Asian Business School (ABS) Noida Campus & Infrastructure
To make the students follow the changing trends of latest technology, 24x7 internet facility is available in the campus. The lush green campus with virtuous sprawling lawns and meticulously designed, the institute provides a professionally motivating atmosphere for learning and sharing. The college building is spacious, well-ventilated and lighted, and there are enough open spaces around the buildings and hostel is situated at a short distance from the institute.
Hostel Facility True
Scholarship Available True
Total Course 1
- Acad. Zone
- AV Lab
- Boys Hostel
- Comp. Lab
- Convo. Hall
- Medical Fac.
- Cls. Room
- Pr. Lab
Students Activities & Clubs
The morning of 28 June’14 opened with utmost zeal and enthusiasm as it was the day of learning, the much awaited day of Marketing Club Activity – Marketechos
Students participated with full enthusiasm in the activities and competitions which included two presentations delivered by a group of three students each. First presentation was all about the role of advertising in today’s world and the second one focused on the role of Social Media.
The presentation on advertising talked about both ATL (Above the Line ) and BTL (Below the Line) advertising with their different medias and also the difference between the two. The role of advertising in influencing the target group and the role of advertising agency was discussed in detail which was followed by interesting advertising videos.
The second presentation talked about the change in the habits of people and the amount of time people spend using social sites. Different platforms of social media were discussed in detail and it was thus concluded that social media these days constitutes 94% of the marketing platform.
The presentations were followed by humorous and creative advertisements enacted by our talented students on ‘Aro – ShudhPiyo Healthy Jiyo’ and on ‘Revicol- Chipkaye Umeed Se Zyada’.
The winner teams in both the categories of Presentations and Role plays were applauded and motivated by the encouraging words of the faculty and the students.
An interactive and a knowledgeable session by the guest speaker Mr. Ved Prakash on the importance of innovation in Today’s World followed the student oriented activity – Marketechos.
Mr. Ved Prakash is co- Founder and Mentor of Pantel Technologies Pvt Ltd. He has a professional career of around 25 years. His agenda in life is, “Whatever you do, do your Best”. He defined Marketing as identifying and understanding where opportunity lies. He explained that innovation in marketing is required due to increase in competition. He discussed that innovation is a combination of discovery, alteration, creativity, inspiration, technology, idea, change, research, improvement, analysis and invention.
His vast knowledge, expertise, passion in the marketing field and an interactive session was very well received and appreciated by the students who actively participated in the discussion.
ABS is committed towards fostering a high degree of awareness about the different facets of the Information Technology World among budding managers. With business going global and electronic, a keen understanding of Information Technology can provide managers an extra edge that would enable them and their businesses to achieve exceptional results. This student driven club endeavors to provide the students of ABS technological knowledge, while at the same time keeping the fun element alive through innovative activities and events.
Some of the activities undertaken by the club during 2013-14 academic year are:
- Tech bytes (IT quiz)
- Role play to highlight importance of Information technology in real world.
The CSR Club of Asian Business School organized an activity in its campus on Saturday i.e. 21st of December 2013 featuring CSR as the main theme of the activity.
The entire Asian Business School fraternity felt blessed when Amita Joseph, Director, Business Community Foundation, an authority on the subject consented to be the Guest of Honour on this occasion.
The event commenced with the arrival of the Guest who was welcomed & ushered into the campus. Having spent some time in the institute, the guest accompanied by Dr. Laliya Vir Srivastava, Director, ABS & Dr. Tara Shankar, Associate Dean ABS Noida, proceeded towards the inspection of the Notice boards which were decorated by the students.
The guest evinced a lot of interest in the various CSR activities being painstakingly displayed on the boards. The students explained to the guest about their effort and got benefited with some stimulating inputs on CSR from her.
The event started with the lighting of lamp by all dignitaries in the Theatre Hall of the institute which was followed by a very touching video shown by Mr. Ravee Sharma, Head of CRC, ABS, Noida. The video exhibited the very essence of the purest form of “Earth” that the mankind was blessed with and the amount of damage that we have done to it. It was greatly appreciated by one and all.
The other activities of the event comprised of the presentations on CSR given by PGDM students of ABS. The presentations focused on the various CSR related initiatives being taken by industries in India. The audience saw the presentations in rapt attention.
The presentations gave a way to the role plays enacted by two groups comprising of PGDM II section A & B students. The students through their different roles underlined the significance of corporate responsibility towards society. The role plays evoked a thunderous applause from the audience.
After the student activities the Guest of Honour was solicited to enlighten the gathering with her views on CSR. She made the audience spell bound by throwing light on some new emerging aspects of CSR. She also advised the students present to gather more information on ongoing CSR activities in the industry. She also spoke at length on corporate governance.
The Director of the Institute Dr. Lalitya Vir Srivastava also exhorted the students to take moral responsibility of oneself to succeed in life. He also delivered a vote of thanks to everyone present.
In the end Dr. Tara Shankar, Associate Dean, ABS, declared the winners of notice board decoration, presentations & role play activity.
In this way the whole event ended on a promising note presenting an opportunity to students to know more about Corporate Social Responsibility.
With the aim of giving inputs to the students beyond what they can learn from books, “Bulls n Bears” – Finance Club of Asian Business School has successfully organized its activity.
Through Nukkad Natak and Drum Charades students tried to explain various terms related to insurance.
Be the change you want to see in the world” – Short sentence filled with in depth learning. If analyzed, every quotation, principle, ideology laid by our father of Nation – Mahatma Gandhi reflects the charisma and personality that he himself owned i.e. “Simple Living- High Thinking”.
Asian Business School’s Human Resource Club “Synergize To-Get-HR” aims to provide a platform to students at a grass root level to learn basic concepts and latest trends in the field of human resources through practical approach with the help of synergy impact of various tools such as – Role Play, Mime, HR Summit, Case Study Analysis, Collage, Management Games, Guest Lectures by professionals, etc.
The prime focus of Synergize To-Get-HR Club is to bring students together and make them learn the practical aspects and implication of concepts beyond the class room lectures.
The objectives of the Environment Club are to raise awareness and understanding of environmental issues, instill a sense of responsibility for the environment and a personal commitment to protect and preserve the environment and educate & cultivate an appreciation and interest in the environment.
The Club is involved in a diversity of programmes aimed at promoting environmental consciousness and protecting the environment. Members contribute by providing creative ideas on how to initiate and organize programmes in line with the Club’s objectives as well as in participating in hands-on “green” activities.
To build-up competitive spirit among its students, Asian Business School facilitates a healthy environment via its Sports Club, ATHLEEMA. Its objective is to inculcate the traits of leadership, self discipline, strong character and good sports-person among its students while nurturing them to compete in dynamic business environment.
Parallel to Academic Life; at ABS runs the foot stamping rhythm of the students’ social life. Media Club and students’ associations provide a forum for interaction amongst themselves and the world outside. Media Club engages students who exhibit interest in Media Industry. Media has penetrated deep into their lives and hence has enormous power to reconstruct the way they look at the world, to shape their opinion, and redefine their values.
Keeping this in view; Media Club of Management students of Asian Business School organized the event “THE BUZZ” on Saturday , Students of ABS organized ”MEDIA – THE BUZZ” on Saturday 22.11.12 in the campus. The basic idea is to provide students with an opportunity to develop life skills which will enable them to analyze these forms of modern communication and help them in their journey to Corporate World.