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Top Mass Communication Specialisations - Scope and Colleges

Mahima Gupta
Mahima GuptaUpdated On: March 14, 2022 01:29 pm IST

Take a look at the top mass specialisations, their scope, and top colleges here in this article!

Top Mass Communication Specialisations - Scope and Colleges

Mass Communication is a broad field with various specialisations. It is a fascinating career option for people with creative minds and excellent communication skills. The industry is continuing to grow with a large number of media companies and channels being launched every year. Therefore, creating interest in the minds of students to opt for Mass Communication as their career. Students planning to pursue this field should possess Verbal Skills, Writing skills, Good Observation, Problem-solving skills, Research skills, Decision making, Interviewing skills, etc.

Get elaborated information about the top Mass Communication specialisations, scope, top colleges, and major recruiters here in the article below.

Also Read: Jammu University Launches Department of Media and Mass Communication

Top Specialisations in Media and Communications

Here are the five major areas of specialisations in media and communications.

Mass Communication and Media Literacy

The specialisation in Mass Communication and Media Literacy is significant as it critically studies the effect of mass media on various levels and brings on changes in how people think and respond to stimuli. It examines the importance of social media, news, and journalistic materials and their impact on people's minds. Students through this specialisation can work in Media Consulting, Library science, Journalism, and Education.

Public Relations

Public Relations (PR) is a broad specialisation. It aims to build, maintain and recover the reputation and social standing of Individuals, Companies, and Organisations. PR experts majorly work in areas such as Entertainment, Tech, and Business. People specialised in this field can work in almost any industry worldwide.

Broadcasting

The Broadcasting Specialisation involves delivering audio-visual content to audiences through electronic media such as Webcasting TV, and Radio.  Students through this specialisation can work as News Anchors, Producers, TV hosts, Video editors, and Cameramen.

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Electronic and Digital Media Production

The Electronic and Digital Media Production specialisation contains a variety of media production studies such as audio production, post-production, cinematography, and other related areas. Therefore, students get trained in all these areas but their specialization would be only in one production discipline. Students through this specialisation can work in Broadcast media, Television, Audio recording and production, Television, Films, etc.

Performance Studies

Performance studies is an emerging discipline. This area of specialisation comprises providing training to students in music, performance art, dance, and theatre. Students through this specialisation can work in various key areas such as Anthropology, Arts Management, Education, and Politics. Performance studies specialisation is broadly applicable as interdisciplinary specialisation.

Journalism 

The Journalism specialisation involves creating, collecting, and presenting information to the masses. Journalism offers various work profiles to students such as Reporter, Editorial assistant, Editor, Photojournalist, Web content writer,Graphic Designer, Producer, and Video Editor.

Advertising 

Advertisement comprises of promotion of the idea, products, and services to the customers. Students in this specialisation can get various career options such as Sales Executive, Public Relations Executive, Copywriter, and Advertising Manager.

Game Development

Students can choose the Game development specialisation if they want to build their career in Game development and related facets such as game audio, narrative design, game art, etc. To pursue this specialisation, you need a strong understanding of liberal art forms and technical knowledge in the field of media and communication. 

Scope of Media and Communications

Students looking for career opportunities in the field of Mass Communication can opt for several courses in Advertising, Journalism, Public Relations, Event Management, Film Direction, Corporate Communication, Anchoring, etc.

 Some of the popular media courses for aspirants are:

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Top Mass Communication Colleges in India

Students who want to pursue Mass Communication can find the list of top colleges in Media and Communications in the table mentioned below.

S. No.

Colleges

1

Indian Institute of Mass Communication - (IIMC), Delhi

2

Xavier Institute of Communications (XIC), Mumbai

3

Christ University, Bangalore

4

A.J.K. MCRC (Anwar Jamal Kidwai Mass Communication Research Centre), Delhi

5

Symbiosis Institute of Media & Communication (SIMC), Pune

6

Manipal University-School of Communication (SOC MANIPAL)

7

UNIPUNE - Savitribai Phule Pune University, Pune

8

SSBKSP (Sophia Shree B.K Somani Polytechnic), Mumbai

9

Indian Institute of Journalism & New Media (IIJNM), Bengaluru

10

UNIVERSITY OF HYDERABAD (UOH), Hyderabad

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Top Recruiters for Mass Communication

Here is the list of top recruiting companies hiring Mass Communication graduates.

Hindustan Times Group of Publication

Times of India Publication Group

Doordarshan

NDTV Network

Viacom

The Pioneer

TV 18 Group

Zee TV Network

Wizcraft Entertainment

Star India

Indian Express

India TV

The Hindu

Big Entertainment

Balaji Telefilms Limited

Sahara One Media & Entertainment Limited

All India Radio

BBC

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