Altera Institute of Management by Digiaccel has opened admissions for the PG Programme in Applied Marketing for the July batch. This alternative to a marketing MBA programme is unique, first-of-its-kind backed by top companies like Mullenlowe Lintas group and Mamaearth. The programme gives students the opportunity to join 3000+ Digiaccel Alumni working at top companies like Flipkart, Bain & Co, Johnson & Johnson and others. The admissions are now open and will be based on the overall profile score of the candidates.
Altera Institute of Management by Digiaccel placement is highly satisfactory. Students graduating from this programme can expect careers in brand management, growth marketing, performance marketing and digital media planning in India’s top companies like Hindustan Unilever Limited, Mamaearth, and Mullenlowe Lintas group among others. Students get a guaranteed internship opportunities as well as placement interview opportunities with these companies.
The duration of PGP in Applied Marketing course is 15 months. For 12 months, students are engaged in on-campus learning and for 3 months they are offered industrial exposure. The fee for the PG programme in Applied Marketing is Rs. 11,24,400 for the full programme and the institute offers extensive scholarships of up to 30% under merit as well as need-based scholarships. Altera Institute of Management by Digiaccelis situated in Gurgaon in the Haryana state of India.
Altera Institute of Management by Digiaccel courses offer a set of professional programmes with a focus to accelerate the professional career of students. The institute bridges the gap between traditional education and industry needs through its industry-backed programmes.
The institute follows a learning-by-doing pedagogy which gives the learners a chance to work on real-world business problems and simulations and not just classroom learning. The programme is backed by the top names in India like Hindustan Unilever Limited, Mamaearth, and Mullenlowe Lintas group and includes a guaranteed 3 months paid internship. Candidates willing to get admission to Altera Institute of Management by Digiaccel Courses must meet the eligibility criteria determined by the institute.
Course Name | Specialisations Offered | Eligibility | Total Fees |
PGP in Applied Marketing | Applied Marketing | More than 60% grades or equivalent during Undergraduation | Rs 11,24,400 |
PGPEx in Applied Marketing | Applied Marketing | More than 60% grades or equivalent during Undergraduation | Rs 1,49,999 |
Altera Institute of Management by Digiaccel has an admission process that is based on profile + online test + personal interviews. Interested candidates can apply directly on Altera Institute of Management by Digiaccel website. The Altera Institute of Management by Digiaccel admission process and dates have been provided below for reference.
Events | Dates |
Early Access | February 21, 2024 |
Round 1 admission deadline | March 21, 2024 |
Round 2 admission deadline | April 30, 2024 |
Round 4 admission deadline | May 31, 2024 |
Altera Institute of Management by Digiaccel uses a proprietary profile evaluation system to assess candidates for admission. The weightage of the individual parameters for evaluation is as below.
Academic Qualifications and Performance | 20% |
Relevant work experience | 20% |
Application form inputs | 10% |
Online Assessment | 20% |
Personal Interview | 30% |
Altera Institute of Management by Digiaccel has deep industry partnerships with India’s leading organizations like Hindustan Unilever Limited,
Mamaearth and Mullen Lowe Group. These top companies are content as well as hiring partners with Altera Institute of Management by Digiaccel and the institute has over 3000 alumni working in India's top organisations across E-commerce and consumer tech like Nykaa, Nivea, Sanfe, Wella, Flipkart, Amazon, Hindustan Unilever Limited and more.
The key highlights from the Altera Institute of Management by Digiaccel placement process expected for the Digiaccel PG programme in Applied Marketing are as below.
Particulars | Details |
Highest package | Rs 21 LPA |
Average Package | Rs 15 - Rs 18 LPA |
Total No. of students | 60 |
While online learning offers flexibility and allows you to learn from mentors in different locations, it is difficult to form close connections. An on-campus programme gives you opportunities to not only network with your peers and mentors but also ensures a much more personalised learning experience.
On successful completion of the programme, students will be able to target jobs like a brand manager, social media strategist, digital marketer, performance marketer and other roles that come under the marketing umbrella.
Yes. After 8 months, students will get a chance to work with one of the hiring partners provided they meet the attendance and assessment criteria. At the end of the internship, selected students will also be eligible for PPOs from hiring partners.
Students will receive a post-graduate certificate at the end of this programme which will be co-signed by HUL. This post-graduate certificate is highly regarded amongst industry leaders and will help them accelerate their careers.
Most companies now prefer employees with skills rather than theoretical knowledge. This is something MBAs today fail to provide. Backed with hands-on training, Altera’s programmes are designed in a way such that by the end of the programme, students will be equipped with all the skills necessary to land their dream job in the field of marketing.
This programme is designed for graduates, postgraduates and early working professionals with 1 to 5 years of experience who are looking to start or accelerate their career in marketing with the top companies in the country.
The fee for the PGP in Applied Marketing course is Rs 11,24,400. The programme fee can be paid through all common online modes of payment like credit cards, UPI etc. You also have the option of paying through a 6-month EMI instead of a one-time payment.
Altera wants to enable the best students to have the opportunity to join the program. Once they pass the interview round with a mentor, selected students will be automatically eligible for scholarships up to 70% of the fees.
Gurgaon (Haryana)
Gurgaon (Haryana)
Bahadurgarh (Haryana)
Hisar (Haryana)
Pataudi (Haryana)