At National Institute of Design (NID) the students are endowed with all convenient amenities that make their life 'go easy' in college hours, alongside make learning more interesting. Some of the facilities include well ventilated classrooms, recreational areas, hostel facility for boys and girls, indoor and outdoor games, stocked library, seamless internet/wifi connectivity, medical facilities etc.
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Craft traditions in India continue to reflect diverse regional and socio-cultural profiles of the country. Frequently, craft traditions communicate important cultural concepts and function beyond their basic role of ornamentation and cultural expression.
Traditionally, crafts were produced and managed by the craftsmen themselves. However, “Globalisation” demands innovative products, materials, and processes with new standards of quality and creativity. Today, due to changes in social set ups, culture and economy, the crafts and the crafts persons are increasingly becoming vulnerable to new realities. Strengths of Indian handicrafts is increasingly being recognised both in export as well as domestic urban markets, but the qualitative market intelligence flow between market-place and the crafts persons is not up to the desired level. Besides, quality of production, approaches for further market development, protection of traditional wisdom and practices through IPR, sustainability, crafts promotion, etc. are the other aspects that need to be addressed for effective growth of Indian handicrafts. Design plays a major role in empowering the crafts and crafts persons, both as an enabler and a value adder. Only knowledge empowerment and efficient multi- disciplinary networking can lead to cutting edge advantage to Indian crafts. Attributes of Indian handicrafts have a great potential to contribute in this direction if hand held properly.
International Centre for Indian Crafts (ICIC) is set up with the primary aim to effectively understand the needs, strengths and weaknesses of a particular crafts sector and apply NID's interdisciplinary design expertise and knowledge base for capacity building and skill up gradation of artisans with a Global - Local approach. The unique approach is to develop a national and international network for Crafts Design Research, Training and Knowledge Dissemination for providing collaborative and sustainable linkages to the Indian crafts sector.
Having its own design outlet was a long cherished dream of all those associated with NID, though, it took some time for this dream to come true. Inaugurated on January 26, 2005, this design outlet named “nidus” is a celebration of good design on the one hand and an attempt to make well designed products available to people on the other. The collection ranges from ceramic to lifestyle and accessory (jewellery and leather accessories, hand bags made of natural fibers), textile and apparel (including stoles, T-shirts, home furnishing etc.) products made of stainless steel, design publications etc All the products showcased and retailed through this outlet are designed by NID alumni, students and faculty members. Shimul Mehta Vyas, Project Head, Nidus, along with other faculty colleagues, Jitendra Arora, Nilima Hasija and Rupesh Vyas spent days and nights for months together to make “nidus” a swanky outlet of the objects of desire. According to Shimul Mehta, “We would be trying to move the shelves once every fortnight as we have enough viable design ideas generated in the classroom. Nidus in the last six months has become a 'must visit' destination for the design connoisseurs from all over the country. This bright spot situated near the main entrance of NID campus is attracting large number of buyers and design lovers who want to check out the latest design offerings from the fountainhead of creativity. Through nidus, NID is making design accessories and other products accessible to as many consumers as possible at a price which is not too hard to the pocket. It's being run by NID Employees Credit and Consumer Co-operative Society.
NID strives to encourage, creativity and innovation, which in turn leads to generation of intellectual property. Protection of Intellectual Property (IP) so generated is necessary to provide security, stimulation and incentives for sustained and enhanced output. Moreover, in the context of ever shortening product lifecycles and product differentiation and a market driven by vagaries, it is becoming more and more essential to manage Intellectual Property Rights (IPR) effectively.
In 1999 the IPR Cell was first established as an entity with a clear mandate of facilitating and guiding students and others in the various aspects and issues in the field of IPR. The IPR cell at NID has organized many workshops, sensitization programmes, seminars, besides getting IP registrations done. The IPR Cell at NID is constantly striving towards strengthening linkages with likeminded organizations to leverage its registered designs further. NID has been one of the few Educational Institutions in the country to formulate IPR guidelines.
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Contact Details of National Institute of Design, Ahmedabad
Contact No:+91 79 2662 9500 /2662 9600
Address:Opp Tagore Hall, Rajnagar Society, Paldi, Ahmedabad, Gujarat 380007
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