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All You Should Know About a Career in Digital Marketing
Have you ever given a thought to the concept of Digital Marketing? Are you not fascinated by the ways in which things/ products/ services etc. are marketed digitally with use of Internet? Well, in case you are wondering how all of this works, we bring to you a mini-guide that will help you know more about a career in Digital Marketing.
Digital Marketing is nothing but the process of promoting of products or brands and organisations through the internet that are accessed in more than one forms of digital channels and electronic media like personal computers, cell phones or smartphones, tablets and many futuristic devices, that effectively engage and manage a relationship with stakeholders and customers online.
Today, digital marketing offers a variety of fields and segments that one can specialise in, such as Content Writing, Social Media, Search Engine Optimisation (SEO), Web Data Analysis, Email Marketing, Search Engine Marketing (SEM) and much more that employers look for in digital marketers.
Nowadays, digital marketing is emerging as one of the best career options. There are various institutes in India offering a course in digital marketing. However, one needs to build the confidence and put in self-effort to excel in this career.
Also read: - Top 10 B-Schools of India
According to Global Digital Statistics:-
- 1.8 billion are on social networks
- There are 6.5 billion mobile subscriptions globally
- 2.5 billion people are online at a given point of time
- Facebook alone, now has more than 1.184 billion users
India has more than 110 million mobile users, out of which 25 million are from rural India. Out of the 5 million internet users in India, 70% access the web via mobile phones. On the other hand, India occupies the third place in the world in the number of Facebook users.
From the above statistics, it is clear that the career prospects in digital marketing are quite high. Digital marketing is a tremendous resource tool for entertainment, shopping, news, social interaction and so on and so forth. To enter into digital marketing, one needs to have basic knowledge of all the areas encompassing digital marketing. There are various specialisations in digital marketing. Some of the major concepts and fields are:-
- Content Writing
- Content Marketing
- Digital Copy Writing
- Digital Advertising Sales
- Mobile Commerce
- Pay Per Click
- Web Analyst
- Mobile Marketing
- Social Medial Marketing
- Mobile App Development
The field of digital marketing lack talented candidates, and most of the companies are facing challenges in context to reaching out to people at large. Those who aspire to pursue a career in digital marketing must decide which specialisations to choose. You need to choose the area in which you have some knowledge and awareness. Choose the specialisation which suits you and your capabilities well.
Education Qualifications Required to become a Digital Marketer:-
- Bachelor's degree in any discipline is necessary with at least 50% of marks
Courses offered in Digital Marketing:-
- Executive Programme in Digital Marketing
- Diploma in Digital Marketing
- M.Sc in Digital Marketing
The salaries offered to a digital marketer is high as compared to the traditional offline marketing staff. The pay scale depends on the skills of the candidate.
Institutes Offering Digital Marketing Courses in India:-
- Internet and Mobile Research Institute (IMRI), Bangalore
- Learning Catalyst, Mumbai
- Institute of Digital Marketing (IDM), Mumbai
- Manipal Global Education, Bangalore
- Webnext Solutions, Lucknow
- Digital Vidya, New Delhi
- NIIT, Gurgaon
Apart from the institutes mentioned above, there are various institutes in India which offer different courses in digital marketing.
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