Career as Marketing Executive

Last Updated On 13 May, 2020

How to Become a Marketing Executive

About Marketing Executive

A marketing executive is a person who is responsible for creating and managing marketing comparing to promote the sales and services of the organization. He has to work closely with the marketing department production, marketing research and sales team of the company to create banners and campaign as per the requirements. Some of the major tasks managed by the Marketing executives are managing promotional activities, organising product and events exhibitions, monitoring performance and analysing the campaign. A good marketing executive should be well aware of the current marketing trends and technologies so that he can create a campaign with good reach.

The demand for a marketing executive has increased from the past many years. Companies from both the government and private sector have been looking to rank higher in the market. Candidates who own good creativity and marketing skills are perfect candidates for this profile. The role of marketing executive may vary from industry to industry. Some of the companies hire a marketing executive to manage its executives while some of the companies hire them for providing creative ideas for the marketing team.

Eligibility to become Marketing Executive

Candidates should fulfil the minimum eligibility requirements decided below

Education: Candidates who are looking for a job as marketing executive must have passed a bachelor or master degree from any of the advertising, business or management, communications, IT or computer science, marketing or psychology-related steam. Besides this, candidates who have obtained their degree from any recognised institute will be preferred. 

Experience: Companies always hire candidates who have some experience. Candidates who are new to the industry may work as junior marketing executive or marketing executive before applying for this profile. They can also gain some experience by working part-time in marketing companies. There are some companies that offer a paid internship to the candidates. 

Skills: Candidates must have some managerial as well as creative skills to apply for a job as a Marketing executive. Some of the additional skills which are required for this profile are listed below.

  • Communication and interpersonal skills
  • Quick decision-making skills
  • Ability to multitask
  • Influencing and negotiation skills
  • Project management skills
  • Customer-facing skills
  • A flexible approach to work
  • Good teamwork skills
  • Adaptability
  • Numerical skills
  • Creativity and writing skills

Types of Job Roles Marketing Executive

There are many job roles available for a Marketing Executive. Candidates may select any role that suits their interest and skills.

  • Media Planner
  • Market Researcher
  • Sales Executive
  • Digital Marketer
  • Advertising Copywriter
  • Media Analyst
  • Market Research Executive
  • Market Research Analyst
  • Social Researcher

Employment Opportunities for Marketing Executive

Companies from the government and private sector hire marketing executives to promote their sales and product. There are many options available for a Marketing Executive. Some of the job areas where candidates may apply for a job are listed below.

  • Digital Marketing Agencies
  • Data Analytics Agencies
  • Social Media Marketing Agencies
  • Startups
  • Digital Marketing Department of MNCs and Companies
  • Internet Technology Businesses
  • IT Industries

Top Recruiting Agencies for Marketing Executive

Some of the major recruiting companies hiring Marketing Executives are

  • Reliance
  • PepsiCo
  • Unilever
  • Google
  • American Express
  • Coca-Cola
  • Axis Bank
  • Amazon
  • Apple
  • Starbucks
  • Flipkart

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Pay Scale/Salary of Marketing Executive

The annual salary of the marketing executive depends upon the experience and skill set of the candidate. Candidates who have some experience can get a healthy package for this job profile.  


Starting Salary per annum (in INR)

Mid Level Salary per annum (in INR)

Senior Level Salary per annum (INR)

Marketing Executive




Books & Study Material to Become Marketing Executive

There is always a scope of learning new things in marketing sectors. Marketing executives should keep them updated with the skills and knowledge to stand ahead of other competitors. Some of the books recommended for marketing executives are listed below.

  • A Practitioner’s Guide to Account-Based Marketing by Bev Burgess and Dave Munn
  • Future Marketing by Jon Wuebben
  • Hacking Growth by Sean Ellis and Morgan Brown
  • Originals: How Non-Conformists Move the World by Adam Grant
  • Performance Partnerships by Robert Glazer
  • PRE-SUASION: A Revolutionary Way to Influence and Persuade by Robert Cialdini
  • Social Media Marketing All-In-One for Dummies by Jan Zimmerman and Deborah Ng
  • The Mobile Native’s Guide to Marketing by Aurelie Guerrieri
  • The Road to Recognition by Seth Price and Barry Feldman
  • The Unofficial Book on Hootsuite by Mike Allton
  • They Ask You Answer by Marcus Sheridan
  • Top of Mind by John Hall
  • What Customers Crave by Nicholas Webb

Pros of becoming a Marketing Executive

  • Greater job security as compared to other types of managers
  • Payscale is good. Salary of the marketing executive keeps increasing with experience.
  • The marketing executive is a good profile for the candidates who love to travel
  • Marketing executives get a lot of employment options to choose from. They can work in any type of industry. 

Cons of becoming a Marketing Executive

  • This profile requires work experience. If you are looking for this profile then you must have at least 1-3 years of experience.
  • Marketing executives have to work in a stressful environment
  • There is a large competition for this profile
  • Sometimes, they will have to work in extended hours

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