Become Job Ready with CollegeDekho Assured Program. Learn More

CollegeDekho logo
CollegeDekho logo
Search Icon
Search for best colleges, Courses, Exams and Education updates

    PGD in Management in Marketing

    About Post Graduate Diploma in Management (PGDM) in Marketing

    PGDM in Marketing is a full-time postgraduate-level diploma course that specialises a candidate in the field of Marketing. It is one of the most popular PGDM courses offered in India and has an excellent career prospect and salary. PGDM in Marketing is an ideal choice of course for any candidate that wants to take up leadership positions in the sales and marketing sector of any organisation. It is mostly offered by autonomous institutions and is considered to be equivalent to an MBA course if the offering institutions have been accredited by AIU. Even without the AIU accreditation, the course curriculum of PGDM in Marketing closely remembers that of MBA in Marketing. However, in many of the top b-schools of India, the PGDM variant of the Marketing course can be found to have a more advanced curriculum than the MBA variants.

    PGDM in Marketing can be taken up by a candidate who has completed his graduate studies and is interested in applying for management roles. The course takes a student through the general principles of management and provides a holistic idea of the management sector while focusing mainly on marketing-related subjects. Students are also allowed to choose from elective subjects in order to make the course more suitable for their requirements. The course helps develop the analytical and reasoning abilities of an individual and builds a base of theoretical knowledge of the students. During their PGDM in Marketing study in India, candidates are also required to undergo a mandatory internship and are also required to take up case studies in order to provide them with hands-on expertise to face professional challenges in the future.

    PGDM in Marketing Highlights

    Course Name

    Post Graduate Diploma in Management in Marketing Management

    Short Name

    PGDM in Marketing

    Course Level

    Post Graduate

    Course Type

    Diploma Course


    Post Graduate Diploma in Management



    Course Duration

    2 years



    Course Mode

    Full Time / Distance

    Minimum Qualification Required

    Graduation in any stream


    No Limit

    Selection Process

    MBA Entrance Exam + GD / PI round of colleges

    Average Course Fee

    Rs. 6,00,000

    Post Graduate Diploma in Management (PGDM) in Marketing Eligibility Criteria

    The candidates who are seeking admission to the PGDM in Marketing course must first ensure that they are eligible for the course before applying. Given below are the eligibility criteria for admission to the PGDM in Marketing course.

    • The minimum education requirement for admission to PGDM in Marketing is graduation i.e. a bachelor's degree course from a recognized university.

    • The candidate must have at least 50% aggregate marks (45% for reserved category candidates) in Class 12th.

    • Candidates from all streams are eligible to apply for the course.

    PGDM in Marketing Admission Process

    Following is the general admission process for PGDM in Marketing. The admission process of your chosen college may be slightly different than the details given below.

    • The admission of candidates to the PGDM in Marketing course is based on merit in entrance exams.

    • Candidates have to appear for national / state / institute level entrance exams such as CAT, MAH MBA CET, XAT etc.

    • Colleges shortlist candidates as per their performance in the entrance exam.

    • Shortlisted candidates then have to appear for the GD / PI round of their chosen college.

    • The selection is done as per the overall performance of the candidate in the entrance exam and interview.

    • Some colleges may also consider graduation and intermediate scores when granting admission.

    • Many private colleges also offer direct admission without any entrance exam to the course under the management quota. Such admissions are done based on graduation merit but candidates have to pay a higher admission fee for this route.

    PGDM in Marketing Colleges

    Here are some popular colleges for PGDM in Marketing course.


    PGDM in Marketing Course Fee


    Institute Of Productivity And Management (IPM Lucknow), Lucknow

    Rs. 5,00,000

    ASM's Group Of Institutions (ASM ), Pune

    Rs. 6,50,000

    Calcutta Business School (CBS), Kolkata

    Rs. 6.84,000

    Doon Business School (DBS Dehradun), Dehradun

    Rs. 7,62,000

    International School Of Business & Media (ISBM), Bangalore

    Rs. 7,60,000

    Candidates who are interested in applying for admission to the PGDM in Marketing colleges can do so through the Common Application Form (CAF). If you have any queries regarding admissions, our student counsellor will be happy to help you out. To talk to our counsellor, just call our toll-free helpline number 18005729877.

    Post Graduate Diploma in Management (PGDM) in Marketing Syllabus

    First Year

    Principles of Management Cost Accounting
    Legal Aspects of Business Business Communication
    Principles of Marketing Innovation Management
    Financial Accounting Managerial Economics
    Human Resource Management Organizational Behaviour

    Second Year

    Customer Relationship Management Social Media Marketing
    Advertising and Sales Brand Management
    Finance Marketing Internet Marketing
    Consumer Buyer Behaviour Distribution Management
    E-Commerce --

    Post Graduate Diploma in Management (PGDM) in Marketing Career Options and Job Prospects

    PGDM in Marketing course targets and prepares candidates for a career in the sales and marketing sector. It is one of the most challenging sectors of industry but it attracts some of the most dedicated, creative and talented individuals. There are plenty of career opportunities available after PGDM in Marketing and candidates can earn a good salary on average.

    There are many MNCs that turn to PGDM in Marketing graduates for managing their sales and marketing departments. The job prospects after PGDM in Marketing are not only limited to the domestic market but graduates can explore career opportunities abroad as well. For a candidate that has a good analytical mind and ability to come up with out-of-the-box solutions to day-to-day problems, there is an exceptional scope of growth in terms of position and salary after the PGDM in Marketing Course.

    Given below are some of the popular areas that offer employment opportunities after PGDM in Marketing.

    • FMCG Companies

    • Retail Companies

    • E-Commerce Brands

    • Clothing Brands and Stores

    • Retail Chains

    • Banking Industry

    • Financial Services Providers

    • Tourism Industry

    • Media Companies

    • Advertising Agencies etc.

    PGDM in Marketing graduates have a wide range of choices when it comes to career options. Here are some of the most popular career options available after PGDM in Marketing.

    Job Role Approx. Average Salary
    Market Research Analyst Rs. 3.55 LPA
    Business Development Manager Rs. 6.00 LPA
    Brand Manager Rs. 10.80 LPA
    Marketing Manager Rs. 7.00 LPA
    Sales Manager Rs. 4.60 LPA
    Advertising Manager Rs. 4.90 LPA
    Communications Manager Rs. 9.05 LPA

    Top Recruiting Companies after PGDM in Marketing

    Here are some of the top companies that hire PGDM in Marketing graduates.

    • Amazon

    • Coca-Cola

    • Pepsico

    • Godrej

    • Hindustan Unilever Ltd.

    • Future Group

    • Citigroup

    • ITC etc.

    FAQs about PGDM - Marketing

    Is internship compulsory in PGDM in Marketing?

    Yes, after two semesters of study in the PGDM in Marketing course, students have to undergo a mandatory internship with any company in India.

    What is the average starting salary after PGDM in Marketing?

    The starting salary varies from college to college. However, PGDM in Marketing graduates are able to grab Rs. 4 to 5 LPA packages easily in their college placements itself.

    Is PGDM in Marketing a valuable course in India?

    Yes, PGDM in Marketing is an excellent course that offers plenty of career opportunities, good scope for growth for creative individuals and high salary prospects in top organisations.

    Does PGDM in Marketing have semesters or trimesters?

    Semester-system is more generally seen in PGDM in Marketing course but it is possible that your chosen college may have a trimester-system.

    How do colleges conduct admission to the PGDM in Marketing course?

    PGDM in Marketing admissions are done on the basis of entrance exams such as CAT / MAT / MAH CET / XAT etc. Some colleges may also conduct their own entrance exam for admission.
    Show More

    Related Questions


    Shreya Sareen, CollegeDekho Expert

    Dear Student

    St. Francis Institute of Management and Research, Mumbai offers MMS and PGDM at the postgraduate level. Eligibility criteria for both the programs is clearing a bachelor's degree with at least 50% marks in case of general candidate and 45% marks in case of reserved category. Besides this, you must have appeared for either MH-CETATMA/ GMAT/ CMAT/ CAT/ XAT or MAT entrance exam. You can fill the Common Admission Form to apply for admission or you can also visit the official website of the college. Selection for both the programs will be done on the basis of performance in the counselling round. The college will release a merit list of selected candidates on its official website. Selected candidates may proceed to college to confirm their admission. The annual fee of the MMS program is INR 2,27,840 while the annual fee of the PGDM program is 2,86,000. If you have further queries you can call on our toll-free number 18005729877. 

    You can also consider some of the other popular PGDM colleges below

    AAM- The Pragmatic B School, Chennai

    International Institute of Business Studies, Bangalore

    International School of Business and Media, Pune

    Thank You


    Arshiya, Student / Alumni

    LPU is known for its MBA. LPU provides quality education, with great scholarship programs plus holistic learning opportunities. Mittal School of Business is among the first 10 institutions in India to get ACBSP (USA) accreditation, Mittal school of Business ranked among the top 40 Management institution in India, as per NIRF ranking 2021. The curriculum is made keeping in mind the current market trends. The placements are 100%, and students have special placement-oriented classes that serve as a booster for students to clear the exam and interview. Companies like Hyatt, Ritz Carlton, Adani Wilmar, Altruist, Al-Rakha, Dharam Consultancy selected LPU students for International locations. The highest package availed is 21 LPA. More than 650 companies visit LPU every year for recruitment with an average of 5-12 LPA packages and the highest package was 21LPA. Every year visiting companies escalate in number and till date University has recorded the highest placements in North India. The students can join an internship by sitting in the placement drive organized by LPU or they can organize at their own end. The students can work in banks (Private or Public), the Pvt sector or Public Ltd. companies, etc. The students have done an internship in Companies like IDBI, FUTURE GENERAL INSURANCE Company, COHO, Times of India, Hindustan Times, Karvy stockbroking, Decathlon Sports Ltd; etc. The best thing about LPU about placement is that they provide placement classes to all the students from the first year who opt for the placement. With the help of this, they can prepare themselves for placements till the pre-final year because the companies will start visit for the recruitment of students since a pre-final year. Some of the students go for internships also in their final year.
    Does IIKM Business School, Kolkata offer PGDM?
    -Rifa -Updated on Jul-27-20201 Answers

    Shreya Sareen, CollegeDekho Expert

    Dear Student

    No, IIKM Business School, Calicut does not offer PGDM courses. However, the college offers an MBA program in many branches such as Marketing ManagementFinance Management,  Human Resource ManagementInformation Technology, Healthcare Management and Production Management. If you are interested in any admission in MBA program then you can visit the official website of the college to complete the registration form. However, if you are looking for PGDM colleges then you can check other colleges provided below.

    Versatile Business School, Chennai

    Greater Noida Institute of Technology, Greater Noida

    John's Business School, Hyderabad

    ICBM-SBE, Hyderabad

    AAM, Chennai

    IILM Academy of Higher Learning, Jaipur

    If you want to apply to any of these colleges then you can fill out Common Application Form or you can also call our toll-free number 1800-572-9877. Besides this, if you have any other admission queries then you can ask questions at Collegedekho QnA zone. Some articles provided below will also help you to know about PGDM admission of some other colleges.

    IMT Ghaziabad PGDM/MBA Admissions 2020

    Delhi School of Business PGDM Admissions: Eligibility, Selection Process, Course Fee

    Thank You

    Related News