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    Digital Marketing Course

    Digital Marketing Course Overview

    Digital Marketing is the online marketing of a product, commodity, and service through electronic media. It is the element of marketing that uses the Internet and online grounded digital technologies similar to desktop computers, mobile phones, and other digital media and platforms to advertise. Learning Digital Marketing can help in enhancing the reach of a product and increase sales drastically. 

    If you want to enter the Digital Marketing world as a student or are developing a willingness to start a career as a Digital Marketer you must know about the basics of what a Digital Marketing course has to teach you and what you will be learning. I have a clarity of the Course that will help you to stay focused and remain on track throughout the learning journey of Digital Marketing. 

    Learning digital marketing requires the employment of broad concepts like Search Engine Optimization (SEO), Content Marketing, Search Engine Marketing, Data-driven Marketing, E-mail Marketing, Inbound Marketing, Web Analytics, Display Advertising, Social Media Marketing, Social Media Optimization, E-commerce Marketing, Blog Marketing, Affiliate Marketing, Sales Funnel, Freelancing, Business Strategies, etc. 

    The Digital Marketing Course opens a wide scope of learning relating to all the possible modes of marketing and generating money online by the application of acquired knowledge from the course.

    Digital Marketing Course Highlights

    • Due to a wide area network of people available on an online platform, Digital Marketing helps in connecting with the potential customers of a product or service
    • Mode of learning is available online as well as offline
    • The highest salary in digital marketing is approximately INR 5,00,000 to 10,00,000 
    • The duration of the Digital Marketing Course may vary between 3 to 6 months depending upon the instructions
    • Digital Marketing courses can improve one's business communication skills, content writing skills, presentation skills, and understanding of online algorithms
    • Digital Marketing helps one to work in the customer-centric market, develop omnichannel marketing strategies, and use business analytics tools
    • Learning can practicing of business trade tools such as Google Analytics, Ad Manager, WordPress, etc comes under Digital Marketing
    • Completing a Digital Marketing Course can help in creating a strong portfolio and get assistance for interview preparation, resume building, and career guidance

    Who Should Do Digital Marketing?

    If you have an interest in digital marketing and want to grow yourself as a Digital Marketer you can do a digital marketing course. A short-term digital marketing course is available for everyone but a small condition needed to do a digital marketing course is that you should have an introductory knowledge of computers and completed a graduate course. Therefore, the answer to the question of who can be a digital Marketer is as follows. 

    1. Students

    College students who are aiming for a career with a high-paying job or a high-earning profession can do Digital Marketing Course. A digital marketing course is a job-acquainted course and prepares the pupil for a better job part in the company. After completion of the online marketing course, they can apply as an SEO superintendent, digital marketing superintendent, social media manager, and numerous further. 

    2. Business owners

    Digital Marketing courses for businessmen can bring skyrocketing growth to their businesses by helping in get wider customer attention. A Digital Marketing Course can help them to achieve online marketing tricks and ease them in designing digital marketing strategies. They can promote their product and services in the online business and make a brand image. This digital marketing course helps them to vend their products in the online request and save a lot of costs. 

    3. Working Professionals

    Working professionals like service providers, professional teachers, etc can boost their customers through online marketing tactics and social media marketing. By doing a digital marketing course, they can enhance their career and apply for a better job in the company. Some stylish digital marketing courses are available during weekends which don't disturb the schedule of the working professionals. They can enhance their skill sets and earn a good income without leaving their current jobs. 

    4. Housewives

    Housewives who are willing to start working from home or to utilize their free time for extra earning for themselves or their beloved ones can do Digital Marketing and start earning as Digital Marketers. After doing a digital marketing course, they can easily work online and generate good income. Also, if they want to re-start their career journey then also they have the option to work with various companies.

    5. Careers switchers

    People who are bored with 9 to 5 jobs or want to switch their current career path in search of high-paying, high-demanding, or due to any reason can try Digital Marketing as a career. They can channel their skills into something that they would love doing. 

    6. Job Seekers

    Getting a job in a competitive job market these days is becoming a tough and challenging task these days. Job seekers can opt for Digital Marketing courses to enhance their employability in the job market. The learning of SEO, WordPress, Optimization techniques, Web analytics, website management, etc can provide more credibility to the work you can do. 

    Also read: All you should know about a career in digital marketing

    Why Choose Digital Marketing?

    Future scope

    Digital Marketing is the most demanding skill for the forthcoming world. The advancement of technology and the N number of a growing business flourishing the market with products and services are continuously growing the demand for Digital Marketers, to maximize the reach of their product or service. 

    Increasing Marketing

    The wave of start-ups is raining heavily in the current developing world. And the digital world is being looked up to as a new future. Therefore, digital marketing has to play an important role in the long-term growth, development, and survival of these raising companies. 

    Advancement of online platforms

    Online platforms for learning as well as for marketing is vastly getting digitalized and is expected to digitalize further. The growth of online marketing will be continuing without any downfall in scope. Thus, opting for a Digital Marketing Course and learning its insights will be a no-loss investment. 

    Benefits of Learning Digital Marketing 

    • Cost Efficiency
    • Quantifiable results 
    • Easier personalization 
    • More connection with customers

    List of Best Digital Marketing Courses available online

    1. The Complete Digital Marketing Course – 12 Courses in 1 (Udemy) 

    2. Digital Marketing Specialization by University of Illinois (Coursera) 

    3. Digital Marketing Masterclass – 23 Courses in 1 (Udemy) 

    4. Become a Digital Marketer Nanodegree Program (Udacity) 

    5. Digital Marketing Specialist Program by SimpliLearn 

    6. Social Media Marketing Specialization by NorthWestern (Coursera) 

    7. Digital Marketing Strategies by Kellogg School of Management

    8. Free Digital Marketing Courses (LinkedIn Learning – Lynda) 

    9. Digital Marketing Masterclass:Get Your First 1,000 Customers (Udemy) 10. Google Digital Marketing Courses (Digital Garage) 

    11. Ultimate Google Ads Training 2020: Profit with Pay Per Click (Udemy) 12. Facebook Ads & Facebook Marketing MASTERY 2020 (Udemy) 

    13. Free Digital Marketing Classes (Skillshare) 

    14. Social Media Marketing MASTERY | Learn Ads on 10+ Platforms (Udemy) 15. Professional Certificate in Digital Marketing by Wharton (edX)

    Also read: BBA in Digital Marketing

    Digital Marketing Eligibility Criteria

    Anyone willing to do Digital Marketing Course can do digital marketing though to get a digital marketing certificate or course you need to have your graduation completed (10+2+3) from any course or stream from any recognized educational institution by UGC/AICTE/DEC/AIU/State Government. There are no specific requirements or restrictions placed on the stream or subject to be studied in 12th or graduation. So, the applicant for the course doesn't need to be from a commerce stream or science stream, or an engineer or an entrepreneur. 

    Anyone interested in entering the digital marketing world or wants to build a career in online marketing can Enroll in a digital marketing course. You must be having some basic technical knowledge of operating computers apart from an academic background. This would help a digital market learner to learn advanced tools like WordPress etc. 

    Types of Digital Marketing Channels

    1. SEO 

    The foremost goal of Search Engine Optimization is to enhance net visitors to your internet site and additionally exhibit up on a search engine page. 

    Some examples of SEO strategies are – 

    1. Keyword optimization 
    2. Optimizing on-page elements (images, content, etc.) 
    3. Improving the backend of your website 
    4.  Building links 
    5. Stay consistent with creating content 

    2. Search Engine Marketing 

    SEM or search engine advertising is a method that leverages paid commercials with the assistance of search engines. These commercials are displayed on the search engine result pages or SERPs. Pay-per-click is a brilliant search engine advertising approach whereby the advertiser solely can pay for every click on the advertisement. It is conversion-oriented. 

    3. Social Media Marketing

    Social Media Marketing is the use of several social media channels such as Facebook, Twitter, LinkedIn, etc. to put out your advertising message. With social media, you can attain a massive and applicable goal audience. 

    4. Email Marketing 

    Email Marketing is merchandising your manufacturer with the use of email. The important goal of electronic mail advertising can be a boom in income and create an addition to company visibility. 

    5. Content Marketing 

    Content Marketing refers to the usage of any variety of content material such as blogs, videos, etc. for promotional purposes. Content marketing also helps in SEO ranking. It is a good content marketing strategy consisting of relatable and trending content and relevant keywords. 

    6. Paid Media Advertising 

    Paid Media advertising is done go against the organic results. It includes banner ads, pay-per-click ads, influencer marketing, etc. 

    7. E-commerce 

    E-commerce advertising is the promotion of products through online systems and websites. 

    8. Ad Design 

    Ad Design performs a key element in any form of advertising and marketing communication. In an ad, your content and design capture the interest of your doable consumer. To make your ad appealing use of visuals, fonts, negative spacing and alignment play a vital role. 

    9. App Optimization 

    Apps are the future of digital marketing. Optimization of apps for both android and IOS can play an important role to capture the attention of potential customers. 

    A good app optimization includes quality icons, the addition of videos, the use of relevant keywords, and the inclusion of reviews. 

    10. Copywriting 

    A compelling copy can without a doubt add to your advertising efforts. It should be powerful, should have an emotional contention, and should be conversion-driven. 

    11. Media Planning 

    Media planning entails when, how, and what variety of advertising and marketing messages ought to be put out there. Media planning techniques when creating a plan aligning to the business enterprise and advertising targets for maximum favorable outcomes and inspecting these outcomes. 

    12. Online Reputation Management

    A fantastic company reputation plays a very vital role in constructing a loyal customer base. This is essential for a long-term relationship with your clients. Online popularity management, digital PR, and non-public branding need to monitor and manage online messages. By increasing web presence, act upon mishaps at the earliest and take the word of purchaser comments. 

    13. Website Planning 

    Your internet website is like a commercial enterprise card to your company. It speaks volumes about what your enterprise stands for, what they do, and its insurance policies and ethics. It is essential to enhance your website in such a that suits your company's personality. 

    14. Advertisement Planning 

    One must know how to use advertising strategies like the use of Social Media ads analytics, cross-promotion on social media, etc. 

    Types of Digital Marketing Courses

    Short-term Courses

    If you’re an entrepreneur looking to understand digital marketing for your business. The most suitable digital marketing course would be short courses lasting for a depending and giving you the inflexibility of learning from the comfort of your home. Duration of these courses is less than 3 months.

    Long term Courses

    Digital Marketing Course Duration may also vary from 3 months to 6 months depending on your chosen online instrument course or private institutes similar as DigitalVidya, Uedmy, UpGrad, etc. 

    Certificate Courses

    Certificate courses are perfect for anybody who wants to join the digital marketing field in a short time with veritably little investment of time. This is great for working professionals from other diligence who want to switch to digital marketing but have no formal education in the field. 

    Post Graduate Courses

    There are relatively many postgraduate courses in digital marketing that can equip you with formal education which simply means that you can demand an advanced payment package. A ferocious course also expands your knowledge base and chops, making you a veritably precious asset to any company. 

    Also read: MBA in Digital Marketing

    How to start Digital Marketing Course

    Starting Digital Marketing is not as complex. You just need to follow the following few steps:

    1. Clear your mind about what type of digital marketing course you want to pursue and much deeper knowledge you should have according to your requirements.
    2. Then research the online courses available according to your suitability.
    3. You can then register yourself online for the course and can start learning the course online. 
    4.  If you can find any digital marketing near your area or if you want to learn digital marketing through offline teaching you can go ahead with it through the registration procedure of that institution. 

    Popular Digital Marketing Course Learning Platforms Abroad

    • Fanshawe College (London, Canada) Established in 1967 
    • Dublin Business School (Dubin, Ireland) Established in 1975 
    • Singapore Institute of Management (Singapore, Singapore) Established in 1965 
    • Institute of Technology - Carlow (Carlow, Ireland) Established in 1965 
    • Dublin City University (Dublin, Ireland)  Established in 1989 
    •  EU Business School - Geneva ( Geneva, Switzerland) Established in 1974 
    • EU Business School - Montreux (Montreux, Germany) Established in 1973 
    • Rennes School of Business (Rennes, France) Established in 1990 
    • Sacred Heart University (Fairfield, USA) Established in 1963 
    • Berkeley Global (Berkeley, USA) Established in 1891 
    • Yeshiva University (New York, USA) Established in 1886 
    • Regent's University London (London, UK) Established in 1984 
    • Robert Gordon University (Aberdeen, UK) Established in 1992 

    Digital Marketing Scope Abroad

    There is a lot of scope in English nations like the USA, Canada, and England however you have to have a proper command of English as well as in your field. Counties like these are powerful because of technological advancements and the digitization of business marketing. Since the digital marketing industry already is flourishing in such counties, the scope of Digital Marketers is lesser compared to India. Developing countries that are still on the way to establishing themselves as a developed country have a lot of scope for Digital Marketing Jobs.

    Also read: Free online Digital Marketing Courses

    Top 10 Digital Marketing Course Learning Platforms in India:

    1. Henry Harvin 

    2. IIDE 

    3. UpGrad 

    4. NIIT 

    5. Digital Vidhya 

    6. IS 

    7. DSM 

    8. Digital Scholar 

    9. Udemy 

    10. Digital Academy 360 

    Digital Marketing Syllabus

    Digital Marketing Topics Syllabus
    Search Engine Optimisation (SEO) Techniques for increasing traffic and money from any article, website, or blog.
    Introduction to Digital Marketing How does digital marketing differ from conventional marketing, and why is it so important now?
    Social Media Marketing Using several social media channels to interact with the audience and convert them to a call to action (Facebook/Instagram/Twitter) (purchase or form filling).
    Web Analytics Analyzing the behaviour of website users through reports based on the website's traffic source, referring sites, page views, and conversion rates.
    E-Commerce Management Product keyword research, product price, favourable reviews, and customer service are all part of maintaining an online product listing website.
    Search Engine Marketing Techniques for making your website more visible in Google's search results (SERP); Paid search advertising is the most common kind of search engine marketing (text-based ads that are visible on top of every search result).
    Planning and Creating a Website How to use WordPress to develop a website and then utilise website analytics to track the behaviour of website visitors.
    Content Strategy How to generate content that is relevant to both the user's purpose and your company objectives.
    Email Marketing How to bulk-create and deliver product-related emails while ensuring that they all have a high open and conversion rate.
    Affiliate Marketing Traffic is generated by a third party (a firm or a website). A commission charge is given to the third party who drives visitors to your website.

    Digital Marketing Course Curriculum

    Though the for the comprehensive learning of the course curriculum is vast. Here is a quick overview: 

    • Introduction to Digital Marketing 
    • Integrated Digital Marketing Strategy 
    • Media planning 
    • Affiliate marketing 
    • Video marketing 
    • Marketing automation 
    • Resume creation 
    • Web development using WordPress 
    • Online Reputation Management 
    • Inbound Marketing 
    • Content Writing
    • Advanced Blogging 
    • Search Engine Optimization 
    • Search Engine Marketing 
    • Email Marketing 
    • Web Analytics 
    • Social Media Marketing 

    In addition, the tools that are taught for your best use in the course are: 

    • Google Analytics 
    • Google Ads 
    • SEMrush 
    • MOZ 
    • Twitter Ads
    • YouTube Analytics 
    • Facebook Ads 
    • Uber Suggest 
    • LinkedIn Ads 
    • Google Trends, and more!

    Skills Required for doing Digital Marketing Course

    Technical Skills

    You need to have some basic computer knowledge and technical skills. Digital Marketing the name itself suggests working with digital tools. It means that the applicant should be tech-savvy. They should have a basic understanding of digital/social media least to start learning how to work with various other platforms, tools, media, etc. Technical knowledge can help them in catching up with Digital Marketing Course Curriculum.

    Communication Skills

    Although communication skill is not directly linked with digital marketing course or there is no necessity as such, it does require one to be a good Digital Marketer and a sales marketer in general to push the reach of a product or service in a market. Both verbal and oral communication skills as well as a good grammatical understanding are essential for flourishing in Digital Marketing. The stylish digital marketing courses include a practical element similar to a design or case study, etc. So, this would bear good communication chops. 

    Content Creation

    Content writing is the heart of digital marketing as the generated content will grab a company’s target followership to the brand. The end objective shouldn't only be to produce high-quality content and SEO-friendly content, but also to understand the process of how to effectively get cults to engage. It's recommended to design a contract that a client will understand and find attractive. 

    Social Media Handling

    Digital Marketers can use social media to their advantage to communicate about the brands, products, and services to the target customers. The quality of the content, the applicability of the content, and engagement with the followership are 3 other factors that marketers need to understand while creating social media strategies. Each social platform has its algorithm which helps businesses get their content to specific followership which helps them get accurate data. 

    Also read: Career as a Social Media Manager

    Scope of Digital Marketing in India

    The Digital platform is steadily increasing along with the technological advancements, growth of internet usage, and the regular introduction of startups in India. This makes Digital Marketing one of the most demanding skills for the forthcoming world. Each business firm and start-up are looking for digital marketers to grow their business by marketing their products or services on an online platform. Opportunities will always be coming in this area and every digital advertising and marketing expert will have to maintain up with all the cutting-edge trends. 

    Since the Covid-19 pandemic, internet consumption has raised. Almost all duties are now being finished because of the online platform such as - home transport of food, ordering medicines, and making transactions. Digital advertising and marketing is an essential device that is beneficial in catering to the growing demand of consumers. 

    Salary of a Digital Marketer

    Jobs Roles 

    Average Salary

    Digital Marketing 

     Rs 7.2 lakhs p.a

    Content Media Manager

    Rs 5.2 lakhs p.a

    Social Media Marketing

     Rs 3.4 lakhs p.a

    SEO Specialist 

     Rs 3.7 lakhs p.a

    Paid Media Specialist 

    Rs 5 lakhs p.a

    Career options and Job prospects after Digital Marketing Course

    Given below table can be checked to have information about the career options.

    Junior & Mid-Level Career Options 
    1. Digital Marketing Intern 
    2. Digital Marketing Executive 
    3. SEO Executive 
    4. Link Building Specialist 
    5. Social Media Specialist 
    6. Google Ads Specialist 
    7. Email Marketing Specialist 
    8. Web Analyst 
    9. Online Reputation Executive 
    10. Content Marketing Executive 
    Higher Level Digital Marketing Job Titles 
    1. Digital Marketing Strategist 
    2. Digital Marketing Manager 
    3. Social Media Manager 
    4. Digital Marketing Head 
    5. Paid Advertising Manager 
    6. Digital Branding Head

    Digital Marketing Course Fee

    • The cost of an online digital marketing course ranges from INR 2,000 to INR 50,000 per course
    • Google offers the cheapest digital marketing course costs out of the four main online digital marketing platforms (Google, Coursera, Udemy, and SimpliLearn)
    • The cost of a digital marketing course at top-tier colleges like  IIM is between INR 30,000 to INR 2,50,000.
    • It offers free online digital marketing courses with Google credentials, requiring just payment for the test.
    • After Google's digital marketing course, Udemy's digital marketing course costs are the most reasonable (INR 455 – INR 700 during the sale or INR 3,499 otherwise)
    • Digital marketing course prices range from INR 15,000 to INR 45,000 per course at training colleges like Digiperform, IIDE, NIIT, and MICA
    • The digital marketing course fees depend on a variety of factors such as delivery manner, duration, and internship aid.
    • The costs for other digital marketing institutes that provide diploma or certificate programmes in digital marketing range from INR 5000 to INR 7,000

    Also read: Career as a web developer/designer

    FAQs about Digital Marketing

    Is digital marketing a easy course to take?

    Yes, digital marketing is a very simple course to learn if you go to the correct digital marketing school or use an online platform like Coursera, Udemy, Google, or IIDE.

    What is the highest-paying digital marketing position?

     A senior digital marketer earns INR 6-12 lakhs per year, which is the highest paying profession in digital marketing. 

    Which company is the most successful in terms of digital marketing?

    WebFX, Markitors, Silverback Strategies, MaxAudience, and Perfect Search Media are the leading digital marketing businesses in 2022, according to data and studies.

    What can I do after the Digital Marketing Course?

    You can do the following things after completing Digital Marketing Course:

    You can join a Digital Marketing Company by adding the course to your CV

    You can start your digital marketing blog 

    Can your youtube channel on Digital Marketing 

    You can be a freelancer 

    You can start your digital marketing business

     

    What is the duration of the Digital Marketing Course?

    The duration of the Digital Marketing Course may vary between 3 to 6 months depending upon the instructions

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