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Is BBA Worth Doing, or Just a Waste of Time?

Tiyasa Khanra
Tiyasa KhanraUpdated On: September 26, 2022 11:55 am IST

BBA is a popular course option among students in India after passing Class 12. But does a BBA degree really bring value to your CV? Let’s find out!

Is BBA Worth Doing, or Just a Waste of Time?

BBA is one of the most sought-after bachelor degree programmes for students in India after finishing Class 12. BBA full form is Bachelor of Business Administration. Obtaining a BBA degree not only accelerates students’ careers but it can also be a stepping stone to enroll in a reputable MBA programme. The BBA course aims to give students all the knowledge and abilities they need in order to launch a successful career, by teaching them about the fundamentals of management and business. The most interesting feature of a BBA degree is that it allows students from any stream, i.e. Science, Commerce, and Arts, to enroll in a BBA course after completing their 12th. 

A BBA course is ideal for those who wish to understand the complexities of managing a company to be able to supervise a large organization, or launch their own firm in the future. The BBA course deals with important topics in Economics, Accounting, Marketing, Organizational Management, and more, equipping one with the mindset that can generate business strategy or concentrate on streamlining corporate operations.

Why Pursue BBA after 12th

One of the most popular professional degrees that teach students the foundations of management and business is BBA. After receiving a BBA degree, graduates can either immediately begin their work or utilize it as a stepping stone to enroll in an excellent MBA programme. Following are the main reasons for pursuing a BBA course:

  1. BBA is a versatile degree that combines theory, practical knowledge application, and personality development. Students gain a wide range of skills that help them succeed and become well-rounded professionals. For those who are serious about pursuing jobs in business and management, pursuing BBA is a key to being considered for hiring by reputed companies. 

  2. Students enrolling in the BBA course gain knowledge about subjects such as Finance, Accounting, Management, and Economics. Since these topics are high in demand across the world, and there are many opportunities internationally, BBA will prepare you for them.

  3. BBA facilitates a significantly higher earning potential than other bachelor-degree programmes. One can aim for the top managerial and administrative careers, with the best pay and benefits, after combining this degree with an MBA. BBA followed by a management course speeds up promotions and can result in a significant wage raise when a person switches jobs.

  4. A significant aspect of your employment will be teamwork, which is an important aspect to run a business. You must combine your BBA degree with important skills like being productive, knowing how to communicate, respecting your coworkers, and setting goals for every project.

  5. Since BBA is a professional degree and the majority of graduates begin careers in business, it is possible for students to develop a strong network of connections in various industries. More networking could provide them access to many opportunities for better jobs.

Most Popular BBA Specializations 

The most popular courses offered under the umbrella of BBA include the following:

Business Analytics

International Business

Banking and Finance Management

Human Resource Management

Entrepreneurship and Family Businesses

E-Commerce

Foreign Trade

Logistics Management

Banking and Insurance

Information Technology

Supply Chain Management

Marketing Management

Hospitality and Hotel Management

Communication and Media Management

Hospital and Healthcare Management

Sports Management

Aviation

Travel and Tourism Management

BBA Scope in India 

Professional services including Chartered Accountancy, Business Consulting, Law, and Tax and Finance (Banking, City Markets, Insurance) recruit BBA graduates. Candidates may also seek employment in the domains of recruitment and human resources. Following are some industries that hire BBA graduates:

Banks and investment firms

Marketing companies

Business consultancies

Financial organizations

MNCs

Export companies

Sales

Banking

Finance

Digital Marketing

Retail Hospitality

Entrepreneurship

HR Management

Marketing Management

Information Technology (IT)

Finance and Accounting Management

Manufacturing

Supply Chain Management

BBA Top Recruiters 

Top recruiters for BBA graduates can be segregated into Public Sector and Private Sector.

Public Sector op Recruiters for BBA Graduates

  • DRDO
  • ISRO
  • ONGC
  • BHEL
  • GAIL
  • SAIL

Private Sector Top Recruiters for BBA Graduates

Company Name

Salary Per Annum (in INR)

HDFC Bank Pvt Ltd

1,97,000 - 9,46,000

Tata Consultancy Services Limited

2,38,000 - 9,30,000

EY (Ernst & Young)

3,13,000 - 10,00,000

Capgemini

2,98,000 -10,00,000

Accenture

1,81,000 -10,00,000

ICICI Bank

2,80,000 - 7,00,000

Deloitte

19,00,000 - 25,00,000 

International Companies Hiring BBA Graduates

  • BMW
  • Textron
  • Microsoft
  • Hitachi Group
  • Cisco Systems
  • Goldman Sachs
  • American Express
  • FedEx Corporation
  • Marriott International
  • McKinsey and Company

Average BBA Salary in India

Salary after BBA varies according to the field of work, job title, and employer. The available job profiles and wages after a BBA degree are shown in the following table:

Job Position

Average Annual Salary (in INR)

Financial Analyst

3,35,000

Finance Manager

10,05,000

Marketing Executive

2,75,000

Marketing Manager

5,87,000

Operations Manager

7,10,000

Information Systems Manager

10,11,000

Business Administration Researcher

4,75,000

Research and Development Assistant Manager

7,09,000

Business Development Manager

5,66,000

Human Resource (HR) Manager

7,00,000

Investment Banker

9,42,000

Loan Officer

2,53,000

Financial Manager/Advisor

9,92,000

Real Estate Agent

3,07,000

Top Courses after BBA

After pursuing a BBA course, candidates can enroll in the following postgraduate courses:

Name of the Course

Course Description 

MBA (Master of Business Administration)

It gives comprehensive information and training from the perspective of business management. An MBA course typically covers topics like accounting, finance, marketing, organizational behavior, economics, management and business ethics.

PGDM (Post Graduate Diploma in Management)

It is a two-year curriculum in business management that is tailored to industry needs and aids management aspirants in developing the necessary hard and soft skills to become management professionals who are prepared for the workforce. The PGDM course covers topics like nature and scope of financial management, objectives of financial management, finance functions, roles and responsibilities of the finance manager, etc.

MMS (Master in Management Studies)

It is a two-year postgraduate management programme that has received accreditation by the All India Council of Technical Education (AICTE). The MMS programme enhances the candidates’ business management abilities. It deals with Marketing, Sales, Human Resources, Operations, and Finance.

BBA offers a wide platform with numerous employment and higher education opportunities, in India as well as abroad. With a BBA degree, you can develop essential skills like leadership, communication, critical thinking, and decision-making. Hence, enrolling in a BBA course is worthwhile!

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