Last Updated By Harleen Kaur on 08 Sep, 2022
Despite a creative title, the job of a copywriter is not as easy and fun as it sounds. Copywriters mainly work with advertising agencies to develop content and advertising concepts. They usually work in close association with art directors and add lots of input to the visual elements to make it look creative. The main job of the copywriters is to interpret and understand the needs and mindset of the target audiences and the characteristics of the product. There are many types of copywriters, from marketing copywriter to technical copywriter, to digital copywriter to SEO copywriter. The job role and responsibilities of copywriters vary as per their industry and nature of the job.
Someone who creates content for marketing or advertising is known as a copywriter. A copywriter is in charge of creating content for websites, emails, catalogues, and advertisements that includes a call to action. Copywriters are in charge of writing the text for advertisements and articles that are primarily used for publicity or promotion.
Ambitious candidates can pursue Undergraduate or Postgraduate Journalism Courses in any subject to become copywriters. But many employers favour candidates with a Master of Arts in English. Top MA colleges and journalism schools in India accept applicants based on the results of entrance exams. Although there is no defined salary range in this industry, a fresher can expect to make at least INR 2 - INR 2.5 LPA. One's level of expertise and experience as a copywriter will largely determine their pay. Some work for themselves as independent copywriters. Copywriters may progress to positions as creative directors in various advertising agencies or as advertising managers in product-based businesses with experience, strong skills, and additional training.
The copywriter is responsible for a variety of tasks, including:
To pursue a career in copywriting, the aspirant must be a natural writer. One must have a solid foundation in English from the school level.
The media industry relies heavily on copywriting. It is in high demand; every company, whether service- or product-oriented, requires someone to write catchy and crisp content for Marketing in order to increase brand awareness and convert users into customers.
To become a copywriter candidate must have a bachelor's degree in any related field. However, a copywriter must have a portfolio regarding his work. The qualification and training for a copywriter are not as important as the portfolio. The portfolio of a copywriter should consist of 20-25 pages of speculative ads which depict your creative sight. A good portfolio is filled with Ad campaigns.
Eligibility for UG Courses:
Eligibility for PG Courses:
Some of the most important steps to becoming a copywriter are listed below for your convenience.
Step 1: Obtain academic credentials to advance your career
It is not necessary to possess any formal academic credentials to work as a copywriter. However, some employers and agencies might insist on only hiring applicants who have at least earned their diploma. Employers might prefer hiring applicants who have taken professional courses in marketing, journalism, mass communication, or literature because copywriting is a competitive industry.
Step 2: Understand the fundamentals of copywriting
Before applying for jobs, you might want to consider becoming familiar with the copywriting workflows. You should have a solid grasp of both human psychology and the needs of your target audience if you want to succeed in this field. Although it's important to use your own writing voice and creativity, you must put the needs and instructions of the client first.
Step 3: Become more proficient in writing communications
Copywriters produce textual material for particular purposes while adhering to standards and requirements set forth by their clients. You might think about putting your knowledge of written communication to use to accomplish this successfully. This will assist you in increasing your vocabulary and enhancing the clarity of your writing, along with developing a good reading habit.
Step 4: Identify your genre
You can write a variety of content as a copywriter, from product descriptions and advertisements to academic texts and technical documents. It's critical to decide which genre of writing you are most passionate about. You can create appropriate writing samples and a strong portfolio with the aid of this vision.
Step 5: Make a portfolio
To determine whether you might be a good fit for the position, most employers want to see examples of your work. Prepare some writing samples that demonstrate your expertise in that specific field once you've determined your niche. Create a portfolio out of your writing samples and add a well-formatted resume to show prospective employers and clients.
Step 6: Employ for copywriting positions
Before you apply for jobs, think about assessing a client's or employer's requirements and carefully reading the job description. It is advantageous to update your portfolio's content to include work samples that are pertinent to the positions you are applying for. Consider keeping separate portfolios to organise your work samples if you are interested in a variety of copywriting fields or industries.
The following listed pointers can be considered to become a copywriter:
Aside from the aforementioned criteria, the following pointers must be considered:
There are many copywriter job profiles that one can choose as per their creative ability and interest. Listed below are some of the popular and common copywriter job profiles:
Marketing Copywriter-Their job responsibility is to make use of trends in the marketplace to help write ads and address the consumer’s needs in the same. Marketing copywriters have the very good knowledge and know how to influence the public. They mainly prepare the text used in billboards and online ads.
Creative Copywriter- Creative copywriters have an ability to tell a story in short, punchy, snappy and memorable way that will catch the public eye. Their main job is to come up with quirky content and unique concepts for commercials or ads. Their main focus is to create a brand and their job is mainly advertising-based.
Explainer Copywriter- Their job role is to present the logical and rational case for investment in a product or a technology. The mainly work on product/demo scripts.
Digital Copywriter- They are responsible for developing content that gets a website visitors and app users to click on the right things. A digital copywriter mainly works on on-page navigation, social media copy, button copy and others.
SEO Copywriter-They mainly focus on creating content that will lead to high ranking in search engine results like Google. They place keywords within ads or articles to create optimization by bringing the client's product up in a search engine. This ultimately leads to more visibility and in creating a brand name of the company.
Technical Copywriter-Technical copywriters are the ones who have knowledge about a specific field or industry. They are mainly found in the technology and healthcare fields.
Employment opportunities for copywriters can be found in various sectors. It is a very vast industry and interested candidates can find relevant jobs in sectors listed below:
The top recruiting companies for a copywriter ranges from ad agencies to publishing houses to pr firms to radio. Top companies that recruit copywriters are as follows:
Whether you work for an agency, a corporation, or as a freelance writer, the following qualities are essential for success:
The salary of a copywriter is determined by many factors such as the type of organisation, professional and academic experience, creative knowledge, location and others. The salary of a junior copywriter(fresher) is between Rs.20,000 to Rs. 23,000 per month. Check out the salary range of copywriters here:
|Job Profile||Starting Salary per annum (in INR)||Mid Level Salary per annum (in INR)||Senior Level Salary per annum (in INR)|
|Copywriter||Rs.2,50,000- Rs.3,00,000||Rs.3,00,000- Rs 5,00,000||Rs.5,00,000- Rs.8,00,000|
Note*- The above figures are an estimate and may vary from individual to individual and company to company
Copywriting is an incredibly interesting career path with high earning potential and numerous opportunities for remote work. Copywriters are needed in many industries, so professionals in this field are always in high demand.
To establish yourself a successful copywriter one need to has a flair for creating interesting copy and ads that catch the public eye. Therefore it is recommended to aspiring copywriters to go through advertising books and study materials to establish their career. Listed below are some of the popular books and study material to help you build a career as a copywriter:
Take our test and find out if it suits your strengths.