MBA in Marketing

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Feb 29, 2024 11:32AM IST

What is MBA in Marketing?

MBA in Marketing is a two-year postgraduate degree that focuses on marketing, sales, consumer trends, strategies, and research in various fields. In this course, candidates spend significantly more time studying Marketing in depth. Students can pursue an MBA in Marketing course in a variety of modes, including full-time MBA, part-time MBA, distance learning MBA, online MBA, executive MBA, and 1-year MBA. Admission into the MBA in Marketing course is usually based on the merit and results of entrance exams such as the CAT, XAT, MAT, NMAT, SNAP, etc. A candidate must hold a bachelor's degree in any discipline from a recognized board. Some colleges also offer direct admission to candidates in MBA in Marketing courses based on their academic performance and work experience (if any).

Marketing Management, Marketing Strategy, and Customer Behaviour are some of the core MBA in Marketing subjects that students will study during four semesters. Among the top MBA in Marketing colleges in India are IIMs, MICA, SIIBM, NMIMS, SPJIMR, and others. MBA Marketing fees range between INR 3 lakhs to INR 25 lakhs. MBA Marketing graduates are qualified to work as Marketing Managers, Chief Marketing Officers, Brand Managers, Sales Managers, Market Research Analysts, Customer Relationship Managers, etc. One can expect a starting salary of INR 7 LPA to INR12 LPA, which can increase as per expertise and experience. Find complete information about the MBA in Marketing course on this page.

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MBA in Marketing Latest Updates

  • CMAT 2024 registration is expected to begin in the last week of February 2024. The application form will be available till March 2024 on the official website at cmat.nta.nic.in.
  • KMAT Kerala 2024 Session 1 exam is to be conducted on March 3, 2024. Students appearing for the exam can download the KMAT Kerala admit card 2024 available on the official website (cee.kerala.gov.in).
  • TANCET MBA 2024 is to be conducted on March 9, 2024, from 2.30 to 4.30 PM. The exam will be held by Anna University in offline mode (pen & paper mode).
  • MAH MBA CET 2024 admit card will most likely be released in the last week of February 2024. The exam will be conducted on March 9, 10 & 11 in online mode by the Common Entrance Test Cell Maharashtra.
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MBA Marketing Highlights

The table below demonstrates the most significant highlights of the MBA in Marketing course:

ParticularsDetails
Course LevelPostgraduate
Duration2 years
MBA Marketing EligibilityBachelor’s degree with a minimum aggregate score of 50%
MBA Marketing Admission Process
  • Merit + Entrance Exam
  • Direct admission based on merit
Entrance ExamsCAT, CMAT, XAT, NMAT by GMAC, SNAP, IBSAT
Modes of StudyFull Time, Part Time, Distance, Online
Top MBA Marketing CollegesIIM Calcutta, IIM Lucknow, MICAT, NMIMS, SPJIMR, SIIBM, XLRI, etc.
MBA in Marketing FeesINR 3 Lakhs to INR 30 Lakhs
MBA in Marketing Job ProfilesSales Manager, Brand Manager, Product Manager, Marketing Manager, Digital Marketing Manager, etc.
Average SalaryINR 2 LPA to INR 15 LPA
Top RecruitersBharti Airtel, Sony India, Vodafone, Hindustan Unilever, PepsiCo, Tata Motors, Hero Motocorp, Colgate, L’Oreal India, etc.
MBA Marketing Highlights
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Why Choose MBA in Marketing?

Marketing is one sector that allows for a great deal of creativity and invention. It is not constrained by any formula. To be effective, a marketer must think "outside the box." An MBA in marketing is ideal for people with a competitive, fierce, and active mentality. The programme provides numerous possibilities for students to think outside the box, which will benefit them later in their careers as members of the marketing team.

Having said that, the benefits of pursuing an MBA Marketing specialization might be used to justify the decision. The scope of an MBA in marketing is vast, as practically every business and organisation requires marketing to compete. While discussing the MBA in marketing scope, the following benefits are the rationale behind the scope.

Career Advancement

An MBA in Marketing can assist candidates in obtaining a career promotion and qualifying for management and executive roles in their existing firm. Because postgraduate business programmes stress the development of leadership and communication abilities, graduates can easily advance to marketing roles. These talents are essential for any senior-level function, whether they are engaged in sales, business development, media and entertainment, advertisement, brand management, or even general management.

Higher Earning Potential

A master's degree can significantly increase your remuneration package. According to Payscale, annual salaries for MBA Marketing graduates can range from INR 3 lakhs to INR 20 lakhs, depending on seniority, organisation, and sector. Furthermore, reputable and regional organisations hire MBA in Marketing talent for a variety of marketing positions. As a result, the job duties that come with lucrative pay scales can be extensive.

Knowledge Amplification

Most MBA Marketing programs are designed to provide graduates with a foundation in 'core' business education and to enrich that knowledge with marketing-specific electives. Finance, human resources, accounting, corporate management, organisational behaviour, and other basic disciplines are covered. The elective courses, on the other hand, focus on issues such as market research, consumer behaviour, product management, brand management, strategic selling, and promotional campaign management.

Most Desired Profession

Marketing jobs or sales management jobs are widely sought after by many professionals looking to break into the business. Because marketing and sales are highly rewarding careers, a large number of people apply for open positions.

Various Career Possibilities

One of the primary reasons for the preceding remark is that businesses themselves have a plethora of marketing alternatives. Every year, FMCG, retail, fashion, and healthcare industries release new items that must be advertised. It is not achievable without a strong marketing staff. Furthermore, there is a continuing need to expand into more unique markets and areas, which necessitates the use of marketing professionals.

Growth and Advancement

As competition increases, so do the opportunities for advancement in a marketing career. A marketing professional with an MBA has many more prospects for advancement than those without one. The reason for this is that excellent management is just as important as having a good team. It is perhaps even more vital since an organisation requires strategic direction to perform well, which efficient management may supply.

Why Choose MBA in Marketing?
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Who Should Pursue MBA in Marketing Course?

Pursuing an MBA in Marketing is a wise choice for individuals with a passion for marketing strategies, consumer behaviour, brand management, and market research. Various types of people can benefit from an MBA in Marketing, including:

  • Business Professionals: Those who are already working in marketing or related fields and want to advance their careers while deepening their understanding of marketing principles.
  • Entrepreneurs: Those who are starting their businesses or ventures and want to develop the skills to market their products or services effectively to target audiences.
  • Career Changers: People from diverse backgrounds who want to transition into marketing roles or industries and require a strong foundation in marketing theory and practice.
  • Digital Marketers: Those working in digital marketing roles who want to enhance their knowledge of digital marketing channels, analytics, and online consumer behaviour.
  • Sales Professionals: Salespeople who want to expand their skill set beyond sales tactics and learn how to develop comprehensive marketing strategies to drive business growth.
  • Marketing Researchers: Individuals interested in market research and data analysis who want to learn advanced techniques for gathering and interpreting market data to inform marketing decisions.
  • Global Marketing Professionals: Those working in international business or interested in expanding their careers globally, who want to understand the nuances of marketing in different cultural contexts.
  • Brand Managers: Individuals responsible for managing and promoting a company's brand image and identity, who want to gain strategic insights into brand building and positioning.
  • Product Managers: Professionals involved in product development and management who want to understand how marketing concepts can inform product strategy and launch plans.
  • Consultants: Experts who specialize in marketing or business strategy and want to deepen their expertise to better serve their clients' needs.
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What is an Online MBA in Marketing Degree?

An online MBA in Marketing is an ideal choice for working professionals who are seeking to pursue higher education without compromising their jobs. This program is designed to meet the needs of individuals who cannot attend traditional classes due to their busy schedules. The online MBA in Marketing focuses on providing students with a comprehensive understanding of the marketing structure of a company. It equips them with the knowledge and skills required to manage and execute marketing strategies effectively.

The curriculum of the online MBA in Marketing Management course is designed to cover a wide range of subjects that are crucial to the overall success of a business. These include Management Concepts, Industrial Marketing, Service Marketing, CRM, Agricultural and Rural Marketing, Marketing Research, E-Commerce, Total Quality Management, and Product and Brand Management, among others. An online MBA in Marketing Management provides students with a well-rounded education that prepares them for diverse roles in the marketing industry.

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What is the Difference Between MBA in Marketing and Master of Marketing?

The primary differences between MBA in Marketing and MS in Marketing have been tabulated below:

Point of DifferenceMBA in MarketingMS in Marketing
DurationMBA programs are often longer in duration, typically ranging from 1.5 to 2 years, and may include internships or experiential learning opportunities.These programs are often shorter, usually lasting around 1 year, and may be more academically focused.
Work ExperienceIndividuals with 4-5 years of full-time experience must pursue an MBA in Marketing.Graduates with less than 2 years of full-time experience must pursue an MS in Marketing.
Career ScopeMBA in Marketing graduates become eligible for marketing management jobs such as brand manager, product manager, and marketing manager. MS in Marketing graduates usually seek employment in entry-level marketing jobs such as marketing analyst, marketing coordinator, and marketing assistant.
InternshipsCandidates opting for an MBA in Marketing can avail themselves of formal internship programs for 10 to 12 weeks by working full-time at companies. MS in Marketing does not offer formal internship opportunities. Rather, it offers part-time internship programs.
CurriculumIt covers a wide range of business topics such as finance, operations, management, strategy, and marketing. The marketing specialization is a subset of the broader business curriculum.This degree is more concentrated and usually offers an in-depth exploration of marketing concepts. It may not cover other business areas as extensively as an MBA.

Also Read: MBA in Marketing vs MBA in Finance

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Types of MBA in Marketing Courses

Different types and modes of MBA in Marketing courses are available that are directed to specific sections of students or working professionals. The various types of MBA in Marketing courses have been tabulated below:

Type of MBA in MarketingEligibilityDuration Key Highlights
Full-time MBA in MarketingBachelor’s degree with 50% marks + valid scores in national-level MBA exams2 years
  • The graduates of Marketing MBA are trained to especially focus on economics, business trends, consumer demands and behaviour, marketing and sales, and brand promotion.
  • The study subjects in this field include Customer Relationship Management, Digital Marketing, Retail Management, Marketing Analytics, Market-Oriented Strategy Planning and Pricing.
  • The job titles of the graduates of Marketing MBA include Brand Manager, Market Research Analyst, Marketing Manager, Digital Marketing Specialist and Sales Manager.
  • The primary target of a manager in this sector is to maximise business revenue by maintaining proper marketing strategies. The issue of customer satisfaction is given primary importance by the marketing teams of every company.
Part-time MBA in MarketingGraduation with minimum 45-50% + Minimum 2-3 years work experience + performance in written test/interview/GD2-3 years
  • In a part-time MBA in Marketing program, students take classes at night and on weekends, alongside a full-time job. Most programs offer students one or two classes each semester.
  • A part-time MBA in Marketing is a perfect fit for applicants who want to keep working and earning as they obtain an MBA in Marketing, are focused on learning how to apply business theories to the real world in real-time, and want to build a network.
  • The MBA in Marketing course allows the individuals plenty of time and flexibility. Students can enhance your business skills by learning finances, taxation, accounting, operations, marketing, and other management strategies.
Distance MBA in Marketing50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score2 years
  • Distance MBA in Marketing Management course is approved by the UGC-DEB.
  • There is no need to conduct regular classes while pursuing a Distance MBA in Marketing. 
  • The salary package that the student would get after a Distance MBA in Marketing is approximately 5L to 8L per year. 
  • The syllabus for Distance MBA in Marketing covers Retailing, Strategic Management, Entrepreneurship Development, Marketing of Non-profit Organisation, Service Marketing And CRM, Logistics And Supply Chain Management, E-Commerce, Product And Brand Management, etc.
MBA Marketing Online50% marks (45% for SC/ST) in graduation in any discipline2-4 years
  • Online MBA in Marketing is an excellent option for working professionals who are not willing to quit their jobs for pursuing a degree and cannot attend regular classes. 
  • An online MBA in Marketing management is all about understanding the management of the marketing structure of a company. The student will learn the policies and strategies of marketing that will help in running the business steadily.
  • The major subjects of the online MBA in Marketing Management course are Management Concepts, Industrial Marketing, Service Marketing, And CRM, Agricultural And Rural Marketing, Marketing Research, E-Commerce, Total Quality Management, Product And Brand Management, etc. 
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MBA in Marketing Eligibility Criteria

Students must meet the following eligibility requirements to pursue MBA in Marketing:

  • Bachelor’s degree of minimum 3 years duration in any discipline from a recognized university with minimum aggregate marks of 50%. 
  • IIMs require a minimum aggregate score of 60%.
  • Reserved category candidates (SC/STs) can avail themselves of a relaxation of 5%, which makes the passing percentage 45%. 
  • Candidates should also qualify for any nationalized entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc. 
  • Candidates qualifying for the national-level entrance exams will be called for a written test and personal interview.
  • For Executive MBA Programs work experience is required.
  • For studying an MBA in Marketing abroad, a minimum of 3 years of full-time experience is required.
  • Additionally, candidates would also have to furnish IELTS/TOEFL/PTE scores to apply for an MBA abroad.

Skills Required for MBA in Marketing

  • Communication Skills: A Marketing Manager must possess excellent verbal and written communication skills and the ability to convince others. He should be able to convey his ideas clearly to his team as well as the target audience of his company's products or services.
  • Analytical Skills: For possessing a managerial role in marketing, candidates need to develop the skills of analyzing certain situations and enhancing their problem-solving skills. It also includes the ability to apply proper logical thinking that can break any complex problem into simpler parts and then provide solutions for them.
  • Teamwork: An MBA in Marketing candidate must have teamwork skills to excel as a manager because while working for greater interests, it is important that all have to cast their differences aside and work together to achieve good results. This quality is developed a bit from college days when a group of individuals is assigned a particular project.
  • Leadership Skills: Candidates must be equipped with strong leadership skills. Individuals with great leadership skills empower teams to achieve their full potential, make decisions, and strategize well to help organizations thrive. Leadership skills for marketing managers involve setting strategic goals, motivating employees to perform well, mentoring less experienced team members, and delegating tasks to other employees.
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MBA in Marketing Entrance Exams

It is mandatory to appear for entrance exams to get admission into MBA in Marketing course in top colleges. Candidates need to qualify for entrance exams and meet the minimum cutoff requirements set by their desired college. Mentioned below are the top entrance exams conducted for admission into MBA in Marketing courses.

National-Level Entrance Exams for MBA in Marketing

Check out some of the popular MBA entrance exams conducted for admission to the Marketing specialization.

Entrance ExamApplication DatesExam dates
CAT 2024August to September 2024November 24, 2024 (Expected)
CMAT 2024February 2024April/ May 2024
XAT 2024July 15 to December 10, 2023January 7, 2024
SNAP 2023August 23 to November 23, 2023
  • SNAP-1: December 10, 2023
  • SNAP-2: December 17, 2023
  • SNAP-3: December 22, 2023
NMAT by GMAC 2023August 1 to October 12, 2023October 10 to December 19, 2023
MAT 2024 (February Session)
  • PBT Deadline: February 20, 2024
  • CBT Deadline: March 5, 2024
  • IBT 1 Deadline: February 21, 2024
  • IBT 2 Deadline: February 29, 2024
  • IBT 3 Deadline: March 5, 2024
  • PBT: February 25, 2024
  • CBT: March 10, 2024
  • IBT 1: February 24, 2024
  • IBT 2: March 3, 2024
  • IBT 3: March 8, 2024

Common Admission Test (CAT)

Common Admission Test (CAT) is a qualifying exam for admission to MBA, PGDM, and other PG-level management courses in India. The eligibility for taking the CAT exam is 50% marks in graduation, for reserved categories the qualifying marks are relaxed up to 5%. The test consists of three sections: Verbal Ability and Reading Comprehension (VARC), Data Interpretation and Logical Reasoning (DILR), and Quantitative Ability (QA). The exam is taken online over three hours, with one hour per section.

Xavier Aptitude Test (XAT)

Xavier Aptitude Test (XAT) is a national-level aptitude test conducted by XLRI Jamshedpur for admission in MBA/PGDM programs in XLRI and other top MBA colleges like XIMB, IMT Ghaziabad, TAPMI Manipal, etc. The exam duration is 3 hours. The syllabus encompasses Verbal and Logical Ability, General Knowledge, Decision Making, and Quantitative Ability & Data Interpretation.

Symbiosis National Aptitude Test (SNAP)

Symbiosis National Aptitude Test or SNAP Test is a common aptitude test conducted by Symbiosis International (Deemed) University for admission to the MBA/PGDM programs. The exam is conducted once a year. The duration of the exam is 60 minutes or 1 hour. 

Common Management Admission Test (CMAT)

CMAT is a popular national-level exam conducted by the National Testing Agency once a year. The exam assesses a candidate's aptitude across various areas such as Quantitative Techniques, Logical Reasoning, Language Comprehension, General Awareness, and Innovation and Entrepreneurship.

ICFAI Business Studies Aptitude Test (IBSAT)

ICFAI Business Studies Aptitude Test (IBSAT) is an online aptitude test conducted by ICFAI Foundation for Higher Education (A Deemed to be University under Section 3 Of UGC Act 1956), for students seeking admission to the MBA/Ph.D. Programs Of IBS Hyderabad and MBA program at IBS Hyderabad (off-campus) at Bangalore.

State-Level Entrance Exams for MBA in Marketing

To pursue an MBA in Marketing, state-level common entrance tests like those tabulated below are considered:

Entrance ExamStateDetails
TANCET examTamil  NaduIt is conducted for admission to courses like M.Tech, M.Arch, M.Plan, ME, MBA, and MCA. Students must have a graduation degree in B.Tech/BE for all the other courses. 
MAH MBA CET examMaharashtraIt is conducted by the State Common Entrance Test Cell, Government of Maharashtra every year for admission to undergraduate engineering, pharmacy, and agriculture courses such as B. Tech/ B.E, Pharma D, and B.
Karnataka PGCET exam KarnatakaIt is conducted by the Karnataka Examinations Authority (KEA) once a year to get admissions into various PG courses in top private and government colleges in Karnataka.
KMAT examKeralaIt is conducted by the Karnataka Post Graduate Private Colleges' Association (KPPGCA) for admissions to MBA, PGDM, and MCA courses.
AP ICET examAndhra PradeshIt is conducted for admission to MBA and MCA courses offered by top government and affiliated colleges of Andhra Pradesh. 
HPCET examHimachal PradeshThe courses in which the candidates may take admission through the exam are BHMCT, BBA, and B.Tech.
PU CET examPunjabPU CET (PG) is conducted by Panjab University, Chandigarh for admission into its various post-graduate courses including MBA. The exam is conducted in the paper-based test mode across various exam centres in Punjab. 
TS ICET examTelanganaTSICET is conducted for MBA and MCA admission in universities/institutes situated in Telangana. Kakatiya University, Warangal, on behalf of the Telangana State Council of Higher Education, conducts the TSICET exam every year.
UPCET examUttar PradeshIt is conducted for admissions to various UG and PG courses in institutes affiliated to AKTU, Lucknow, MMMUT, and other UPSEE participating institutes /universities. 
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List of Popular MBA in Marketing Specializations

The most common specializations found within MBA in Marketing include:

Marketing Management

Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turnover by meeting the consumers' demands. The average course fee ranges from INR 2-8 lakhs.

Operations Management

Operations management (OM) is the administration of business practices to create the highest level of efficiency possible within an organization. It is concerned with converting materials and labour into goods and services as efficiently as possible to maximize the profit of an organization.

Salesforce Management

It is the development of a sales force that includes coordination of sales operations, as well as the training and application of sales methods that result in achieving sales goals and objectives. For a business to make revenue, a sales force management strategy is critical.

Consumer & Brand Insight Strategy

A customer insight strategy is the game plan that you (and your team) develop for gathering and analyzing customer data, and then turning that data into valuable insights and key actions that your company will implement.

International and Multinational Marketing

International Marketing is a multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create an exchange that satisfies individual and organizational objectives. Multinational marketing is the process of advertising and selling products and services to customers around the world.

Also Read: MBA in Marketing vs MBA in Digital Marketing

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MBA in Marketing Admission Process in India

If you're planning to pursue an MBA in Marketing degree, there are some steps you need to follow to get admitted into a management institute. Here is the basic admission process.

Step 1: Apply for Entrance Exams - The first step is to apply for the MBA in Marketing entrance exams that the colleges you're interested in accept. Make sure you read and understand all the requirements of the entrance exam.

Step 2: Qualify for Entrance Exams - If you score well in the entrance exam and meet the minimum cutoff, you'll be called for selection rounds. You'll have to register to take part in the counselling and meet all the requirements.

Step 3: Participate in Counselling - Based on your entrance exam scores, you'll be shortlisted and called for Group Discussions, Written Ability Test, or Personal Interview rounds. Some MBA colleges offer direct admissions to MBA in Marketing based on merit and conduct personal interview rounds.

Step 4: Appear in the Merit List - After evaluating candidates based on entrance exam scores, GD/PI performance, academic performance, and work experience, the final list of selected students will be declared.

Step 5: Report to the College - If you're allocated a seat in the MBA college, you'll need to report (offline or online) and pay the admission fees. The classes will commence after that.

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Direct MBA in Marketing Admission Process Without Entrance Exam

In India, there are numerous Business Schools that provide direct MBA admission without entrance exams. It’s a great option for those candidates who don’t want to appear for the entrance exams and go through counselling rounds. To get direct admission to MBA in Marketing, all you need to do is fill out the application form for the desired college and meet the admission requirements. A student must have secured at least 50% marks in their graduation from any discipline (5% relaxation for candidates belonging to reserved categories) and possess some work experience ranging from 1 to 3 years.

In addition to this, students can also opt for admission through the management quota or Institute level quota seats, provided that they have a minimum aggregate of 50% marks in their bachelor’s degree. It is important to note that admission to the MBA in Marketing program is highly competitive and requires a strong academic background, relevant work experience, and a sound understanding of the marketing industry.

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MBA in Marketing Course Fees in India

The total cost of your MBA in Marketing degree will vary based on where you study, but most programmes require a large financial investment. Furthermore, the programme fee will differ from one university to the next due to a variety of factors such as the type of university, its location, goodwill, course format, alumni status, rankings, and so on. However, the average fee range for MBA in Marketing Management programmes in India is between INR 3 lakhs to INR 25 lakhs. The MBA Marketing fee can be more in private colleges and universities. 

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MBA in Marketing Course Syllabus

Individuals have ample options when it comes to specializations offered by the MBA in Marketing. Given below is the semester-wise MBA in Marketing syllabus to help you get an insight into the subjects you will study during the course.

SemesterSyllabus
Semester I
  • Retail Marketing
  • Organizational Behaviour
  • Business Communication
  • Fundamentals of Management 
  • Accounting for Marketing Managers 
  • Information Technology for Managers 
  • Principles of Marketing Management 
  • Statistical Methods for Business Decisions
Semester II
  • Personality Development 
  • Financial Management
  • Human Resource Management 
  • Consumer Behaviour
  • Quantitative Techniques 
  • Environmental Science
  • E-Business Fundamentals
  • E-Commerce Marketing
Semester III
  • International Marketing
  • Sales and Distribution Management 
  • Advertising and Sales Promotion
  • Entrepreneurship and Managerial Economics 
Semester IV
  • Business Marketing 
  • Strategic Brand Management 
  • Service Marketing 
  • Industrial Analysis Project
  • Advanced IT Tools or Information Systems and Applications
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Top Private MBA in Marketing Colleges in India

The most renowned private colleges in India offering an MBA in Marketing along with their course fees and NIRF Ranking 2023 have been tabulated below:

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Top Government MBA in Marketing Colleges in India

Check out the top government MBA in Marketing colleges in India along with their course fees and NIRF Ranking 2023.

Name of the InstituteCourse FeesNIRF Ranking 2023
IIM AhmedabadINR 25 Lakhs1
IIM CalcuttaINR 31 Lakhs4
DMS, IIT DelhiINR 11.2 Lakhs5
IIM LucknowINR 19.25 Lakhs6
IIM RaipurINR 18 Lakhs11
IIT MadrasINR 8.07 Lakhs15
IIM KashipurINR 17.3 Lakhs19
IIT KanpurINR 4.35 Lakhs23
Jamia Millia Islamia, DelhiINR 94,00025
Institute of Insurance and Risk Management, HyderabadINR 8 Lakhs-
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Top MBA in Marketing Colleges Offering Direct Admission in India

If you are looking for direct admission to MBA in Marketing, then you can consider the following top colleges in India.

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Career Options After MBA in Marketing

With an MBA in Marketing, an Individual can work in the following roles in any industry:

Career OptionsJob Description
Marketing ManagerThey promote businesses, services, products, or brands; develop marketing and pricing strategies, generate new business leads, manage marketing budgets and analyze trends.
Project ManagerThey are in charge of planning, budgeting, monitoring, and reporting the project with the use of various project management methodologies, such as blockchain and Lean Six Sigma.
Brand ManagerThey oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. 
Market Research AnalystThey research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, etc.
Digital Marketing ManagerThey are responsible for developing and implementing strategies that promote a company or brand's products.
Social Media ManagerThey oversee a company's interactions with the public by implementing social media platforms' content strategies. 

MBA in Marketing Salary in India

According to Payscale, the annual salary for holders of an MBA in Marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. The job profiles and salary packages for MBA in Marketing graduates have been tabulated below: 

Job ProfileAverage Salary
Marketing ManagerINR 6.77 LPA
Sales ManagerINR 4.90 LPA
Product ManagerINR 16.10 LPA
Asset ManagerINR 9.00 LPA
Media PlannerINR 5.61 LPA
Marketing DirectorINR 24.61 LPA
Digital Marketing ManagerINR 5.51 LPA
Senior Marketing ManagerINR 13.00 LPA
Product Marketing ManagerINR 11.80 LPA
Business Development ExecutiveINR 3.00 LPA
Business Development ManagerINR 6.03 LPA

Top MBA in Marketing Recruiters

The top companies that recruit MBA in Marketing graduates have been tabulated below:

Bharti AirtelSony IndiaVodafone Plc.
Hindustan UnileverPepsiCoTata Motors
Hero MotocorpColgateL’Oreal India
LICNestleVolkswagen
Mahindra & MahindraAppleHindustan Unilever Limited
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Courses After MBA in Marketing Degree

If you are aiming to advance your career and get the top career opportunities in the field, then you must consider pursuing other higher-level courses after completing an MBA in Marketing. Listed below are some of the top courses to opt for after an MBA in Marketing.

Name of the CourseDurationEligibility Criteria
PhD in Marketing3 to 5 Years
  • Completed a master's degree in the relevant stream with at least 60% marks
  • Qualified for the required entrance exams accepted by the desired colleges
PhD in Finance3 to 5 Years
  • Completed a master's degree in the relevant stream with at least 60% marks
  • Qualified for the required entrance exams accepted by the desired colleges
PhD in Business Administration3 to 5 Years
  • Completed a master's degree in the relevant stream with at least 60% marks
  • Qualified for the required entrance exams accepted by the desired colleges
Certificate Courses3 to 6 Months
  • Completed a bachelor's or master's degree with at least 50% marks
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FAQs about MBA Marketing

Which are the best foreign universities to study MBA in Marketing abroad?

The best foreign universities to study MBA in Marketing abroad are Yale University (USA), Northwestern University (USA), London Business School (UK), University of Montreal (Canada), Australian National University (Australia), National University of Singapore (Singapore), Seoul National University (South Korea), Insead (France), LMU Munich (Germany), Copenhagen Business School (Denmark), and University of Auckland (New Zealand).

What is the difference between an MBA in Marketing and a Master’s in Marketing programme?

A Master's degree in marketing generally lasts one year. This marketing course is designed for students who have recently completed a bachelor's degree or have limited work experience. An MBA with a specialty in marketing, on the other hand, can last up to two years and permits students to pursue more advanced marketing courses. As a result, it attracts people with prior work experience who want to change industries or roles.

Who should pursue an MBA in Marketing course?

MBA Marketing programmes are designed for fresh graduates and people with 1-5 years of work experience who wish to advance or start a career in marketing. Some MBA in Marketing candidates may already work in marketing, but this advanced degree is also appropriate for individuals who want to transition from another role.

What are some of the MBA in Marketing electives that students study?

In the MBA in Marketing programmes, students may also come across advanced or technical electives. Some of these MBA in Marketing electives include Models for Marketing Strategy, E-commerce, Strategic Brand Management, Advertising Management, Product Management, Entrepreneurial Marketing, Social Impact Marketing, Content Marketing, SEO, etc. 

What is a part-time MBA in Marketing course?

A part-time MBA in Marketing course is designed to accommodate working professionals who want to pursue further education while continuing to work. It takes longer than 2 years to complete the degree because it will be taught using a combination of online and in-person tactics.

What is an online MBA in Marketing course?

An online MBA in Marketing programme, contrary to a part-time MBA in Marketing programme, is taught virtually and entirely online, even if it is a full-time degree. The online MBA in Marketing may also be referred to as distance education programmes.

What is the difference between MBA in Marketing and MBA in Digital Marketing?

MBA in Marketing and MBA in Digital Marketing are two alternatives for students interested in a career in marketing. An MBA in Digital Marketing is a post-graduate programme provided by numerous institutes that focuses on teaching students about digital marketing tactics as well as the many digital platforms utilised for marketing. MBA in Marketing is a two-year degree that includes a curriculum that teaches classic marketing strategies.

What is the starting salary of an MBA in Marketing graduate?

The starting salary of an MBA in Marketing graduate ranges between INR 40,000 and INR 50,000 per month on average, whereas those with an MBA in Marketing from a reputed B-school earn at least INR 60,000 per month. The salary increases with experience and expertise.

Who is a Market Research Analyst?

A Market Research Analyst is a professional who devises data collection methods, analyses data to draw insights, and then communicates the findings to business development teams. Market Analysts provide critical support in the creation of marketing strategies.

Can an MBA in Marketing graduate become a Digital Marketing Manager?

Yes, an MBA in Marketing graduate can work as a Digital Marketing Manager. They maintain the company's digital presence and market its products through web-based platforms and online channels. This covers website content, Social Media Marketing, Search Engine Optimization (SEO), Pay Per Click (PPC), content marketing, and other channels.

What are the benefits of an MBA in Marketing?

An MBA in Marketing has numerous benefits. One of the most significant benefits of a marketing position is that you are more likely to earn a higher income. This is because a marketing function is closely related to business growth. Another advantage you will have is that after you complete your MBA, you will be able to enter a variety of sectors.

What skills are learnt in an MBA in Marketing?

An MBA in marketing sharpens many skills. Communication is an important life skill. Another essential skill is time management. Leadership skills are highly valued in MBA Marketing graduates. Analytical skills will aid you in identifying difficulties, patterns, and so on. Strategic thinking will assist you in understanding and controlling situations.

What is the course fee for an MBA in Marketing in India?

MBA Marketing course fees generally range between INR 7 and INR 30 lakhs per year, depending on the institute. The average expenses for an MBA course with any specialisation, including an MBA in Marketing, in India's top-ranking MBA colleges like the IIMs, can range between INR 23 LPA to INR 30 LPA.

What is the best course to study after MBA in Marketing?

The best courses to study after MBA in Marketing include Digital Marketing Certifications, Six Sigma Certification License, Risk Management Courses, PhD in Marketing, PhD in Consumer Behaviour, PhD in Business Administration, Master's in Data Science, etc.

Can I pursue MBA in Marketing after a B.Com degree?

Yes, students can pursue MBA in Marketing after a B.Com degree. Candidates should keep in mind that getting an MBA at practically any reputable institution or college in India also requires passing competitive tests such as the CAT, MAT, XAT, NMAT, SNAP, and others.

What are the career options after an MBA in Marketing?

The career options available after an MBA in Marketing are Marketing Manager, Project Manager, Market Research Analyst, Social Media Manager, Digital Marketing Manager, etc. Since Marketing is one of the essential areas of a business, professionals can find work opportunities in private as well as government sectors.

What are the subjects taught in the MBA in Marketing course?

The subjects taught in the MBA in Marketing are Management Concepts, Business Environment, Strategic Management, Marketing Management, Human Resource Management, Management Information Systems, Accounting and Managerial Decisions, International Marketing, Sales and Distribution Management, Advertising and Sales Promotion, Entrepreneurship and Managerial Economics, etc.

What is the duration of the MBA in Marketing course?

The duration of a full-time MBA in Marketing Management is two years. The programme is divided into 4 semesters of 6 months each. It is one of the most popular course specialisations in the field of marketing. Students learn advanced marketing concepts such as digital marketing, customer behaviour, advertising, and other aspects of the industry.

Is CAT compulsory for MBA in Marketing?

CAT is compulsory for MBA in Marketing courses offered by IIMs. However, students seeking admission into MBA in Marketing from other colleges can also appear for other entrance exams like MAT, CMAT, XAT, ATMA, SNAP, etc. Candidates must check their eligibility for MBA in Marketing before applying to their desired college.

Is an MBA in Marketing a good option?

An MBA in Marketing is an excellent option because it offers better earning opportunities. If your goal is to advance your career in marketing or related fields such as brand management, advertising, or market research, an MBA with a specialization in marketing can be beneficial.

When to pursue an MBA in Marketing?

Individuals may pursue an MBA in Marketing right after graduation if they are seeking higher education. Working professionals who have an experience of 3-4 years can also opt for MBA in marketing to enhance their skills & knowledge and seek better career opportunities.

What is the difference between MBA in Marketing and MBA in Finance?

MBA in Finance course includes the study of the organisation, maintenance and efficient distribution of finances in differing business environments and settings. The career prospects in this sector include data analysis, the audit of finances and financial accounting. A financial manager has to make sure that the business runs smoothly without falling short of finances under any circumstances.
An MBA in Marketing is the technique of selling and marketing the products and services that the company has to offer. Advertising, public relations, communications all these come under the purview of an MBA in Marketing. The Marketing Manager has to successfully build and promote the image of the brand and establish the credibility of the business. 
 

What qualification is required for an MBA in Marketing?

The qualifications required for MBA in Marketing include a bachelor’s degree of minimum 3 years duration in any discipline from a recognized university with a minimum aggregate marks of 50%. The minimum aggregate requirements may vary from college to college.

What are the entrance exams for MBA in Marketing?

The entrance exams for MBA in Marketing are CAT, XAT, CMAT, SNAP, NMAT by GMAC, CMAT, etc. Students have to qualify for these entrance exams if they want to get admission to colleges where these scores are mandatory. However, many colleges offer direct admission without entrance exams too.

What is an MBA in Marketing?

An MBA in Marketing is a two-year postgraduate degree that focuses on marketing, sales, consumer trends, strategies, and research in various fields. In this course, students study topics like sales & services, economics, marketing research, digital marketing, advertising, promotions, marketing analytics, branding, consumer behaviour study, leadership management skills, etc.

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Related Questions

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priyal Babbar, Student / Alumni

-Answered on May-04-2024
Hi there, LPUs Mittal School of Business is one of the top ranking business schools of India. LPU does accept score of valid national tests. For details visit website or get in touch with the LPU officials. GOod LUck
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priyal Babbar, Student / Alumni

-Answered on Feb-05-2024
Hi there, LPU offers several MBA programs with various specializations such as HR, Finance, Hospitality, Healthcare and many more. The admission for the next academic session has begun. You can register and book your LPUNEST slot. If you are awaiting your result then you can take provisional admission as well. Good Luck
a

ankita, Student / Alumni

-Answered on June-02-2023
Lovely Professional University is best university for MBA. They gave great placement and business opportunities to the students there is 100% placements in the university. And help the students in their business ideas I am a student of LPU and LPU is helping me grow as a person and career wise also, they are making me a better person as a whole. # Fees: So, the fees for MBA program is 190000 per semester but there is scholarship on the basis of entrance test that is Lpunest , national level exams like CAT, MAT, XAT., financial aid like need basis, defence basis and many more. If you still think that fees is little to high then there is a facility of student loan facility and you can do part time job side by side to recover the amount and to helping your parents. #Tie up Programmes: There is tie up programmes are there in MBA like MBA in financial markets tie-up with NSE, MBA in supply chain and logistic in tie up with safeguard and three specific specialisation courses MBA in hospital and healthcare management, international business and tourism and hospitality. #Placement: There is plenty of placement are there for management students and they have so many options are there to work in like banking, insurance, taxes, law and so on and if I talk about the salary packages the highest salary package in 21lacs average salary package is 6.37lacs.