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    MBA in Marketing

    MBA in Marketing Overview

    MBA in Marketing is a Master of Business Administration degree with a marketing concentration. MBA students who successfully complete this programme will have the skills needed to pursue marketing employment. Though marketing is a core subject in most MBA programmes, candidates will spend significantly more time studying marketing in depth during an MBA in Marketing. Students will, for example, study specific subjects such as marketing management, marketing strategy, customer behaviour, and so on.

    Aspirants can pursue an MBA in Marketing in a variety of modes, including full-time MBA, part-time MBA, distance learning MBA, online MBA, executive MBA, and 1-year MBA. Furthermore, admission to the MBA in Marketing programme is based on the results of entrance exams such as the CAT, XAT, MAT, NMAT, SNAP, and others, as well as candidates' undergraduate performance.

    Among the top MBA in Marketing colleges in India are IIMs, MICA, Symbiosis Institute of International Business, Narsee Monjee Institute of Management Studies, S. P. Jain Institute of Management and Research, and others. Candidates often pay between INR 3 lakhs to INR 25 lakhs for the programme.

    Graduates of this programme are qualified to work as Marketing Managers, Chief Marketing Officers (CMO), Brand Managers, Sales Managers, Market Research Analysts, Customer Relationship Managers, and other positions. Graduates can expect a starting income of INR 7-12 lakhs per year, which will undoubtedly rise as their expertise grows.

    MBA in Marketing Highlights

    The table below demonstrates the most significant highlights of the MBA in Marketing programme:

    Particulars

    Details

    Course LevelPost Graduate
    Duration2 years
    EligibilityBachelor’s degree with a minimum aggregate score of 50%
    Admission ProcessEntrance Exam 
    Entrance ExamsCAT, CMAT, XAT, IIFT, IBSAT
    Types of CoursesFull Time, Part Time, Distance, Online
    Syllabus
    • Marketing Management
    • Operations Management
    • Consumer and Brand Insight Strategy
    • Digital Marketing and Social Media Management
    Subjects
    • Consumer Behaviour
    • B2B Marketing
    • Sales and Distribution Management
    • Managing Products, Services and Brands
    • Integrated Marketing Communications & Digital and Social Media Marketing
    FeesINR 3 Lakhs to INR 30 Lakhs
    Average SalaryINR 2 Lakhs to INR 15 Lakhs
    MBA in Marketing Job ProfilesSales Manager, Brand Manager, Product Manager, Marketing Executive, Digital Marketing Executive

    Why Choose MBA in Marketing?

    Marketing is one sector that allows for a great deal of creativity and invention. It is not constrained by any formula. To be effective, a marketer must think "outside the box." An MBA in marketing is ideal for people with a competitive, fierce, and active mentality. The programme provides numerous possibilities for students to think outside the box, which will benefit them later in their careers as members of the marketing team.

    Having said that, the benefits of pursuing a marketing specialisation in an MBA might be used to justify the decision. The scope of an MBA in marketing is vast, as practically every business and organisation requires marketing to compete. While discussing MBA in marketing scope, the following benefits are the rationale behind the scope:

    Greater Opportunities for Career Advancement

    An MBA in Marketing can assist candidates in obtaining a career promotion and qualifying for management and executive roles in their existing firm. Because postgraduate business programmes stress the development of leadership and communication abilities, graduates can easily advance to marketing roles. These talents are essential for any senior-level function, whether they are engaged in sales, business development, media and entertainment, advertisement, brand management, or even general management.

    Higher Earning Potential

    A master's degree can significantly increase your remuneration package. According to Payscale, annual salaries for MBA in Marketing graduates can range from INR 3 lakhs to INR 20 lakhs, depending on seniority, organisation, and sector. Furthermore, reputable and regional organisations hire MBA in Marketing talent for a variety of marketing positions. As a result, the job duties that come with lucrative pay scales can be extensive and broad.

    Knowledge Amplification

    Most MBA Marketing programmes are designed to provide graduates with a foundation in 'core' business education and to enrich that knowledge with marketing-specific electives. Finance, human resources, accounting, corporate management, organisational behaviour, and other basic disciplines are covered. The elective courses, on the other hand, focus on issues such as market research, consumer behaviour, product management, brand management, strategic selling, and promotional campaign management.

    Most Desired Profession

    Marketing jobs or sales management jobs are widely sought after by many professionals looking to break into the business. Because marketing and sales are highly rewarding careers, a large number of people apply for open positions.

    The Greatest Number of Career Possibilities

    One of the primary reasons for the preceding remark is that businesses themselves have a plethora of marketing alternatives. Every year, FMCG, retail, fashion, and healthcare industries release new items that must be advertised. It is not achievable without a strong marketing staff. Furthermore, there is a continuing need to expand into more unique markets and areas, which necessitates the use of marketing professionals.

    Growth and Advancement

    As competition increases, so do the opportunities for advancement in a marketing career. A marketing professional with an MBA has many more prospects for advancement than those without one. The reason for this is that excellent management is just as important as having a good team. It is perhaps even more vital since an organisation requires strategic direction in order to perform well, which efficient management may supply.

    Types of MBA in Marketing Courses

    Different types and modes of MBA in Marketing courses are available that are directed to specific sections of students or working professionals. The various types of MBA in Marketing courses have been tabulated below:

    Type of MBA in Marketing

    Eligibility

    Duration

     Key Highlights

    Full-time MBA in Marketing

    Bachelor’s degree with 50% marks + valid scores in national-level MBA exams

    2 years

    • The graduates of Marketing MBA are trained to especially focus on economics, business trends, consumer demands and behaviour, marketing and sales, and brand promotion.
    • The study subjects in this field include Customer Relationship Management, Digital Marketing, Retail Management, Marketing Analytics, Market-Oriented Strategy Planning and Pricing.
    • The job titles of the graduates of Marketing MBA include Brand Manager, Market Research Analyst, Marketing Manager, Digital Marketing Specialist and Sales Manager.
    • The primary target of a manager in this sector is to maximise business revenue by maintaining proper marketing strategies. The issue of customer satisfaction is given primary importance by the marketing teams of every company.

    Part-time MBA in Marketing

    Graduation with minimum 45-50% + Minimum 2-3 years work experience + performance in written test/interview/GD

    2-3 years

    • In a part-time MBA in Marketing program, students take classes at night and on weekends, alongside a full-time job. Most programs offer students one or two classes each semester.
    • A part-time MBA in Marketing is a perfect fit for applicants who want to keep working and earning as they obtain an MBA in Marketing, are focused on learning how to apply business theories to the real world in real-time, and want to build a network.
    • The MBA in Marketing course allows the individuals plenty of time and flexibility. Students can enhance your business skills by learning finances, taxation, accounting, operations, marketing, and other management strategies.

    Distance MBA in Marketing

    50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score

    2 years

    • Distance MBA in Marketing Management course is approved by the UGC-DEB.
    • There is no need to conduct regular classes while pursuing a Distance MBA in Marketing. 
    • The salary package that the student would get after a Distance MBA in Marketing is approximately 5L to 8L per year. 
    • The syllabus for Distance MBA in Marketing covers Retailing, Strategic Management, Entrepreneurship Development, Marketing of Non-profit Organisation, Service Marketing And CRM, Logistics And Supply Chain Management, E-Commerce, Product And Brand Management, etc.

    MBA Marketing Online

    50% marks (45% for SC/ST) in graduation in any discipline

    2-4 years

    • Online MBA in Marketing is an excellent option for working professionals who are not willing to quit their jobs for pursuing a degree and cannot attend regular classes. 
    • An online MBA in Marketing management is all about understanding the management of the marketing structure of a company. The student will learn the policies and strategies of marketing that will help in running the business steadily.
    • The major subjects of the online MBA in Marketing Management course are Management Concepts, Industrial Marketing, Service Marketing, And CRM, Agricultural And Rural Marketing, Marketing Research, E-Commerce, Total Quality Management, Product And Brand Management, etc. 

    List of Popular MBA in Marketing Specializations

    The most common courses found within MBA in Marketing include:

    Marketing Management

    Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turnover by meeting the consumers' demands. The average course fee ranges from INR 2-8 lakhs.

    Operations Management

    Operations management (OM) is the administration of business practices to create the highest level of efficiency possible within an organization. It is concerned with converting materials and labor into goods and services as efficiently as possible to maximize the profit of an organization.

    Salesforce Management

    It is the development of a sales force that includes coordination of sales operations, as well as the training and application of sales methods that result in achieving sales goals and objectives. For your business to make revenue, a sales force management strategy is critical.

    Consumer and Brand Insight Strategy

    A customer insight strategy is the game plan that you (and your team) develop for gathering and analyzing customer data, and then turning that data into valuable insights and key actions that your company will implement.

    International and Multinational Marketing

    International Marketing is a multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create an exchange that satisfies individual and organizational objectives. Multinational marketing is the process of advertising and selling products and services to customers around the world.

    MBA in Marketing Courses Offered by IIMs and Other Colleges

    The courses offered by IIMs and other institutes as a part of the MBA in Marketing curriculum have been tabulated below:

    Name of the Institute

    Courses Offered 

    IIM CalcuttaMBA with a Specialisation in Marketing
    IIM AhmedabadPGP with Specialisation in Marketing
    IIFT DelhiMBA (IB) with specialization in Marketing
    XLRI JamshedpurPGDM- Business Management with specialization in Marketing
    SPJIMR MumbaiPGDM with specialization in Marketing and Operations
    IMT GhaziabadPGDM Marketing
    TAPMI ManipalPGDM Marketing Management
    ISB HyderabadPGPM with specialization in Marketing

    MBA in Marketing Course Syllabus

    Individuals have ample options when it comes to specializations offered by the MBA in Marketing. Given below is the semester-wise syllabus for MBA in Marketing:

    Semester

    Syllabus

    Semester I

    • Retail Marketing
    • Organizational Behaviour
    • Business Communication
    • Fundamentals of Management 
    • Accounting for Marketing Managers 
    • Information Technology for Managers 
    • Principles of Marketing Management 
    • Statistical Methods for Business Decisions

    Semester II

    • Personality Development 
    • Financial Management
    • Human Resource Management 
    • Consumer Behaviour
    • Quantitative Techniques 
    • Environmental Science
    • E-Business Fundamentals
    • E-Commerce Marketing

    Semester III

    • International Marketing
    • Sales and Distribution Management 
    • Advertising and Sales Promotion
    • Entrepreneurship and Managerial Economics 

    Semester IV

    • Business Marketing 
    • Strategic Brand Management 
    • Service Marketing 
    • Industrial Analysis Project
    • Advanced IT Tools or Information Systems and Applications

    MBA in Marketing Eligibility Criteria

    Students must meet the following eligibility requirements in order to pursue MBA in Marketing:

    • Bachelor’s degree of minimum 3 years’ duration in any discipline from a recognized university with minimum aggregate marks of 50%. 
    • IIMs require a minimum aggregate score of 60%.
    • Reserved category candidates (SC/STs) can avail themselves of a relaxation of 5%, which makes the passing percentage 45%. 
    • Candidates should also qualify any nationalised entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc. 
    • Candidates qualifying for the national-level entrance exams will be called for a written test and personal interview.
    • For Executive MBA Programs work experience is required.
    • For studying an MBA in Marketing abroad, minimum of 3 years of full-time experience is required.
    • Additionally, candidates would also have to furnish IELTS/TOEFL/PTE scores to apply for an MBA abroad.

    MBA in Marketing Entrance Exams

    Cutoff scores for entrance exams such as CAT, XAT, MAT, XAT, GMAT, NMAT, and SNAP govern the admission process to an MBA in Marketing course.

    National-Level Entrance Exams for MBA in Marketing

    To pursue MBA in Marketing, national-level common entrance tests like those mentioned below are considered:

    • GMAT: GMAT (Graduate Management Admission Test) is conducted by GMAC for admission to more than 5400 programs in various Business Schools around the world. The GMAT lasts nearly 3.5 hours.
    • CAT: CAT (Common Admission Test) is a qualifying exam for admission to MBA, PGDM, and other PG-level management courses in India. The eligibility for taking the CAT exam is 50% marks in graduation, for reserved categories the qualifying marks are relaxed up to 5%. The test consists of three sections: Verbal Ability and Reading Comprehension (VARC), Data Interpretation and Logical Reasoning (DILR), and Quantitative Ability (QA). The exam is taken online over a period of three hours, with one hour per section. 
    • XAT: Xavier Aptitude Test (XAT) is a national-level aptitude test conducted by XLRI Jamshedpur for admission in MBA/PGDM programs in XLRI and other top MBA colleges like XIMB, IMT Ghaziabad, TAPMI Manipal, etc. The exam duration is 3 hours. The syllabus encompasses Verbal and Logical Ability, General Knowledge, Decision Making, and Quantitative Ability & Data Interpretation.
    • SNAP: Symbiosis National Aptitude Test or SNAP Test is a common aptitude test conducted by Symbiosis International (Deemed) University for admission to the MBA/PGDM programs. The exam is conducted once a year. The duration of the exam is 60 minutes or 1 hour. 
    • IIFT: IIFT exam is conducted by the National Testing Agency and offers students admission to MBA courses. The aspirant must possess a Bachelor's degree of a minimum of three years duration in any discipline with at least 50 percent aggregate (45% for SC/ST and PwD candidates) from a recognized university.
    • IBSAT: IBSAT is an online aptitude test conducted by The ICFAI Foundation For Higher Education (A Deemed to be University under Section 3 Of UGC Act 1956), for students seeking admission to the MBA/Ph.D. Programs Of IBS Hyderabad and MBA program at IBS Hyderabad (off-campus) at Bangalore.

    State-Level Entrance Exams for MBA in Marketing

    To pursue MBA in Marketing, state-level common entrance tests like those tabulated below are considered:

    Entrance Exam

    State

    Details

    TANCET examTamil  NaduIt is conducted for admission to courses like M.Tech, M.Arch, M.Plan, ME, MBA, and MCA. Students must have a graduation degree in B.Tech/BE for all the other courses. 
    MAH MBA CET examMaharashtraIt is conducted by the State Common Entrance Test Cell, Government of Maharashtra every year for admission to undergraduate engineering, pharmacy, and agriculture courses such as B. Tech/ B.E, Pharma D, and B.
    Karnataka PGCET exam KarnatakaIt is conducted by the Karnataka Examinations Authority (KEA) once a year for getting admissions into various PG courses in top private and government colleges in Karnataka. 
    KMAT examKeralaIt is conducted by Karnataka Post Graduate Private Colleges' Association (KPPGCA) for admissions to MBA, PGDM, and MCA courses.
    AP ICET examAndhra PradeshIt is conducted for admission to MBA and MCA courses offered by top government and affiliated colleges of Andhra Pradesh. 
    HPCET examHimachal PradeshThe courses in which the candidates may take admission through the exam are BHMCT, BBA, and B.Tech.
    PU CET examPunjabPU CET (PG) is conducted by Panjab University, Chandigarh for admission into its various post-graduate courses including MBA. The exam is conducted in the paper-based test mode across various exam centres in Punjab. 
    TS ICET examTelanganaTSICET is conducted for MBA and MCA admission in universities/institutes situated in Telangana. Kakatiya University, Warangal, on behalf of the Telangana State Council of Higher Education, conducts the TSICET exam every year.
    UPCET examUttar PradeshIt is conducted for admissions to various UG and PG courses in institutes affiliated to AKTU, Lucknow, MMMUT, and other UPSEE participating institutes /universities. 
    Dibrugarh University Entrance ExamAssamCourses offered are MBA (PT), PGDTTPM, MCA, BA LLB, LLM, MA, M.Sc., MTTM, MSW. 

    How to Get Admission for MBA in Marketing?

    Admission to MBA in Marketing can be done in two ways: direct admission and securing valid scores in CAT, XAT, MAT, or other national-level MBA exams. The process of taking admission through these two ways is mentioned below.

    Admission Through Entrance Exams

    Students interested in pursuing MBA in Marketing need to apply for the entrance exam that is accepted by the college they are targeting. Most of the colleges accept scores of national-level entrance exams mentioned above. Based on your score in such exams, 50% aggregate marks in the bachelor's degree (45% for reserved category), and work experience (if required), you can get admission to a reputed MBA college in India.

    Direct Admission Process

    There are many B-Schools in India that offer direct admission into MBA in Marketing courses. Students should score at least 50% in their graduation from any discipline (5% relaxation for reserved categories) and have some work experience between 1-3 years. Students can also take admission from the management quota or Institute level quota seats with a minimum aggregate of 50% marks in their bachelor’s degree.

    State-wise MBA in Marketing Admissions

    Different states have set different eligibility standards for admission to MBA in Marketing that have been mentioned below:

    MBA in Marketing Admission in Maharashtra

    The most eminent institutes for MBA in Marketing admissions in Mumbai are SPJIMR, IIT Bombay, KJ SIMSR Mumbai, NMIMS Mumbai, etc. For seeking admission to the finest MBA colleges in Mumbai, graduates from any stream (minimum 3-year degree) can apply if they possess a minimum aggregate score of 50%-60%. In addition, a minimum of 3 years of work experience is preferred. Candidates seeking admission to the top MBA colleges in Mumbai must qualify for the Maharashtra Common Entrance Test or MAH CET which is a management entrance test. It is officially known as MAH MBA/MMS-CET. The MAH CET exam is conducted by the State Common Entrance Test Cell, Maharashtra. Candidates must also take nationalized entrance tests like CAT/ GMAT/ GRE, etc. SP Jain requires candidates to take the SPJAT (SP Jain Aptitude Test). 

    MBA in Marketing Admissions in Delhi/NCR

    The Delhi/NCR region is the abode of 52 government and 475 private MBA colleges that include the Department of Management Studies, Indian Institute of Technology Delhi, Lal Bahadur Shastri Institute of Management, BIMTECH Greater Noida, IMI Delhi, IIFT Delhi, among others. Candidates must have completed their graduation or its equivalent degree in any discipline recognized by the AIU or the AICTE with a minimum of 50% marks to seek admission to these colleges. Individuals appearing for their final year examination can also apply provided the proof of graduation testimonials is furnished. Candidates are required to furnish their GMAT, CMAT, or GRE scores. IIFT is another MBA entrance exam conducted by the National Testing Agency, IIFT.

    MBA in Marketing Admissions in Gujarat

    Gujarat is home to the most recognized institutes for MBA courses in India such as IIM-Ahmedabad, M.S.University, Om Institute of Business & Technology (OIBT), Royale Business School (RBS), Department of Management Studies, Nirma Institute of Management, Sevantilal Kantilal School of Business Management (SSBM), etc. The Gujarat Common Entrance Test (GCET) is an annual common entrance exam for MBA and MCA studies in Gujarat, India, since 2002. Candidates also need to qualify for nationalized entrance exams like CAT, MAT, ATMA, SNAP, AIMAT, etc. for seeking admission to the top  MBA colleges in Gujarat. For seeking admission to IIM Ahmedabad, candidates must have obtained a Bachelor's degree, with at least 50% marks or an equivalent CGPA. In the case of the candidate belonging to the SC/ST/PWD category, the minimum qualifying percentage is relaxed to 45%. Valid CAT/GMAT scores Analytical Writing Test (AWT) & Personal Interview (PI) performance act as the most important determinants for admission to MBA in Marketing. 

    MBA in Marketing Admissions in Karnataka 

    Bangalore is home to the most recognized institutes for MBA courses in India such as IIM-Bangalore, XIME-Bangalore, NIT-Surathkal, Institute of Business Management & Technology (IBMT), SDM Institute of Management Development, IFIM Business School, Acharya Institute of Management and Sciences (AIMS), etc. Most MBA colleges in Bangalore provide admissions to MBA in Marketing on the basis of state-level MBA entrance exams like KMAT, Karnataka PGCET, and national-level MBA entrance exams like CAT, MAT, CMAT, ATMA, SNAP, and XAT. For admission to IIM Bangalore, candidates must possess valid CAT/GMAT scores and relevant work experience, if any

    MBA in Marketing Admissions in West Bengal 

    West Bengal provides admission to MBA in Marketing on the basis of a state-level entrance exam like JEMAT and national-level MBA entrance exams like CAT, MAT, CMAT, ATMA, SNAP, and XAT. The most eminent MBA colleges in West Bengal are the Indian Institute of Management, Calcutta, Army Institute of Management, Institute of Engineering and Management, Indian Institute of Social Welfare & Business Management (IISWBM), among others. For admission to IIM Calcutta, candidates must complete their Graduation from a recognized university (UGC/AICTE/DEC/AIU). It is mandatory for the candidates aspiring to seek admission to MBA in Marketing to possess a minimum aggregate of 50% or higher in graduation. A minimum of five years of full-time paid experience after graduation also places one in an advantageous position. 

    MBA in Marketing Top Colleges in India

    The most renowned colleges in India offering an MBA in Marketing and the entrance exams accepted by them have been tabulated below:

    Name of the Institute

    Exam Accepted

    SP Jain Institute of Management and Research (SPJIMR), Mumbai

    CAT, GMAT

    Institute of Management Technology (IMT), Ghaziabad

    CAT, XAT, GMAT

    Xavier Institute of Social Service, Ranchi

    CMAT, XAT

    N. L. Dalmia Institute of Management Studies and Research, Mumbai

    CAT, XAT, CMAT, MAT, MAH-CET, ATMA

    NIILM Centre for Management Studies, Delhi/NCR

    CAT, MAT, XAT, GMAT

    School of Management, KIIT University, Bhubaneswar

    CAT, MAT, XAT, CMAT, KIITEE Management exam 

    MIT-SOB: MIT School of Business, Pune

    CAT, MAT, XAT, MAH-CET, CMAT

    Jamnalal Bajaj Institute of Management Studies, Mumbai

    CAT, MAT, XAT, MAH-CET, CMAT

    K J Somaiya Institute of Management Studies and Research

    SET (Somaiya Entrance Test)

    Balaji Institute of Modern Management

    CAT, MAT, XAT, MAH-CET, CMAT

    MBA in Marketing Course Fees in India

    The total cost of your MBA in Marketing degree will vary based on where you study, but most programmes require a large financial investment. Furthermore, the programme fee will differ from one university to the next due to a variety of factors such as the type of university, its location, goodwill, course format, alumni status, rankings, and so on. However, the average fee range for MBA in Marketing Management programmes in India is between INR 3 lakhs to INR 25 lakhs. The fee can be more in private colleges and universities. 

    Name of the Institute

    Average Course Fees (in INR)

    IIM Bangalore Course FeeINR 24,50,000
    IIM Ahmedabad Course FeeINR 28,00,000
    IIM Calcutta Course FeeINR 27,00,00
    IIM Kozhikode Course FeeINR 28,00,000
    IIT Roorkee Course FeeINR 28,00,000
    XLRI Jamshedpur Course FeeINR 23,25,000 to 30,60,000 
    ISB Hyderabad Course FeeINR 34,13,000
    FMS Delhi Course FeeINR 1,92,000
    SP Jain Institute of Management and Research (SPJIMR), Mumbai Course FeeINR 20,42,000 to 22,10,000
    Great Lakes Institute of Management, Chennai Course FeeINR 17,10,000
    ICFAI Foundation for Higher Education (IFHE), Hyderabad Course FeeINR 16,02,000
    NMIMS Mumbai Course FeeINR 12,40,00 to 24,00,000

    MBA in Marketing Scope in India

    MBA in Marketing helps an individual to get a job promotion and qualify for management and executive positions in your current company. Since postgraduate business programs emphasise developing leadership and communication skills, graduates can advance to marketing positions effortlessly.

    An MBA in Marketing can provide a significant boost to one’s compensation package. According to Payscale, the annual salary for holders of an MBA in marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. Some of the leading recruiters include Tata Consultancy Services, Vodafone, Amazon, Citibank, HDFC Bank, and Kotak Mahindra Bank. The major career profiles one can explore after MBA in Marketing are Market Research Analyst, Asset Manager, Product Manager, Business Development Manager, Marketing Consultant, Marketing Manager, Media Planner, Brand Manager, and many more.

    MBA in Marketing Salary in India

    According to Payscale, the annual salary for holders of an MBA in Marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. The job profiles and salary packages for MBA in Marketing graduates have been tabulated below: 

    Job Profile

    Salary Package (in INR)

    Marketing Manager

    6,77,465

    Sales Manager

    4,90,000

    Product Manager

    16,10,000

    Asset Manager

    9,00,000

    Media Planner

    5,61,980

    Marketing Director

    24,61,081

    Digital Marketing Manager

    5,51,180

    Senior Marketing Manager

    13,00,055

    Product Marketing Manager

    1,180,533

    Business Development Executive

    3,00,280

    Business Development Manager

    6,03,726

    MBA in Marketing Career Options and Job Prospects

    With an MBA in Marketing, an Individual can work in the following roles in any industry:

    Career Options

    Job Description

    Career as a Marketing ManagerThey promote businesses, services, products, or brands; develop marketing and pricing strategies, generate new business leads, manage marketing budgets and analyze trends.
    Career as a Project ManagerThey are in charge of planning, budgeting, monitoring, and reporting the project with the use of various project management methodologies, such as blockchain and Lean Six Sigma.
    Career as a Brand ManagerThey oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. 
    Career as a Market Research AnalystThey research, compile, and analyze information on products and market conditions to identify potential new markets, sales opportunities, etc.
    Career as a Digital Marketing ManagerThey are responsible for developing and implementing strategies that promote a company or brand's products.
    Career as a Social Media ManagerThey oversee a company's interactions with the public by implementing social media platforms' content strategies. 

    Top MBA in Marketing Recruiters

    The top companies that recruit MBA Marketing graduates have been tabulated below:

    Bharti Airtel

    Sony India

    Vodafone Plc.

    Hindustan Unilever

    PepsiCo

    Tata Motors

    Hero Motocorp

    Colgate

    L’Oreal India

    LIC

    Nestle

    Volkswagen

    Mahindra & Mahindra

    Apple

    Hindustan Unilever Limited

    Study MBA in Marketing Abroad

    An international MBA in Marketing degree is a sought after credential by many individuals for the following reasons:

    • The average annual compensation for individuals graduating in MBA in Marketing from distinguished foreign institutions is significantly higher than those graduating from Indian universities. An international MBA in Marketing degree helps them to earn potentially higher.
    • An international degree in MBA in Marketing helps individuals to gain insight into how organisations around the world use different marketing strategies to achieve success in the global marketplace. 
    • An individual pursuing an MBA in Marketing abroad can build an international network of professionals. 
    • An MBA in Marketing abroad bridges communication gaps across cultural and physical boundaries.
    • An international degree in MBA in Marketing helps to impress the recruiters by proving the candidate’s ability to take on challenges and handle change. Hence, it increases one’s employability.

    Most programmes provide students with a robust grounding in these key areas:

    • Foundations of marketing
    • Trends in consumer behaviour
    • Strategic marketing
    • Business law and ethics
    • Professional sales approaches
    • Principles of advertising
    • Digital marketing essentials
    • International marketing strategies

    MBA in Marketing Abroad Top Colleges

    In order to get selected for pursuing an MBA in Marketing abroad, it is mandatory for the candidates to score 50-55% or above in graduation degree, and qualify for GMAT or GRE and some language proficiency tests like IELTS and TOEFL. 

    Name of the Institute

    Programme Offered 

    Exams & Scores Accepted

    University of East London, UK

    MBA in Digital Marketing

    IELTS: 6

    Coventry University, UK

    International Marketing MBA

    IELTS: 6.5

    University of Greenwich, London, UK

    MBA in Marketing Management 

    IELTS: 6

    Pace University, New York, USA

    MBA in Marketing Management

    TOEFL: 90

    IELTS: 7

    PTE: 61

    California State University Los Angeles Campus, USA

    MBA (Marketing)

    TOEFL: 80

    IELTS: 6

    PTE: 53

    University of South Australia, Adelaide, Australia

    International Master of Business Administration (Advertising and Brand Management)

    IELTS: 6.5

    Nottingham Trent University, UK

    MBA Digital Marketing

    IELTS: 6.5

    PTE: 62

    New York Institute of Technology, USA

    MBA in Marketing

    TOEFL: 79

    IELTS: 6

    PTE: 53

    IU International University of Applied Sciences, Germany

    MBA International Marketing

    TOEFL: 80

    IELTS: 6

    University of Pittsburgh USA

    MBA / MS in Marketing Science

    IELTS: 7

    Oregon State University, USA

    MBA in Marketing

    TOEFL: 91

    IELTS: 7

    Webster University, USA

    MBA (Digital Marketing Management)

    TOEFL: 80

    IELTS: 6.5

    PTE: 53

    The University of Newcastle, Australia

    Master of Business Administration / Master of Marketing

    TOEFL: 79

    IELTS: 6.5

    SRH Hochschule Berlin, Berlin, Germany

    MBA Marketing Intelligence

    TOEFL: 87

    IELTS: 6.5

    PTE: 59

    MBA in Marketing Course Fees Abroad

    To promote brands, sell products, and thrive in business, marketers are stated to need to develop various soft skills and communicate with potential customers all over the world on a regular basis. When students study marketing abroad, they are not only broadening their prospects but also preparing for a lucrative future after graduation by developing the skills required to excel in the marketing sector. MBA in Marketing programmes in other countries are usually popular among international students.

    MBA in Marketing abroad course fees are significantly higher compared to an MBA in Marketing course in India, i.e., up to INR 54 lakhs. Let us find out about MBA in Marketing fees for some of the top colleges abroad:

    Name of the Institute

    Average Annual Course Fees (in INR)

    University of Pennsylvania

    INR 82,24,772

    University of Chicago

    INR 64,42,900

    Coventry University

    INR 11,72,090

    McGill University

    INR 34,50,000

    Bangor University

    INR 15,98,742

    Skills Required for MBA in Marketing

    Apart from Business Knowledge, Strategic thinking, Planning Skills, etc. candidates aspiring to pursue MBA in Marketing must be equipped with the following important skills:

    • Communication Skills: A Marketing Manager must possess excellent verbal and written communication skills and the ability to convince others. He should be able to convey his ideas clearly to his team as well as the target audience of his company's products or services.
    • Analytical Skills: For possessing a managerial role in marketing, candidates need to develop the skills of analyzing certain situations and enhancing their problem-solving skills. It also includes the ability to apply proper logical thinking that can break any complex problem into simpler parts and then provide solutions for them.
    • Teamwork: It is imperative for an MBA in Marketing candidate to have teamwork skills to excel as a manager because while working for greater interests, it is important that all have to cast their differences aside and work together to achieve good results. This quality is developed a bit from college days when a group of individuals is assigned a particular project.
    • Leadership Skills: Candidates must be equipped with strong leadership skills. Individuals with great leadership skills empower teams to achieve their full potential, make decisions, and strategize well to help organizations thrive. Leadership skills for marketing managers involve setting strategic goals, motivating employees to perform well, mentoring less experienced team members, and delegating tasks to other employees.

    Difference between MBA in Marketing and Master of Marketing

    The primary differences between MBA in Marketing and MS in Marketing have been tabulated below:

    Point of Difference MBA in Marketing MS in Marketing
    Previous Work Experience Individuals with 4-5 years of full-time experience must pursue an MBA in Marketing. Graduates will less than 2 years of full-time experience must pursue an MS in Marketing.
    Marketing Career Paths MBA in Marketing graduates become eligible for marketing management jobs such as brand manager, product manager, and marketing manager.  Master of Marketing graduates usually seek employment in entry-level marketing jobs such as marketing analyst, marketing coordinator, and marketing assistant.
    Marketing Internships Candidates opting for an MBA in Marketing can avail themselves of formal internship programs for 10 to 12 weeks by working full-time at companies.  MS in Marketing does not offer formal internship opportunities. Rather, it offers part-time internship programs.

    FAQs about MBA Marketing

    Which are the best foreign universities to study BBA in Marketing abroad?

    The best foreign universities to study BBA in Marketing abroad are Yale University (USA), Northwestern University (USA), London Business School (UK), University of Montreal (Canada), Australian National University (Australia), National University of Singapore (Singapore), Seoul National University (South Korea), Insead (France), LMU Munich (Germany), Copenhagen Business School (Denmark), and University of Auckland (New Zealand).

    What is the difference between an MBA in Marketing and a Master’s in Marketing programme?

    A Master's degree in marketing generally lasts one year. This marketing course is designed for students who have recently completed a bachelor's degree or have limited work experience. An MBA with a specialty in marketing, on the other hand, can last up to two years and permits students to pursue more advanced marketing courses. As a result, it attracts people with prior work experience who want to change industries or roles.

    Who should pursue an MBA in Marketing course?

    MBA Marketing programmes are designed for people with 1-5 years of work experience who wish to advance or start a career in marketing. Some MBA in Marketing candidates may already work in marketing, but this advanced degree is also appropriate for individuals who want to transition from another role. Graduates of the MBA in Marketing programme will be able to pursue employment possibilities in all aspects of marketing, leadership, and management.

    What are some of the MBA in Marketing electives that students study?

    In the MBA in Marketing programmes, aspirants may also come across more advanced or technical electives. Some of these MBA in Marketing electives include Models for Marketing Strategy, E-commerce, Strategic Brand Management, Advertising Management, Product Management, Entrepreneurial Marketing, Social Impact Marketing, Content Marketing, SEO, etc. 

    What is a part-time MBA in Marketing course?

    A part-time MBA in Marketing programme, unlike the conventional full-time MBA in Marketing programme, will likely take longer than 2 years to complete the degree because it will be taught using a combination of online and in-person tactics.

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    Related Questions

    g

    geet, Student / Alumni

    The registration for MBA has already started. Mittal School of Business, which attracts students from different parts of the world, is one of India's foremost Business Schools recognized for its industry-oriented curriculum, interactive hands-on pedagogy and intense industry interface. A multidisciplinary campus and multicultural environment suffused with student activity ensures all round development of its graduates, grooming them for successful entrepreneurship and global careers. Mittal School of Business is Among the First 10 Institutions in India to Get ACBSP (USA) Accreditation. Quality of education, placements and well being of the students are the prime focus of LPU. Scholarships, placements, exposure to industry, international internships and placements efficient and knowledgeable faculty, flexible curriculum and teaching pedagogies, infrastructure and diverse culture make LPU unmatchable. LPU shall leave no stone unturned. LPU provides opportunities to students to avail Internship / On-Job Training with industry and they are paid certain monthly stipends. At LPU, it is not about calling companies, it is about preparing students and making sure that they get selected. The university puts its best efforts for the grooming of the students to get good placements. Few of these efforts are like: a. Corporate Interactions, b. Live Projects with Industry, c. Industry Competitions, d. Industry Tie-ups and Centres of Excellence, e. Professional Enhancement Programme PEP Classes Analytical Skills Quantitative Skills, Technical Aptitude Skills, Presentations and Soft Skills and Mock Test.
    S

    Shreya Sareen, CollegeDekho Expert

    Dear Student

    St. Francis Institute of Management and Research, Mumbai offers MMS and PGDM at the postgraduate level. Eligibility criteria for both the programs is clearing a bachelor's degree with at least 50% marks in case of general candidate and 45% marks in case of reserved category. Besides this, you must have appeared for either MH-CETATMA/ GMAT/ CMAT/ CAT/ XAT or MAT entrance exam. You can fill the Common Admission Form to apply for admission or you can also visit the official website of the college. Selection for both the programs will be done on the basis of performance in the counselling round. The college will release a merit list of selected candidates on its official website. Selected candidates may proceed to college to confirm their admission. The annual fee of the MMS program is INR 2,27,840 while the annual fee of the PGDM program is 2,86,000. If you have further queries you can call on our toll-free number 18005729877. 

    You can also consider some of the other popular PGDM colleges below

    AAM- The Pragmatic B School, Chennai

    International Institute of Business Studies, Bangalore

    International School of Business and Media, Pune

    Thank You

    A

    Abhinav Chamoli, CollegeDekho Expert

    Dear Student,

    The duration of a Master of Business Administration (MBA) course should be minimum 2 years as per the guidelines issued by AICTE. Any MBA course of 6 months duration would never receive approval by AICTE and it would be invalid. If you find any college claiming to offer a 6-month MBA course, please be advised that it would be a fake course.

    You can check the articles on  AICTE eligibility criteria for management courses and MBA admission process for more details about the course.

    You can also check this list of colleges offering MBA in India. If you want to take admission to an MBA college, please fill the Common Application Form (CAF). For any admissions-related assistance, call our helpline number 18005729877 to discuss your requirements with our counsellor.

    Thank you.

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