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MICA PGDM Admissions 2023: Check Eligibility, Course Fee & Seats

Aarushi Jain
Aarushi JainUpdated On: January 03, 2023 08:14 pm IST | MICAT
MICA offers Post Graduate Diploma in Management/PGDM in Communications (PGDM-C), which is equivalent to a full-time MBA. Scroll through to learn all about MICA PGDM/PGDM-C admissions 2023.
MICA PGDM Admission 2023

MICA PGDM/PGDM C Admissions 2023 - Formerly known as the Mudra University of Communications, MICA, is a business school and a self-governing, non-profit institute of higher learning on the outskirts of Ahmedabad, Gujarat, India. Founded in 1991, MICA is the Asia-Pacific region's only residential institute committed to developing leaders in Strategic Marketing and Communication. MICA is an autonomous and non-profit institution that offers a variety of academic programmes, including four residential programmes: the Post Graduate Diploma in Management-Communications (PGDM-C), the Post Graduate Diploma in Management (PGDM), the Post Graduate Certificate Programme in Crafting Creative Communication (CCC), and the Fellow Programme in Management-Communications (FPM-C).

The ethos of the institution consists of its understanding of current trends and sensitivities, meeting the needs of an ever-changing environment. The MICA brand ensures that Strategic Marketing and Communication solutions are delivered effectively to the business, governments, and society.

Today, it is the holy temple of aspirants who hold top positions in some of India's and the world's most well-known organisations in marketing, brand management, research and analytics, advertising, media, digital, and other related enterprises. MICA's 100% placement performance demonstrates its domain leadership in Strategic Marketing and Communications. MICA's average CTC increased this year from INR 14.01 LPA to INR 19 LPA, with the highest CTC of INR 57.51 LPA. Let us learn all about MICA PGDM/PGDM C admissions 2023 here. 

Related Links: 

MICA Cut Off 2023, 2022, 2021 - Check Previous Year's Cutoff List

MICA Courses & Fees Structure 2023

Highlights of MICA PGDM-C/PGDM Admission 2023 

Check out the significant highlights of the MICA PGDM-C/PGDM course 2023:


Programmes Offered

  • PGDM: Post Graduate Diploma in Management
  • PGDM-C: PGDM in Communication

Specialisation Offered

  • Advertising & Brand Management
  • Digital Communication Management
  • Data Science and Business Analytics
  • Media & Entertainment Management

Course Type

Full-Time Postgraduate Diploma 


2 Years

Minimum Qualification Requirement

Bachelor's degree (10 + 2 + 3 system) in any discipline recognized by the Association of Indian Universities or equivalent qualification

Minimum Aggregate Required


Entrance Exam Score Required

  • CAT/XAT/GMAT (20%)
  • MICAT (30%)
  • GE (20%)
  • PI (30%)

Full Course Fee (Two Years)

INR 21,00,000 Approx.


Up to 75% of the Tuition Fees

TFW Scheme


Major Recruiters

Adani Wilmar, Aditya Birla, Amazon, Amul, CACTUS, Deloitte, Google, Lenskart, Mahindra, IBM, MTR, Tata Consumer Products, Tata Steel, etc

MICA PGDM-C/PGDM Admission Dates 2023

The table tabulated below shows some of the important MICA PGDM-C/PGDM admission dates 2023 for aspirants to enrol on this programme on time:


Key Dates

MICAT-I Registration Open Date 

October 2022

MICAT-I Registration Close Date 

November 19, 2022

MICAT-II Registration Open Date

November 22, 2022

MICAT-II Registration Close Date 

January 16, 2023

MICAT-I Test Date 

December 3, 2022

MICAT-I Score Card Live 

December 21, 2022

MICAT-II Test Date 

January 28, 2023

MICAT-II Score Card Live 

February 17, 2023

GE & PI Shortlist

February 17, 2023

GE and PI

March 2023

Final Merit List Announcement 

1st week of April, 2023

About MICA PGDM-C/PGDM Courses

MICA Ahmedabad provides the following two-year full-time postgraduate management programmes that are one-of-a-kind and in great demand in the marketplace or industry.

  • Two Years Full-Time Post Graduate Diploma in Management (PGDM)

  • Two Years Full-Time Post Graduate Diploma in Management – Communication (PGDM-C)

MICA PGDM-C/PGDM Specializations

MICA provides distinct specialities. MICA's PGDM and PGDM-C programmes meet the industry's demand for skilled professionals while maintaining MICA's longstanding emphasis on Strategic Marketing and Communication. Both programmes provide the same specialised courses. The institute has led curriculum developments in Digital Platforms & Strategies, Media & Entertainment, Marketing Analytics, Strategic Communication, and Strategic Marketing.

MICA offers specialisations in the following fields of study for its PGDM-C/PGDM courses:

  • Advertising & Brand Management

  • Digital Communication Management

  • Data Science and Business Analytics

  • Media & Entertainment Management

These specialised PGDM programmes are designed with a career-building approach in mind, bearing in mind the industry's requirement for people with certain career interests. The courses are designed to help students develop specific skills and perspectives in their chosen career paths within the field of Strategic Marketing and Communication, such as Brand Management (BM), Marketing Research and Analytics (MRA), Digital Communication Management (DCM), Advertising Management (AM), and Media Management (MM).

MICA PGDM-C/PGDM Eligibility Criteria 2023

The admission or eligibility criteria for MICA PGDM-C/PGDM programme admissions 2023 are the same. The following are the eligibility requirements that aspirants must meet in order to receive admission to MICA PGDM-C/PGDM courses:

  • Admission to both the PGDM (C) and PGDM Post-graduate Programmes (PGP) requires a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU).

  • Candidates must have qualifying scores in both the CAT/XAT/GMAT and the MICAT in addition to a Bachelor's degree.

  • Candidates who are taking their final exams for a Bachelor's degree (or equivalent) are also eligible to apply.

  • Candidates that show an aptitude for expressing, analysing, and/or inventing ideas that move people to action and create business objectives are more likely to be shortlisted.

All applicants appearing in GE and PI who are considered for the final merit list must be recommended by a majority of the PI panellists. All those who meet the above-mentioned conditions will have their final composite score calculated using the following weightage:





Group Exercise (GE)


Personal Interview (PI)


MICA PGDM-C/PGDM Admission Fees 2023

MICA PGDM-C/PGDM admissions fees for 2023-25 are shown in the table below. International Immersion Programme is optional, with additional expenses.

Course Name 

Total Fees in INR

2 Years Full-Time Post Graduate Diploma in Management (PGDM)


2 Years Full-Time Post Graduate Diploma in Management – Communication (PGDM-C)


MICA Scholarships

MICA Scholarships are given out on a yearly basis based on a student's overall academic performance and family income. The scholarships are given to MICA students who are currently enrolled in the two-year PGDM-C/PGDM programmes and the one-year Post Graduate Certificate Programme in Crafting Creative Communications (CCC).

Furthermore, MICA has inked an MOU with the RSPL Welfare Foundation (RWF), under which the RSPL Welfare Foundation grants scholarships to MICA's second-year PGDM(C) and PGDM students based on merit and means. The RWF scholarship will soon be re-named ‘Poonam Gyanchandani Memorial Scholarship’. This is in addition to the annual MICA Scholarships.

MICA has also inked an MOU with Prof. Bikram Bindra, under which Prof. Bikram Bindra would provide a scholarship for first-year students in the PGDM-C/PGDM programme at MICA based on merit and means. Prof. Bikram Bindra's scholarship will be known as the 'Equity Scholarship.' Students from PGP-1 who represent a minority status, such as religion, status, sexual or gender identity, or membership in a minority community, will be eligible to apply under this system. This is in addition to the annual MICA Scholarships.

Selection Criteria 

  • Family income should not exceed Rs. 10 lakhs per year.

  • Academic achievement (minimum CGPA of 3.00) and attendance record (minimum 80% across all disciplines) of students in their first year (applicable to PGP-2).

  • Review of the income-tax returns and bank statements from the last three years.

  • A brief explanation of why you are applying for the scholarship (separate in case of applying for Equity Scholarship)

  • Verifying your family's background with proof.

Note: The Scholarships Committee will interview and interact with the shortlisted students (consisting of MICA faculty and staff; For RWF Scholarships for PGP-2, there will be a representative from the senior management level from RWF). Prof. Bikram Bindra will serve on the Committee for the Equity Scholarship to PGP-1.

MICA PGDM-C/PGDM Admission Process 2023

The application for MICA PGDM-C/PGDM admissions 2023 must be filed online, along with the required application fee of INR 2100. You must adjust your score options for submission (CAT/XAT/GMAT and MICAT) in the application. The method for MICA PGDM-C/PGDM admissions 2023 is as follows:

Step 1: Create an Account to Get a User ID

On the MICA website, you must click on Apply Now. It will take you to the first stage of the registration process. Fill in your name, mobile number, and valid email address on the screen that opens, and then click the submit button after checking the 'I Agree' box and inputting the captcha.

Step 2: Examine and Verify Details

You must verify the information and then click the OK button. Your User ID and password have now been delivered to your mobile phone and email address. Your application number is also displayed on the page, which you should keep for future reference.

Step 3: Select Go to Application.

Your registration for MICA is now complete. Click on Go to Application to read instructions on how to fill out the MICA application form and continue.

Step 4: Upload Photo & Signature and Fill Out Academic Information

The application form needs you to fill out your personal information first, then submit your photo and signature at the top, and finally fill out your academic information.

Step 5: Enter CAT/XAT/GMAT Exam Scores

On this page, select the entrance exam whose score you intend to submit for admission and, if available now, submit the exam score as well. If you do not have the scorecard, you can change your score later. Furthermore, because MICAT is a requirement for MICA admission, you must decide whether to take MICAT-1, MICAT-2, or both.

Step 6: Make Your Payment

The application fee for MICA is INR 2100. You must pay this application fee online. So, double-check the information; your application fee is indicated on this page. If the cost amount is right, click 'I Agree' before finishing the payment and proceeding.

Step 7: Enter Entrance Exam Score After Result Declaration

MICA will allow you to update your exam score after the CAT 2022 and XAT 2023 results are released. To update your CAT/XAT scores, you must log in as an Already Registered Candidate.

Documents Required for MICA PGDM-C/PGDM Admissions 2023

While applying for the MICA PGDM-C/PGDM programmes, the following documents must be asked for when applying online:

  • Entrance exam score reports of CAT/XAT/GMAT 
  • Valid and authorised identity card (like Driving License/ Aadhar Card/ PAN Card/ Voter’s ID card/ Passport, etc.)
  • Past academic transcripts
  • Birth Certificate

MICA PGDM-C/PGDM Admissions 2023 Shortlisting Process

MICA Ahmedabad will shortlist students based on their CAT/XAT/GMAT exam scores and MICAT scores, assigning the following weightage to each component:

Exam Component

Weightage for Shortlisting





  • MICA considers first Section A of the MICAT Psychometric test, which is a qualifier.

  • Those who pass the Psychometric and have a good CAT/XAT/GMAT score are considered for shortlisting.

  • Candidates must meet a minimal cut-off in their CAT/XAT total percentile/GMAT score.

  • Those who qualify based on their CAT/XAT/GMAT scores will have their MICAT Section B scores evaluated.

  • Those who qualify on the basis of relative performance, subject to a minimum cut-off in Normalized Scores of MICAT Section B, will have their MICAT Section C assessed. Each segment will have a different cut-off.

  • Those who qualify on the basis of a, b, c, and d (on the basis of relative performance subject to a minimum cut-off in MICAT Section C Normalized Scores) will be evaluated for GE and PI shortlisting.

  • Candidates that display a talent for expressing, evaluating, and/or inventing ideas that inspire others to action and create business results are more likely to be shortlisted in the MICA Admission process.

  • Shortlisted candidates will be invited to attend GE and PI sessions in Ahmedabad, Bengaluru, Delhi, Kolkata and Mumbai.

Following the end of the GE-PI Round, MICA will create the final merit list based on the following weightage:


Weightage Percentage

MICAT Exam Score


Personal Interview (PI)


Group Exercise (GE)




Total Weightage



The MICA cutoff is determined by the total percentile score of the CAT 2022, XAT 2023, or GMAT exam. Only candidates who achieve a positive (greater than zero) raw score in all portions of the entrance exam and are over the minimum cut-offs in the overall percentile ranks will be considered for all the following stages:

Entrance Exams Accepted

Expected Overall Cut-off percentile


CAT 2022


The actual cutoff marks may be higher than 80

XAT 2023


The actual cut-off marks may be higher than 80

GMAT (must be taken 2021 onwards)

80 (Verbal and Quant)

The actual cutoff marks may be higher than 80.

Related Reads:

List of Documents Required for CAT 2022 Registration

Top PGDM Colleges in India 2023


MICA has completed yet another final placement season, adding another feather to the cap of one of the country's finest business schools. Esteemed organisations not only demonstrated trust in the students' abilities by giving worthy offers to the 2020-22 Batches of both PGDM-C and PGDM programmes but also commended the MICAn Edge. This year, more than 70 organisations set new benchmarks, with an average CTC rise of 35.6% and a median CTC increase of 31.5%. 

Graduates were highly sought after for positions such as campaign marketing associate, business analyst, campaign manager, marketing expert, content designer, brand manager, digital marketing manager, customer success manager, brand strategist, and so on.

Achieving a track record of 100% placements, MICA’s placements have demonstrated its domain leadership in the field of Strategic Marketing and Communications. MICA's annual average increased this year from INR 14.01 lakhs to INR 19 lakhs. Some of the stats that will help aspirants to know more about MICA PGDM-C/PGDM placements are highlighted below:

Highest CTC

INR 57,51,988

Average CTC

INR 19,00,897

Average CTC Increase Percentage 


Median CTC

INR 17,10,074

Students Appeared in Placements


Offers from FMCG


Offers from IT/ITeS


Offers from FMCD


Note: The above data is directly taken from MICA’s Final Placement Report for the year 2021-22.

Accenture Consulting, Flipkart, I-PAC, Google, ITC, Infosys, BCG, Deloitte, Godrej, UpGrad, Wipro, L'Oreal, Hero, Paytm, Microsoft, TATA STEEL, Kotak Mahindra Bank, and others are among the top recruiters for MICA PGDM-C/PGDM placements.

If you have any queries related to the MICA PGDM admission 2023, call our toll-free helpline number 18005729877.


Are there any special scholarships available for MICA PGDM admissions in 2023?

There are varying scholarships awarded by the institute for MICA PGDM admissions 2023, however, worthy candidates need to prove themselves eligible through different bases. While some can become beneficiaries on a merit basis, others are selected to maintain and promote equity and diversity on gender, financial, and race level.

What is the full form of MICA Ahemdabad?

The full form of MICA Ahemdabad is Mudra Institute of Communications Ahmedabad. The institute is one of the most reputed business schools in India and works on a non-profit basis. The institute offers various postgraduate-level management courses, including PGDM courses in multiple specialisations. It is one of the flagship courses of the institute and is a highly qualifying and employable course with a guarantee of 90%-120% of growth in pre-programme levels.

What is the placement rate at MICA Ahemdabad?

The placement rate at MICA Ahemdabad is 100%. Only recently, the institute re-introduced its internships or summer placements programme for the benefit of the enrolled students. In the final placements of 2022, 38.1% of freshers managed to get a placement offer. Some of the top roles offered as jobs to graduates were Campaign Manager, Brand Strategist, Product Manager, Digital Lead, Content Designer, and Marketing Evangelist.

Whose letter of recommendation shall be appropriate for MICA PGDM admissions 2023?

The authorities mentioned by the colleges shall be the best for the letter of recommendation for MICA PGDM admissions 2023. However, in case no authority is mentioned, then your faculty teacher, mentor, or any guide during your previous educational journey shall be the best choice to go for. You can also provide a letter of recommendation signed by your employer or your direct manager in the position you were hired in.

Are application essays important for MICA PGDM admissions in 2023?

Yes, application essays can prove highly important for MICA PGDM admissions in 2023. You may or may not be required to submit an application essay, but you can choose to submit a Personal Statement or SOP even if no topic has been given for any application essay. The descriptive statement shall act as your introduction and a voice in front of the selection committee. There are many instances where a good essay has resulted in successful admission.

What are the parameters considered for MICA PGDM admissions 2023?

The parameters considered for MICA PGDM admissions 2023 are varying. They are made of tangible and intangible qualifiers, such as entrance exam scores, group discussion performance, personal interview performance, letters of recommendation, application essays, the attitude reflected during group discussions and personal interview rounds, etc. It is the potentiality of the student which is weighed more important in subsequent rounds.

What is the selection process for MICA PGDM admissions 2023?

The selection process for MICA PGDM admissions 2023 is the same as all other business schools in India. You shall have to apply for admission to PGDM programmes after you get your entrance exam scores, once your application has been reviewed and your entrance exam score satisfies the relevant cut-off, you shall be invited to participate in Group Discussions round(s). Once you make it through these discussions you have to appear for a personal interview round. Only after successfully clearing the PI round you can get enrolled at MICA.

What are the documents required for MICA PGDM admissions 2023?

The documents required for MICA PGDM admissions 2023 are the application form, student CV, entrance exam scores, bachelor’s degree and aggregate mark sheet, X and XII mark sheets, application essay, additional claim and its relevant proof for any quota admission, letter of recommendations, and any other additional document as required by the college. You need not submit the physical scorecard for entrance examinations, you can send scores via conducting authority.

Which entrance exams are accepted for MICA PGDM admissions 2023?

The entrance exams accepted for MICA PGDM admissions 2023 are CAT, XAT, and GMAT. While there is an indigenous entrance exam also available, the Mudra University of Communication Admissions Test (MICAT), candidates can apply with the test scores of CAT, XAT, or GMAT. The test scores of each of the exams must meet the respective cut-off. The percentile range expected for MICA PGDM admissions is 85-95.

What is the NIRF 2022 ranking of MICA Ahemdabad?

The NIRF 2022 ranking of MICA Ahemdabad is 42nd. The National Institutional Ranking Framework was initially launched in 2015 after the approval of the Ministry of Human Resource Development (MHRD). The rankings are aimed at providing a comparative framework and infusing a spirit of healthy competition among Indian institutes. The drive to have a better ranking has resulted in varying steps on an institutional basis to raise the level and quality of Indian higher education.

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