How to Become a Digital Marketing

About Digital Marketing

As businesses move their business models online, one of the most well-known fields within organisations is digital marketing. Popular degree programmes in the digital marketing stream include the BBA in digital marketing, the MBA in digital marketing, and the postgraduate diploma in digital marketing. Online digital marketing certifications seem to be more popular than degree programmes in terms of enrollment because they enable students to gain knowledge of the field while still working a full-time job. The areas that fall under digital marketing include marketing, SEO, Google analytics, affiliate marketing, etc. Some of the best digital marketing courses are offered by Google, Udemy, Coursera, and edX. Fundamentals of Digital Marketing (Free Google Certification) The Complete, Digital Marketing Course - 12 Courses in 1, Digital Marketing for SMBs with Greg Gifford, HubSpot Online Digital Marketing Courses, and Digital Marketing Specialist Master's Program are the top 5 digital marketing courses offered online.There are digital marketing institutes that provide diploma or certificate courses in digital marketing in addition to online platforms. They offer extra benefits like networking and placement assistance in addition to providing the same curriculum as online digital marketing courses.

There are digital marketing institutes that provide diploma or certificate courses in digital marketing in addition to online platforms. They offer extra benefits like networking and placement assistance in addition to providing the same curriculum as online digital marketing courses. After the 12th, any company or organisation can promote its brand online with the help of digital marketing courses. The majority of businesses have worked with digital marketing agencies to create an online presence and increase sales.Students can gain the skills necessary to market their companies online and create a presence in the market by taking a digital marketing course. Students with backgrounds in management, advertising, content creation, or analytics find digital marketing courses to be very appealing.

Today's online platforms offer the top digital marketing courses in India online thanks to updates to their content quality and accessibility. However, a lot of students favour classroom-based instruction for digital marketing training. Top IIMs, IITs, and renowned management colleges in India are now offering diploma programmes and certifications in digital marketing as a way to combat this. These institutions seek to provide students and newcomers to digital marketing with knowledge of current trends in the industry.

Eligibility to become Digital Marketing

To become a digital marketer one does not require a special degree in the respective field. But a certification in Digital Marketing will enhance your knowledge and skill set which will ultimately increase your employability.  There are various Digital Marketing courses that cover all the aspects of the respective field. They not only provide one with theoretical knowledge but will also provide you with practical training. There are many digital marketing certifications and diplomas offered by many private and government institutes. These courses can be short-term (six months) or long-term (one year). For advanced diploma candidate must have a prior professional experience or diploma in the same.  

Students must graduate from a relevant stream from a recognised board in order to enroll in any digital marketing certificate programme or course. Some of the digital marketing certificates or programmes demand that applicants have two or more years of relevant work experience.

To pursue any digital marketing certificate or course, students need to complete their graduation from a relevant stream from a recognized board. Some of the digital marketing certificates or programs require students to have 2 or more years of work experience in the related fields.

Courses to pursue Career in Digital Marketing 

Top Online Courses in Digital Marketing

Online digital marketing courses are very popular; some of them are free and some of them are paid. The cost of an online digital marketing course ranges from INR 1,00,000 to INR 5,00,000.

Students must have completed their 10+2 in order to enrol in digital marketing courses online, and some programmes only accept graduates with a 50% average. The online syllabus for the digital marketing course covers a variety of topics, including SEO, an introduction to digital marketing, social media marketing, web analytics, email marketing, design fundamentals, and e-commerce.

Google's Free Digital Marketing Courses Online With Certificates

32 Google Digital Marketing Courses are available for free on Google Digital Garage. The Free Online Digital Marketing Courses With Certificates from Google concentrate on the fundamentals of the field, while the remaining courses cover particular facets of the field like online marketing, online advertising, online businesses, etc. After the 12th, there are many free online digital marketing courses available; they include some course material and an introductory video lesson. But many websites, including Google, HubSpot, and Semrush, provide free online digital marketing courses that are also certificate-granting. This means that the courses are both totally free and that the students also receive a certificate at the end. Some platforms do not provide certificates, and the content quality varies from paid digital marketing courses.

Courses in Digital Marketing After 12th 

A diploma in digital marketing, a BBA in digital marketing, an MSc in digital marketing, and an MBA in digital marketing courses are the degrees that are provided by different digital marketing colleges in India.

Digital Marketing Diploma

• One of the best digital marketing courses is the diploma in digital marketing, also referred to as the postgraduate programme in digital marketing
• The typical length of a digital marketing diploma programme is one year. For 4 to 11 months, some colleges offer postgraduate degrees in digital marketing
• A diploma in digital marketing is available for part-time study. A postgraduate programme in digital marketing is offered in part-time at ACHMCT Mumbai, NGASCE Mumbai, and ICASR Gurgaon, among other diploma in digital marketing colleges
• The primary requirement for receiving any diploma from a digital marketing programme is to have graduated from an accredited institution

Digital Marketing BBA

In many reputable colleges in India, the BBA in Digital Marketing Program is very well-liked. Christ University, NMIMS, AIMS, and other top-tier BBA programmes in digital marketing are just a few examples.

Digital Marketing Master's

Although it is not widely offered in India, the MSc in Digital Marketing is available there. Yeshiva University and Bellarmine University are two of the top-ranked institutions in the United States that offer master's degrees in digital marketing.

MBA in Digital Marketing 

The best MBA programmes in digital marketing are offered at schools like IIDE, GNIMS, Amity University, and others. In India, digital marketing is a very popular course.

Types of Job Roles Digital Marketing

Based  on your professional  experience and your skills (both technical and non-technical such as communication, creativity, analytical skills) and your interest, you can consider following digital marketer  job profiles:

Digital Marketing Executive/SEO Marketing Executive-At the start of their career candidates usually get employed as Digital Marketing Executive or as Social Media Marketing Executive.They work under a team leader or a manager to perform multiple tasks such as research, content development and others.

Search Engine Marketers- They report directly to digital marketing managers. Their job role is to search engine marketer to bring the target number of leads and clicks from the given marketing budget.

Social Media Marketing Expert-The job responsibility of social media marketing expert is to spread the companies owned content via social media channels. For example, they run paid advertising on Social media to target the audience.

Digital Marketing Manager-Digital Marketing Managers are the backbone of the digital marketing team. As they lead the digital marketing team and they will report to the V.P. of Marketing in the company they work for. DMM is a mid-senior level manager position.

Content Marketing Manager-They primarily focus on content marketing which includes managing blogs, sales page copywriting, drip marketing campaigns and etc. They also head their team which includes several content writers, and copywriters.

Conversion Rate Optimizer-The make use of various tools to achieve higher conversions such as heat map tools. Increasing conversion rate is an important aspect at each stage of the funnel. This is because an ad copy or the site title should attract more clicks, the visitors should convert into leads, and the leads should convert into paying customers.

Employment Opportunities for Digital Marketer

Based on your interest listed below are some of the popular employment opportunities for digital marketers. This kind of work and variety of job profiles make online marketing career even a bigger opportunity.

• Digital Marketing Companies
• Advertising Companies
• Digital Marketing Platform Company

Top Recruiting Companies for Digital Marketers

Some of the most popular digital marketing agencies/companies that hire digital marketers are as follows:

• iProspect India
• Mirum India
• Webchutney
• WAT Consult
• Quasar Media
• Pinstorm
• Ogilvy Public Relations Worldwide
• GroupM India
• Reprise Media

Skills Required to be Digital Marketer 

The following skills are required for Digital Marketing:

• Analytical Abilities: The emergence of digital media, advertising, and promotions has caused the marketing sector to change. A digital marketing executive must be able to identify consumer preferences and create the most effective strategies for their business. Developing an analytical skill first requires exposure to a company's customers
• Creativity: Candidates for the position of digital marketing executive should be able to develop original concepts. Through innovative marketing, customer demands are satisfied. A thorough understanding of how a business meets a customer's needs is necessary for creativity. The most crucial element in marketing and advertising is creativity. The best way to leave a lasting impression is through this. Innovation is the most important component of marketing and advertising
• Marketing Knowledge: A thorough understanding of branding and marketing is necessary to succeed as a digital marketing executive. The marketing knowledge and experience of a digital marketing executive will aid in their quick career advancement. Digital media is used to communicate with customers, take into account their needs and preferences, and spread brand or company messages

Pay Scale/Salary of Digital Marketing

The salary of a digital marketer majorly depends on the type of organization and your role. Check out the salaries bands of digital marketer and other related job profiles:

Career Path for Digital Marketing

Digital Copywriter: Digital copywriters create and manage pay-per-click advertisements and optimise web content for the best keyword rankings and search engine results. They create catchy taglines for marketing campaigns. Digital copywriters edit the video scripts, promotional messages, and content.

Digital Marketing Manager: They are in charge of increasing website traffic, generating leads, and building brand recognition online. In order to improve marketing campaigns, email marketing, and social networking, a digital marketing manager also observes and researches cutting-edge digital technology. They also use Web analytics tools to monitor site traffic.

Books & Study Material to Become Digital Marketing

When it comes to Digital Marketing the best way to learn is not through the books but the internet. The field is mainly creative and one needs to perform various creative tasks for their brand awareness. However, some of the popular digital marketing books that can help one to enhance their knowledge and skill set in the respective field is listed below:

• Permission Marketing by Seth Godin
• Social Media ROI by Olivier Blanchard
• Youtility: Why Smart Marketing is about Help Not Hype by Jay Baer
• Epic Content Marketing by Joe Pulizzi

Pros of becoming a Digital Marketing

• Even with the increasing gap between demand and supply of Digital Marketing professionals, the average salary of a digital marketer is much higher as compared to other industries.
• It provides you with various career options. If you love coding, you can opt for career in web designing or if you like writing , go for content marketing.

Cons of becoming a Digital Marketing

• One of the biggest con of a career as a digital marketer is that it lacks structure. There is no such formal education or certification in the respective field.
• All in all, digital marketing is crucial to every business. Most self-taught marketers don’t have practical experience that allows them to provide professional services that make an impact on a business.