Digital Marketing Course Syllabus & Subjects 2025

Digital Marketing Course Syllabus & Subjects 2025 includes subjects like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Design and Communication, Content Marketing, Internet and Web Optimisation, Data Analytics, Social Media Marketing, Content Strategy, Email Marketing, and more. Digital Marketing has become a significant and powerful tool for expanding a startup, company, brand, or business in this era. Large investments by businesses in various Digital Marketing tools and methods to increase their audience and customer base are quite commonplace in today’s dynamic and competitive business environment.

Digital Marketing subjects equip students with all the necessary knowledge and skills required to excel as digital marketers. Digital Marketing course teaches various tactics which are now being used by practically all industries, including media and entertainment, finance, content marketing, businesses, etc., to expand online. As the prominence of digital technology rises and the marketing industry relies more on Digital Marketing strategies, the demand for professionals from this sphere will also skyrocket. After completing the course, students can find high-paying Digital Marketing jobs with an average salary between INR 5 LPA and INR 10 LPA. With that in mind, let’s take a look at the Digital Marketing syllabus and subjects.

Also Read: Top Digital Marketing Colleges in Maharashtra 2025

Tabulated below are the key highlights for Digital Marketing Course Syllabus & Subjects 2025:

Also Read: Top Digital Marketing Colleges in Rajasthan 2025

Below we have provided a detailed list of Digital Marketing syllabus for different course levels:

BBA in Digital Marketing Syllabus

The goal of the Digital Marketing syllabus for BBA is to guarantee that the students gain a comprehensive knowledge of the field. Students seeking Digital Marketing admission can take a look at the year-wise Digital Marketing subjects in BBA provided below.

For First Year

Following is the list of the first year syllabus for BBA Digital Marketing Management:

For Second Year

Following is the list of the second year syllabus for BBA Digital Marketing Management:

For Third Year

Following is the list of the third year syllabus for BBA Digital Marketing Management:

Also Read: Top Marketing Colleges in Uttar Pradesh 2025

MBA in Digital Marketing Syllabus

Listed below is the detailed semester-wise MBA in Digital Marketing syllabus: 

For First Year

Following is the list of the first year syllabus for MBA Digital Marketing Management:

For Second Year

Following is the list of the second year syllabus for MBA Digital Marketing Management:

Also Read: Digital Marketing Course Salary in India

Digital Marketing syllabus covered in certificate courses can vary depending on the institution or platform offering the course, as well as the level of the certificate program (beginner, intermediate, advanced). Below we have provided the common Digital Marketing subjects covered in certificate courses.

The Diploma in Digital Marketing course syllabus may vary depending on the institute, but the common subjects are mentioned in the table below.

As the end of the course approaches, you will be required to undertake projects as part of your curriculum. To help you get started, here are several ideas that you could explore. These projects are designed to help you apply the knowledge and skills you have acquired throughout the course and to give you practical experience in this field. Here are some popular Digital Marketing project ideas.

The Digital Marketing course syllabus for distance programmes is quite similar to the classroom syllabus. The following is a list of Digital Marketing course content for distance programs:

Let's have a look at the syllabus for various Digital Marketing courses offered by IIMs in India.

IIM Calcutta: Executive Programme On Digital & Social Media Marketing Strategy

• Module 1: Understanding the strategic need for digital and social media marketing
• Module 2: Execution plans for digital and social media marketing
• Module 2A: Search Engine Marketing and Simulation
• Module 2B: Web Design and Content Marketing
• Module 2C: Analytics
• Module 2D: Social Media Marketing

Module 3: Assessing the impact of digital and social media marketing

IIM Indore: Certificate Programme in Digital Marketing and Strategy

• Introduction to Marketing
• Introduction to Digital Marketing
• Search Engine Marketing
• Social Media Marketing
• Display Advertising, Remarketing and Other tools
• Elements of Branding & IMC
• Crafting and Executing Digital Strategy
• Digital Marketing Analytics
• Marketing: The road ahead in a digital world
• Capstone Project

IIM Ahmedabad: Advanced Programme in Digital Marketing Business Models, Processes and Technologies

• The principles of developing a digital marketing strategy
• Managing the digital journeys of customers and designing appropriate offerings
• Optimizing digital and social media advertising strategy,
• Analysing data gathered using digital campaigns for insights, and
• Managing new age technologies for future growth

IIM Kozhikode: Professional Certificate Programme in Digital Marketing and Analytics

• Module 1: Introduction to Digital Marketing
• Module 2: Marketing in a Digital World
• Module 3: Digital Marketing Strategy
• Module 4: Introduction to Digital Marketing Tools
• Module 5: Social Media Marketing and Content Marketing
• Module 6: Mobile Marketing
• Module 7: Digital Media and Entertainment
• Module 8: Marketing Analytics Processes
• Module 9: Ongoing Project Based on Simulation

You must prepare for the entrance exams according to the syllabus. The following are the entrance exams that you can participate in for pursuing a course in Digital Marketing:

CAT: CAT entrance exam syllabus covers questions from three sections: Verbal Ability and Reading Comprehension, Quantitative Aptitude, Data Interpretation and Logical Reasoning.

CMAT: CMAT entrance exam syllabus consists of five major sections, like Logical Reasoning, Quantitative Techniques and Data Interpretation, Language Comprehension, Innovation & Entrepreneurship, and General Awareness.

CUET: CUET entrance exam syllabus consists of three main sections: Language Test, General Test, and Domain Subject.

NMIMS NPAT: NMIMS NPAT entrance exam syllabus covers questions from various topics like English Proficiency, Quantitative and Numerical Ability, Reasoning and General Intelligence.

Also Read: Digital Marketing Course Admissions 2025

Digital Marketing books help students gain a deeper understanding of the syllabus. They will be able to prepare ahead of time about all the Digital Marketing subjects needed for the coursework and fulfil the requirements with the help of the reference books. Usually, these books are authored by industry experts who have detailed their experiences and insights into their fields. The following books will provide insight into Digital Marketing course content for beginners: