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Career as Copywriter

Career as a Copywriter

About Copywriter

Despite a creative title, the job of a copywriter is not as easy and fun as it sounds. Copywriters mainly work with advertising agencies to develop content and advertising concepts. They usually work in close association with art directors and add lots of input to the visual elements to make it look creative. The main job of the copywriters is to interpret and understand the needs and mindset of the target audiences and the characteristics of the product. There are many types of copywriters, from marketing copywriter to technical copywriter, to digital copywriter to SEO  copywriter. The job role and responsibilities of copywriters vary as per their industry and nature of the job. 

Eligibility to become Copywriter

To become a copywriter candidate must have a bachelor's degree in any related field. However, a copywriter must have a portfolio regarding his work. The qualification and training for a copywriter are not as important as the portfolio. The portfolio of a copywriter should consist of 20-25 pages of speculative ads which depict your creative sight. A good portfolio is filled with Ad campaigns.

Eligibility for UG Courses:

  • Candidate must a bachelor’s degree in any field.
  • There is no age criteria to be a copywriter.

Eligibility for PG Courses:

  • Candidate must have a bachelor's degree in the respective or related to pursue a postgraduate diploma/master's in this field.

 

Types of Job Roles Copywriter

There are many copywriter job profiles that one can choose as per their creative ability and interest. Listed below are some of the popular and common copywriter job profiles:

Marketing Copywriter-Their job responsibility is to make use of trends in the marketplace to help write ads and address the consumer’s needs in the same. Marketing copywriters have the very good knowledge and know how to influence the public. They mainly prepare the text used in billboards and online ads.

Creative Copywriter- Creative copywriters have an ability to tell a story in short, punchy, snappy and memorable way that will catch the public eye. Their main job is to come up with quirky content and unique concepts for commercials or ads. Their main focus is to create a brand and their job is mainly advertising-based.

Explainer Copywriter- Their job role is to present the logical and rational case for investment in a product or a technology. The mainly work on product/demo scripts.

Digital Copywriter- They are responsible for developing content that gets a website visitors and app users to click on the right things. A digital copywriter mainly works on on-page navigation, social media copy, button copy and others.

SEO Copywriter-They mainly focus on creating content that will lead to high ranking in search engine results like Google. They place keywords within ads or articles to create optimization by bringing the client's product up in a search engine. This ultimately leads to more visibility and in creating a brand name of the company.

Technical Copywriter-Technical copywriters are the ones who have knowledge about a specific field or industry. They are mainly found in the technology and healthcare fields.

Employment Opportunities for Copywriters

Employment opportunities for copywriters can be found in various sectors. It is a very vast industry and interested candidates can find relevant jobs in sectors listed below:

  • Advertising Agencies
  • Advertising/PR Firms
  • Commercial Radio or TV
  • Multinational Advertising Firms
  • Print Media
  • Market Research

Top Recruiting Companies for Copywriters

The top recruiting companies for a copywriter ranges from ad agencies to publishing houses to pr firms to radio. Top companies that recruit copywriters are as follows:

  • P&G
  • Time of India
  • The Indian Express
  • Splendid Digital Solutions
  • Zee Telefilms
  • O & M
  • MBL-CRG
  • Lowe Lintas
  • Rediffusion

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Pay Scale/Salary of Copywriter

The salary of a copywriter is determined by many factors such as the type of organisation, professional and academic experience, creative knowledge, location and others. The salary of a junior copywriter(fresher) is between Rs.20,000 to Rs. 23,000 per month. Check out the salary range of copywriters here:

Job Profile Starting Salary per annum (in INR)Mid Level Salary per annum (in INR)Senior Level Salary per annum (in INR)
CopywriterRs.2,50,000- Rs.3,00,000Rs.3,00,000- Rs 5,00,000Rs.5,00,000- Rs.8,00,000

Note*- The above figures are an estimate and may vary from individual to individual and company to company

Books & Study Material to Become Copywriter

To establish yourself a successful copywriter one need to has a flair for creating interesting copy and ads that catch the public eye. Therefore it is recommended to aspiring copywriters to go through advertising books and study materials to establish their career. Listed below are some of the popular books and study material to help you build a career as a copywriter:

  • Everybody Writes by Ann Handley
  • The Copywriter’s Handbook: A Step-by-Step to Writing Copy That Sells by Robert W.Bly
  • Write Good or Die by Scott Nicholson
  • The Content Strategy Toolkit: Methods, Guidelines and Templates for Getting Content Right by Meghan Casey
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Pros of becoming a Copywriter

  • The job of a copywriter is very exciting and offers a fast-paced working environment which is one of the biggest perks of this job.
  • It offers a variety of work to write about. You can write about health care, finance, politics, etc.
  • The job of the copywriter is full of creativity. Even the most mundane copywriter projects jobs are a lot of fun.
  • They have flexible working hours as compared to other jobs.

Cons of becoming a Copywriter

  • Copywriters face a lot of fatigue through their career as they need to produce good copy continuously for their employer or client even if the writing muse does not strike.
  • Most copywriters like working alone and at times this may turn into stress.
  • One has to deal with the vices of corporate culture.
  • One of the biggest disadvantages of a copywriter is that one has to update their skills time and again which can be very frustrating at times.

Paths for Being Copywriter

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