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MBA in International Business Vs MBA in Marketing

Yash Dhamija
Yash DhamijaUpdated On: July 14, 2022 06:22 pm IST

MBA in International Business and Management are two popular courses in the field of Management. Both the courses differ in terms of career scope, curriculum and placements. Check the detailed comparison here. 

Better between MBA in International Business Vs MBA in Marketing

MBA or Master in Business Administration is the most preferred course in India and most of the students who complete their graduation from different streams prefer to take up MBA as career path due to the broad career prospects. If you want to become a successful manager in an organization or excel in your own business, an MBA degree is necessary. As there are many specializations available in Master in Business Administration program(MBA) such as accounting, supply chain management, marketing, finance, international business etc., there has always been confusion among the students on the right specialization to choose in MBA. Even though an MBA in International Business and an MBA in Marketing are two different specializations with diverse career paths, we tried to make a comparison of these two courses so that students will get an idea of career prospects that these two courses offer.

MBA in International Business Vs MBA in Marketing

There are certain similarities and differences between the MBA in International Business and Marketing. The admission process for both the courses may be similar across the country, while the fee structure varies between the two. Here you can check the basic comparison -

Program

MBA in International Business

MBA in Marketing

Examination Type

Semester Wise

Semester Wise

Duration

2 Years

2 Years

Average Starting Salary

INR 5,00,000- INR 7,00,000

INR 3,00,000

Average Tuition Fee

INR 10 to 15 Lakhs

INR 4 to 20 Lakhs

What is an MBA in International Business?

MBA in International Business is a branch of MBA which deals with the study of strategies and techniques helpful for international business. Candidates who are interested in learning about the global perspective of business management are perfect for this program. It must be noted that candidates who are going to apply for this program must possess good communication skills along with some interest in business and activities related to it. The program will provide students with important skills which will help them boost up the business of the organisation or company for which they are working.

What is an MBA in Marketing?

On the other hand, an MBA in marketing is a postgraduate program in management which is perfect for the candidates who are interested in marketing related activities. The program provides training in marketing theories, media, advertising and consumer behaviour. Candidates who are aiming to become a successful marketing manager, sales manager or product manager may choose this program. It must be noted that candidates who are opting for this program must possess Good Communication Skills, Analytical and Leadership Skills, Mathematical Ability, Reasoning Skills, and Problem Solving Skills. The two-year program will help the candidates to learn the marketing strategies and skills required for the marketing of a product or service.

MBA International Business vs Marketing Eligibility Criteria

As both the MBA in International Business and an MBA in Marketing are branches of management, the eligibility criteria are generally the same for both of them. Candidates who want to get admission in any of the programs must have cleared any bachelor degree from the relevant field with a minimum percentage of 50-55%. Apart from this, they must have appeared for any management exam conducted at the national or state level. Some of the well-known management exams are CAT, MAT, ATMA, MAH CET, and CMAT. Candidates may visit the official website of the college/ institute in order to mark all the admission requirements of the college.

MBA International Business vs Marketing Admission Process

Admission to both the specialisations of MBA will be done on the basis of the bachelor degree. Colleges will also consider marks in the CAT, MAT, XAT, ATMA, CMAT or any other management exams while preparing the selection list. Candidates will be shortlisted on the basis of their performance in the entrance exams. Selected candidates will then be called for further selection rounds which may include a personal interview and group discussion. It is not necessary that all the colleges will conduct some additional rounds for selection, some of the colleges might provide admission on the basis of performance in the entrance exam followed by the qualifying examination.

Top Colleges for MBA in International Business

There are many colleges for MBA in International Business in India. Candidates can go through the table provided below to know about some of the well known MBA colleges for International Business.

College Name

Location

Average Fee (in INR)

CMS Business School

Bangalore

3,88,000

ICFAI Business School

Hyderabad

6,25,000

Rai University

Ahmedabad1,40,000

Indian Institute of Foreign Trade

Delhi

8,01,000

Institute Of Management Studies, Banaras Hindu University

Varanasi

85,000

Nirma University

Ahmedabad

5,46,000

Noida Institute of Engineering & Technology

Greater Noida

1,27,000

Ajeenkya DY Patil University

Pune-

Adarsh Institute of Management and Information Technology (AIMIT)

Bangalore4,00,000

Shailesh J Mehta School of Management (SJMSOM), IIT Bombay

Mumbai

2,28,000

SRM Business School

Lucknow

--

Guru Kashi University

Bathinda1,80,000

Symbiosis Institute of International Business

Pune

6,25,000

University Business School, Panjab University

Chandigarh

16,400

Maharishi University

Lucknow1,60,000

Top Colleges for MBA in Marketing

Take a look at some of the popular colleges for MBA in Marketing:

Name of the Institute

Location

Average Annual Fee

Christ University

Bangalore

INR 3,80,000

Bangalore Institute of Management Studies

BangaloreINR 3,20,000

CMS Business School

Bangalore

INR 4,75,000

Institute of Management and Research

GhaziabadINR 1,90,000

Department of Management, BITS

Pilani

INR 3,50,000

Ajeenkya DY Patil University

Pune-

Siva Sivani Institute of Management

SecunderabadINR 6,50,000

Amity University

LucknowINR 10,00,000

Ramachandran International Institute of Management

PuneINR 6,00,000

FMS, DU

New Delhi

INR 10,500

GIBS Business School

Bangalore

INR 6,15,000

ICFAI Business School

Hyderabad

INR 7,00,000

IMS Unison

Dehradun

INR 3,00,000

Indian Institute of Technology

Madras

INR 3,50,000

Nirma University

Ahmedabad

INR 4,75,000

Symbiosis Institute of Business Management

Bangalore

INR 7,20,000

Greater Noida Institute of Technology

Greater NoidaINR 2,34,000

Symbiosis Institute of Management Studies

Pune

INR 8,70,000

Vinod Gupta School of Management

Kharagpur

INR 5,20,000

MBA in International Business Vs MBA in Marketing Career Scope

Getting a good placement is the ultimate goal of the candidate. All the candidates aim towards getting a highly paid job once they finish their degree. Both MBA in International Business and an MBA in Marketing open gates for many career opportunities after the completion of the course. Students can start applying for a job from the final semester itself. The final semester of the MBA program is an internship which is mandatory for all the candidates. Many students get an offer from the companies in which they are interning. Candidates can also explore the job market and get details regarding the job profiles matching their interest and skills set before applying for the job. Apart from this, candidates can also enrol for any short term course after the completion of the degree.

MBA in International Business Career Scope

Some of the major options available after MBA in International Business are listed below.

  • Multinational Manager
  • International Trade and Custom Manager
  • International Foreign Policy Advisor
  • Financial Controller
  • International Marketing Director
  • Business Development Director

Major recruiters for MBA in International Business are:

  • Citi Bank
  • ICICI Bank
  • HDFC Bank
  • Amazon
  • HSBC
  • Google
  • Accenture
  • Axis Bank

MBA in Marketing Career Scope

MBA in marketing program also offers many job opportunities. Candidates can apply for any job profile given below

  • Sales Associate
  • Market Research Analyst
  • Customer Relationship Executive
  • Media Planner
  • Product Manager
  • Brand Manager
  • Corporate Sales Head
  • Digital Marketing Head
  • Regional Manager
  • General Manager

Major recruiters for the MBA in Marketing are:

  • HDFC
  • Cognizant Technology Solutions Corp
  • Tata Consultancy Services
  • Google
  • HCL
  • Accenture
  • IBM

At last, it depends on your preference, aim and aspirations. We have listed all the major differences to compare MBA in International Business and an MBA in Marketing. You can also do further research about both the programs before opting for one or fill the CAF on our website and get guidance from our counsellors.

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