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MICA PGDM/PGDM C Admissions 2023 - Formerly known as the Mudra University of Communications, MICA, is a business school and a self-governing, non-profit institute of higher learning on the outskirts of Ahmedabad, Gujarat, India. Founded in 1991, MICA is the Asia-Pacific region's only residential institute committed to developing leaders in Strategic Marketing and Communication. MICA is an autonomous and non-profit institution that offers a variety of academic programmes, including four residential programmes: the Post Graduate Diploma in Management-Communications (PGDM-C), the Post Graduate Diploma in Management (PGDM), the Post Graduate Certificate Programme in Crafting Creative Communication (CCC), and the Fellow Programme in Management-Communications (FPM-C).
The ethos of the institution consists of its understanding of current trends and sensitivities, meeting the needs of an ever-changing environment. The MICA brand ensures that Strategic Marketing and Communication solutions are delivered effectively to the business, governments, and society.
Today, it is the holy temple of aspirants who hold top positions in some of India's and the world's most well-known organisations in marketing, brand management, research and analytics, advertising, media, digital, and other related enterprises. MICA's 100% placement performance demonstrates its domain leadership in Strategic Marketing and Communications. MICA's average CTC increased this year from INR 14.01 LPA to INR 19 LPA, with the highest CTC of INR 57.51 LPA. Let us learn all about MICA PGDM/PGDM C admissions 2023 here.
Highlights of MICA PGDM-C/PGDM Admission 2023
Check out the significant highlights of the MICA PGDM-C/PGDM course 2023:
Full-Time Postgraduate Diploma
Minimum Qualification Requirement
Bachelor's degree (10 + 2 + 3 system) in any discipline recognized by the Association of Indian Universities or equivalent qualification
Minimum Aggregate Required
Entrance Exam Score Required
Full Course Fee (Two Years)
INR 21,00,000 Approx.
Up to 75% of the Tuition Fees
Adani Wilmar, Aditya Birla, Amazon, Amul, CACTUS, Deloitte, Google, Lenskart, Mahindra, IBM, MTR, Tata Consumer Products, Tata Steel, etc
MICA PGDM-C/PGDM Admission Dates 2023
The table tabulated below shows some of the important MICA PGDM-C/PGDM admission dates 2023 for aspirants to enrol on this programme on time:
MICAT-I Registration Open Date
MICAT-I Registration Close Date
November 19, 2022
MICAT-II Registration Open Date
November 22, 2022
MICAT-II Registration Close Date
January 16, 2023
MICAT-I Test Date
December 3, 2022
MICAT-I Score Card Live
December 21, 2022
MICAT-II Test Date
January 28, 2023
MICAT-II Score Card Live
February 17, 2023
GE & PI Shortlist
February 17, 2023
GE and PI
Final Merit List Announcement
1st week of April, 2023
About MICA PGDM-C/PGDM Courses
MICA Ahmedabad provides the following two-year full-time postgraduate management programmes that are one-of-a-kind and in great demand in the marketplace or industry.
Two Years Full-Time Post Graduate Diploma in Management (PGDM)
Two Years Full-Time Post Graduate Diploma in Management – Communication (PGDM-C)
MICA PGDM-C/PGDM Specializations
MICA provides distinct specialities. MICA's PGDM and PGDM-C programmes meet the industry's demand for skilled professionals while maintaining MICA's longstanding emphasis on Strategic Marketing and Communication. Both programmes provide the same specialised courses. The institute has led curriculum developments in Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication, and Strategic Marketing.
MICA offers specialisations in the following fields of study for its PGDM-C/PGDM courses:
Advertising & Brand Management
Digital Communication Management
Data Science and Business Analytics
Media & Entertainment Management
These specialised PGDM programmes are designed with a career-building approach in mind, bearing in mind the industry's requirement for people with certain career interests. The courses are designed to help students develop specific skills and perspectives in their chosen career paths within the field of Strategic Marketing and Communication, such as Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM), and Media Management (MM).
MICA PGDM-C/PGDM Eligibility Criteria 2023
The admission or eligibility criteria for MICA PGDM-C/PGDM programme admissions 2023 are the same. The following are the eligibility requirements that aspirants must meet in order to receive admission to MICA PGDM-C/PGDM courses:
Admission to both the PGDM (C) and PGDM Post-graduate Programmes (PGP) requires a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).
Candidates must have qualifying scores in both the CAT/XAT/GMAT and the MICAT in addition to a Bachelor's degree.
Candidates who are taking their final exams for a Bachelor's degree (or equivalent) are also eligible to apply.
Candidates that show an aptitude for expressing, analysing, and/or inventing ideas that move people to action and create business objectives are more likely to be shortlisted.
All applicants appearing in GE and PI who are considered for the final merit list must be recommended by a majority of the PI panellists. All those who meet the above-mentioned conditions will have their final composite score calculated using the following weightage:
Group Exercise (GE)
MICA PGDM-C/PGDM Admission Fees 2023
MICA PGDM-C/PGDM admissions fees for 2023-25 are shown in the table below. International Immersion Programme is optional, with additional expenses.
Total Fees in INR
2 Years Full-Time Post Graduate Diploma in Management (PGDM)
2 Years Full-Time Post Graduate Diploma in Management – Communication (PGDM-C)
MICA Scholarships are given out on a yearly basis based on a student's overall academic performance and family income. The scholarships are given to MICA students who are currently enrolled in the two-year PGDM-C/PGDM programmes and the one-year Post Graduate Certificate Programme in Crafting Creative Communications (CCC).
Furthermore, MICA has inked an MOU with the RSPL Welfare Foundation (RWF), under which the RSPL Welfare Foundation grants scholarships to MICA's second-year PGDM(C) and PGDM students based on merit and means. The RWF scholarship will soon be re-named ‘Poonam Gyanchandani Memorial Scholarship’. This is in addition to the annual MICA Scholarships.
MICA has also inked an MOU with Prof. Bikram Bindra, under which Prof. Bikram Bindra would provide a scholarship for first-year students in the PGDM-C/PGDM programme at MICA based on merit and means. Prof. Bikram Bindra's scholarship will be known as the 'Equity Scholarship.' Students from PGP-1 who represent a minority status, such as religion, status, sexual or gender identity, or membership in a minority community, will be eligible to apply under this system. This is in addition to the annual MICA Scholarships.
Family income should not exceed Rs. 10 lakhs per year.
Academic achievement (minimum CGPA of 3.00) and attendance record (minimum 80% across all disciplines) of students in their first year (applicable to PGP-2).
Review of the income-tax returns and bank statements from the last three years.
A brief explanation of why you are applying for the scholarship (separate in case of applying for Equity Scholarship)
Verifying your family's background with proof.
Note: The Scholarships Committee will interview and interact with the shortlisted students (consisting of MICA faculty and staff; For RWF Scholarships for PGP-2, there will be a representative from the senior management level from RWF). Prof. Bikram Bindra will serve on the Committee for the Equity Scholarship to PGP-1.
MICA PGDM-C/PGDM Admission Process 2023
The application for MICA PGDM-C/PGDM admissions 2023 must be filed online, along with the required application fee of INR 2100. You must adjust your score options for submission (CAT/XAT/GMAT and MICAT) in the application. The method for MICA PGDM-C/PGDM admissions 2023 is as follows:
Step 1: Create an Account to Get a User ID
On the MICA website, you must click on Apply Now. It will take you to the first stage of the registration process. Fill in your name, mobile number, and valid email address on the screen that opens, and then click the submit button after checking the 'I Agree' box and inputting the captcha.
Step 2: Examine and Verify Details
You must verify the information and then click the OK button. Your User ID and password have now been delivered to your mobile phone and email address. Your application number is also displayed on the page, which you should keep for future reference.
Step 3: Select Go to Application.
Your registration for MICA is now complete. Click on Go to Application to read instructions on how to fill out the MICA application form and continue.
Step 4: Upload Photo & Signature and Fill Out Academic Information
The application form needs you to fill out your personal information first, then submit your photo and signature at the top, and finally fill out your academic information.
Step 5: Enter CAT/XAT/GMAT Exam Scores
On this page, select the entrance exam whose score you intend to submit for admission and, if available now, submit the exam score as well. If you do not have the scorecard, you can change your score later. Furthermore, because MICAT is a requirement for MICA admission, you must decide whether to take MICAT-1, MICAT-2, or both.
Step 6: Make Your Payment
The application fee for MICA is INR 2100. You must pay this application fee online. So, double-check the information; your application fee is indicated on this page. If the cost amount is right, click 'I Agree' before finishing the payment and proceeding.
Step 7: Enter Entrance Exam Score After Result Declaration
Documents Required for MICA PGDM-C/PGDM Admissions 2023
While applying for the MICA PGDM-C/PGDM programmes, the following documents must be asked for when applying online:
- Entrance exam score reports of CAT/XAT/GMAT
- Valid and authorised identity card (like Driving License/ Aadhar Card/ PAN Card/ Voter’s ID card/ Passport, etc.)
- Past academic transcripts
- Birth Certificate
MICA PGDM-C/PGDM Admissions 2023 Shortlisting Process
MICA Ahmedabad will shortlist students based on their CAT/XAT/GMAT exam scores and MICAT scores, assigning the following weightage to each component:
Weightage for Shortlisting
MICA considers first Section A of the MICAT Psychometric test, which is a qualifier.
Those who pass the Psychometric and have a good CAT/XAT/GMAT score are considered for shortlisting.
Candidates must meet a minimal cut-off in their CAT/XAT total percentile/GMAT score.
Those who qualify based on their CAT/XAT/GMAT scores will have their MICAT Section B scores evaluated.
Those who qualify on the basis of relative performance, subject to a minimum cut-off in Normalized Scores of MICAT Section B, will have their MICAT Section C assessed. Each segment will have a different cut-off.
Those who qualify on the basis of a, b, c, and d (on the basis of relative performance subject to a minimum cut-off in MICAT Section C Normalized Scores) will be evaluated for GE and PI shortlisting.
Candidates that display a talent for expressing, evaluating, and/or inventing ideas that inspire others to action and create business results are more likely to be shortlisted in the MICA Admission process.
Shortlisted candidates will be invited to attend GE and PI sessions in Ahmedabad, Bengaluru, Delhi, Kolkata and Mumbai.
Following the end of the GE-PI Round, MICA will create the final merit list based on the following weightage:
MICAT Exam Score
Personal Interview (PI)
Group Exercise (GE)
MICA PGDM-C/PGDM Cut-Off 2023
The MICA cutoff is determined by the total percentile score of the CAT 2022, XAT 2023, or GMAT exam. Only candidates who achieve a positive (greater than zero) raw score in all portions of the entrance exam and are over the minimum cut-offs in the overall percentile ranks will be considered for all the following stages:
Entrance Exams Accepted
Expected Overall Cut-off percentile
The actual cutoff marks may be higher than 80
The actual cut-off marks may be higher than 80
GMAT (must be taken 2021 onwards)
80 (Verbal and Quant)
The actual cutoff marks may be higher than 80.
MICA PGDM-C/PGDM Placements
MICA has completed yet another final placement season, adding another feather to the cap of one of the country's finest business schools. Esteemed organisations not only demonstrated trust in the students' abilities by giving worthy offers to the 2020-22 Batches of both PGDM-C and PGDM programmes but also commended the MICAn Edge. This year, more than 70 organisations set new benchmarks, with an average CTC rise of 35.6% and a median CTC increase of 31.5%.
Graduates were highly sought after for positions such as campaign marketing associate, business analyst, campaign manager, marketing expert, content designer, brand manager, digital marketing manager, customer success manager, brand strategist, and so on.
Achieving a track record of 100% placements, MICA’s placements have demonstrated its domain leadership in the field of Strategic Marketing and Communications. MICA's annual average increased this year from INR 14.01 lakhs to INR 19 lakhs. Some of the stats that will help aspirants to know more about MICA PGDM-C/PGDM placements are highlighted below:
Average CTC Increase Percentage
Students Appeared in Placements
Offers from FMCG
Offers from IT/ITeS
Offers from FMCD
Note: The above data is directly taken from MICA’s Final Placement Report for the year 2021-22.
Accenture Consulting, Flipkart, I-PAC, Google, ITC, Infosys, BCG, Deloitte, Godrej, UpGrad, Wipro, L'Oreal, Hero, Paytm, Microsoft, TATA STEEL, Kotak Mahindra Bank, and others are among the top recruiters for MICA PGDM-C/PGDM placements.
If you have any queries related to the MICA PGDM admission 2023, call our toll-free helpline number 18005729877.