PGD in Management in Marketing

  • Save
  • Ask
Mar 13, 2023 19:31PM IST

About Post Graduate Diploma in Management (PGDM) in Marketing

PGDM in Marketing is a full-time postgraduate-level diploma course that specialises a candidate in the field of Marketing. It is one of the most popular PGDM courses offered in India and has an excellent career prospect and salary. PGDM in Marketing is an ideal choice of course for any candidate that wants to take up leadership positions in the sales and marketing sector of any organisation. It is mostly offered by autonomous institutions and is considered to be equivalent to an MBA course if the offering institutions have been accredited by AIU. Even without the AIU accreditation, the course curriculum of PGDM in Marketing closely remembers that of MBA in Marketing. However, in many of the top b-schools of India, the PGDM variant of the Marketing course can be found to have a more advanced curriculum than the MBA variants.

PGDM in Marketing can be taken up by a candidate who has completed his graduate studies and is interested in applying for management roles. The course takes a student through the general principles of management and provides a holistic idea of the management sector while focusing mainly on marketing-related subjects. Students are also allowed to choose from elective subjects in order to make the course more suitable for their requirements. The course helps develop the analytical and reasoning abilities of an individual and builds a base of theoretical knowledge of the students. During their PGDM in Marketing study in India, candidates are also required to undergo a mandatory internship and are also required to take up case studies in order to provide them with hands-on expertise to face professional challenges in the future.

PGDM in Marketing Highlights

Course Name

Post Graduate Diploma in Management in Marketing Management

Short Name

PGDM in Marketing

Course Level

Post Graduate

Course Type

Diploma Course


Post Graduate Diploma in Management



Course Duration

2 years



Course Mode

Full Time / Distance

Minimum Qualification Required

Graduation in any stream


No Limit

Selection Process

MBA Entrance Exam + GD / PI round of colleges

Average Course Fee

Rs. 6,00,000

Show Less

Post Graduate Diploma in Management (PGDM) in Marketing Eligibility Criteria

The candidates who are seeking admission to the PGDM in Marketing course must first ensure that they are eligible for the course before applying. Given below are the eligibility criteria for admission to the PGDM in Marketing course.

  • The minimum education requirement for admission to PGDM in Marketing is graduation i.e. a bachelor's degree course from a recognized university.

  • The candidate must have at least 50% aggregate marks (45% for reserved category candidates) in Class 12th.

  • Candidates from all streams are eligible to apply for the course.

PGDM in Marketing Admission Process

Following is the general admission process for PGDM in Marketing. The admission process of your chosen college may be slightly different than the details given below.

  • The admission of candidates to the PGDM in Marketing course is based on merit in entrance exams.

  • Candidates have to appear for national / state / institute level entrance exams such as CAT, MAH MBA CET, XAT etc.

  • Colleges shortlist candidates as per their performance in the entrance exam.

  • Shortlisted candidates then have to appear for the GD / PI round of their chosen college.

  • The selection is done as per the overall performance of the candidate in the entrance exam and interview.

  • Some colleges may also consider graduation and intermediate scores when granting admission.

  • Many private colleges also offer direct admission without any entrance exam to the course under the management quota. Such admissions are done based on graduation merit but candidates have to pay a higher admission fee for this route.

PGDM in Marketing Colleges

Here are some popular colleges for PGDM in Marketing course.

Candidates who are interested in applying for admission to the PGDM in Marketing colleges can do so through the Common Application Form (CAF). If you have any queries regarding admissions, our student counsellor will be happy to help you out. To talk to our counsellor, just call our toll-free helpline number 18005729877.

Show Less

Post Graduate Diploma in Management (PGDM) in Marketing Syllabus

First Year

Principles of Management Cost Accounting
Legal Aspects of Business Business Communication
Principles of Marketing Innovation Management
Financial Accounting Managerial Economics
Human Resource Management Organizational Behaviour

Second Year

Customer Relationship Management Social Media Marketing
Advertising and Sales Brand Management
Finance Marketing Internet Marketing
Consumer Buyer Behaviour Distribution Management
E-Commerce --
Show Less

Post Graduate Diploma in Management (PGDM) in Marketing Career Options and Job Prospects

PGDM in Marketing course targets and prepares candidates for a career in the sales and marketing sector. It is one of the most challenging sectors of industry but it attracts some of the most dedicated, creative and talented individuals. There are plenty of career opportunities available after PGDM in Marketing and candidates can earn a good salary on average.

There are many MNCs that turn to PGDM in Marketing graduates for managing their sales and marketing departments. The job prospects after PGDM in Marketing are not only limited to the domestic market but graduates can explore career opportunities abroad as well. For a candidate that has a good analytical mind and ability to come up with out-of-the-box solutions to day-to-day problems, there is an exceptional scope of growth in terms of position and salary after the PGDM in Marketing Course.

Given below are some of the popular areas that offer employment opportunities after PGDM in Marketing.

  • FMCG Companies

  • Retail Companies

  • E-Commerce Brands

  • Clothing Brands and Stores

  • Retail Chains

  • Banking Industry

  • Financial Services Providers

  • Tourism Industry

  • Media Companies

  • Advertising Agencies etc.

PGDM in Marketing graduates have a wide range of choices when it comes to career options. Here are some of the most popular career options available after PGDM in Marketing.

Job Role Approx. Average Salary
Market Research Analyst Rs. 3.55 LPA
Business Development Manager Rs. 6.00 LPA
Brand Manager Rs. 10.80 LPA
Marketing Manager Rs. 7.00 LPA
Sales Manager Rs. 4.60 LPA
Advertising Manager Rs. 4.90 LPA
Communications Manager Rs. 9.05 LPA

Top Recruiting Companies after PGDM in Marketing

Here are some of the top companies that hire PGDM in Marketing graduates.

  • Amazon

  • Coca-Cola

  • Pepsico

  • Godrej

  • Hindustan Unilever Ltd.

  • Future Group

  • Citigroup

  • ITC etc.

Show Less

FAQs about PGDM - Marketing

What is the PGDM in Marketing course?

PGDM in Marketing is a 2-year postgraduate course that prepares a student for a career in the marketing, sales and advertising sectors. The course provides in-depth information about the concepts used in marketing and their practical application.

Is there any difference between PGDM and MBA in Marketing?

For all practical purposes, there is no difference between PGDM in Marketing and MBA in Marketing. The course curriculum, scope and learning outcomes of both courses are the same. However, the average fee for the PGDM course is higher than that of MBA and the syllabus might be more updated, depending on the college.

What is the eligibility criteria for PGDM in Marketing?

The eligibility criteria for PGDM in Marketing is graduation from any stream with 50% aggregate marks.

Is work experience a requirement for PGDM in Marketing?

Ideally, no work experience is required for PGDM in marketing. However, some colleges may require candidates to have 2 years of work experience for this course.

Is PGDM in Marketing a valid course?

Yes, PGDM in Marketing is an AICTE-recognized course. However, it is important to check the credentials of a college to see whether its course has received AICTE-approval or not.

How do colleges conduct admission to the PGDM in Marketing course?

PGDM in Marketing admissions are done on the basis of entrance exams such as CAT / MAT / MAH CET / XAT etc. Some colleges may also conduct their own entrance exam for admission.

Does PGDM in Marketing have semesters or trimesters?

Semester-system is more generally seen in PGDM in Marketing course but it is possible that your chosen college may have a trimester-system.

Is PGDM in Marketing a valuable course in India?

Yes, PGDM in Marketing is an excellent course that offers plenty of career opportunities, good scope for growth for creative individuals and high salary prospects in top organisations.

What is the average starting salary after PGDM in Marketing?

The starting salary varies from college to college. However, PGDM in Marketing graduates are able to grab Rs. 4 to 5 LPA packages easily in their college placements itself.

Is internship compulsory in PGDM in Marketing?

Yes, after two semesters of study in the PGDM in Marketing course, students have to undergo a mandatory internship with any company in India.
Show Less

Related Questions


riya, Student / Alumni

-Answered on July-24-2023
Lovely Professional University is best university for MBA. They gave great placement and business opportunities to the students there is 100% placements in the university. And help the students in their business ideas I am a student of LPU and LPU is helping me grow as a person and career wise also, they are making me a better person as a whole. # Fees: So, the fees for MBA program is 190000 per semester but there is scholarship on the basis of entrance test that is Lpunest , national level exams like CAT, MAT, XAT., financial aid like need basis, defence basis and many more. If you still think that fees is little to high then there is a facility of student loan facility and you can do part time job side by side to recover the amount and to helping your parents. #Tie up Programmes: There is tie up programmes are there in MBA like MBA in financial markets tie-up with NSE, MBA in supply chain and logistic in tie up with safeguard and three specific specialisation courses MBA in hospital and healthcare management, international business and tourism and hospitality. #Placement: There is plenty of placement are there for management students and they have so many options are there to work in like banking, insurance, taxes, law and so on and if I talk about the salary packages the highest salary package in 21lacs average salary package is 6.37lacs.

ankita, Student / Alumni

-Answered on Mar-18-2023
Let me tell the this thing that if you want to take admission in MBA than the eligibility for that is Pass with 55% aggregate marks in Bachelor’s degree (any discipline) or equivalent, subject to qualifying LPUNEST or CAT or MAT or XAT or NMAT or CMAT and Interview Or Completed Company Secretary (CS) from Institute of Company Secretaries of India (ICSI), subject to qualifying Interview Or Completed Chartered Accountancy (CA) from Institute of Chartered Accountants of India (ICAI), subject to qualifying Interview Or Completed Cost & Management Accountancy (CMA) from Institute of Cost Accountants of India (ICAI)., subject to qualifying Interview, you need to fulfil this eligibility criteria for taking admission in LPU. Happy learning

Ashu, Student / Alumni

-Answered on Feb-11-2023
Yes !!! As many students have gotten direct foreign placements from LPU, and yes I am NOT referring to getting placed in an international company and working in India but, getting placed in a company in foreign. However, as a rational being we should understand that, its might not always be the case. LPU has a great interlinked networks with national and international companies coming to LPU for recruitment. It does depends on the company’s need and demands while recruiting students. LPU, does provides a lot of opportunities for the students to take foreign placements, a few of the students I know have been placed abroad and are earning great salary. Two of my students I know are working in Thailand, Few in Gulf countries as a project engineers, 2 MBA students were placed in Moody’s Analytics abroad, a lot of Hospitality, Tourism and Hotel Management students are placed all around the world. If you are a hard worker and with the opportunities provided by this university, I believe you will definitely able to secure a direct foreign placement. Hope this information was helpful, feel free to ask any question related, I will to the best of knowledge be happy to help. Do give this answer an up-vote and follow me to guide you in any way in near future. Happy Learning.