MBA in Marketing is a two-year postgraduate degree that teaches marketing, sales, consumer trends, strategies, and research in various fields. In this course, candidates will spend significantly more time studying Marketing in depth. Marketing Management, Marketing Strategy, and Customer Behaviour are some of the core MBA in Marketing subjects that students will study during four semesters.
Students can pursue an MBA in Marketing course in a variety of modes, including full-time MBA, part-time MBA, distance learning MBA, online MBA, executive MBA, and 1-year MBA. Admission into the MBA in Marketing course is usually based on the merit and results of entrance exams such as the CAT, XAT, MAT, NMAT, SNAP, etc. A candidate must hold a bachelor's degree in any discipline from a recognized board. Some colleges also offer direct admission to candidates in MBA in Marketing courses based on their academic performance and work experience (if any).
Among the top MBA in Marketing colleges in India are IIMs, MICA, Symbiosis Institute of International Business, Narsee Monjee Institute of Management Studies, S. P. Jain Institute of Management and Research, and others. MBA Marketing fees may range between INR 3 lakhs to INR 25 lakhs, as per the college you are applying for.
MBA in Marketing graduates are qualified to work as Marketing Managers, Chief Marketing Officers (CMO), Brand Managers, Sales Managers, Market Research Analysts, Customer Relationship Managers, and other positions. One can expect a starting salary of INR 7-12 lakhs per year, which can increase as per expertise and experience. Find complete information about MBA in Marketing course on this page.
The table below demonstrates the most significant highlights of the MBA in Marketing course:
|MBA Marketing Course Level||Post Graduate|
|Eligibility||Bachelor’s degree with a minimum aggregate score of 50%|
|MBA Marketing Admission Process||Entrance Exam|
|Entrance Exams||CAT, CMAT, XAT, IIFT, IBSAT|
|Types of MBA Marketing Courses||Full Time, Part Time, Distance, Online|
|MBA Marketing Subjects|
|Fees||INR 3 Lakhs to INR 30 Lakhs|
|Average Salary||INR 2 Lakhs to INR 15 Lakhs|
|MBA in Marketing Job Profiles||Sales Manager, Brand Manager, Product Manager, Marketing Executive, Digital Marketing Executive|
Marketing is one sector that allows for a great deal of creativity and invention. It is not constrained by any formula. To be effective, a marketer must think "outside the box." An MBA in marketing is ideal for people with a competitive, fierce, and active mentality. The programme provides numerous possibilities for students to think outside the box, which will benefit them later in their careers as members of the marketing team.
Having said that, the benefits of pursuing an MBA Marketing specialization might be used to justify the decision. The scope of an MBA in marketing is vast, as practically every business and organisation requires marketing to compete. While discussing MBA in marketing scope, the following benefits are the rationale behind the scope:
An MBA in Marketing can assist candidates in obtaining a career promotion and qualifying for management and executive roles in their existing firm. Because postgraduate business programmes stress the development of leadership and communication abilities, graduates can easily advance to marketing roles. These talents are essential for any senior-level function, whether they are engaged in sales, business development, media and entertainment, advertisement, brand management, or even general management.
A master's degree can significantly increase your remuneration package. According to Payscale, annual salaries for MBA Marketing graduates can range from INR 3 lakhs to INR 20 lakhs, depending on seniority, organisation, and sector. Furthermore, reputable and regional organisations hire MBA in Marketing talent for a variety of marketing positions. As a result, the job duties that come with lucrative pay scales can be extensive and broad.
Most MBA Marketing programmes are designed to provide graduates with a foundation in 'core' business education and to enrich that knowledge with marketing-specific electives. Finance, human resources, accounting, corporate management, organisational behaviour, and other basic disciplines are covered. The elective courses, on the other hand, focus on issues such as market research, consumer behaviour, product management, brand management, strategic selling, and promotional campaign management.
Marketing jobs or sales management jobs are widely sought after by many professionals looking to break into the business. Because marketing and sales are highly rewarding careers, a large number of people apply for open positions.
One of the primary reasons for the preceding remark is that businesses themselves have a plethora of marketing alternatives. Every year, FMCG, retail, fashion, and healthcare industries release new items that must be advertised. It is not achievable without a strong marketing staff. Furthermore, there is a continuing need to expand into more unique markets and areas, which necessitates the use of marketing professionals.
As competition increases, so do the opportunities for advancement in a marketing career. A marketing professional with an MBA has many more prospects for advancement than those without one. The reason for this is that excellent management is just as important as having a good team. It is perhaps even more vital since an organisation requires strategic direction in order to perform well, which efficient management may supply.
An MBA in Marketing is recommended for individuals who already have an innovative understanding of both strategic and tactical issues related to the sales and marketing of goods and services (both consumer and institutional markets). Since it is a postgraduate course, it is ideal for individuals who already have about two to five years of work experience and want to enhance their expertise and move forward in their marketing careers. MBA in marketing is easily one of the most sought-after qualifications by MNCs and large organizations. It is an essential requirement for industries including banking, tourism, hospitality, media, advertising, market research, and consulting organizations, among others.
An MBA in Marketing course will be beneficial for executives working in sales, marketing, operations, customer relations, and marketing analytics to boost their productivity and growth. Although some MBA in Marketing aspirants may already be employed in the field, this advanced degree program is also appropriate for professionals looking to switch from another area of management. While such courses place a lot of emphasis on marketing, candidates will also learn management techniques and cover a wide range of important areas in business administration.
It is common for aspirants to pursue an MBA in Marketing course immediately after completing their Bachelor's degree, especially in India. However, individuals are required to have at least three to four years of professional experience in order to apply for higher jobs in the field of marketing management, this is one of the reasons why candidates with work experience are given preference during MBA admissions. Another important aspect of this course is the financial commitment. Given the cost of an MBA in Marketing degree, it should only be pursued by those who have a substantial amount of savings or financial help. According to studies, the ideal age to enroll in a regular MBA in Marketing program in India is between the ages of 25 and 27, and between 28 and 30 for an Executive MBA.
Different types and modes of MBA in Marketing courses are available that are directed to specific sections of students or working professionals. The various types of MBA in Marketing courses have been tabulated below:
|Type of MBA in Marketing||Eligibility||Duration||Key Highlights|
|Full-time MBA in Marketing||Bachelor’s degree with 50% marks + valid scores in national-level MBA exams||2 years|
|Part-time MBA in Marketing||Graduation with minimum 45-50% + Minimum 2-3 years work experience + performance in written test/interview/GD||2-3 years|
|Distance MBA in Marketing||50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score||2 years|
|MBA Marketing Online||50% marks (45% for SC/ST) in graduation in any discipline||2-4 years|
Individuals have ample options when it comes to specializations offered by the MBA in Marketing. Given below is the semester-wise MBA in Marketing syllabus to help you get an insight into the subjects you will study during the course.
The most common specializations found within MBA in Marketing include:
Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turnover by meeting the consumers' demands. The average course fee ranges from INR 2-8 lakhs.
Operations management (OM) is the administration of business practices to create the highest level of efficiency possible within an organization. It is concerned with converting materials and labor into goods and services as efficiently as possible to maximize the profit of an organization.
It is the development of a sales force that includes coordination of sales operations, as well as the training and application of sales methods that result in achieving sales goals and objectives. For a business to make revenue, a sales force management strategy is critical.
A customer insight strategy is the game plan that you (and your team) develop for gathering and analyzing customer data, and then turning that data into valuable insights and key actions that your company will implement.
International Marketing is a multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create an exchange that satisfies individual and organizational objectives. Multinational marketing is the process of advertising and selling products and services to customers around the world.
The subjects offered under different MBA in Marketing specializations have been tabulated below:
|MBA in Marketing Specialization||Syllabus|
|Entrepreneurship and Small Business Management|
Students must meet the following eligibility requirements in order to pursue MBA in Marketing:
It is mandatory to appear for entrance exams to get admission into MBA in Marketing course in top colleges. Candidates need to qualify for entrance exams and meet the minimum cutoff requirements set by their desired college. Mentioned below are the top entrance exams conducted for admission into MBA in Marketing courses.
To pursue MBA in Marketing, national-level common entrance tests like those mentioned below are considered.
|Graduate Management Admission Test (GMAT)||Graduate Management Admission Test or GMAT is conducted by GMAC for admission to more than 5400 programs in various Business Schools around the world. The GMAT lasts nearly 3.5 hours.|
|Common Admission Test (CAT)||Common Admission Test (CAT) is a qualifying exam for admission to MBA, PGDM, and other PG-level management courses in India. The eligibility for taking the CAT exam is 50% marks in graduation, for reserved categories the qualifying marks are relaxed up to 5%. The test consists of three sections: Verbal Ability and Reading Comprehension (VARC), Data Interpretation and Logical Reasoning (DILR), and Quantitative Ability (QA). The exam is taken online over a period of three hours, with one hour per section.|
|Xavier Aptitude Test (XAT)||Xavier Aptitude Test (XAT) is a national-level aptitude test conducted by XLRI Jamshedpur for admission in MBA/PGDM programs in XLRI and other top MBA colleges like XIMB, IMT Ghaziabad, TAPMI Manipal, etc. The exam duration is 3 hours. The syllabus encompasses Verbal and Logical Ability, General Knowledge, Decision Making, and Quantitative Ability & Data Interpretation.|
|Symbiosis National Aptitude Test (SNAP)||Symbiosis National Aptitude Test or SNAP Test is a common aptitude test conducted by Symbiosis International (Deemed) University for admission to the MBA/PGDM programs. The exam is conducted once a year. The duration of the exam is 60 minutes or 1 hour.|
|IIFT Exam||IIFT exam is conducted by the National Testing Agency and offers students admission to MBA courses. The aspirant must possess a Bachelor's degree of a minimum of three years duration in any discipline with at least 50 percent aggregate (45% for SC/ST and PwD candidates) from a recognized university.|
|ICFAI Business Studies Aptitude Test (IBSAT)||ICFAI Business Studies Aptitude Test or IBSAT is an online aptitude test conducted by ICFAI Foundation for Higher Education (A Deemed to be University under Section 3 Of UGC Act 1956), for students seeking admission to the MBA/Ph.D. Programs Of IBS Hyderabad and MBA program at IBS Hyderabad (off-campus) at Bangalore.|
To pursue MBA in Marketing, state-level common entrance tests like those tabulated below are considered:
|TANCET exam||Tamil Nadu||It is conducted for admission to courses like M.Tech, M.Arch, M.Plan, ME, MBA, and MCA. Students must have a graduation degree in B.Tech/BE for all the other courses.|
|MAH MBA CET exam||Maharashtra||It is conducted by the State Common Entrance Test Cell, Government of Maharashtra every year for admission to undergraduate engineering, pharmacy, and agriculture courses such as B. Tech/ B.E, Pharma D, and B.|
|Karnataka PGCET exam||Karnataka||It is conducted by the Karnataka Examinations Authority (KEA) once a year for getting admissions into various PG courses in top private and government colleges in Karnataka.|
|KMAT exam||Kerala||It is conducted by Karnataka Post Graduate Private Colleges' Association (KPPGCA) for admissions to MBA, PGDM, and MCA courses.|
|AP ICET exam||Andhra Pradesh||It is conducted for admission to MBA and MCA courses offered by top government and affiliated colleges of Andhra Pradesh.|
|HPCET exam||Himachal Pradesh||The courses in which the candidates may take admission through the exam are BHMCT, BBA, and B.Tech.|
|PU CET exam||Punjab||PU CET (PG) is conducted by Panjab University, Chandigarh for admission into its various post-graduate courses including MBA. The exam is conducted in the paper-based test mode across various exam centres in Punjab.|
|TS ICET exam||Telangana||TSICET is conducted for MBA and MCA admission in universities/institutes situated in Telangana. Kakatiya University, Warangal, on behalf of the Telangana State Council of Higher Education, conducts the TSICET exam every year.|
|UPCET exam||Uttar Pradesh||It is conducted for admissions to various UG and PG courses in institutes affiliated to AKTU, Lucknow, MMMUT, and other UPSEE participating institutes /universities.|
Admission to MBA in Marketing can be done in two ways: direct admission and securing valid scores in CAT, XAT, MAT, or other national-level MBA exams. The process of taking admission through these two ways is mentioned below.
Students interested in pursuing MBA in Marketing need to apply for the entrance exam that is accepted by the college they are targeting. Most of the colleges accept scores of national-level entrance exams mentioned above. Based on your score in such exams, 50% aggregate marks in the bachelor's degree (45% for reserved category), and work experience (if required), you can get admission to a reputed MBA college in India.
There are many B-Schools in India that offer direct admission into MBA in Marketing courses. Students should score at least 50% in their graduation from any discipline (5% relaxation for reserved categories) and have some work experience between 1-3 years. Students can also take admission from the management quota or Institute level quota seats with a minimum aggregate of 50% marks in their bachelor’s degree.
Different states have set different eligibility standards for admission to MBA in Marketing that have been mentioned below:
The most eminent institutes for MBA in Marketing admissions in Mumbai are SPJIMR, IIT Bombay, KJ SIMSR Mumbai, NMIMS Mumbai, etc. For seeking admission to the finest MBA Marketing colleges in Mumbai, graduates from any stream (minimum 3-year degree) can apply if they possess a minimum aggregate score of 50%-60%. In addition, a minimum of 3 years of work experience is preferred. Candidates seeking admission to the top MBA colleges in Mumbai must qualify for the Maharashtra Common Entrance Test or MAH CET which is a management entrance test. It is officially known as MAH MBA/MMS-CET. The MAH CET exam is conducted by the State Common Entrance Test Cell, Maharashtra. Candidates must also take nationalized entrance tests like CAT/ GMAT/ GRE, etc. SP Jain requires candidates to take the SPJAT (SP Jain Aptitude Test).
The Delhi/NCR region is the abode of 52 government and 475 private MBA colleges that include the Department of Management Studies, Indian Institute of Technology Delhi, Lal Bahadur Shastri Institute of Management, BIMTECH Greater Noida, IMI Delhi, IIFT Delhi, among others. Candidates must have completed their graduation or its equivalent degree in any discipline recognized by the AIU or the AICTE with a minimum of 50% marks to seek admission to these colleges. Individuals appearing for their final year examination can also apply provided the proof of graduation testimonials is furnished. Candidates are required to furnish their GMAT, CMAT, or GRE scores. IIFT is another MBA entrance exam conducted by the National Testing Agency, IIFT.
Gujarat is home to the most recognized institutes for MBA courses in India such as IIM-Ahmedabad, M.S.University, Om Institute of Business & Technology (OIBT), Royale Business School (RBS), Department of Management Studies, Nirma Institute of Management, Sevantilal Kantilal School of Business Management (SSBM), etc. The Gujarat Common Entrance Test (GCET) is an annual common entrance exam for MBA and MCA studies in Gujarat, India, since 2002. Candidates also need to qualify for nationalized entrance exams like CAT, MAT, ATMA, SNAP, AIMAT, etc. for seeking admission to the top MBA colleges in Gujarat. For seeking admission to IIM Ahmedabad, candidates must have obtained a Bachelor's degree, with at least 50% marks or an equivalent CGPA. In the case of the candidate belonging to the SC/ST/PWD category, the minimum qualifying percentage is relaxed to 45%. Valid CAT/GMAT scores Analytical Writing Test (AWT) & Personal Interview (PI) performance act as the most important determinants for admission to MBA in Marketing.
Bangalore is home to the most recognized institutes for MBA courses in India such as IIM-Bangalore, XIME-Bangalore, NIT-Surathkal, Institute of Business Management & Technology (IBMT), SDM Institute of Management Development, IFIM Business School, Acharya Institute of Management and Sciences (AIMS), etc. Most MBA colleges in Bangalore provide admissions to MBA in Marketing on the basis of state-level MBA entrance exams like KMAT Karnataka, PGCET, and national-level MBA entrance exams like CAT, MAT, CMAT, ATMA, SNAP, and XAT. For admission to IIM Bangalore, candidates must possess valid CAT/GMAT scores and relevant work experience, if any
West Bengal provides admission to MBA in Marketing on the basis of a state-level entrance exam like JEMAT and national-level MBA entrance exams like CAT, MAT, CMAT, ATMA, SNAP, and XAT. The most eminent MBA Marketing colleges in West Bengal are the Indian Institute of Management, Calcutta, Army Institute of Management, Institute of Engineering and Management, Indian Institute of Social Welfare & Business Management (IISWBM), among others. For admission to IIM Calcutta, candidates must complete their Graduation from a recognized university (UGC/AICTE/DEC/AIU). It is mandatory for the candidates aspiring to seek admission to MBA in Marketing to possess a minimum aggregate of 50% or higher in graduation. A minimum of five years of full-time paid experience after graduation also places one in an advantageous position.
Different institutes have set different eligibility standards for admission to MBA in Marketing that have been mentioned below:
The admission process at SPJIMR for MBA in Marketing has been summarized as follows:
Admission to NIILM-CMS, Delhi depends on the following criteria:
The MBA in Marketing program at the IIMs has the following objectives:
|Name of the IIM||Eligibility Criteria|
The most renowned colleges in India offering an MBA in Marketing and the entrance exams accepted by them have been tabulated below:
|Name of the Institute||Exam Accepted|
|SP Jain Institute of Management and Research (SPJIMR), Mumbai||CAT, GMAT|
|Institute of Management Technology (IMT), Ghaziabad||CAT, XAT, GMAT|
|Xavier Institute of Social Service, Ranchi||CMAT, XAT|
|N. L. Dalmia Institute of Management Studies and Research, Mumbai||CAT, XAT, CMAT, MAT, MAH-CET, ATMA|
|NIILM Centre for Management Studies, Delhi/NCR||CAT, MAT, XAT, GMAT|
|School of Management, KIIT University, Bhubaneswar||CAT, MAT, XAT, CMAT, KIITEE Management exam|
|MIT-SOB: MIT School of Business, Pune||CAT, MAT, XAT, MAH-CET, CMAT|
|Jamnalal Bajaj Institute of Management Studies, Mumbai||CAT, MAT, XAT, MAH-CET, CMAT|
|K J Somaiya Institute of Management Studies and Research||SET (Somaiya Entrance Test)|
|Balaji Institute of Modern Management||CAT, MAT, XAT, MAH-CET, CMAT|
The courses offered by IIMs and other institutes as a part of the MBA in Marketing curriculum have been tabulated below:
|Name of the Institute||Courses Offered|
|IIM Calcutta||MBA with a Specialization in Marketing|
|IIM Ahmedabad||PGP with Specialization in Marketing|
|IIFT Delhi||MBA (IB) with specialization in Marketing|
|XLRI Jamshedpur||PGDM- Business Management with specialization in Marketing|
|SPJIMR Mumbai||PGDM with specialization in Marketing and Operations|
|IMT Ghaziabad||PGDM Marketing|
|TAPMI Manipal||PGDM Marketing Management|
|ISB Hyderabad||PGPM with specialization in Marketing|
The total cost of your MBA in Marketing degree will vary based on where you study, but most programmes require a large financial investment. Furthermore, the programme fee will differ from one university to the next due to a variety of factors such as the type of university, its location, goodwill, course format, alumni status, rankings, and so on. However, the average fee range for MBA in Marketing Management programmes in India is between INR 3 lakhs to INR 25 lakhs. The MBA Marketing fee can be more in private colleges and universities.
|Name of the Institute||Total Course Fees (Approx.)|
|IIM Bangalore Course Fee||INR 24,50,000|
|IIM Ahmedabad Course Fee||INR 28,00,000|
|IIM Calcutta Course Fee||INR 27,00,00|
|IIM Kozhikode Course Fee||INR 28,00,000|
|IIT Roorkee Course Fee||INR 28,00,000|
|XLRI Jamshedpur Course Fee||INR 23,25,000 to INR 30,60,000|
|ISB Hyderabad Course Fee||INR 34,13,000|
|FMS Delhi Course Fee||INR 1,92,000|
|SP Jain Institute of Management and Research (SPJIMR), Mumbai Course Fee||INR 20,42,000 to INR 22,10,000|
|Great Lakes Institute of Management, Chennai Course Fee||INR 17,10,000|
|ICFAI Foundation for Higher Education (IFHE), Hyderabad Course Fee||INR 16,02,000|
|NMIMS Mumbai Course Fee||INR 12,40,00 to INR 24,00,000|
MBA in Marketing helps an individual to get a job promotion and qualify for management and executive positions in their current company. Since postgraduate business programs emphasize developing leadership and communication skills, graduates can advance to marketing positions effortlessly.
An MBA in Marketing can provide a significant boost to one’s compensation package. According to Payscale, the annual salary for holders of an MBA in marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. Some of the leading recruiters include Tata Consultancy Services, Vodafone, Amazon, Citibank, HDFC Bank, and Kotak Mahindra Bank among others.
The major career profiles one can explore after MBA in Marketing are Market Research Analyst, Asset Manager, Product Manager, Business Development Manager, Marketing Consultant, Marketing Manager, Media Planner, Brand Manager, and many more.
With an MBA in Marketing, an Individual can work in the following roles in any industry:
|Career Options||Job Description|
|Marketing Manager||They promote businesses, services, products, or brands; develop marketing and pricing strategies, generate new business leads, manage marketing budgets and analyze trends.|
|Project Manager||They are in charge of planning, budgeting, monitoring, and reporting the project with the use of various project management methodologies, such as blockchain and Lean Six Sigma.|
|Brand Manager||They oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.|
|Market Research Analyst||They research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, etc.|
|Digital Marketing Manager||They are responsible for developing and implementing strategies that promote a company or brand's products.|
|Social Media Manager||They oversee a company's interactions with the public by implementing social media platforms' content strategies.|
According to Payscale, the annual salary for holders of an MBA in Marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. The job profiles and salary packages for MBA in Marketing graduates have been tabulated below:
|Job Profile||Average Salary|
|Marketing Manager||INR 6.77 LPA|
|Sales Manager||INR 4.90 LPA|
|Product Manager||INR 16.10 LPA|
|Asset Manager||INR 9.00 LPA|
|Media Planner||INR 5.61 LPA|
|Marketing Director||INR 24.61 LPA|
|Digital Marketing Manager||INR 5.51 LPA|
|Senior Marketing Manager||INR 13.00 LPA|
|Product Marketing Manager||INR 11.80 LPA|
|Business Development Executive||INR 3.00 LPA|
|Business Development Manager||INR 6.03 LPA|
The top companies that recruit MBA in Marketing graduates have been tabulated below:
|Bharti Airtel||Sony India||Vodafone Plc.|
|Hindustan Unilever||PepsiCo||Tata Motors|
|Hero Motocorp||Colgate||L’Oreal India|
|Mahindra & Mahindra||Apple||Hindustan Unilever Limited|
An international MBA in Marketing degree is a sought after credential by many individuals for the following reasons:
Most programmes provide students with a robust grounding in these key areas:
In order to get selected for pursuing an MBA in Marketing abroad, it is mandatory for the candidates to score 50-55% or above in graduation degree, and qualify for GMAT or GRE and some language proficiency tests like IELTS and TOEFL.
|Name of the Institute||Programme Offered||Exams & Scores Accepted|
|University of East London, UK||MBA in Digital Marketing||IELTS: 6|
|Coventry University, UK||International Marketing MBA||IELTS: 6.5|
|University of Greenwich, London, UK||MBA in Marketing Management||IELTS: 6|
|Pace University, New York, USA||MBA in Marketing Management|
|California State University Los Angeles Campus, USA||MBA (Marketing)|
|University of South Australia, Adelaide, Australia||International Master of Business Administration (Advertising and Brand Management)||IELTS: 6.5|
|Nottingham Trent University, UK||MBA Digital Marketing|
|New York Institute of Technology, USA||MBA in Marketing|
|IU International University of Applied Sciences, Germany||MBA International Marketing|
|University of Pittsburgh USA||MBA / MS in Marketing Science||IELTS: 7|
|Oregon State University, USA||MBA in Marketing|
|Webster University, USA||MBA (Digital Marketing Management)|
|The University of Newcastle, Australia||Master of Business Administration / Master of Marketing|
|SRH Hochschule Berlin, Berlin, Germany||MBA Marketing Intelligence|
To promote brands, sell products, and thrive in business, marketers are stated to need to develop various soft skills and communicate with potential customers all over the world on a regular basis. When students study marketing abroad, they are not only broadening their prospects but also preparing for a lucrative future after graduation by developing the skills required to excel in the marketing sector. MBA in Marketing programmes in other countries are usually popular among international students.
MBA in Marketing abroad course fees are significantly higher compared to an MBA in Marketing course in India, i.e., up to INR 54 lakhs. Let us find out about MBA in Marketing fees for some of the top colleges abroad:
|Name of the Institute||Average Annual Course Fees (in INR)|
|University of Pennsylvania||82,24,772|
|University of Chicago||64,42,900|
Apart from Business Knowledge, Strategic thinking, Planning Skills, etc. candidates aspiring to pursue MBA in Marketing must be equipped with the following important skills:
The primary differences between MBA in Marketing and MS in Marketing have been tabulated below:
|Point of Difference||MBA in Marketing||MS in Marketing|
|Previous Work Experience||Individuals with 4-5 years of full-time experience must pursue an MBA in Marketing.||Graduates will less than 2 years of full-time experience must pursue an MS in Marketing.|
|Marketing Career Paths||MBA in Marketing graduates become eligible for marketing management jobs such as brand manager, product manager, and marketing manager.||MS in Marketing graduates usually seek employment in entry-level marketing jobs such as marketing analyst, marketing coordinator, and marketing assistant.|
|Marketing Internships||Candidates opting for an MBA in Marketing can avail themselves of formal internship programs for 10 to 12 weeks by working full-time at companies.||MS in Marketing does not offer formal internship opportunities. Rather, it offers part-time internship programs.|
Also Read: MBA in Marketing vs MBA in Digital Marketing
An MBA in Marketing course teaches students topics like sales & services, economics, marketing research, digital marketing, advertising, promotions, marketing analytics, branding, consumer behavior study, leadership management skills, etc.
Entrance exams such as the CAT, XAT, GMAT, GRE, and others are used to determine admission into top MBA colleges in India that offer MBA in Marketing degree programmes. Furthermore, a candidate's candidacy is reviewed based on his/her/their previous academic performance, followed by a group discussion and/or personal interview round.
The qualifications required for MBA in Marketing include the following-
(a) Bachelor’s degree of minimum 3 years duration in any discipline from a recognized university with a minimum aggregate marks of 50%.
(b) Candidates should also qualify for any nationalized entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc.
MBA in Finance course includes the study of the organisation, maintenance and efficient distribution of finances in differing business environments and settings. The career prospects in this sector include data analysis, the audit of finances and financial accounting. A financial manager has to make sure that the business runs smoothly without falling short of finances under any circumstances.
An MBA in Marketing is the technique of selling and marketing the products and services that the company has to offer. Advertising, public relations, communications all these come under the purview of an MBA in Marketing. The Marketing Manager has to successfully build and promote the image of the brand and establish the credibility of the business.
Individuals may pursue an MBA in Marketing right after graduation. However, in order to seek higher positions in the field of Marketing Management, individuals must possess a minimum of 3-4 years of professional experience.
An MBA in Marketing is an excellent option because it offers better earning opportunities. Payscale reports that the average salary earned by those with an MBA in Marketing is an impressive $93,000 per year.
Yes, CAT is compulsory for MBA in Marketing courses offered by IIMs. However, students seeking admission into MBA in Marketing from other colleges can also appear for other entrance exams like MAT, CMAT, XAT, ATMA, SNAP, etc. Candidates must check their eligibility for MBA in Marketing before applying to their desired college.
A full-time MBA in Marketing Management is a 2-year postgraduate degree programme. The programme is divided into 4 semesters of 6 months each. It is one of the most popular course specialisations in the field of marketing. Students learn advanced marketing concepts such as digital marketing, customer behaviour, advertising, and other aspects of the industry.
The core subjects in the MBA in Marketing are Management Concepts, Business Environment, Strategic Management, Marketing Management, Human Resource Management, Management Information Systems, and Accounting and Managerial Decisions.
The career options available after an MBA in Marketing are Marketing Manager, Project Manager, Market Research Analyst, Social Media Manager, Digital Marketing Manager, etc.
The best foreign universities to study BBA in Marketing abroad are Yale University (USA), Northwestern University (USA), London Business School (UK), University of Montreal (Canada), Australian National University (Australia), National University of Singapore (Singapore), Seoul National University (South Korea), Insead (France), LMU Munich (Germany), Copenhagen Business School (Denmark), and University of Auckland (New Zealand).
If you are considering pursuing an MBA in Marketing after completing a BCom course, you should be aware that you can do so after completing any bachelor's degree programme, not only a BCom degree. Aspirants should keep in mind that getting an MBA at practically any reputable institution or college in India needs passing competitive tests such as the CAT, MAT, XAT, NMAT, SNAP, and others.
After completing their MBA in Marketing degree, students might pursue further courses in the same field of study. Digital Marketing Certifications, Six Sigma Certification License, Risk Management Courses, PhD in Marketing, PhD in Consumer Behaviour, PhD in Business Administration, Master's in Data Science, and more programmes are available to aspirants.
MBA Marketing course fees generally range between INR 7 and INR 30 lakhs per year, depending on the institute. The average expenses for an MBA course with any specialisation, including an MBA in Marketing, in India's top-ranking MBA colleges like the IIMs, can range between INR 23 LPA to INR 30 LPA, regardless of whether they are private or public.
An MBA in marketing sharpens many skills. Communication is an important life skill. Once you have cultivated this, you will be able to effectively communicate with clients, coworkers, and the rest of the professional world. Another essential skill is time management. Leadership skills are highly valued in MBA Marketing graduates. You can utilise these skills to positively influence those around you. Analytical skills will aid you in identifying difficulties, patterns, and so on. Strategic thinking will assist you in understanding and controlling situations.
An MBA in Marketing has numerous benefits. One of the most significant benefits of a marketing position is that you are more likely to earn a higher income. This is due to the fact that a marketing function is closely related to business growth. Another advantage you will have is that after you complete your MBA, you will be able to enter a variety of sectors. There will be job opportunities in FMCG, IT, banking, retail, academics, and other fields. There will be opportunities in both the public and private sectors.
Yes, an MBA in Marketing graduate can work as a Digital Marketing Manager. They maintain the company's digital presence and market its products through web-based platforms and online channels. This covers website content, Social Media Marketing, Search Engine Optimization (SEO), Pay Per Click (PPC), content marketing, and other channels.
A Market Research Analyst is a marketing graduate who devises data collection methods, analyses data to draw insights, and then communicates the findings to business development teams. Analysts provide critical support in the creation of marketing strategies.
A management graduate with a degree in MBA in Marketing earns at least three times more than an ordinary graduate or post-graduate. Sales employees, particularly in marketing, start at entry-level and earn between INR 40,000 and INR 50,000 per month on average, whereas those with an MBA in Marketing from a reputed B-school earn at least INR 60,000 per month.
MBA in Marketing and MBA in Digital Marketing are two alternatives for students interested in a career in marketing. An MBA in Digital Marketing is a post-graduate programme provided by numerous institutes that focuses on teaching students about digital marketing tactics as well as the many digital platforms utilised for marketing. MBA in Marketing is one of the first marketing specialisations available. It is typically a two-year degree that includes a curriculum that teaches classic marketing strategies.
An MBA in Marketing can lead to a variety of job prospects in a variety of industries. Marketing positions are also in high demand, with the overall number of marketing occupations predicted to increase by 10% by 2030. Graduates are frequently hired as Marketing Managers, Advertising Managers, Promotion Managers, Market Research Analysts, Brand Managers, Chief Marketing Officers, and other positions.
An online MBA in Marketing programme, contrary to a part-time MBA in Marketing programme, is taught virtually and entirely online, even if it is a full-time degree. These degrees may also be referred to as distance education programmes.
A part-time MBA in Marketing programme, unlike the conventional full-time MBA in Marketing programme, will likely take longer than 2 years to complete the degree because it will be taught using a combination of online and in-person tactics.
In the MBA in Marketing programmes, aspirants may also come across more advanced or technical electives. Some of these MBA in Marketing electives include Models for Marketing Strategy, E-commerce, Strategic Brand Management, Advertising Management, Product Management, Entrepreneurial Marketing, Social Impact Marketing, Content Marketing, SEO, etc.
MBA Marketing programmes are designed for people with 1-5 years of work experience who wish to advance or start a career in marketing. Some MBA in Marketing candidates may already work in marketing, but this advanced degree is also appropriate for individuals who want to transition from another role. Graduates of the MBA in Marketing programme will be able to pursue employment possibilities in all aspects of marketing, leadership, and management.