the team.
A career as a social media manager is full of challenges as the digital marketing and social media industry is a fast-paced sector. Candidates who are interested in creating and managing social media campaign can opt for a career as a social media manager. Besides this, they must be good at photoshop and other editing tools for creating advertisements and promotional banners.
Candidates must meet the minimum eligibility criteria specified below
Education: There are no specific qualifications for getting a job as a social media manager, although companies prefer candidates who have a bachelor's or master's degree. Candidates who have a degree in business management, marketing, media and communication, public relations and digital marketing can apply for a job as a social media manager.
Experience: Companies often consider working experience as important as the degree. If you are new to social media marketing then you can apply for the junior or assistant level profile before moving to the managerial position. There are many companies which offer part-time and internship opportunities to the candidates. There are also many certifications programs available for the social media managers such as Hootsuite Social Marketing Certification, HubSpot Academy Social Media Certification, Social Media Strategist Certification and Facebook Blueprint. These might help you learn new things in this field.
Skills: Apart from having ome experience and a degree in marketing, you need some additional skills to qualify for a job as a social media manager. Some of the recommended skills for social media manager are:
Social media managers spend most of their working day at an office setting. They will have to be active on phones and computers to check the progress and reach of the marketing campaign. There are many job profiles available for a social media manager depending on the type of work they perform. Some of the job roles are listed below.
Since almost every sector is connected to the marketing industry, many opportunities are available in social media marketing. Some of the employment opportunities available for social media managers are in:
Companies are always looking for a good social manager who can create effective campaigns. Some of the major recruiting companies where social media managers can find work are
A fresher in the social media management field can earn up to 2 lakh per annum. His salary will totally depend on his skill and educational background. The average salary of a social media manager will increase with time and experience. The average salary is given below.
Starting Salary per annum (in INR)
Mid Level Salary per annum (in INR)
Senior Level Salary per annum (INR)
Social Media Manager
There is always some scope for learning new techniques and skills in social media marketing. Candidates can analyse their own campaign or refer to some books to understand more about social media marketing. Every social media platform has different engagement strategies. A good social media manager should be experienced in all kinds of social media platforms to have a successful career. Some of the book recommendations for a social media manager are