MICA's Review & Verdict by CollegeDekho

MICA is India's foremost communication management institute. MICA's campus, which was founded in 1991, is located across 10 acres of land in the heart of Ahmedabad. It features a number of facilities to help students with their academic and extracurricular interests.

The institution is well-known for its PGDM, PGC, and short-term certificate management courses such as PGDM-Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), and others. MICA is noted for its active campus life and dedication to providing students with a well-rounded education. The college campus claims to have advanced facilities, including revolutionary classrooms, well-equipped media labs, a well-stocked library, and excellent hostel accommodations. 

Overall, MICA is known for its competence in communication and strategic management degrees, as well as its claim to be a place where students may improve both personally and professionally. The campus fosters holistic growth, and the dynamic campus culture guarantees students a wonderful experience during their academic journey at MICA. In comparison to most colleges, the institute boasts a decent male-to-female ratio of 51:49. 

Here's our take on an open and candid look at life at MICA, designed to assist prospective students in understanding what to expect.

MICA Rankings: From Good to Great! 

MICA is ranked 37th in the management category according to the NIRF Ranking 2023. The institute's rating has risen since last year. MICA was ranked 42nd in the management rankings in 2022.

Our Take:

MICA's continual placement at the top of the NIRF rankings for communication management programmes is an impressive accomplishment. It demonstrates that MICA consistently provides high-quality education and that its alumni are in great demand by companies. MICA's NIRF rankings, in our opinion, represent the institute's dedication to excellence. MICA is a popular college for communication management education, and its graduates are well-prepared for employment success.

MICA Academia & Batch Size

MICA has an excellent academic record. Its professors are subject matter specialists who are enthusiastic about educating. The institute provides a variety of communication management courses taught by experienced and trained faculties. MICA claims to have a small batch size compared to other institutes and universities, with around 200 students enrolling in each programme. This enables a more personalised learning experience as well as more possibilities for students to communicate with their lecturers and peers.

MICA'S Academic Composition

The academic makeup of MICA is a blend of theory and application. Students not only study recent communication management principles, but they also get the chance to put their knowledge to use in real-world situations through internships and projects.

The curriculum at MICA is sought to educate students about building professions in the fields of marketing, advertising, public relations, media, and entertainment. Students learn about strategic planning, research, creative creation, and execution, among other facets of communication management.

MICA also provides a variety of elective courses that allow students to specialise in areas of interest. Students, for example, can enrol in courses in digital marketing, brand management, integrated marketing communication, and social media marketing.

Our Take:

• Overall, the academia at MICA is geared to equip students for success in the communication management business. The institute has a demanding curriculum, experienced professors, and a diverse student body.

• The institute has a good male-to-female ratio of 51:49, which is quite good compared to most universities. 

• The institute recognises the relevance of both theoretical and practical learning. 

• A small batch size is beneficial to students. It enables a more personalised learning experience as well as more possibilities for students to communicate with their faculties and peers. This can result in improved academic achievements and a more welcoming learning atmosphere.

• The college also prioritises more interaction between students and professors.

MICA Student Exchange Programme

MICA's International Students Exchange programme allows students to immerse themselves in various teaching approaches used at international universities. Students at MICA frequently challenge the traditional thinking observed in numerous worldwide educational institutions, resulting in extraordinary and unique accomplishments. This level of performance is fostered by MICA's diverse student body and great faculty, who work together to create an exciting academic environment.

MICA Infrastructure

MICA takes pride in developing infrastructure that is typically well-maintained and appropriate for student needs. Let us see how:

• Classrooms: The classrooms are big and well-equipped with current technology, and the batch sizes range from small to moderate. They are also well-lit and ventilated.

• Internet Connectivity: The campus internet connection is fast and dependable. Students get internet access in their classrooms, hostel, and other common places.

• Library: The library contains a significant collection of communication management publications and other resources. Students can also utilise the library's laptops and workstations to access online resources.

• Commute within Campus Facilities: The campus is small and simple to navigate. Students can easily navigate campus by foot or bicycle. 

• Hostel Facilities: The hostel services for both boys and girls are pleasant and well-kept. Common rooms, laundry facilities, and dining halls are among the services provided by the hostels.

• Sports Complex: MICA’s vibrant campus also includes a sports complex where students may participate in a variety of activities such as cricket, football, basketball, and badminton.

• Hangout Areas and Cafes: There are several hangout spaces and cafés on campus where students may rest and socialise. There is also a student centre in the campus area. The campus cafeteria is where most students will chill while enjoying a variety of meals freshly prepared for students and staff. 

Our Take on MICA’s Infrastructure

We feel that the infrastructure at MICA is adequate for the demands of students. MICA is committed to providing students with the resources and facilities they need to succeed by using the best infrastructure available. They are devoted to providing students with chances to socialise and network with one another by fostering a welcoming and supportive atmosphere for students. Throughout the year, MICA also offers a range of cultural events, including Garba, Navratri, and Diwali festivities.

According to our assessment of MICA Ahmedabad's hostel culture, the rooms are nice and clean, and they are pleasant. However, it is the unique cultures and customs that differentiate the hostels. Every hostel has its own traditions and customs. The hostel madness at MICA Ahmedabad is one of the best memories that students will have after graduating. It is a period in which students learn to live together, encourage one another, and form lifelong friendships

MICA Internships and Placements

MICA professes to not only teach and educate students in the field of management but also to put them into practice. MICA has been supplying the industry with exceptional managers in the fields of Marketing, Media, and Advertising since its founding in 1991, which is a tribute to the high standards, variety of the student pool, and adaptability of the MICA curriculum.

MICA Placements

MICA Ahmedabad Placements 2021-23 have been successfully ended by the college. More than 70 companies took part in the season's placement drive, which broke new records with a 6% increase in average CTC and an 11% increase in median CTC. The highest salary package at MICA Ahmedabad was INR 36 LPA, with the median salary package being INR 19 LPA. 

Here is a quick overview of the placement statistics of MICA in a tabular form:

MICA Ahmedabad Placements Top Recruiters

Several well-known firms took part in the MICA Ahmedabad MBA Placements and offered several offers to candidates. The top 2023 MICA Ahmedabad Placements Recruiters are listed in the table below.

Our Take on MICA Placements

We believe MICA's internship placement success reflects the institute's dedication to its students. MICA connects students with companies and provides them with the resources and experiences they need to thrive. However, MICA's placement success is not assured. To achieve this, students must put in the necessary time and effort. They must engage in extracurricular activities, network with alumni, and continue to grow their skills and expertise.

Sector-wise Placement Overview at MICA

MICA has a strong sector-wise placement overview. In the 2023 placement season, the top sectors for MICA graduates were:

MICA Diversity & Demographics

The student body at MICA Ahmedabad is varied. Students at the institute come from all throughout India as well as other countries around the world. Gender, caste, religion, and socioeconomic background are all represented within the student body. With almost 90% of students belonging from outside the state against 10% of students belonging within the state, we can imagine the diversity that the MICA campus houses.  

MICA achieved a new record for gender diversity last year, with over 90% of students in the Fellow course in Management (FPM), nearly 70% in the Crafting Creative Communications (CCC) course, and 55% in the flagship Post Graduate Programme (PGP) being females. The 2022 PGP batch has 119 female students and 97 male students, compared to 103 female students and 113 male students in the 2021 batch. In 2023, MICA admitted 186 male students against a whooping 207 number of female students for their PG courses. 

Gender Participation in PG Courses

Demographic Representation in PG Courses

Our Take:

MICA Ahmedabad is a wonderful pick, according to our reviews, if you are seeking for an institute that emphasises diversity and inclusiveness. MICA Ahmedabad, with its varied student body, can assist you in developing the skills and knowledge required to flourish in a globalised society. When compared to comparable institutes, the gender demographics of students demonstrate that the institute is making progress in closing the gender gap in PG admissions. In the future, the institute can do wonders to continue to take initiatives to recruit more female students. 

MICA’s Collaborations, Faculty & College Administration

MICA is a Fulbright Affiliate Institute as well as a Chartered Institute of Marketing (UK) authorised and certified partner. MICA is a member of the Association of Asia Pacific Business Schools (AAPBS) and the Association of South Asian Management Development Institutions (AMDISA). 

MICA Collaborations

MICA has collaborations with Nanyang Technology University, Escem School of Business and Management, Zurich University of Applied Sciences, University of New Mexico, University of Southern Denmark, Queensland University of Technology, Bangkok University, and Bonn-Rhein-Sieg University of Applied Sciences, among others. These partnerships are centred on academic exchange, student exchange, and cooperative research.

MICA Faculty

MICA Ahmedabad has an excellent faculty. Furthermore, the institution recruits top-tier faculty members who are seasoned professionals with a thorough grasp of the management business. They are also enthusiastic about educating and assisting students in their academic endeavours.

However, according to reports, several students have indicated a desire for greater staff diversity. Others have expressed a desire for additional faculty members to be actively involved in research.

MICA College Administration

MICA Institute has a solid academic reputation, and its graduates are in great demand among companies. This is a result of the professors and staff's hard work and devotion, especially the administration.

However, the management has been criticised on occasion for being insensitive to student concerns and uncompromising. Some students have also criticised the administration for being disconnected from the student body's needs.

MICA Location

MICA is centrally located in Ahmedabad, Gujarat. Being the fifth-largest city and 17th-largest metropolitan area of India, MICA’s location offers a vibrant commercial, industrial and cultural centre. We believe that MICA's location offers several advantages to its students: 

• It provides students with a wealth of resources and possibilities. Ahmedabad is home to a lot of renowned communication management organisations, as well as cultural and educational institutions.
• Ahmedabad is an emerging city with a multicultural population. This gives students the chance to engage with people from other origins and cultures.
• Ahmedabad is a reasonably inexpensive city to live in. This allows students to concentrate on their academics without having to worry about hefty living expenses.

Modes of Travel

• Airport: Sardar Vallabhbhai Patel International Airport is 35 km north of MICA. This can be too far from the college campus for many students living outside of Ahmedabad. 
• Railway Station: The Ahmedabad (Kalupur) Railway Station is an important junction with railway lines linking several of India's main cities. MICA is around 30 km from the railway station.
• BRT from Railway Station: You may take the BRT bus from the Railway Station to Shivranjani and then to Ghuma Gam. You may take an auto rickshaw from Ghuma Gam to the MICA campus for a small fee. 

Weather

Ahmedabad is located in western India's semi-arid zone. In February, the temperature ranges from 24 to 28 degrees Celsius, with lows ranging from 10 to 14 degrees Celsius. 

Our Take:

It should be noted that Ahmedabad is a vast and busy city. For some students, this can seem intimidating. It is also important to understand the cultural variations between Ahmedabad and the rest of India and the world. However, we feel that the benefits of MICA's Ahmedabad location exceed the minor drawbacks. If you want to get a well-rounded education in a dynamic and cheap city, MICA Ahmedabad is a fantastic option! 

MICA: Expectation vs Reality CLD Verdict!

MICA's expectation vs. reality is a piece of cake provided you have read the aforementioned assessments on a number of factors. The institute has a solid academic reputation, and its graduates are in great demand by companies. The institute is always striving to provide students with a high-quality education and an improving NIRF ranking is a commendable proof of that. MICA's cutting-edge facilities also aid in students' learning and growth. It also allows students to obtain real-world experience through numerous projects and practical learning experiences. A robust alumni network also assists students in connecting with possible companies.

We believe, however, that every college or university may constantly improve. According to reports, several students believe MICA's curriculum is not as rigorous as they expected. Others have complained that the institute's facilities aren't as well-kept as they should be. Furthermore, MICA can develop new courses and admit a larger number of students to existing courses!

We would also like to add that MICA Ahmedabad is not just boasting all the time like other institutes in the race. The institute is actually delivering on its promises. This is evident in the strong reputation that MICA Ahmedabad has among employers and the high placement rates of its graduates.

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