With over 6 years of experience in content strategy, SEO, and instructional design, Apoorva Bali brings a unique blend of editorial precision and domain expertise to the education content space. Currently serving as an Associate Content Manager at CollegeDekho, she leads content creation, localization, and optimization for 25+ national and state-level entrance exams, including CUET UG/PG, IIT JAM, NEST, and CSIR UGC NET. Her work ensures timely, accurate, and student-focused exam guidance that reaches thousands of aspirants every month.

Apoorva’s career spans diverse roles, from freelancing in social media marketing to managing instructional content for government-led skilling programs at a previous company. As a Content Developer there, she played a key role in building learner-centric materials for NSDC’s PMKVY 4.0 initiative. She created structured modules, real-world case studies, and assessments that aligned with industry standards, translating abstract learning outcomes into practical, employable skills.

Earlier, Apoorva rose through the ranks from Content Writer to Senior Content Specialist in her previous company. She led freelance teams and successfully drove SEO growth for key education verticals. Her content expertise was recognized with a featured article in The Print.

She holds a Bachelor’s degree in English Literature from Delhi University, alongside a certificate in Mass Communication from Jesus & Mary College. A lifelong learner and creative soul, she also earned a Junior Diploma in Indian Classical Singing from Prayag Sangeet Samiti.

On the platform, Apoorva covers undergraduate and postgraduate entrance exams, university admissions, and exam preparation tips. She engages with readers through Q&A sections on exam info pages, helping students stay informed and exam-ready. Her expertise lies in producing high-impact blogs, landing pages, and social media content that bridges information gaps and supports informed decision-making.