MBA in Marketing

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Oct 11, 2023 09:15AM IST

MBA in Marketing Overview

MBA in Marketing is a two-year postgraduate degree that teaches marketing, sales, consumer trends, strategies, and research in various fields. In this course, candidates will spend significantly more time studying Marketing in depth. Marketing Management, Marketing Strategy, and Customer Behaviour are some of the core MBA in Marketing subjects that students will study during four semesters.

Students can pursue an MBA in Marketing course in a variety of modes, including full-time MBA, part-time MBA, distance learning MBA, online MBA, executive MBA, and 1-year MBA. Admission into the MBA in Marketing course is usually based on the merit and results of entrance exams such as the CAT, XAT, MAT, NMAT, SNAP, etc. A candidate must hold a bachelor's degree in any discipline from a recognized board. Some colleges also offer direct admission to candidates in MBA in Marketing courses based on their academic performance and work experience (if any).

Among the top MBA in Marketing colleges in India are IIMs, MICA, Symbiosis Institute of International Business, Narsee Monjee Institute of Management Studies, S. P. Jain Institute of Management and Research, and others. MBA Marketing fees may range between INR 3 lakhs to INR 25 lakhs, as per the college you are applying for.

MBA in Marketing graduates are qualified to work as Marketing Managers, Chief Marketing Officers (CMO), Brand Managers, Sales Managers, Market Research Analysts, Customer Relationship Managers, and other positions. One can expect a starting salary of INR 7-12 lakhs per year, which can increase as per expertise and experience. Find complete information about MBA in Marketing course on this page.

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MBA Marketing Highlights

The table below demonstrates the most significant highlights of the MBA in Marketing course:

MBA in Marketing Highlights

MBA Marketing Course LevelPost Graduate
Duration2 years
EligibilityBachelor’s degree with a minimum aggregate score of 50%
MBA Marketing Admission ProcessEntrance Exam 
Types of MBA Marketing CoursesFull Time, Part Time, Distance, Online
  • Marketing Management
  • Operations Management
  • Consumer and Brand Insight Strategy
  • Digital Marketing and Social Media Management
MBA Marketing Subjects
  • Consumer Behaviour
  • B2B Marketing
  • Sales and Distribution Management
  • Managing Products, Services and Brands
  • Integrated Marketing Communications & Digital and Social Media Marketing
FeesINR 3 Lakhs to INR 30 Lakhs
Average SalaryINR 2 Lakhs to INR 15 Lakhs
MBA in Marketing Job ProfilesSales Manager, Brand Manager, Product Manager, Marketing Executive, Digital Marketing Executive
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Why Choose MBA in Marketing?

Marketing is one sector that allows for a great deal of creativity and invention. It is not constrained by any formula. To be effective, a marketer must think "outside the box." An MBA in marketing is ideal for people with a competitive, fierce, and active mentality. The programme provides numerous possibilities for students to think outside the box, which will benefit them later in their careers as members of the marketing team.

Having said that, the benefits of pursuing an MBA Marketing specialization might be used to justify the decision. The scope of an MBA in marketing is vast, as practically every business and organisation requires marketing to compete. While discussing MBA in marketing scope, the following benefits are the rationale behind the scope:

Career Advancement

An MBA in Marketing can assist candidates in obtaining a career promotion and qualifying for management and executive roles in their existing firm. Because postgraduate business programmes stress the development of leadership and communication abilities, graduates can easily advance to marketing roles. These talents are essential for any senior-level function, whether they are engaged in sales, business development, media and entertainment, advertisement, brand management, or even general management.

Higher Earning Potential

A master's degree can significantly increase your remuneration package. According to Payscale, annual salaries for MBA Marketing graduates can range from INR 3 lakhs to INR 20 lakhs, depending on seniority, organisation, and sector. Furthermore, reputable and regional organisations hire MBA in Marketing talent for a variety of marketing positions. As a result, the job duties that come with lucrative pay scales can be extensive and broad.

Knowledge Amplification

Most MBA Marketing programmes are designed to provide graduates with a foundation in 'core' business education and to enrich that knowledge with marketing-specific electives. Finance, human resources, accounting, corporate management, organisational behaviour, and other basic disciplines are covered. The elective courses, on the other hand, focus on issues such as market research, consumer behaviour, product management, brand management, strategic selling, and promotional campaign management.

Most Desired Profession

Marketing jobs or sales management jobs are widely sought after by many professionals looking to break into the business. Because marketing and sales are highly rewarding careers, a large number of people apply for open positions.

Various Career Possibilities

One of the primary reasons for the preceding remark is that businesses themselves have a plethora of marketing alternatives. Every year, FMCG, retail, fashion, and healthcare industries release new items that must be advertised. It is not achievable without a strong marketing staff. Furthermore, there is a continuing need to expand into more unique markets and areas, which necessitates the use of marketing professionals.

Growth and Advancement

As competition increases, so do the opportunities for advancement in a marketing career. A marketing professional with an MBA has many more prospects for advancement than those without one. The reason for this is that excellent management is just as important as having a good team. It is perhaps even more vital since an organisation requires strategic direction in order to perform well, which efficient management may supply.

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Who Should Pursue MBA in Marketing?

An MBA in Marketing is recommended for individuals who already have an innovative understanding of both strategic and tactical issues related to the sales and marketing of goods and services (both consumer and institutional markets). Since it is a postgraduate course, it is ideal for individuals who already have about two to five years of work experience and want to enhance their expertise and move forward in their marketing careers. MBA in marketing is easily one of the most sought-after qualifications by MNCs and large organizations. It is an essential requirement for industries including banking, tourism, hospitality, media, advertising, market research, and consulting organizations, among others.

An MBA in Marketing course will be beneficial for executives working in sales, marketing, operations, customer relations, and marketing analytics to boost their productivity and growth. Although some MBA in Marketing aspirants may already be employed in the field, this advanced degree program is also appropriate for professionals looking to switch from another area of management. While such courses place a lot of emphasis on marketing, candidates will also learn management techniques and cover a wide range of important areas in business administration.

It is common for aspirants to pursue an MBA in Marketing course immediately after completing their Bachelor's degree, especially in India. However, individuals are required to have at least three to four years of professional experience in order to apply for higher jobs in the field of marketing management, this is one of the reasons why candidates with work experience are given preference during MBA admissions. Another important aspect of this course is the financial commitment. Given the cost of an MBA in Marketing degree, it should only be pursued by those who have a substantial amount of savings or financial help. According to studies, the ideal age to enroll in a regular MBA in Marketing program in India is between the ages of 25 and 27, and between 28 and 30 for an Executive MBA. 

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Types of MBA in Marketing Courses

Different types and modes of MBA in Marketing courses are available that are directed to specific sections of students or working professionals. The various types of MBA in Marketing courses have been tabulated below:

Type of MBA in MarketingEligibilityDuration Key Highlights
Full-time MBA in MarketingBachelor’s degree with 50% marks + valid scores in national-level MBA exams2 years
  • The graduates of Marketing MBA are trained to especially focus on economics, business trends, consumer demands and behaviour, marketing and sales, and brand promotion.
  • The study subjects in this field include Customer Relationship Management, Digital Marketing, Retail Management, Marketing Analytics, Market-Oriented Strategy Planning and Pricing.
  • The job titles of the graduates of Marketing MBA include Brand Manager, Market Research Analyst, Marketing Manager, Digital Marketing Specialist and Sales Manager.
  • The primary target of a manager in this sector is to maximise business revenue by maintaining proper marketing strategies. The issue of customer satisfaction is given primary importance by the marketing teams of every company.
Part-time MBA in MarketingGraduation with minimum 45-50% + Minimum 2-3 years work experience + performance in written test/interview/GD2-3 years
  • In a part-time MBA in Marketing program, students take classes at night and on weekends, alongside a full-time job. Most programs offer students one or two classes each semester.
  • A part-time MBA in Marketing is a perfect fit for applicants who want to keep working and earning as they obtain an MBA in Marketing, are focused on learning how to apply business theories to the real world in real-time, and want to build a network.
  • The MBA in Marketing course allows the individuals plenty of time and flexibility. Students can enhance your business skills by learning finances, taxation, accounting, operations, marketing, and other management strategies.
Distance MBA in Marketing50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score2 years
  • Distance MBA in Marketing Management course is approved by the UGC-DEB.
  • There is no need to conduct regular classes while pursuing a Distance MBA in Marketing. 
  • The salary package that the student would get after a Distance MBA in Marketing is approximately 5L to 8L per year. 
  • The syllabus for Distance MBA in Marketing covers Retailing, Strategic Management, Entrepreneurship Development, Marketing of Non-profit Organisation, Service Marketing And CRM, Logistics And Supply Chain Management, E-Commerce, Product And Brand Management, etc.
MBA Marketing Online50% marks (45% for SC/ST) in graduation in any discipline2-4 years
  • Online MBA in Marketing is an excellent option for working professionals who are not willing to quit their jobs for pursuing a degree and cannot attend regular classes. 
  • An online MBA in Marketing management is all about understanding the management of the marketing structure of a company. The student will learn the policies and strategies of marketing that will help in running the business steadily.
  • The major subjects of the online MBA in Marketing Management course are Management Concepts, Industrial Marketing, Service Marketing, And CRM, Agricultural And Rural Marketing, Marketing Research, E-Commerce, Total Quality Management, Product And Brand Management, etc. 
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MBA in Marketing Course Syllabus

Individuals have ample options when it comes to specializations offered by the MBA in Marketing. Given below is the semester-wise MBA in Marketing syllabus to help you get an insight into the subjects you will study during the course.

Semester I
  • Retail Marketing
  • Organizational Behaviour
  • Business Communication
  • Fundamentals of Management 
  • Accounting for Marketing Managers 
  • Information Technology for Managers 
  • Principles of Marketing Management 
  • Statistical Methods for Business Decisions
Semester II
  • Personality Development 
  • Financial Management
  • Human Resource Management 
  • Consumer Behaviour
  • Quantitative Techniques 
  • Environmental Science
  • E-Business Fundamentals
  • E-Commerce Marketing
Semester III
  • International Marketing
  • Sales and Distribution Management 
  • Advertising and Sales Promotion
  • Entrepreneurship and Managerial Economics 
Semester IV
  • Business Marketing 
  • Strategic Brand Management 
  • Service Marketing 
  • Industrial Analysis Project
  • Advanced IT Tools or Information Systems and Applications
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MBA in Marketing Specializations

The most common specializations found within MBA in Marketing include:

Marketing Management

Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turnover by meeting the consumers' demands. The average course fee ranges from INR 2-8 lakhs.

Operations Management

Operations management (OM) is the administration of business practices to create the highest level of efficiency possible within an organization. It is concerned with converting materials and labor into goods and services as efficiently as possible to maximize the profit of an organization.

Salesforce Management

It is the development of a sales force that includes coordination of sales operations, as well as the training and application of sales methods that result in achieving sales goals and objectives. For a business to make revenue, a sales force management strategy is critical.

Consumer & Brand Insight Strategy

A customer insight strategy is the game plan that you (and your team) develop for gathering and analyzing customer data, and then turning that data into valuable insights and key actions that your company will implement.

International and Multinational Marketing

International Marketing is a multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create an exchange that satisfies individual and organizational objectives. Multinational marketing is the process of advertising and selling products and services to customers around the world.

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MBA in Marketing Syllabus for Different Specializations

The subjects offered under different MBA in Marketing specializations have been tabulated below:

MBA in Marketing SpecializationSyllabus
Entrepreneurship and Small Business Management
  • Market Analysis
  • Value Proposition 
  • Developing Networks
  • Pricing and Revenue Models
  • Business Models and Strategy
  • Translating Business Model into Startup
Operations Management
  • Corporate Finance
  • Managerial economics
  • Strategic Management
  • Project Management
  • Quality Management
  • Organizational Behaviour
  • Human Resources Management
  • Financial accounting and reporting
  • Supply Chain Management and Logistics
Salesforce Management
  • Sales Management Functions and Role and Responsibilities of Salesperson
  • Sales Process: Identifying & Qualifying Potential Customers, Preparing-pre approach and call planning, Preparations-approach and demonstrations, Handling Objections, Closing and Follow-up. 
  • Selling Skills: Value Proposition, Unique Selling Propositions, Customer Value Creation.
  • Personal Selling and Marketing Research
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MBA in Marketing Eligibility Criteria

Students must meet the following eligibility requirements in order to pursue MBA in Marketing:

  • Bachelor’s degree of minimum 3 years duration in any discipline from a recognized university with minimum aggregate marks of 50%. 
  • IIMs require a minimum aggregate score of 60%.
  • Reserved category candidates (SC/STs) can avail themselves of a relaxation of 5%, which makes the passing percentage 45%. 
  • Candidates should also qualify for any nationalized entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc. 
  • Candidates qualifying for the national-level entrance exams will be called for a written test and personal interview.
  • For Executive MBA Programs work experience is required.
  • For studying an MBA in Marketing abroad, a minimum of 3 years of full-time experience is required.
  • Additionally, candidates would also have to furnish IELTS/TOEFL/PTE scores to apply for an MBA abroad.
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MBA in Marketing Entrance Exams

It is mandatory to appear for entrance exams to get admission into MBA in Marketing course in top colleges. Candidates need to qualify for entrance exams and meet the minimum cutoff requirements set by their desired college. Mentioned below are the top entrance exams conducted for admission into MBA in Marketing courses.

National-Level Entrance Exams for MBA in Marketing

To pursue MBA in Marketing, national-level common entrance tests like those mentioned below are considered.

Entrance ExamDetails
Graduate Management Admission Test (GMAT)Graduate Management Admission Test or GMAT is conducted by GMAC for admission to more than 5400 programs in various Business Schools around the world. The GMAT lasts nearly 3.5 hours.
Common Admission Test (CAT)Common Admission Test (CAT) is a qualifying exam for admission to MBA, PGDM, and other PG-level management courses in India. The eligibility for taking the CAT exam is 50% marks in graduation, for reserved categories the qualifying marks are relaxed up to 5%. The test consists of three sections: Verbal Ability and Reading Comprehension (VARC), Data Interpretation and Logical Reasoning (DILR), and Quantitative Ability (QA). The exam is taken online over a period of three hours, with one hour per section.
Xavier Aptitude Test (XAT)Xavier Aptitude Test (XAT) is a national-level aptitude test conducted by XLRI Jamshedpur for admission in MBA/PGDM programs in XLRI and other top MBA colleges like XIMB, IMT Ghaziabad, TAPMI Manipal, etc. The exam duration is 3 hours. The syllabus encompasses Verbal and Logical Ability, General Knowledge, Decision Making, and Quantitative Ability & Data Interpretation.
Symbiosis National Aptitude Test (SNAP)Symbiosis National Aptitude Test or SNAP Test is a common aptitude test conducted by Symbiosis International (Deemed) University for admission to the MBA/PGDM programs. The exam is conducted once a year. The duration of the exam is 60 minutes or 1 hour. 
IIFT ExamIIFT exam is conducted by the National Testing Agency and offers students admission to MBA courses. The aspirant must possess a Bachelor's degree of a minimum of three years duration in any discipline with at least 50 percent aggregate (45% for SC/ST and PwD candidates) from a recognized university.
ICFAI Business Studies Aptitude Test (IBSAT)ICFAI Business Studies Aptitude Test or IBSAT is an online aptitude test conducted by ICFAI Foundation for Higher Education (A Deemed to be University under Section 3 Of UGC Act 1956), for students seeking admission to the MBA/Ph.D. Programs Of IBS Hyderabad and MBA program at IBS Hyderabad (off-campus) at Bangalore.

State-Level Entrance Exams for MBA in Marketing

To pursue MBA in Marketing, state-level common entrance tests like those tabulated below are considered:

Entrance ExamStateDetails
TANCET examTamil  NaduIt is conducted for admission to courses like M.Tech, M.Arch, M.Plan, ME, MBA, and MCA. Students must have a graduation degree in B.Tech/BE for all the other courses. 
MAH MBA CET examMaharashtraIt is conducted by the State Common Entrance Test Cell, Government of Maharashtra every year for admission to undergraduate engineering, pharmacy, and agriculture courses such as B. Tech/ B.E, Pharma D, and B.
Karnataka PGCET exam KarnatakaIt is conducted by the Karnataka Examinations Authority (KEA) once a year for getting admissions into various PG courses in top private and government colleges in Karnataka. 
KMAT examKeralaIt is conducted by Karnataka Post Graduate Private Colleges' Association (KPPGCA) for admissions to MBA, PGDM, and MCA courses.
AP ICET examAndhra PradeshIt is conducted for admission to MBA and MCA courses offered by top government and affiliated colleges of Andhra Pradesh. 
HPCET examHimachal PradeshThe courses in which the candidates may take admission through the exam are BHMCT, BBA, and B.Tech.
PU CET examPunjabPU CET (PG) is conducted by Panjab University, Chandigarh for admission into its various post-graduate courses including MBA. The exam is conducted in the paper-based test mode across various exam centres in Punjab. 
TS ICET examTelanganaTSICET is conducted for MBA and MCA admission in universities/institutes situated in Telangana. Kakatiya University, Warangal, on behalf of the Telangana State Council of Higher Education, conducts the TSICET exam every year.
UPCET examUttar PradeshIt is conducted for admissions to various UG and PG courses in institutes affiliated to AKTU, Lucknow, MMMUT, and other UPSEE participating institutes /universities. 
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How to Get Admission for MBA in Marketing?

Admission to MBA in Marketing can be done in two ways: direct admission and securing valid scores in CAT, XAT, MAT, or other national-level MBA exams. The process of taking admission through these two ways is mentioned below.

Admission Through Entrance Exams

Students interested in pursuing MBA in Marketing need to apply for the entrance exam that is accepted by the college they are targeting. Most of the colleges accept scores of national-level entrance exams mentioned above. Based on your score in such exams, 50% aggregate marks in the bachelor's degree (45% for reserved category), and work experience (if required), you can get admission to a reputed MBA college in India.

Direct Admission Process

There are many B-Schools in India that offer direct admission into MBA in Marketing courses. Students should score at least 50% in their graduation from any discipline (5% relaxation for reserved categories) and have some work experience between 1-3 years. Students can also take admission from the management quota or Institute level quota seats with a minimum aggregate of 50% marks in their bachelor’s degree.

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State-wise MBA Marketing Admissions

Different states have set different eligibility standards for admission to MBA in Marketing that have been mentioned below:

MBA in Marketing Admission in Maharashtra

The most eminent institutes for MBA in Marketing admissions in Mumbai are SPJIMR, IIT Bombay, KJ SIMSR Mumbai, NMIMS Mumbai, etc. For seeking admission to the finest MBA Marketing colleges in Mumbai, graduates from any stream (minimum 3-year degree) can apply if they possess a minimum aggregate score of 50%-60%. In addition, a minimum of 3 years of work experience is preferred. Candidates seeking admission to the top MBA colleges in Mumbai must qualify for the Maharashtra Common Entrance Test or MAH CET which is a management entrance test. It is officially known as MAH MBA/MMS-CET. The MAH CET exam is conducted by the State Common Entrance Test Cell, Maharashtra. Candidates must also take nationalized entrance tests like CAT/ GMAT/ GRE, etc. SP Jain requires candidates to take the SPJAT (SP Jain Aptitude Test). 

MBA in Marketing Admissions in Delhi/NCR

The Delhi/NCR region is the abode of 52 government and 475 private MBA colleges that include the Department of Management Studies, Indian Institute of Technology Delhi, Lal Bahadur Shastri Institute of Management, BIMTECH Greater Noida, IMI Delhi, IIFT Delhi, among others. Candidates must have completed their graduation or its equivalent degree in any discipline recognized by the AIU or the AICTE with a minimum of 50% marks to seek admission to these colleges. Individuals appearing for their final year examination can also apply provided the proof of graduation testimonials is furnished. Candidates are required to furnish their GMAT, CMAT, or GRE scores. IIFT is another MBA entrance exam conducted by the National Testing Agency, IIFT.

MBA in Marketing Admissions in Gujarat

Gujarat is home to the most recognized institutes for MBA courses in India such as IIM-Ahmedabad, M.S.University, Om Institute of Business & Technology (OIBT), Royale Business School (RBS), Department of Management Studies, Nirma Institute of Management, Sevantilal Kantilal School of Business Management (SSBM), etc. The Gujarat Common Entrance Test (GCET) is an annual common entrance exam for MBA and MCA studies in Gujarat, India, since 2002. Candidates also need to qualify for nationalized entrance exams like CAT, MAT, ATMA, SNAP, AIMAT, etc. for seeking admission to the top  MBA colleges in Gujarat. For seeking admission to IIM Ahmedabad, candidates must have obtained a Bachelor's degree, with at least 50% marks or an equivalent CGPA. In the case of the candidate belonging to the SC/ST/PWD category, the minimum qualifying percentage is relaxed to 45%. Valid CAT/GMAT scores Analytical Writing Test (AWT) & Personal Interview (PI) performance act as the most important determinants for admission to MBA in Marketing. 

MBA in Marketing Admissions in Karnataka 

Bangalore is home to the most recognized institutes for MBA courses in India such as IIM-Bangalore, XIME-Bangalore, NIT-Surathkal, Institute of Business Management & Technology (IBMT), SDM Institute of Management Development, IFIM Business School, Acharya Institute of Management and Sciences (AIMS), etc. Most MBA colleges in Bangalore provide admissions to MBA in Marketing on the basis of state-level MBA entrance exams like KMAT Karnataka, PGCET, and national-level MBA entrance exams like CAT, MAT, CMAT, ATMA, SNAP, and XAT. For admission to IIM Bangalore, candidates must possess valid CAT/GMAT scores and relevant work experience, if any

MBA in Marketing Admissions in West Bengal 

West Bengal provides admission to MBA in Marketing on the basis of a state-level entrance exam like JEMAT and national-level MBA entrance exams like CAT, MAT, CMAT, ATMA, SNAP, and XAT. The most eminent MBA Marketing colleges in West Bengal are the Indian Institute of Management, Calcutta, Army Institute of Management, Institute of Engineering and Management, Indian Institute of Social Welfare & Business Management (IISWBM), among others. For admission to IIM Calcutta, candidates must complete their Graduation from a recognized university (UGC/AICTE/DEC/AIU). It is mandatory for the candidates aspiring to seek admission to MBA in Marketing to possess a minimum aggregate of 50% or higher in graduation. A minimum of five years of full-time paid experience after graduation also places one in an advantageous position. 

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Institute-wise MBA in Marketing Admissions

Different institutes have set different eligibility standards for admission to MBA in Marketing that have been mentioned below:

SP Jain Institute of Management and Research (SPJIMR), Mumbai

The admission process at SPJIMR for MBA in Marketing has been summarized as follows:

  • SP Jain requires candidates to take one of the following aptitude tests: 
  1. GMAT: minimum 550
  2. GRE: minimum 300
  3. CAT: minimum 80 percentile
  4. SPJAT (SP Jain Aptitude Test)
  • Graduates from any stream (minimum 3-year degree) can apply if they possess a minimum aggregate score of 50%-60%.
  • At least 3 years of work experience is preferred.

NIILM Centre for Management Studies, Delhi/NCR

Admission to NIILM-CMS, Delhi depends on the following criteria:

  • Candidates must have completed their graduation or its equivalent degree in any discipline recognized by the AIU or the AICTE with a minimum of 50% marks.
  • Individuals appearing for their final year examination can also apply provided the proof of graduation testimonials is furnished.
  • Candidates are required to furnish their GMAT, CMAT, or GRE scores. 
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MBA in Marketing Admission at IIMs

The MBA in Marketing program at the IIMs has the following objectives:

  • To gain knowledge about contemporary sales and marketing theory and practice.
  • To develop knowledge and competence for effective market planning and execution.
  • To learn and appreciate the challenges of complexities posted by the interrelationship of various market mix elements (e.g. Product, price, promotion) and ways and means of building an effective response.
Name of the IIMEligibility Criteria
IIM Bangalore
  • Valid CAT/GMAT scores 
  • Relevant work experience, if any
IIM Calcutta
  • Graduation (10+2+3/10+2+4/10+2+2 /11+1+3) from a recognized university (UGC/AICTE/DEC/AIU)
  • Minimum 50% or higher in graduation
  • A minimum of five years of full-time paid experience after graduation
IIM Ahmedabad
  • Bachelor's degree, with at least 50% marks or equivalent CGPA. 
  • In the case of a candidate belonging to the Scheduled Caste (SC)/Scheduled Tribe (ST)/Persons with Disabilities (PwD) category, this is relaxed to 45%. 
  • Valid CAT/GMAT scores 
  • Analytical Writing Test (AWT) & Personal Interview (PI) performance
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MBA in Marketing Top Colleges in India

The most renowned colleges in India offering an MBA in Marketing and the entrance exams accepted by them have been tabulated below:

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MBA in Marketing Courses Offered by IIMs and Other Colleges

The courses offered by IIMs and other institutes as a part of the MBA in Marketing curriculum have been tabulated below:

Name of the InstituteCourses Offered 
IIM CalcuttaMBA with a Specialization in Marketing
IIM AhmedabadPGP with Specialization in Marketing
IIFT DelhiMBA (IB) with specialization in Marketing
XLRI JamshedpurPGDM- Business Management with specialization in Marketing
SPJIMR MumbaiPGDM with specialization in Marketing and Operations
IMT GhaziabadPGDM Marketing
TAPMI ManipalPGDM Marketing Management
ISB HyderabadPGPM with specialization in Marketing
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MBA in Marketing Course Fees in India

The total cost of your MBA in Marketing degree will vary based on where you study, but most programmes require a large financial investment. Furthermore, the programme fee will differ from one university to the next due to a variety of factors such as the type of university, its location, goodwill, course format, alumni status, rankings, and so on. However, the average fee range for MBA in Marketing Management programmes in India is between INR 3 lakhs to INR 25 lakhs. The MBA Marketing fee can be more in private colleges and universities. 

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MBA in Marketing Scope in India

MBA in Marketing helps an individual to get a job promotion and qualify for management and executive positions in their current company. Since postgraduate business programs emphasize developing leadership and communication skills, graduates can advance to marketing positions effortlessly.

An MBA in Marketing can provide a significant boost to one’s compensation package. According to Payscale, the annual salary for holders of an MBA in marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. Some of the leading recruiters include Tata Consultancy Services, Vodafone, Amazon, Citibank, HDFC Bank, and Kotak Mahindra Bank among others.

The major career profiles one can explore after MBA in Marketing are Market Research Analyst, Asset Manager, Product Manager, Business Development Manager, Marketing Consultant, Marketing Manager, Media Planner, Brand Manager, and many more.

Also Read: What You Can Do with Your MBA Marketing Degree

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MBA in Marketing Career Options and Job Prospects

With an MBA in Marketing, an Individual can work in the following roles in any industry:

Career OptionsJob Description
Marketing ManagerThey promote businesses, services, products, or brands; develop marketing and pricing strategies, generate new business leads, manage marketing budgets and analyze trends.
Project ManagerThey are in charge of planning, budgeting, monitoring, and reporting the project with the use of various project management methodologies, such as blockchain and Lean Six Sigma.
Brand ManagerThey oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. 
Market Research AnalystThey research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, etc.
Digital Marketing ManagerThey are responsible for developing and implementing strategies that promote a company or brand's products.
Social Media ManagerThey oversee a company's interactions with the public by implementing social media platforms' content strategies. 
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MBA in Marketing Salary in India

According to Payscale, the annual salary for holders of an MBA in Marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. The job profiles and salary packages for MBA in Marketing graduates have been tabulated below: 

Job ProfileAverage Salary
Marketing ManagerINR 6.77 LPA
Sales ManagerINR 4.90 LPA
Product ManagerINR 16.10 LPA
Asset ManagerINR 9.00 LPA
Media PlannerINR 5.61 LPA
Marketing DirectorINR 24.61 LPA
Digital Marketing ManagerINR 5.51 LPA
Senior Marketing ManagerINR 13.00 LPA
Product Marketing ManagerINR 11.80 LPA
Business Development ExecutiveINR 3.00 LPA
Business Development ManagerINR 6.03 LPA
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Top MBA in Marketing Recruiters

The top companies that recruit MBA in Marketing graduates have been tabulated below:

Bharti AirtelSony IndiaVodafone Plc.
Hindustan UnileverPepsiCoTata Motors
Hero MotocorpColgateL’Oreal India
Mahindra & MahindraAppleHindustan Unilever Limited
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Study MBA in Marketing Abroad

An international MBA in Marketing degree is a sought after credential by many individuals for the following reasons:

  • The average annual compensation for individuals graduating in MBA in Marketing from distinguished foreign institutions is significantly higher than those graduating from Indian universities. An international MBA in Marketing degree helps them to earn potentially higher.
  • An international degree in MBA in Marketing helps individuals to gain insight into how organisations around the world use different marketing strategies to achieve success in the global marketplace. 
  • An individual pursuing an MBA in Marketing abroad can build an international network of professionals. 
  • An MBA in Marketing abroad bridges communication gaps across cultural and physical boundaries.
  • An international degree in MBA in Marketing helps to impress the recruiters by proving the candidate’s ability to take on challenges and handle change. Hence, it increases one’s employability.

Most programmes provide students with a robust grounding in these key areas:

  • Foundations of marketing
  • Trends in consumer behaviour
  • Strategic marketing
  • Business law and ethics
  • Professional sales approaches
  • Principles of advertising
  • Digital marketing essentials
  • International marketing strategies
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MBA in Marketing Abroad Top Colleges

In order to get selected for pursuing an MBA in Marketing abroad, it is mandatory for the candidates to score 50-55% or above in graduation degree, and qualify for GMAT or GRE and some language proficiency tests like IELTS and TOEFL. 

Name of the InstituteProgramme Offered Exams & Scores Accepted
University of East London, UKMBA in Digital MarketingIELTS: 6
Coventry University, UKInternational Marketing MBAIELTS: 6.5
University of Greenwich, London, UKMBA in Marketing Management IELTS: 6
Pace University, New York, USAMBA in Marketing Management



PTE: 61

California State University Los Angeles Campus, USAMBA (Marketing)



PTE: 53

University of South Australia, Adelaide, AustraliaInternational Master of Business Administration (Advertising and Brand Management)IELTS: 6.5
Nottingham Trent University, UKMBA Digital Marketing

IELTS: 6.5

PTE: 62

New York Institute of Technology, USAMBA in Marketing



PTE: 53

IU International University of Applied Sciences, GermanyMBA International Marketing



University of Pittsburgh USAMBA / MS in Marketing ScienceIELTS: 7
Oregon State University, USAMBA in Marketing



Webster University, USAMBA (Digital Marketing Management)


IELTS: 6.5

PTE: 53

The University of Newcastle, AustraliaMaster of Business Administration / Master of Marketing


IELTS: 6.5

SRH Hochschule Berlin, Berlin, GermanyMBA Marketing Intelligence


IELTS: 6.5

PTE: 59

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MBA in Marketing Course Fees Abroad

To promote brands, sell products, and thrive in business, marketers are stated to need to develop various soft skills and communicate with potential customers all over the world on a regular basis. When students study marketing abroad, they are not only broadening their prospects but also preparing for a lucrative future after graduation by developing the skills required to excel in the marketing sector. MBA in Marketing programmes in other countries are usually popular among international students.

MBA in Marketing abroad course fees are significantly higher compared to an MBA in Marketing course in India, i.e., up to INR 54 lakhs. Let us find out about MBA in Marketing fees for some of the top colleges abroad:

Name of the InstituteAverage Annual Course Fees (in INR)
University of Pennsylvania82,24,772
University of Chicago64,42,900
Coventry University11,72,090
McGill University34,50,000
Bangor University15,98,742
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Skills Required for MBA in Marketing

Apart from Business Knowledge, Strategic thinking, Planning Skills, etc. candidates aspiring to pursue MBA in Marketing must be equipped with the following important skills:

  • Communication Skills: A Marketing Manager must possess excellent verbal and written communication skills and the ability to convince others. He should be able to convey his ideas clearly to his team as well as the target audience of his company's products or services.
  • Analytical Skills: For possessing a managerial role in marketing, candidates need to develop the skills of analyzing certain situations and enhancing their problem-solving skills. It also includes the ability to apply proper logical thinking that can break any complex problem into simpler parts and then provide solutions for them.
  • Teamwork: It is imperative for an MBA in Marketing candidate to have teamwork skills to excel as a manager because while working for greater interests, it is important that all have to cast their differences aside and work together to achieve good results. This quality is developed a bit from college days when a group of individuals is assigned a particular project.
  • Leadership Skills: Candidates must be equipped with strong leadership skills. Individuals with great leadership skills empower teams to achieve their full potential, make decisions, and strategize well to help organizations thrive. Leadership skills for marketing managers involve setting strategic goals, motivating employees to perform well, mentoring less experienced team members, and delegating tasks to other employees.
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MBA in Marketing Vs Master of Marketing

The primary differences between MBA in Marketing and MS in Marketing have been tabulated below:

Point of DifferenceMBA in MarketingMS in Marketing
Previous Work ExperienceIndividuals with 4-5 years of full-time experience must pursue an MBA in Marketing.Graduates will less than 2 years of full-time experience must pursue an MS in Marketing.
Marketing Career PathsMBA in Marketing graduates become eligible for marketing management jobs such as brand manager, product manager, and marketing manager. MS in Marketing graduates usually seek employment in entry-level marketing jobs such as marketing analyst, marketing coordinator, and marketing assistant.
Marketing InternshipsCandidates opting for an MBA in Marketing can avail themselves of formal internship programs for 10 to 12 weeks by working full-time at companies. MS in Marketing does not offer formal internship opportunities. Rather, it offers part-time internship programs.

Also Read: MBA in Marketing vs MBA in Digital Marketing

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FAQs about MBA Marketing

What is an MBA in Marketing?

An MBA in Marketing course teaches students topics like sales & services, economics, marketing research, digital marketing, advertising, promotions, marketing analytics, branding, consumer behavior study, leadership management skills, etc.

What are the entrance exams for MBA in Marketing?

Entrance exams such as the CAT, XAT, GMAT, GRE, and others are used to determine admission into top MBA colleges in India that offer MBA in Marketing degree programmes. Furthermore, a candidate's candidacy is reviewed based on his/her/their previous academic performance, followed by a group discussion and/or personal interview round.

What qualification is required for an MBA in Marketing?

The qualifications required for MBA in Marketing include the following-

(a) Bachelor’s degree of minimum 3 years duration in any discipline from a recognized university with a minimum aggregate marks of 50%. 
(b) Candidates should also qualify for any nationalized entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc.

What is the difference between MBA in Marketing and MBA in Finance?

MBA in Finance course includes the study of the organisation, maintenance and efficient distribution of finances in differing business environments and settings. The career prospects in this sector include data analysis, the audit of finances and financial accounting. A financial manager has to make sure that the business runs smoothly without falling short of finances under any circumstances.
An MBA in Marketing is the technique of selling and marketing the products and services that the company has to offer. Advertising, public relations, communications all these come under the purview of an MBA in Marketing. The Marketing Manager has to successfully build and promote the image of the brand and establish the credibility of the business. 

When to pursue an MBA in Marketing?

Individuals may pursue an MBA in Marketing right after graduation. However, in order to seek higher positions in the field of Marketing Management, individuals must possess a minimum of 3-4 years of professional experience.

Is an MBA in Marketing a good option?

An MBA in Marketing is an excellent option because it offers better earning opportunities. Payscale reports that the average salary earned by those with an MBA in Marketing is an impressive $93,000 per year.

Is CAT compulsory for MBA in Marketing?

Yes, CAT is compulsory for MBA in Marketing courses offered by IIMs. However, students seeking admission into MBA in Marketing from other colleges can also appear for other entrance exams like MAT, CMAT, XAT, ATMA, SNAP, etc. Candidates must check their eligibility for MBA in Marketing before applying to their desired college.

What is the duration of the MBA in Marketing course?

A full-time MBA in Marketing Management is a 2-year postgraduate degree programme. The programme is divided into 4 semesters of 6 months each. It is one of the most popular course specialisations in the field of marketing. Students learn advanced marketing concepts such as digital marketing, customer behaviour, advertising, and other aspects of the industry.

What are the subjects in the MBA in Marketing course?

The core subjects in the MBA in Marketing are Management Concepts, Business Environment, Strategic Management, Marketing Management, Human Resource Management, Management Information Systems, and Accounting and Managerial Decisions.

What are the career options after an MBA in Marketing?

The career options available after an MBA in Marketing are Marketing Manager, Project Manager, Market Research Analyst, Social Media Manager, Digital Marketing Manager, etc. 

Which are the best foreign universities to study BBA in Marketing abroad?

The best foreign universities to study BBA in Marketing abroad are Yale University (USA), Northwestern University (USA), London Business School (UK), University of Montreal (Canada), Australian National University (Australia), National University of Singapore (Singapore), Seoul National University (South Korea), Insead (France), LMU Munich (Germany), Copenhagen Business School (Denmark), and University of Auckland (New Zealand).

Can I pursue MBA in Marketing after a B.Com course?

If you are considering pursuing an MBA in Marketing after completing a BCom course, you should be aware that you can do so after completing any bachelor's degree programme, not only a BCom degree. Aspirants should keep in mind that getting an MBA at practically any reputable institution or college in India needs passing competitive tests such as the CAT, MAT, XAT, NMAT, SNAP, and others.

What is the best course to study after MBA in Marketing?

After completing their MBA in Marketing degree, students might pursue further courses in the same field of study. Digital Marketing Certifications, Six Sigma Certification License, Risk Management Courses, PhD in Marketing, PhD in Consumer Behaviour, PhD in Business Administration, Master's in Data Science, and more programmes are available to aspirants.

What is the course fee for an MBA in Marketing in India?

MBA Marketing course fees generally range between INR 7 and INR 30 lakhs per year, depending on the institute. The average expenses for an MBA course with any specialisation, including an MBA in Marketing, in India's top-ranking MBA colleges like the IIMs, can range between INR 23 LPA to INR 30 LPA, regardless of whether they are private or public.

What skills are learnt in an MBA in Marketing?

An MBA in marketing sharpens many skills. Communication is an important life skill. Once you have cultivated this, you will be able to effectively communicate with clients, coworkers, and the rest of the professional world. Another essential skill is time management. Leadership skills are highly valued in MBA Marketing graduates. You can utilise these skills to positively influence those around you. Analytical skills will aid you in identifying difficulties, patterns, and so on. Strategic thinking will assist you in understanding and controlling situations.

What are the advantages of an MBA in Marketing?

An MBA in Marketing has numerous benefits. One of the most significant benefits of a marketing position is that you are more likely to earn a higher income. This is due to the fact that a marketing function is closely related to business growth. Another advantage you will have is that after you complete your MBA, you will be able to enter a variety of sectors. There will be job opportunities in FMCG, IT, banking, retail, academics, and other fields. There will be opportunities in both the public and private sectors.

Can an MBA in Marketing graduate become a Digital Marketing Manager?

Yes, an MBA in Marketing graduate can work as a Digital Marketing Manager. They maintain the company's digital presence and market its products through web-based platforms and online channels. This covers website content, Social Media Marketing, Search Engine Optimization (SEO), Pay Per Click (PPC), content marketing, and other channels.

Who is a Market Research Analyst?

A Market Research Analyst is a marketing graduate who devises data collection methods, analyses data to draw insights, and then communicates the findings to business development teams. Analysts provide critical support in the creation of marketing strategies.

What is the starting salary of an MBA in Marketing graduate?

A management graduate with a degree in MBA in Marketing earns at least three times more than an ordinary graduate or post-graduate. Sales employees, particularly in marketing, start at entry-level and earn between INR 40,000 and INR 50,000 per month on average, whereas those with an MBA in Marketing from a reputed B-school earn at least INR 60,000 per month.

What is the difference between MBA in Marketing and MBA in Digital Marketing?

MBA in Marketing and MBA in Digital Marketing are two alternatives for students interested in a career in marketing. An MBA in Digital Marketing is a post-graduate programme provided by numerous institutes that focuses on teaching students about digital marketing tactics as well as the many digital platforms utilised for marketing. MBA in Marketing is one of the first marketing specialisations available. It is typically a two-year degree that includes a curriculum that teaches classic marketing strategies.

What are some of the top career prospects after an MBA in Marketing course?

An MBA in Marketing can lead to a variety of job prospects in a variety of industries. Marketing positions are also in high demand, with the overall number of marketing occupations predicted to increase by 10% by 2030. Graduates are frequently hired as Marketing Managers, Advertising Managers, Promotion Managers, Market Research Analysts, Brand Managers, Chief Marketing Officers, and other positions.

What is an online MBA in Marketing course?

An online MBA in Marketing programme, contrary to a part-time MBA in Marketing programme, is taught virtually and entirely online, even if it is a full-time degree. These degrees may also be referred to as distance education programmes.

What is a part-time MBA in Marketing course?

A part-time MBA in Marketing programme, unlike the conventional full-time MBA in Marketing programme, will likely take longer than 2 years to complete the degree because it will be taught using a combination of online and in-person tactics.

What are some of the MBA in Marketing electives that students study?

In the MBA in Marketing programmes, aspirants may also come across more advanced or technical electives. Some of these MBA in Marketing electives include Models for Marketing Strategy, E-commerce, Strategic Brand Management, Advertising Management, Product Management, Entrepreneurial Marketing, Social Impact Marketing, Content Marketing, SEO, etc. 

Who should pursue an MBA in Marketing course?

MBA Marketing programmes are designed for people with 1-5 years of work experience who wish to advance or start a career in marketing. Some MBA in Marketing candidates may already work in marketing, but this advanced degree is also appropriate for individuals who want to transition from another role. Graduates of the MBA in Marketing programme will be able to pursue employment possibilities in all aspects of marketing, leadership, and management.

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Related Questions


Kanika, Student / Alumni

-Answered on Nov-22-2023
Hi, There are three different ways to take admission to Lovely Professional University i.e. In-Campus, Outcampus office, and online admission. The admission process at Lovely Professional University (LPU) typically begins in the months of January to March for most undergraduate and postgraduate programs. The exact timeline may vary from year to year, and it's essential to check LPU's official website or contact the university for the most up-to-date information regarding admission dates and deadlines.

Anita Mehta, Student / Alumni

-Answered on Nov-14-2023
To be admitted to the MBA programme at LPU, you must pass the LPUNEST and have a graduating GPA of at least 55%. After qualifying for LPUNEST, you must attend an interview. The candidate may be exempt from LPUNEST if he or she has passed the CAT, MAT, XAT, NMAT, or CMAT. LPUNEST is a test administered by LPU in order to provide applicants with the possibility to profit from the university's scholarship plan in addition to meeting the qualifying criteria for admission to LPU.LPUNEST is exempted for the candidates who have qualified the national level tests CAT or MAT or XAT or NMAT or CMAT.

ankita, Student / Alumni

-Answered on June-02-2023
Lovely Professional University is best university for MBA. They gave great placement and business opportunities to the students there is 100% placements in the university. And help the students in their business ideas I am a student of LPU and LPU is helping me grow as a person and career wise also, they are making me a better person as a whole. # Fees: So, the fees for MBA program is 190000 per semester but there is scholarship on the basis of entrance test that is Lpunest , national level exams like CAT, MAT, XAT., financial aid like need basis, defence basis and many more. If you still think that fees is little to high then there is a facility of student loan facility and you can do part time job side by side to recover the amount and to helping your parents. #Tie up Programmes: There is tie up programmes are there in MBA like MBA in financial markets tie-up with NSE, MBA in supply chain and logistic in tie up with safeguard and three specific specialisation courses MBA in hospital and healthcare management, international business and tourism and hospitality. #Placement: There is plenty of placement are there for management students and they have so many options are there to work in like banking, insurance, taxes, law and so on and if I talk about the salary packages the highest salary package in 21lacs average salary package is 6.37lacs.