Popular Digital Marketing Courses in Canada

Mrunmayai Bobade
Updated on Sep 06, 2022 05:09 PM IST

Digital marketing courses in Canada are renowned for being among the best in the world, providing outstanding academic training that is both exemplary and practical. The scope of digital marketing in Canada is on a rapid rise, hence, finding reliable institutes that provide live training, hands-on exposure, and teach marketing ethics is crucial.

Popular Digital Marketing Courses in Canada
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Digital Marketing Course in Canada: Digital marketing has surely revolutionised the world, where one tap of optimisation leads to creating an abstract identity in the digital universe. In the digitalised era of the 21st century, the dynamics of marketing have changed significantly as every brand is pushed today to make its presence felt in the digital world. 

Most marketing gurus are focused more on leveraging digital platforms to advertise their businesses as usage of cyberspace inflation is on the rise and digital information has become more pervasive. Due to its high demand and excellent career prospects, the specialisation in digital marketing distinguishes itself among other fields.

Before we delve into this further, let us first understand the basics of digital marketing. Digital marketing refers to the use of technological tools and marketing techniques to promote any good or service online or using the digital medium. When it comes to Canada, one of the biggest advertising markets in the world, ample amount of career opportunities are available to learners. 

Students can enrol in a number of degree-level programmes in digital marketing courses in Canada. Depending on the requirements, time constraints, and expenses as well as one's interests and desired career outcome, one may choose to enrol in a diploma, bachelor's, or master's programme. Some of the digital marketing courses in Canada are provided as a part of the curriculum of a broader subject, including marketing degree programmes or postgraduate programmes. Now that you have a better understanding of digital marketing, it is time to buckle up for the exploration of digital marketing courses in Canada.

Keen to learn more about the digital world and as a result searching for the best digital marketing course in Canada? Let our experts guide you through the overall process of studying digital marketing in Canada!

Need Expert Help to Enroll on a Digital Marketing Course in Canada? 

Why Study Digital Marketing in Canada?

As discussed, Canada, being a hub for the Digital Marketing and Advertising industry, offers a wide range of job opportunities. The most sought-after curriculum for international students to study in Canada is a two-year programme in digital marketing. Let us investigate the reasons for it below:

Outstanding Academic Curriculum: Canadian universities offering digital marketing courses have distinguished themselves internationally with one of the finest facilities and programmes. Universities in Canada are well known for providing outstanding academic training that is both exemplary and practical as well as technological experiences to international students.

Best Job Opportunities: International students can find excellent career prospects after graduating from Canada's top institutions for digital marketing. Though there are a number of highest paying jobs in Canada, the area of digital marketing is particularly popular among Indian students as it has a good return on investment (ROI). The expected average basic salary for a digital marketer ranges from CAD 42,886 to CAD 78,036.

Excellent Future Scope: Students will have an unrivalled scope and the best job prospects in Canada as digital marketers. By 2029, Canada will provide more than 44,100 new job openings vacancies for digital marketers, and the digital advertising sectors are expected to make an estimated 12 billion dollars in investments.

Top Colleges to Pursue Digital Marketing Course in Canada 

A unique course curriculum, centred on the newest marketing tactics, technology-driven, and packed with distinctive industrial experiences are some of the things that best describe what digital marketing courses in Canada look like. We have put up a list of the top digital marketing colleges in Canada so you may look forward to admission. We did this to assist you in finding the best digital marketing colleges in Canada.

George Brown College

George Brown College offers full-time, part-time, and continuing education programmes that will meet a student’s availability and let them work parallelly towards a degree in digital marketing. It offers a course in digital media that equips students with the fundamental knowledge and practical abilities they will need to promote using digital marketing to build brands.

  • Programmes offered: Graduate Certificate in Digital Media Marketing

  • Average fees per year: CAD 15,190

Douglas College

The college offers two distinct degrees in digital marketing that aid in the acquisition of knowledge and the growth of essential skills in sponsored search, digital marketing analytics, search engine optimization (SEO), e-commerce, social media marketing, and content creation, along with many other areas. 

  • Programmes offered: Post-Baccalaureate Diploma in Digital Marketing; Digital Marketing & Communications Management (Concentration)

  • Average fees per year: CAD 13,500

Bow Valley College

Under the Alberta City Learning Act, the Bow Valley College, a public-oriented board-driven college, runs as a comprehensive community institute. The city provides two distinct degrees in digital marketing that will enable you to advance your current abilities and advance in the digital sphere. The principles of search engine optimization, user experience design, analytics, media strategies, etc. will all be covered in the course curriculum.

  • Programmes offered: Business Administration Diploma in Digital Marketing; Post Diploma Certificate in Digital Marketing

  • Average fees per year: CAD 18,369

York University

Digital media degree programmes at York University offer courses and opportunities for advanced training and research. With the help of this program, students will learn to create engaging, interactive digital objects and experiences. Furthermore, students will have the opportunity to conduct hybrid research in a program that integrates computational science with artistic practices.

  • Programmes offered: MA in Digital Media; BA in Digital Media; MSc in Digital Media

  • Average fees per year: CAD 29,572

Eligibility Criteria for Digital Marketing Courses in Canada

No stranger to the top colleges to pursue digital marketing courses in Canada, let us discuss the eligibility criteria to pursue various types of digital marketing courses at universities in Canada:

English Language Proficiency Test Scores

Before submitting an application for admission as an international student, a candidate must confirm that the necessary English-language test score has been obtained. The following table lists the minimum requirements for international students wishing to enrol in digital marketing courses in Canada:

English Language Proficiency Test

Minimum Expected Score

PTE Academic

59 to 64

IELTS Academic

6.0 bands

TOEFL iBT

83

CAEL Test

50

Duolingo English Test (DET)

95 to 100

Educational Qualification

International applicants must have completed at least 16 years of education for a bachelor’s degree and for a graduate course, applicants must have a four-year undergraduate degree. Academic transcripts should be translated into English if they are not already in the English language. The minimum score requirement usually varies as per university and programme type, but students are expected to have at least 75% or above in their Class 12 for a bachelor’s degree and 65% or above for a master’s degree.

Standardised Exam Test Scores 

You must submit your GMAT score or GRE test scores at the time of application if you are looking to pursue a master's or postgraduate diploma in digital marketing in Canada. While it is not a mandatory requirement, providing work experience certificates is an added advantage. On the other hand, undergraduate aspirants may be required to submit their ACT scores or SAT scores.

Documents Required for Digital Marketing Courses in Canada

Now that you are aware of a few standard admission requirements for digital marketing courses in Canada, let us talk about which documents you must prepare for the application. Here is the list of required documents:

How to Apply for Digital Marketing Course in Canada?

Below is a brief overview of how to apply to some of the top Canadian colleges and universities for digital marketing.

Step 1: Start your application by first deciding on which college and digital marketing specialisation you want to choose.

Step 2: Complete the college application form and send it in together with the application fee.

Step 3: Prepare all relevant paperwork, including official transcripts, LORs, SOPs, etc. and send them with the application.

Step 4: Attend interviews as part of the admissions process as several universities may also conduct interviews.

Step 5: Look for any available scholarships on your desired university's official website, and if you qualify, submit an application for the same.

Step 6: Await the college's decision on whether to accept your application.

Cost of Studying Digital Marketing in Canada

Besides the admission requirements and procedures, the cost of education is another important consideration. A one-year or two-year digital marketing course in Canada will cost you the following:

The cost of pursuing digital marketing courses in Canada will vary based on your chosen degree programme and academic level. The typical cost of tuition for a digital marketing diploma in Canada ranges approximately from CAD 10,000 to 22,000, while the estimated annual cost of a postgraduate diploma in digital marketing in Canada is CAD 17,000.

Nevertheless, if you want a professional bachelor's degree in digital marketing, you will need to spend somewhere around CAD 15,000 to 32,000. If you already have a bachelor's degree and want to begin your research or MBA in digital marketing, you will need to spend somewhere around CAD 17,500 to 35,000.

If you are an international student living in Canada, you must additionally pay for living expenses in addition to your tuition. With programme fees, the average monthly cost of living in Canada for international students ranges from 800 to 1,500 CAD. This amount is determined based on the rent for a single person, as well as the cost of food, groceries,  clothing, transportation, and other incidental expenses.

Career Prospects After Completing Digital Marketing Course in Canada 

Given the amount one may expect to make after earning a degree in digital marketing, the investment has a good return. Entry-level roles pay 32,175 CAD yearly, whereas specialists with expertise can make up to 99,376 CAD annually, and with the right training and experience, they can make up to 200,000 CAD annually.

Following the completion of their digital marketing courses in Canada, individuals can expect the following job roles and their estimated average annual salary as described below:

Job Role 

Estimated Average Annual Salary (in CAD)

Web Content Manager

136,000

Trade Marketing Professional

129,000

Social Media Specialist

120,000

Search Marketing Strategist

171,000

Marketing Specialist

105,000

Marketing Analyst

126,000

Digital Marketing Manager

157,000

Creative Writer

78,100

Content Marketing Strategist

128,000

Brand Manager

195,000

Analytics Specialist

90,800

It may first seem challenging to choose the best digital marketing course in Canada; as a result, do extensive research before deciding on your field of specialisation. Having done digital marketing courses in Canada, international students have a wide range of professional job opportunities. International students are drawn to the best digital marketing colleges in Canada because of their higher employability rates and ROI. 

Interested to pursue digital marketing courses in Canada but still wondering which specialisation or college to choose? Eliminate all your queries by reaching out to us at abroad@collegedekho.com. 

Not Sure Which College is Best to Study Digital Marketing in Canada? 

FAQs

Is it worth doing a digital marketing course in Canada?

Yes, doing a digital marketing course in Canada is worth it. This is because digital marketing courses in Canada are well-known for being among the best in the world for their outstanding and relevant academic training, which draws marketing students from all over the world. As of now, the majority of marketers want to pursue higher education in the industry of digital marketing. 

Which universities offer the best masters in digital marketing courses in Canada?

There are a variety of universities that offer the best masters in digital marketing courses in Canada. Some of them are Laval University, Ryerson University, Duke University, George Brown College, the University of British Columbia, National University, Schulich School of Business, CU Denver Business School, Centennial College, etc.

Which province is best to pursue a digital marketing course in Canada?

A digital marketing course in Canada is best to be pursued in provinces like Montreal, Mississauga, Toronto, Vancouver, and Calgary. Larger cities in Canada offer a wide variety of professional prospects because they are where most firms are located. 

Is digital marketing in demand in Canada?

Yes, digital marketing is in demand in Canada. Digital marketing is currently heavily booming in the Canadian job market, especially in contrast to other businesses. By 2029, Canada will provide more than 44,100 new job openings vacancies for digital marketers, and the digital advertising sectors are expected to make an estimated 12 billion dollars in investments.

How much does a digital marketer earn in Canada?

The average annual income for a digital marketer in Canada is between CAD 52,000 and 58,500, or CAD 28.96 per hour. A starting salary of CAD 32,250 per year is reasonable, and with experience, it can reach  CAD 99,450 annually. The average annual salary for entry-level specialists in digital marketing is 43,711 CAD.

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